A Quick Look Back, A Strong Push Forward

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I hope you’re enjoying our official SCEA blog. Personally speaking, it’s great to finally have a place where we can talk candidly about the things we (and you) care about. While it’s no substitute for a one-on-one conversation, I’m excited to have a chance to listen and talk with you here. With that said, everything communicated in any form these days has to be considered an “on-the-record statement” so as much as I’d like to, I can’t completely throw my corporate hat out the window.

From where I sit, this industry has the most passionate consumers of any I’ve ever encountered. For some, gaming is a way to kill some time, for others it’s a favorite hobby, but for many it’s a way of life. As a gamer myself, I fall somewhere between a low to mid level enthusiast mainly because of free time. My day job is ironically eating away at my gaming time, although lately I’m finding the PSP has helped me reclaim some of this lost time on long plane trips.

For twenty one years I’ve worked exclusively in the industry. The last twelve have been with Sony Computer Entertainment. It’s been just over six months since I became President and CEO here and I can assure you that gaming is clearly my life. Now that we’ve got the hardware to drive the business, we’re putting all our efforts into insuring that we help create the best games possible for you to enjoy. My pledge is that we will continue to put you first and foremost, to understand what you really want from us. In fact, this blog is one way that I’m hoping this happens.

In 1995, when we launched the PlayStation, the majority of the gamers were twelve to seventeen year old boys. 2D platform, fighting, racing, and sports games were the norm. Platforms were born and died within five years maximum. There was minimal difference between hardware platforms. We here at Sony championed 3D graphics, CD based technology and a more mature diverse library of games. We believed that our platform had a lifecycle that should survive well beyond the traditional five years. Some of the initial criticism we received was that the hardware was a bit pricey, the system was hard to develop for and the early software line-up needed some work. When we introduced PlayStation 2 in 2000 we received much of the same criticism. When we introduced DVD based storage we were told that CD had more than enough capacity to store game data. In a few short years DVD had all but replaced CD and that storage capacity was being squeezed by the development community. In 2006 the song remained much the same. Most of you know what transpired: 100 million PlayStations and thousands of great games later, the PlayStation had a ten year run and could still be selling today. PlayStation 2 left our original success in the dust and shows no signs of stopping anytime soon.

We fully realize that past success is no guarantee of future success, but it does give you some perspective. We have to bring the games to market that will showcase what the PS3 can do and ultimately entertain you like no other games have. We need to provide proof of what the PS3 can do for you and work tirelessly to improve the value and justify your investment. At the end of the day, it’s always been about the games. To push the boundaries of gaming beyond where they currently lie takes a great deal of risk. I think all the hardware manufacturers are doing that in some way. We could have easily produced PlayStation 2.5 at a slightly increased price over the older model, and driven some nice profits and marginal innovation for a few years but that’s not how we got where we are today. You have to gamble and make major investments in the present that will pay dividends in the future.

We’re working hard to put the best tools in the hands of the development community so they can take you places you never imagined possible. We have more than 15 games coming from our own internal studios alone this year for PS3. Our third party partners will weigh in with a host of great games giving us more than 100 titles by year end on that system alone. At our Gamer’s Day event a few weeks back, we announced 18 exclusive games for PSP. This year, PS2 owners will get a little something for everyone with games like Buzz! and Singstar. Oh, and you certainly can’t forget the PlayStation Network. Right now, we are working on a slew of games and game packs that will be offered through the PlayStation Store in the coming months, including Warhawk, which personally speaking, is the PS3 game I’ve been playing most lately.

We are heading into one of the biggest shows of the year for the videogame industry. E3 is only a month away. Everyone here at SCEA is working very hard and is dedicated to pushing the development envelope to show you not only new stuff for games like Heavenly Sword, Uncharted: Drake’s Fortune and Ratchet & Clank Future: Tools of Destruction, but also a few surprises we have up our sleeves that no one has seen. You can check in here for updates as we head into the show, and I will be sure to report back once E3 begins.

So, that’s it for now from me. I really hope you enjoy our new blog. I think it is a great way for us to share information and for you to communicate back with us. I look forward to hearing your thoughts and posting more here in the weeks to come!

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311 Comments

  • patrick seybold and mr tretton, can you hire me as a game content consultant..especially for the psn network??
    i will turn things around for you and sony, you can bet on it!
    im the best!!
    trust me, you can thank me later!!!

  • It’s great to see that Sony has finally set up a blog, one of the most important things for a company to know is what their fans think of their products, and to gather opinions and ideas about how certain things can be improved. Keep up the good work Sony, i truly believe you will be successful.

  • I doubt Sony had any idea how difficult this generation of console wars was going to be. Might be arrogance or ignorance… it doesn’t really matter at this point, unless Sony does not get it. Does not change. Does not realize. One thing is for sure, it will NEVER be the same Sony ever again. Interesting times we are living in.

  • I can’t wait for whats to come its going to be amazing, I know its not sonys fault but im kind of ticked off about the Motorstorm update delay, but thats nothing big. I am very happy to support the company, the PS3 is a great investment for the future.

  • I think this is a good step towards trying to find out what those die hard PlayStation fans want, and I think the results of things like this blog will become apparent relatively quickly. I also want to say that It is good to see some really good looking first party published games from Sony. I’d be lying if I said there were a lot of ones in the past that that I am a huge fan of, but I liked a lot of what I saw at the recent Sony Gamer’s Day (especially Folklore) and look forward to seeing what is to come.

  • Hard work doesn’t go unrewarded, and taking the time to listen to gamers won’t go unrewarded either. Once more games that show the PS3s true power are released, the system will start to pick up. I really appreciate the fact that the PS3 is an excellent piece of hardware, its not overheating, it sturdy, and I’ve hardly heard any reports of PS3 failure.

  • I just wanted to make a quick comment on the games you have scheduled for release. When the PS2 came out, everybody was saying that the games that were coming out at the time were ALL sequels. For the PS3 though, they are all new ORIGINAL IPs, and for that I can’t begin to say how thankful I am that we are getting “real” new and original games.

    Resistance and MotorStorm are two great examples. I am looking extremely forward to the coming updates. I am also super excited about Resistance 2. As far as I’m concerned, Resistance is to the PS3 what Halo was for the original Xbox. I’ve never really been into console shooters before but the Resistance bug has bit me HARD. I play in a clan of 130 people 4 times a week and we usually have at least 10-15 people on a night. There are a lot of people like me who have never really gotten into shooters before.

    I’ve played a bunch of shooter like Halo, TimeSplitters, Goldeneye, Quake 3, Doom, and numerous others but Resistance completely outclasses all of them and I am SO thankful to Sony and Insomniac for putting that game out.
    The amount of enjoyment I’ve received from that game completely justify the price I paid for the system. It proved to me that Sony can make online work. I would just like to see that quality online experience carried over to other games on the platform.

    Have a wonderful day and I can’t wait to see what tomorrow’s posts bring.

  • I am glad that this blog is going such regular posting, about things we actually would like official stances on.

  • Thanks for the comments. We will evaluate and adjust the PlayStation Network interface until we are completely satisfied. Hopefully you’ve seen a lot of improvement since launch. I think we all agree that content is the key. If you want great downloadable games, we have the luxury of tapping into the huge PlayStation and PlayStation 2 line-up for previously published content. While that’s great, we’re really excited about bringing you original content that broadens your gaming experience and choices. All told, we have more than 40 game/game packs in the works from our internal studios alone.

  • Who mister Mr. Tretton himself..thats great! The blog is just open and the posts are coming in every day.

    Romek I disagree with you …Sony is perfectly knowing what they are doing and Sony knows that they are not winning this fight with one hand on te back…. I will speak you again in four years. The “consolewar” has just started and is not decided in this first year.
    There are over 120.000.000 PS2 owners out there, do you think they are all buying a 360 ore a Wii??
    The 360 is not even on the half of the amount of the sold xbox’ses of the last generation and the same scenario is the application for Nintendo. I dont think that all the PS2 owners are buying a PS3, but I believe a hole lot off them will, so in the end the PS3 wil be again the leading platform…..

    I myself am a true Playstation fan, i bought every Playstation on the first day it came out here in the Netherlands, that includes the Playstation, the PS2, the PSP and the PS3, and I never regret it. Not for one day…
    The playstation is a part of my live and also the great games that were made for it.

    And i must say…the Playstation 3 is really a work of art. Its a great console and true next-gen.

    Great, Mr Tretton that you said that you always had a vision with the Playstation brand, thats what I’am telling everyone on our one Playstation 3 site. The Playstation 2 is about 7 years on the Dutch market and stil going verry strong. The xbox and the cube are as good as dead. That is a bad invesment…the PS2 i’ve had for 7 years and I had never a problem with it.
    I sold it in the beginning of march with al my about 120 orginal games and from that money I bought a beautiful PS3. I have full convedence in the brand Playstation and I know I wound regret that I one a PS3. When I look at the games that will come this year from Sony developers themselfs I know that the PS3 will deliver some of the greatest games in this next-gen round.

    Thank you Mister Tretton for You entry in this blog.

  • As I said before its great to see Sony doing this and doing it fully. You guys aren’t just posting once a week or once a month and I hope it remains just about everyday.

    For me personally I always wondered what you guys do on a day to day basis. Is it just meetings? Is it just PR talk? I think this blog will give all of us a little more insight on to what goes on at Sony.

    E3 just can’t come fast enough and I hope, hope, that it will be filmed like the past E3 events. In a geeky way I go back and watch all the E3 press events from Sony, I even have them on my PS3 (even though they are crappy resolution) just to see when the games like GTA, Metal Gear Solid and Eyetoy were shown for the first time.

    I look forward to this blog everyday and mostly look forward to E3!

  • Just wondering But can we expect to see all the orginal ps1 classics on the store at some point and will you every consider letting ps3 onwers choose to install a different web browser such as firefox for there XMB

  • I hope we can get a large selection of games to download as I do like to collect the classics. Sure there is ebay but these days it’s about downloadable content. I hope they do a good job of releasing a fair mix of their games at a time. For the Wii while I commend them on their virtual console and have even purchased a few games off there I find that they are holding back a lot of A list titles to fill in the gaps between actually game releases. Sure they may have license issues but they have enough of a catalogue that they can effectively compensate. Hopefully we won’t see similar tactics used for downloadable PS games. Either way I think we will all be winners when they arrive.

  • Heavenly Sword, wooot!

  • Well said Mr. Tretton, I will be looking forward for this year’s E3. I’m hoping Killzone looks as good and PLAYS as advertised, as well a chance to play all the games you mentioned. By the way, I think you guys made the right choice including a Blu-ray drive in the PS3. Because of that reason, I upgraded my TV to a Sony XBR 3, as well as 33 Blu-ray movies and counting. I love the feedback I get from friends and loved ones whenever they see their first Blue-ray movie. I hope this Wii hype dies out and the public will realize the gimmick it is. yeah, I said it.

  • Regarding PSN, PLEASE, PLEASE ADD IN-GAME XMB MESSAGING ABILITY, my clan and I are playing Resistance regularly and when someone turns on his PS3 and logs into the Playstation Network, I am not able to contact him to join us in Resistance, this is a barrier to communication, the same with when someone is playing a different game, there’s no way I can pull him out of his current game and join me in my game, this will help a GREAT deal towards unifying the community with in-game XMB access which is currently not available.

  • I have something that been bothering me about Armored Core 4 they never added mic support for the ps3 version i would like to know if you intend to force devs to use this feature having a online game with no mic when microsoft has the very same game with it is very annoying i know you guys have nothing to do with that but you have the power to require the use of mic support

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  • Jack Tretton kicks @$$.

    please do not lose MGS4

  • Hi Jack,

    I am a PS2 and a PS3 owner and overall love it. I have several concerns and comments.

    1. It is very troublesome to me to see exclusives other than sony developed games – jumping ship every week. One because you want to feel like you made the right decision to buy ps3 – but more importantly because it means water downed play and memory to accomidate the 360 and therefore doesn’t take advantage of hardware purchased

    2. Please start catering to developers – make ports from 360 easy – click 1 button. Make it attractive to develop exclusives for PS3 – free space in home to advertise etc – joing advertising,etc etc. – pay the money for joint development. If you don’t have the developers on your side – you untimately don’t have the games.

    3. PSN needs more games and demos asap – Every Thursday we need a plethora of games available – ps1 and ps2 – I don’t get why there is not a whole bunch on the network? Also let it be known I really want Moon Patrol – if you can

    4. I paid full price on the PS3 – but it seems to me you need to do a SIGNIFICANT PRICE drop to help you with point 1, 2, and 3. As we can see with Wii and xbox – developers are going to go where the opportunity for volume is. Take the hit now on the price – before it doesn’ t matter what you do – you will not get the hearts and minds of the rest of development community

    5. Time is not on your side. Once Wii has the volume – which they already have with DS and now Wii – they will introduce their next gen – and will have a base to market to as you did for ps1 and ps2. So when we keep talking about long term – that is great – but I feel that time is not on our side and you must squash Wii now – so the sooner you get out your Wii killer – motion sensing gloves – camera, games, price cut, the better.

    That is all for now – thanks for listening.

    Sincerely,

    Paul

  • What are Sony’s plans on promoting the PS3’s Six Axis controller? When should we be expecting the new PS3 Six Axis & rumble controller (date/price)?

    Folklore seems to implement the Six Axis quite nicely. This game got very little attention during the conference. Please make sure this title does not go under the radar, for it might show the world and developers the worth of the Six Axis controller.

    I do love the fact that the new PS3 controllers are very light.

  • Sweet. Great way to get our voices.

  • I definitely appreciate an initial over engineering for greater longevity. I strongly believe in “you get what you pay for” and I’m happy with what I see coming down the pike.

    Keep these posts coming, excellent blog so far.

  • Hi Jack

    I’m happy that you are being so open and talking with the community. To be honest it was something I always wish Kaz would have done more. Anyways I’m a proud PS3 owner and I can’t wait for all the first party games.

    In fact it was the primary reason I bought a PS3 b/c after E3 2006 it seem to become clear to me that Sony was going to really shine with its first party titles and that Sony would always strive to make diversity and compelling titles.

    I can’t wait for Heavenly Sword, Ratchet & Clank Future, Killzone 2, and whatever Sony’s Cambridge Studio has cooking up.
    ;)

    sbf717

  • The thing is, and personally I don’t care, we need a few more exclusive titles to push PS3 sales. Unfortunately it’s not enough to bring out games, though they may be better, that we’re already released within the competition. I’ve heard people say, “Why wait for it for the PS3 when I can already get it for this system…” Exclusive titles will get someone to think, “I need to get a PS3 so I can get these games.” I have full confidence in Sony’s new console and until the next big thing hits 7-10 years from now I will continue to represent myself as a Sony fan. I hope no person receives the wrong idea about this comment. So to end the rambling, the way to get more and more PS3’s in homes, we need more “GREAT”, I’m talking 9.0 rating or higher, exclusive titles. Resistance is a great start. It shows to potential of the PS3 and at the same time opens doors for more boundries to push and more lines to cross. And finally to add, because from word of mouth this may be very informative, there are many Sony fans in which I converse with saying that many PS2 titles, released and coming soon, should have been PS3 titles. For example, Manhunt 2, God of War II, and Tomb Raider: Anniversary, just to name a few.

  • Hey Sony just get the in game cross media working so that you can check your messeges and access your music. Also, old PS games need to be uploaded weekly. Please more game demos, instead of alot of game trailers.

  • Good to see that Sony are finally getting in touch with the gamers/consumers in terms of the PlayStation brand. I’ve always come to think highly of Sony’s customer service and this blog will hopefully go a long way to enabling the gamer to voice their opinions.

    So far, I’m enjoying the play beyond experience that the PS3 brings. Blu-ray movies are a thing of sheer beauty on a HDTV set with surround sound set up. The gaming experience has been good, but not great. However, we all know that there’s so much to come.

    I guess my only concerns like most have to be over the content being brought to the stores and the lack of in-game XMB access. The later should have been a no-brainer from the outset, hopefully it will appear very very soon in a firmware upgrade.

    In terms of content in the stores, I am very disappointed in the lack of demos in the store, plus the lack of trailers or game designs for up coming games. I loved the Resistance, F1 and MotorStorm videos and would appreciate more like this please.

    Plus the constant delaying of the Resistance and MotorStorm packs/patches/updates. Oh, and any chance for some Oblivion downloadable content? I hope the trend of delays stops sooner rather than later.

  • I currently have a PS3 and the other system of which my PS3 is not being used because I have a 52 inch 1080i older tv which does 1080i/420p. I stick with the other system because it can do 1080i. Current Ps3 games are only doing 720p which downscales to 420p on my TV. Do you think you will address this problem? If you are not going to address this issue then I must decide if I should get rid of my TV or get rid of my PS3 and stick with the other system.

  • patrick and mr tretton…remeber to check post 151 you wont be disappointed!

  • Thank you for not being too arrogant anymore. You have struck a very good balance. Keep up the good work.

  • Nice propaganda. Not too much arrogant and quite good.

    And please no more “PS3 is 4D”-like BS from your staff sometime in the future.

    Just deliver the games.

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  • @Jack Tretton chimes in on… | June 13th, 2007 at 11:11 pm

    What ps3 game are you most looking forward to playing and what ps3 game(upcoming or currently released) do you think shows the most potential of the ps3.

  • Good to read. I’m a believer in the Playstation philosophy of big steps, big gamble = big reward. I’ve always thought sacrifice is more or less giving up something good for something better.

    It’s pretty obvious you’re taking an initial hit with the PS3, $600 is, and will continue to be a bit scary to potential buyers, but I can’t deny I love the huge growing room you’ve integrated into the PS3 and fully expect you guys to push the envelope you’ve paved the way for.

    I grew up with Playstation (27 now) and have always appreciated the effort you’ve taken to grow the market and set the bar high. I respect that.

    Anyway, stay honest, be real, and keep your focus on what made you what you are today.

    The games.

  • I’ve owned a PS3 since early December and I have yet to buy 1 single game for it yet. I have downloaded demos and rented some games, but ultimately the machine just sits there as I load up my Wii and 360. I really want to love my PS3 so I am excited that some good games are finally coming out.

    What I want to see most are RPGs. I loved the fact that the PS2 was the place to be for RPGs, and I’m hoping PS3 continues the tradition.

  • PSn -CASHVILLE_615

    true , the only game i enjoy man is that call of duty 3 a little though , im getting so bored with my ps3 is not even funny anymore , we need games like gta and those titles should be there during launch , im hoping that sony recognize the game line ups . i got 4 games for my ps3 and out off all those i play c0d3 / SONY PLEASE WE NEED MORE TITLES.

  • 188-You talk as if games aren’t coming. Thing happen and if I’m not mistaken, Summer is usually a slow season for every major system as they build up for the holiday season.

    And Jack if you read this, Please talk to the PSN guys about getting your E3 Conference up for Download, I mean, spread the goodness of the PS3 future and other Sony Platforms future to those who may not be able to see it. Heck, just for the people like me who like to go back and watch those more than once.

  • And when next E3 Rolls around have a place in Home where we can watch the streamed Press Conference and other E3 goodies!

  • I still have my original playstation bought in 97 hooked up but i don’t play it any more (obviously). I’m currently playing Rogue Galaxy on the PS2. Anyway, an obvious price drop would be great, but I don’t think the ps3 will see a dramatic increase in sales until next yr when mgs4 comes out around march i think, or end of march. anyway, for the psp, i hope the rumors are true about a redesign. an umd self loading drive would be neat, maybe the umd could be updated to boast even better current graphics? I just hope the psp will go down in price another $30 or so, THEN i’ll be happy ;-)

  • Jack,

    Thanks. Thank you for your comments and those of the rest of the Sony team and giving us this forum to speak to you. We do appreciate that in certain situations you and other posters will be constrained by corporate policy from time to time. In those situations a simple “no comment” is fine. Please continue to be as honest and frank with us as possible. If, for example, there are memory limitations why feature X can’t be incorporated in a firmware update, please tell us. However, please remember we’re a clever bunch and can smell marketing/PR spin a mile off. Such spin is usually never digested positively.

    Thank you for letting us get to know a bit more about you. I didn’t know you spent so much time on your PSP! Please keep this up and encourage the rest of the team to do likewise. Help us build a rapport with you.

    If I could offer a couple more suggestions:

    – I like the voting section in the right hand column. Have a different voting topic each week. Hell, even ask the users suggestions for a topic!

    – Interviews with developers sounds great. Something from the LittleBigPlanet guys or Time Crisis team would be fantastic. Make Joystiq, Kotaku and all the other gaming sites come to Sony’s blog for news of what’s going on.

    – Old fashioned marketing. I haven’t seen the PS trucks here in Dubai. But there are a lot of Malls and a lot of shoppers. Have booths in Malls and showcase features of the system that might appeal to non-gamers or casual gamers: blu ray movies; music; photos. Stop people in the malls and hook up their ipods, plug their camera memory cards into the system so they can view their photos in one of the slide show options on a big HDTV. The goal should be that people would walk away thinking “wow, that’s cool”.

    – On line world-wide stats and rankings. I hear Tekken is being updated for online play. How about a rankings system that can show fastest online K.O., fastest Perfect etc. Encourage more online play by giving users a real sense of achievement in games. Battlefield 2 pulled this off well: more points? Give us an unlock!

    – Downloadable content. Use that back catalogue. I only have a handful of PS2 games and a couple of PS1 games but I’d love to be able to download previous versions of shooters like Raiden etc. More conference videos on the PSN please. Not everybody knows about or visits sites like Gametrailers. Get videos of Phil Harrison’s introduction to Home or the devs playing LittleBigPlanet on the network and accessable to all PS3 owners. Have this content available as soon as possible at or after a conference or show. The timely delivery of information is important to us. People will watch and think “wow, that looks cool, I can’t wait!” Great buzz, not to much effort.

    I just bought a 250Gb hard drive. Give me something to fill it up. :)

    I’ll put my thinking hat on and let you know if I have any more suggestions.

  • Keep updating every day! It’s awesome!

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  • Thank you Mr. Tretton, for takin the time to talk to us. I look forward to the next time you address us. Your words are truly inspiring.

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  • ‘We could have easily produced PlayStation 2.5 at a slightly increased price over the older model, and driven some nice profits and marginal innovation for a few years but that’s not how we got where we are today.’

    I really wish you had done that. Ditch Blu Ray and the exotic processors. Have a starting price of £299 which is a mass market price. Innovate in the software like you have with the PS2.

    At the end of the day the only innovative thing with the PS3 is the extra storage space, and it’s very debatable that this will ever be required due to ever better compression techniques.

    Wasted opportunity to really drive gaming to the mass market in my opinion..

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  • Nice! Cant wait to check out warhawk.

    I know ps3 will dominate, but like everyone else, i just want more right now. Screw these ps1 games, cant we download classic ps2 games??

    And if you can’t get us games, at least get us some entertainment. Music, Movies?

    I do feel the playstation store is way way way too small. I’m willing to pay, but enough of the spoonfeeding of games from 1978, lets get a move on here. lol

  • Thanks, Jack for your honest approach!!! I am really enjoying the Blog and it is good to see Sony wanting to hear the opinions from the fans.

    I’m a great supporter of the ps. The ps1 changed the face of gaming and I have memorable times in my life where games allowed me to reminisce of some great times: ie ff, mgs, gt, rez, ico and more.

    Games are important! PS has offered the best games for consoles imo. So my point is… Continue to make the games that matter. Ok fps is fun and made for that other console… But Sony has always made games that matter – not hyped! but Sony has offered different genre’s to all players.

    I’m excited for the future. With the ps3 (which I love), I was getting scared as the competition seems to be to strong. But lets remember Sony was the underdog with the ps1 and you blew the market away. I do have faith in Sony… as Sony has always pushed the boundaries – not only with consoles but All technology. I only buy Sony electronics as I know they are cutting edge, stylish (not hyped) and reliable; though my Triniton died after 10yrs :( Was best damn 51cm tv I ever owned :D Now got the Bravia :D)

    So keep up the good work. Follow your own ways. forget about the other consoles and do what Sony does best – innovate and inspire.

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