PlayStation Experience

Jun 13

A Quick Look Back, A Strong Push Forward

Jack Tretton's Avatar Posted by Jack Tretton on Jun 13, 2007 // President & CEO

I hope you’re enjoying our official SCEA blog. Personally speaking, it’s great to finally have a place where we can talk candidly about the things we (and you) care about. While it’s no substitute for a one-on-one conversation, I’m excited to have a chance to listen and talk with you here. With that said, everything communicated in any form these days has to be considered an “on-the-record statement” so as much as I’d like to, I can’t completely throw my corporate hat out the window.

From where I sit, this industry has the most passionate consumers of any I’ve ever encountered. For some, gaming is a way to kill some time, for others it’s a favorite hobby, but for many it’s a way of life. As a gamer myself, I fall somewhere between a low to mid level enthusiast mainly because of free time. My day job is ironically eating away at my gaming time, although lately I’m finding the PSP has helped me reclaim some of this lost time on long plane trips.

For twenty one years I’ve worked exclusively in the industry. The last twelve have been with Sony Computer Entertainment. It’s been just over six months since I became President and CEO here and I can assure you that gaming is clearly my life. Now that we’ve got the hardware to drive the business, we’re putting all our efforts into insuring that we help create the best games possible for you to enjoy. My pledge is that we will continue to put you first and foremost, to understand what you really want from us. In fact, this blog is one way that I’m hoping this happens.

In 1995, when we launched the PlayStation, the majority of the gamers were twelve to seventeen year old boys. 2D platform, fighting, racing, and sports games were the norm. Platforms were born and died within five years maximum. There was minimal difference between hardware platforms. We here at Sony championed 3D graphics, CD based technology and a more mature diverse library of games. We believed that our platform had a lifecycle that should survive well beyond the traditional five years. Some of the initial criticism we received was that the hardware was a bit pricey, the system was hard to develop for and the early software line-up needed some work. When we introduced PlayStation 2 in 2000 we received much of the same criticism. When we introduced DVD based storage we were told that CD had more than enough capacity to store game data. In a few short years DVD had all but replaced CD and that storage capacity was being squeezed by the development community. In 2006 the song remained much the same. Most of you know what transpired: 100 million PlayStations and thousands of great games later, the PlayStation had a ten year run and could still be selling today. PlayStation 2 left our original success in the dust and shows no signs of stopping anytime soon.

We fully realize that past success is no guarantee of future success, but it does give you some perspective. We have to bring the games to market that will showcase what the PS3 can do and ultimately entertain you like no other games have. We need to provide proof of what the PS3 can do for you and work tirelessly to improve the value and justify your investment. At the end of the day, it’s always been about the games. To push the boundaries of gaming beyond where they currently lie takes a great deal of risk. I think all the hardware manufacturers are doing that in some way. We could have easily produced PlayStation 2.5 at a slightly increased price over the older model, and driven some nice profits and marginal innovation for a few years but that’s not how we got where we are today. You have to gamble and make major investments in the present that will pay dividends in the future.

We’re working hard to put the best tools in the hands of the development community so they can take you places you never imagined possible. We have more than 15 games coming from our own internal studios alone this year for PS3. Our third party partners will weigh in with a host of great games giving us more than 100 titles by year end on that system alone. At our Gamer’s Day event a few weeks back, we announced 18 exclusive games for PSP. This year, PS2 owners will get a little something for everyone with games like Buzz! and Singstar. Oh, and you certainly can’t forget the PlayStation Network. Right now, we are working on a slew of games and game packs that will be offered through the PlayStation Store in the coming months, including Warhawk, which personally speaking, is the PS3 game I’ve been playing most lately.

We are heading into one of the biggest shows of the year for the videogame industry. E3 is only a month away. Everyone here at SCEA is working very hard and is dedicated to pushing the development envelope to show you not only new stuff for games like Heavenly Sword, Uncharted: Drake’s Fortune and Ratchet & Clank Future: Tools of Destruction, but also a few surprises we have up our sleeves that no one has seen. You can check in here for updates as we head into the show, and I will be sure to report back once E3 begins.

So, that’s it for now from me. I really hope you enjoy our new blog. I think it is a great way for us to share information and for you to communicate back with us. I look forward to hearing your thoughts and posting more here in the weeks to come!

//Add Your Own


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+ Londay on June 14th, 2007 at 4:40 am said:

Hi Mr. Tretton
I’m italian fans of Playstation world .

Sony is the only company in the market that risk many investments to create proprietary technology and unique join venture to obtain a state of the art technology and products, expecially on Playstation line that represents every time Sony technology’s in the world.

I’m very very happy that PS3 has a Bluray unit and the better processor on the market, hardest to be developed today but….what’s not so difficult when it’s something revolutionary? .

When I was a child I dreamed something like PSP or PS3…and Sony have realized it! an unique interoperability.

I have many ideas for Playstation 3 and PSP but is difficult to reach a Sony enployeer…

I love Sony and I have a dedicated blog for Playstation … :)

Best regards Mr Tretton .

ID PSN: Londay-danny-lew.


+ Dean DXB on June 14th, 2007 at 4:42 am said:


£299 is roughly $600. Or where Sony is today. The Europe, India and certain other jurisdictions are faced with high prices, not because of Sony, but because of taxes and duties imposed on the console in those areas.

If you think the only innovative thing with the PS3 is increased storage media then you obviously haven’t spent much time with one.


+ Dean DXB on June 14th, 2007 at 4:43 am said:


£299 is roughly $600. Or where Sony is today. Europe, India and certain other jurisdictions are faced with high prices, not because of Sony, but because of taxes and duties imposed on the console by the Governments of those jurisdictions.

If you think the only innovative thing with the PS3 is increased storage media then you obviously haven’t spent much time with the PS3.


+ » Blog Archive » New PS3 games to showcase at E3 says Sony on June 14th, 2007 at 5:04 am said:

[…] Source : Official PS3 Blog […]


+ Nootje on June 14th, 2007 at 5:06 am said:

Hi Jack

It’s absolutely great that you’re taking some time out of your busy schedule to talk to the playstation community.That is very much appreciated.The amount of comments really reflect that.

I’ve been enjoying your consoles since the start and you have my thanks for making this industry as big as it is today, and giving me real gaming back with the ps1.Nintendo was really awful for me with their N64.I felt the atari days returning again.Thank god that didnt happen.

I can definitely see the potential for the ps3.While the price is steep i see it as an investment for the future.I would hate to find out 2 or 3 years from now that my console is lacking in hardware, that it wouldnt display 1080p, that gamecontent would be cut in order to make it fit on a dvd etc etc.Couple that with the amazing games that will come from both your inhouse developers and third party, and hopefully using your Movie and Music departments to fill PSN/Store with so much more content, and i see a bright future ahead of us.

Dont let us down now ;)



+ ps3photographer on June 14th, 2007 at 5:15 am said:

As someone who has been selling Playstation products since day one (we still sell lots of PS1’s too), its nice to see Sony having a more open take to its customers and the ‘open’ PS3 is nothing short of amazing, the only problem we are having in our store right now is getting people to understand how open the PS3 is now, this will take time, we have invested in 6 PS3’s to put in our store to show them off, and when we finally get access to HOME (one of the two reasons we bought so many PS3’s, folding@home being the other) these systems will be used to show new games and PS3 tech, and we cant wait !!


+ Strboymo on June 14th, 2007 at 6:26 am said:

The ps3 is for real, because the people behind it are real. I/we as consumers/loyalist believe in the ideal which is entertainment. I place my money and faith with you guys. dont let me down



+ ronaldturlington on June 14th, 2007 at 6:54 am said:

Kudos to you, Jack, for willing to step forward and speak directly with your customers. As a fellow CEO (of beverage company Squizz, Inc.), I know just how challenging it can be to run an enterprise and still make time to chat directly with your fans.

Anyway, looking forward to the future of your blog. I bought my nephew a PS3, and I must say, though I’m no hardcore gamer, the thing is phenomenal.


+ Blackmoses11 on June 14th, 2007 at 6:56 am said:

Thanks Jack,
For at least giving us the benefit of a post here and there to keep us informed.

C’mon Phil….where you at bro?

by the way you guys have never done me wrong and you have never given me a reason to doubt you guys. I’ve been a Playstation fan since there was a Playstation Brand. Do us proud “Show me the GAMES!!!!”


+ milhavoc on June 14th, 2007 at 7:53 am said:

Where’s Wardevil Sony?


+ gotti1914 on June 14th, 2007 at 8:17 am said:

nice i like this


+ moggsy on June 14th, 2007 at 9:01 am said:

@ Dean DXB

I haven’t spent any time with a PS3 (and neither has anyone that I know) due to the price. The PS3 costs £425 in the UK (yes that’s $850!) – the Xbox 360 just £280 ($560 – usually bundled with some excellent games at this price also).

As for innovation – the PS3 hardware as it stands is innovative – but it seems to me most of this innovation is for innovations sake and will not benefit the consumer to any large degree.

So we’re effectively paying a premium for exotic hardware which doesn’t deliver any clear benefits. I feel it would have been better to produce simpler hardware and then innovate with the software.

That’s my 2 cents anyway…


+ Resolver1 on June 14th, 2007 at 9:18 am said:

First rule of winning a war: you need soldiers.
You need games, and that’s what matter in the end.


+ Jeff_D on June 14th, 2007 at 9:37 am said:

Look, I’m sorry to be “the jerk” here, but did Jack even WRITE this? It’s the same, exact regurgitated PR “Hey look at all the cool stuff we have comming!” stuff you can find in any gaming mag.

Sony, as a company, has lost so much credibility and (at least with me) brand name respect with the PS3 Trainwreck of a launch… And that’s sad, because I was a hardcore Sony supporter since the PS1. I lined up and threw down my $300 for it and another $150 for Ridge Racer and two other launch games.

I did the same for the PS2. And the PSP.

You lost a fan, and more importantly, a walking, talking Credit Card with the boneheaded decisions that went with the PS3… I just don’t TRUST you guys anymore, and posting a bunch or PR CRAP like this and patting yourself on the back because your schmoozing with the “little people” isn’t helping.

If you want to improve your image and win back the paying customers you lost, then be serious about it. Stop the [DELETED] and shoot strait, I know I am in the minority, but a lot of people who think and feel like I do ARE out there, they just aren’t as vocal.


+ Exotixes on June 14th, 2007 at 9:48 am said:

where are PS3 games? where is it’s power. I NEED those!


+ PS3_123106 on June 14th, 2007 at 11:24 am said:

I completely agree with #170 and all of his points. Sony needs to make the PS3 more attractive to 3rd party support, cater to them, take them out bowling, PAY THEM if you have to, just please keep our exclussives exclussive. I love my PS3 and PSP. Nothing would make me happier than to see Nintendo’s arogant smug disapear, crush the Wii


+ salavaster on June 14th, 2007 at 11:31 am said:

Em… those 18 exclusive games for the psp announced. I clicked on the link but the page was filled with other announcements. So what were they?


+ Captain Obvious: Sony’s Jack Tretton thinks the PlayStation 3 needs videogames at Destructoid Gaming Blog on June 14th, 2007 at 11:38 am said:

[…] that will showcase what the PS3 can do and ultimately entertain you like no other games have," writes Tretton. "We need to provide proof of what the PS3 can do for you and work tirelessly to […]


+ The Populist on June 14th, 2007 at 11:43 am said:

Right on Mr. Tretton. It’s good that Sony is talking to gamers. I hope you realize from these comments that there are alot of people in your corner, and plenty of support for the PS3.

Now if we can just admit that the new console IS in fact in trouble, and devise solutions to make sure the Playstation 3 wins.


+ RicoSuavez on June 14th, 2007 at 12:05 pm said:

Sony support all the way… I just can’t wait for Warhawk to be release.


+ TheBadger on June 14th, 2007 at 12:38 pm said:


Sony cares about market share, but this whole concept of winning, is a concoction of ignorant console fanboys.


+ west on June 14th, 2007 at 12:41 pm said:

cool i really love what sony does for there fans/supporters. I just wish we would get ingame xmb support soon.


+ Kaze88 on June 14th, 2007 at 12:42 pm said:

I cant believe that there’s so much messages in here, i just was 2 days away and now i have to read about 1000 messages cause i want to know what everyone said! This blog is really popular!

Thank you @Jack Tretton for the great post. “games like Heavenly Sword, Uncharted: Drake’s Fortune and Ratchet & Clank Future: Tools of Destruction, but also a few surprises we have up our sleeves that no one has seen”

Those game’s really look topnotch in every aspect! Eye of judgement is one of the most innovative games for this year, do you have more games as innovative as that coming?
Im really waiting for E3 reports for those suprises =D


+ TheBadger on June 14th, 2007 at 12:44 pm said:

Stop reading sites like SystemWars and idiot flamebait forum threads.

I don’t know what Sony is cooking up but if they feel their system is in trouble they would already have something in the works. Saying something is in trouble after a little over 7 months on the market is fairly idiotic. (Especially considering its predecessors were available to consumers for 10 years and 7 years and still going)

Just because another console is moving units faster doesn’t mean it is time to hit the panic button.


+ S-Anarchy on June 14th, 2007 at 1:00 pm said:

I personally feel that PlayStation has raised the bar to a completely different level with the PS3 than any other gaming system throughout history. The PS3 is the first system to officially support and encourage alternative operating systems to run on it (e.g. Linux). By allowing for users to run Linux on the PS3 openly it has deterred any desire I would’ve ever had to hack or mod my PS3 by meeting my goals of being able to do whatever else I may want on my own. Proof of this sits on my entertainment center with the Xbox that currently runs XBMC more than anything else (a little Xubuntu every now and again).

Kudos for the amazing product that is well worth the extra couple hundred dollars over the competitors.


+ PlayStation 3 ganhará mais de cem jogos até o fim de 2007, diz presidente da SCEA « Guri de Apê on June 14th, 2007 at 1:01 pm said:

[…] seu post inaugural no novo blog oficial da Sony Computer Entertainment America, Tretton assegurou que os fãs do console da Sony não terão com o que se preocupar em 2007. […]


+ Demon on June 14th, 2007 at 1:09 pm said:

You need more really cool exclusive games (not some time exclusive). Those are the games that will make people buy a PS3 if they want to play those games, not just wait to get it on their other console. Also, a price drop before christmas 2007 would help.

I don’t have a PS3…yet, but I will buy a PS3 later. Don’t really care about the other two “next gen” consoles.

More cool PS3 EXCLUSIVE games please! Not talking about time exclusives here.


+ PBJ on June 14th, 2007 at 1:13 pm said:

I posted earlier – should have 1 button port from 360 to PS3. Actually I think a 1 button push from PS3 to 360 would be strategically better. That way you would get games being designed for the PS3 from the begining which is what you want.


+ Neil on June 14th, 2007 at 1:42 pm said:

Wow, it’s really good to hear from Jack. Keep up the good work. Great blog so far!


+ TONX on June 14th, 2007 at 2:12 pm said:

Dear SCEA,

Please give us more content on the PS Store. Having 1 movie trailer per week simply isn’t enough for me to warrant even looking at the PS Store.

We need multiple updates per week, game demos for EVERY PSN games, and by golly more PS1 games!

Hopefully your Movies/Music download service comes soon so i have no reason to go elsewhere to rent movies (that aren’t even in HD)

Sincerely hope someone is listening,


+ TTP on June 14th, 2007 at 2:40 pm said:


Please someone post something about the lastet store update so that we have a place where we can go to express our frustration

Thank you


+ Dfish74 on June 14th, 2007 at 3:03 pm said:

I would love a functioning adapter to play my old Guitar Hero games… these are my favorite games on the Playstation 2, and to be able to afford a Playstation 3, I had to sell my PS2 and most all of my games.

When I found out that I wouldn’t be able to play my Guitar Hero games I felt cheated. I spent all this money on the games and a system that won’t even play them.

I bought a 3rd party adapter, but it just doesn’t work the way it’s supposed to. Could you please not deny these 2 great games by saying wait for Guitar Hero 3….I want to play these ones now.


+ Mexicano_666 on June 14th, 2007 at 3:07 pm said:

the ps3 is amazin……the games are good( motorstorm) …the hardware is crazy…….the problem is the so called “analysts” on the net…..just blaming the ps3 day and night!!!!!


+ killthee on June 14th, 2007 at 3:15 pm said:

When are PS Store updates going to improve?


+ gigakain on June 14th, 2007 at 3:32 pm said:

When will we see more PS1 games in the PS Store?


+ hannibal on June 14th, 2007 at 3:34 pm said:

Thanks for the post. I am extremely happy with my PS3. Specially since the 1.80 upgrade allowing for media streaming. Please keep improving the functionality in the media center arena.


+ aquastorm on June 14th, 2007 at 3:34 pm said:

Why is the PSN store such a joke? Why do we want to sit and wait for a commercial (movie trailer) to download to our PS3 when we can watch it streaming for free on our computers, this is getting insane. There are almost no new demos for any 3rd party games or first party for that matter, and EVERY game update is delayed, then further delayed, and yet again delayed. I’m sorry Sony but you need to get your act together the time is now, you are already behind it’s time to kick it into gear or end up last in sales this gen.


+ GangstaOne on June 14th, 2007 at 3:36 pm said:

I like the way u are going with the PS3, but all we need is a little more exclusives.


+ SNAKE75 on June 14th, 2007 at 3:53 pm said:

btw/ nothing is for free. on the pso we are going to pay a premium for content. at the same time, do you have any idea how much advertisers have spent buying space on the first true interactive billboard (home)? i would rather know what i am paying for, and investing in: ie xbox live, than getting raped in the long term. does that mean i wont be paying for content on pso? hell no. i am happy to pay to support what i love.


+ komp on June 14th, 2007 at 3:54 pm said:



Well, what can I say. MOTORSTORM update for starters!!!!!!

Well a blog that was designed to keep US the fans up2date about the goings on….

I see NO mention of the MOTORSTORM UPDATE DELAY!!!!

“otorstorm fans will have to pull back from the starting line once again, as this anticipated 1.2 update won’t be released this week. The patch was supposed to improve online play as well as lay the foundation for the new Time Attack game mode. Initially scheduled for release on June 7th, the release of 1.2 was pushed back to the 11th because of technical issues. This date then moved back to the 14th in time for the PlayStation Store’s weekly update. Unfortunately, according to a Sony spokesman, as the update was being prepped for release, a significant network bug was discovered that required the company to push the update back once again.”

Again, a getting lesser and lesser lover of the PS3… read my post above to see what I previously said… :(




+ haldalish on June 14th, 2007 at 3:59 pm said:

Hey good job on providing great content for the playstation store. I love waiting every week to go check it out and see exciting stuff like MLB the Show video # 67 and re watching trailers for games that i seen a month ago. I mean why would i want demos when i can watch 20 sec game trailers over and over all day. I also love waiting for updates to the only worthwhile games on the system (resistance & motorstorm) only to be delayed for a week, then 2 weeks, then a month. good job, thats gotta build hype right? But my favorite thing is when im playing resistance and someone sends me a message so i quit the game cause i have to go the XMB to view their message. Thinking they wanna play with me only to find out they just wanna talk about upcoming games(what else is there to talk about). good times sony


+ ferrarimanf355 on June 14th, 2007 at 4:01 pm said:

Hey Jack, as a PSP owner I have a good idea: downloadable arcade classics for the PSP. I know about the downloadable PSOne game, and that’s nice. However, my PSP mostly sees time for the classics compilations, like Namco Museum, EA Replay, Sega Genesis Collection and Capcom Classics Collection. I would think that being able to download individual classic arcade titles would be awesome. Take it from me- as an Xbox 360 owner, most of my Xbox Live Arcade purchases have been the classic arcade games. I’d do the same for the PSP, given the choice.


+ SONY_OWNS_wii60 on June 14th, 2007 at 4:14 pm said:

Jack is the best! But our fearless leader isnt telling me anything I dont already know. the fall is always the season where AAA titles come out. I cant wait to get drakes fortune, heavenly sword, warhawk, killzone 2, ratchet and clank… etc etc etc.



+ djkimothy on June 14th, 2007 at 4:33 pm said:

The PS3 must be difficult to develop for as game demo are few and far between for every PSN update.

Is there a reason why the PSN store receives paltry updates every week? The lack of content is severely troubling, you can’t compete with the Wii cause they’re out of your price point, and you can’t compete with the 360 cause PSN pales in comparison with Live.

May I suggest updating the store with more content. If you’re going to keep the once a week policy, at least release more stuff than a handful of trailers.


+ Ollebro on June 14th, 2007 at 4:44 pm said:

i like this idea


+ Souther on June 14th, 2007 at 4:46 pm said:

you people are sitting on a goldmine with all the potential PS1 games that you could be getting up onto the PSN

Your JP store has what…close to 20 PS1 games up there right now. Do we, US customers have to find friends in Japan so we can get PSN cards so we can get games off the JP PS store??

Please get it in gear!


+ Undyne on June 14th, 2007 at 5:06 pm said:

Excellent idea giving the top brass a voice directly with the people, and give the people a place to have their voices heard.

My comment: Canadian MSRP is too high. The PS3 was originally released at a $679.99 price point in Canada, then increased a month later to $699. The price still stands at $699, but at the current exchange rate, I could buy a console in the USA for only $639 after exchange. You’re overcharging us by a full $60.00. Be fair and match the US price.


+ DeluxeReverb on June 14th, 2007 at 5:13 pm said:


Glad to read that Sony is finally admitting that something needs to be done. As the owner of a PS3 and former owner of a Wii and an Xbox 360 (died on me after warranty), here are my thoughts/wishes:

Focus on the PS3’s strenghts with your marketing campaign:
+PS3 durability (a big issue for me and others after our Xbox 360’s died with the “3 rings of death.”)
+HDD in every console
+Blu-Ray player
+free online service

Work on improving the PS3’s game development tools so that developers will want to work on the PS3 first rather than porting 360 games.

Redesign the controller and add rumble. The 360 controller beats the Sixaxis hands down, with the exception of the D-pad.

Bridge the gap with the 360’s interface by adding custom soundtracks, universal friend lists, downloadable movies, etc. that the 360 and Xbox Live already have.

Act more humble with devs and listen to their desires. Sony’s arrogance is one of the reasons they are doing so poorly this generation. Try to attract more third parties into developing first on the PS3 (improving development software, sweetening contracts $$$, etc.).

Keep up with the blogs, and be candid/honest. Your readers will respect you and Sony more if you honestly admit your shortcomings and state that they are being addressed.

Good luck!


+ TheBadger on June 14th, 2007 at 5:36 pm said:

I love all of the armchair quaterbacks that know how to do Sony’s job better than Sony.

Arrogance, for what I hear Sony is excellent with developer relations, it is the tools that need work. Which already looks to be improving with Edge etc.

And if the SixAxiS has the D-Pad advantage, how can it be called “hands down”

The downloadable T.V. / Movie service is said to be coming before the year is out (Since Sony has its hand in several entertainment streams I expect this to be fairly robust) Custom soundtracks has to be the single most overrated feature ever.

I love how everyone thinks everything can happen overnight and is as simple as flipping a light switch.


+ Find PS3 Information » Blog Archive » Jack Tretton teases E3 surprises, promises “more than 100 titles” by year end on June 14th, 2007 at 5:42 pm said:

[…] has been going full throttle on it’s new PlayStation.Blog with some of the biggest names at the company doing regular posts. This time, the president and CEO […]

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