PlayStation Experience

Jun 13

A Quick Look Back, A Strong Push Forward

Jack Tretton's Avatar Posted by Jack Tretton on Jun 13, 2007 // President & CEO

I hope you’re enjoying our official SCEA blog. Personally speaking, it’s great to finally have a place where we can talk candidly about the things we (and you) care about. While it’s no substitute for a one-on-one conversation, I’m excited to have a chance to listen and talk with you here. With that said, everything communicated in any form these days has to be considered an “on-the-record statement” so as much as I’d like to, I can’t completely throw my corporate hat out the window.

From where I sit, this industry has the most passionate consumers of any I’ve ever encountered. For some, gaming is a way to kill some time, for others it’s a favorite hobby, but for many it’s a way of life. As a gamer myself, I fall somewhere between a low to mid level enthusiast mainly because of free time. My day job is ironically eating away at my gaming time, although lately I’m finding the PSP has helped me reclaim some of this lost time on long plane trips.

For twenty one years I’ve worked exclusively in the industry. The last twelve have been with Sony Computer Entertainment. It’s been just over six months since I became President and CEO here and I can assure you that gaming is clearly my life. Now that we’ve got the hardware to drive the business, we’re putting all our efforts into insuring that we help create the best games possible for you to enjoy. My pledge is that we will continue to put you first and foremost, to understand what you really want from us. In fact, this blog is one way that I’m hoping this happens.

In 1995, when we launched the PlayStation, the majority of the gamers were twelve to seventeen year old boys. 2D platform, fighting, racing, and sports games were the norm. Platforms were born and died within five years maximum. There was minimal difference between hardware platforms. We here at Sony championed 3D graphics, CD based technology and a more mature diverse library of games. We believed that our platform had a lifecycle that should survive well beyond the traditional five years. Some of the initial criticism we received was that the hardware was a bit pricey, the system was hard to develop for and the early software line-up needed some work. When we introduced PlayStation 2 in 2000 we received much of the same criticism. When we introduced DVD based storage we were told that CD had more than enough capacity to store game data. In a few short years DVD had all but replaced CD and that storage capacity was being squeezed by the development community. In 2006 the song remained much the same. Most of you know what transpired: 100 million PlayStations and thousands of great games later, the PlayStation had a ten year run and could still be selling today. PlayStation 2 left our original success in the dust and shows no signs of stopping anytime soon.

We fully realize that past success is no guarantee of future success, but it does give you some perspective. We have to bring the games to market that will showcase what the PS3 can do and ultimately entertain you like no other games have. We need to provide proof of what the PS3 can do for you and work tirelessly to improve the value and justify your investment. At the end of the day, it’s always been about the games. To push the boundaries of gaming beyond where they currently lie takes a great deal of risk. I think all the hardware manufacturers are doing that in some way. We could have easily produced PlayStation 2.5 at a slightly increased price over the older model, and driven some nice profits and marginal innovation for a few years but that’s not how we got where we are today. You have to gamble and make major investments in the present that will pay dividends in the future.

We’re working hard to put the best tools in the hands of the development community so they can take you places you never imagined possible. We have more than 15 games coming from our own internal studios alone this year for PS3. Our third party partners will weigh in with a host of great games giving us more than 100 titles by year end on that system alone. At our Gamer’s Day event a few weeks back, we announced 18 exclusive games for PSP. This year, PS2 owners will get a little something for everyone with games like Buzz! and Singstar. Oh, and you certainly can’t forget the PlayStation Network. Right now, we are working on a slew of games and game packs that will be offered through the PlayStation Store in the coming months, including Warhawk, which personally speaking, is the PS3 game I’ve been playing most lately.

We are heading into one of the biggest shows of the year for the videogame industry. E3 is only a month away. Everyone here at SCEA is working very hard and is dedicated to pushing the development envelope to show you not only new stuff for games like Heavenly Sword, Uncharted: Drake’s Fortune and Ratchet & Clank Future: Tools of Destruction, but also a few surprises we have up our sleeves that no one has seen. You can check in here for updates as we head into the show, and I will be sure to report back once E3 begins.

So, that’s it for now from me. I really hope you enjoy our new blog. I think it is a great way for us to share information and for you to communicate back with us. I look forward to hearing your thoughts and posting more here in the weeks to come!

//Add Your Own


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+ TheBadger on June 14th, 2007 at 5:42 pm said:

Komp things get delayed, (yes more than once) problems arise, grow up.

I would like to see Sony coming heavier on the PSStore updates, the last month has been horribly lacking.


+ gigakain on June 14th, 2007 at 5:49 pm said:

They have had one year and seven months now. Thats many “overnights”

The other consoles had tons of downloadable contant thier first three months.

Yes putting one of thier PS1 games on PSN COULD happen overnight. Its just a rom, It would take them an hour to do.

Sony is notorious for starting up a project and then forgetting about it. Look at PSP they forgot about that for almost three years and there still isnt a PSP store!!

Look at PS1 games on PSN they put a few out at first and utterly abandoned the feature. What do they wanna wait till they release the fall PS3 games to update the PS1 games? We need them NOW while we wait you guys common!

We have had someone from Sony giving daily feedback on this site I really wonder if someone from Sony will address anything we actually CARE about today.


+ TheBadger on June 14th, 2007 at 5:57 pm said:

A lot of developers weren’t even aware a where Sony was headed with online until shortly before launch. Tools, kits, etc.

But I agree, the content is poor at best as of late.

When in the blue hell did they even say there would be a PSP store? I love how you make up ideas in your head and drop it on Sony as “forgetting about something”.


+ TheBadger on June 14th, 2007 at 6:00 pm said:

** I just read up on PSP store, It was announced in mid May, it is mid June.**

I wouldnt call it forgetting about something when it has been less than a Month!!!


+ gigakain on June 14th, 2007 at 6:03 pm said:

So getting around to making a PSP store after THREE YEARS doesnt strike you as dragging your ass? Im just warning people of the speed at which Sony operates.


+ EvoAnubis on June 14th, 2007 at 6:06 pm said:

Looking forward to it; it’s about time. I’ve enjoyed my PS3 so far, but it’d be nice to do something more with it than play PS2 games and watch movies (and play Oblivion every few weeks).


+ Kenjisan on June 14th, 2007 at 6:34 pm said:

This blog is a great opportunity to have a direct feedback with gamers and Playstation fans.
I have a PS3 and it absolutely rocks, and I’m glad to hear that Sony is working hard to strengthen the software lineup and give gamers more reasons to buy the system or love it (if they already have it). Uncharted,Heavenly Sword and Ratchet&Clank are on my absolute most wanted list.
By the way, and I know you know it, price the the other big part of the equation and if the console isn’t made affordable sales won’t pick up easily, low sales are one the major concerns about the system right now.
I believe that Sony has the duty to offer PS3 this Christmas at the same price Microsoft was selling their console two years ago: 399$.
Make it happen Sony! 399$PS3 + great games= great success.


+ slayback on June 14th, 2007 at 6:49 pm said:

I’m a Sony fan, that’s what makes my life a fighting one. Just shut up the critics and I will be in peace with the people around me. I know your the best, just stand for it.


+ SpikeDX on June 14th, 2007 at 9:10 pm said:

ahhh im so stoked for e3 cant wait man.


+ HuhJustaBox on June 14th, 2007 at 9:41 pm said:


I am patient and know that the great games are coming. However, many people are not so sure and these are the people you need to convince that the future is the PS3.

I have one way that you could easily convince these potential customers and also keep the PS3 faithful happy as well. You really need to get DEMOS up of your blockbuster games. I know Heavenly Sword, Lair, and several others have been playable for quite sometime. It is time and has been time to get these out to the masses to enjoy and show off to others in hopes of brining more people onto the PS3 bandwagon.

I really don’t see any reason why Sony would want to keep these under wraps. It is almost like they are doing the opposite of what they should be doing. I can remember downloading the Motorstorm demo and I had more fun with that than many of the full fledged launch games. Also, several of my friends and family saw this game and played the demo with me and were instantly hooked. Three of them went out and bought a PS3 just because of this demo.

Again, I know and am on top of the PS3 games that are coming out in the future, but most are not. Show them what the PS3 faithful knows, hook them with the demos of these future blockbuster games!

Keep up the great work, we all appreciate it ten fold!


+ Neo Amon on June 14th, 2007 at 11:02 pm said:

the only game that could surprise me is the ”legend of dragoon” sequel for which ive been waiting for ages >_>


+ aggiechase37 on June 14th, 2007 at 11:39 pm said:

i have been a nintendo fan all my life. i have owned every nintendo system they ever came out with. my favorite game was zelda. i have owned every zelda game that has ever come out.

when i saw the next gen system being developed and looked at specs i took a deep breath and decided to go against the grain. nintendo has been lying to us about going online for 2 straight systems now. online is critical to me because i am a 26 year old grad student in texas with most of my friends and family now scattered across the united states. so being able to play against them online was my primary motivation for diving into my first sony system. that and the blu ray. for me blu ray was a huge selling point! so i took a hard look at the xbox 360 and the ps3. i wanted high def so i reasoned that the 360 would be just as expensive were i have to bought it with the add on hd-dvd. tack on the cost of playing online at $50 a year and how has no one caught up the fact that this system is more expensive? the ps3 was easily the best deal in my humble consideration and i thusly made the acquisition. Iihave been very pleased with my first stray from ol’ faithful nintendo, though i do seriously want the new zelda i couldn’t reason for spending $300 for a new system and one game. all the rest of the games have been receiving poor reviews and apparently the graphical quality is laughable. i have not seen this system live in action so i don’t know, but the specs don’t look promising at all. it’s strange, but as soon as i jump off the nintendo bandwagon nintendos start selling like crack donuts in the ghetto.

in lieu of all that praise i have only 1 and half gripes:

1. mlb 07 the show needs a major overhaul. that game is buggy and the online traffic delays are a nightmare. no other games i have are like this. what is the deal? i am a huge baseball fan and the game is fantastic, but good lord the bugs are glaring. i have a brother who is in the minor leagues and we can’t even play each other because the traffic delays and disconnects are insurmountable. did no one proof read the code before release? please fix this game!

2. so most of the games i have there are options to turn the music all the way down. with the 120 gb hdd i installed i have plenty of my own music that is more my taste. why no custom soundtracks? microsoft has been doing this for the past 2 systems. from the other posts i see that i am not the only one griping and i realize that it will likely come via a future firmware update, but is 6 months not enough time? what’s going on in the hardware department? believe me i am stoked to stream keeley hazell’s boobs from my computer to the widescreen while my girlfriend is away for the summer working with kids who have their hands burned off, but i don’t want a $600 wack off machine. well i do, but i would rather also have the ability to play the games while listening to my own music instead of some garbage the record companies come up with.

on a side note – what happened to rock and roll. i want to listen to long haired guys who do drugs and could kill me. i don’t want to listen to some punk kids who experiment sexually with the other band members and whine about their meaningless lives in their lyrics.

gripe concluded.

sony, i have great faith in my decision to join what was once the enemy. don’t let me down.


+ Solid snakeps3 on June 14th, 2007 at 11:47 pm said:

im really glad about this blog. The ability to give Sony input really restores a lot of faith i have in this company. Thanks again!


+ princelance222 on June 15th, 2007 at 3:24 am said:

I really hope you guys (sony people) would stop making promises and start making something that will help the PS3 not suck..Also, I hope you guys are doing something about keeping your exclusive titles too because, as you lose AAA titles to MS, I don’t see why I should drop big bucks on your console, if I can play the games I want on a much cheaper console..A lot of people just like me wants a PS3 but are still waiting because, let’s face guys haven’t got any good games right now that could justify the high price tag..We don’t want to buy a gaming console only to watch movies, okay? I’m saying these things because I don’t want to see my beloved console sink to the bottom of the sea.E3 will decide wether me and my friends will get a PS3 or a Wii60. lol

remember sony, everybody’s watching…


+ Smikes on June 15th, 2007 at 4:05 am said:

First of all I’d like to say congratulations on the blog, its a great idea and one that hopefully all of us can use to pass ideas to one another.
You’ve certainly hit the nail on the head with the games situation and I must say that I’m in agreement with a lot of people in saying that we need more on PSN to tide us over while we wait.
Being a gamer from the UK I’m desperately waiting for some of the PSone classics to rear their head and as myself and a few friends have discussed, we can’t understand why they cannot be released on US and Europe networks simultaneously as this is possible with firmware how hard can it be? Anyway here’s hoping something comes our way soon.


+ sacrificed on June 15th, 2007 at 5:23 am said:

I recently recieved a ps3 as a gift. I personaly was waiting for top tier games to come out before purchasing it because i felt that with what’s out now that it would just collect dust. That is what it is doing, but I am still hopefull that with exclusives like Metal Gear Solid that wont continue for long. I hope your company will work hard to bring more top notch exclusives to the system and also bring in refreshing original titles.

On a side note, sony should devolope a sequel of Legend of Dragoon for the ps1. That game rocked.


+ DevilWillcry on June 15th, 2007 at 6:48 am said:

A little off topic, but when will thrid-party developers have access to HOME tools, so they can implement “trophy” acheivments and other features in their games. There are several third party games in the coming future that I would really love to have trophies for (DMC4, Assassin’s Creed, Sigma, MGS4, etc.).

Also, how soon will developers have access to rumble implementation in their games. Its seems it would be best to get that into the developers hands as soon as possible. This way when HOME and Dualshock3 are actually out, gamers are able to take advantage of both right away. It seems like it would make sense to have the tools for these things in the hands of the developers before Home and Dualshock are actually released. Other than that, keep up the good work. I am loving the blog.


+ Razrsharp on June 15th, 2007 at 7:27 am said:

I can’t wait for E3 to see all the new games for my PS3. I need more games.


+ PS3: Många nyheter på E3 at on June 15th, 2007 at 8:44 am said:

[…] Tretton har meddelat att Sony har många ess i rockärmen inför årets upplaga av […]


+ ShinnokDrako on June 15th, 2007 at 12:40 pm said:

This is a bit OT… but i feel like saying it: i read that Microsoft is going to get Beautiful Katamari as its exclusive title. If Sony looses this too it would be very bad, cause Japanese really want to play this title. So they’ll buy Xbox360 instead of a PS3 more happily… i think this wouldn’t have to happen….

According to me, for that “push forward”, Sony needs more exclusives, not only big titles or so, but titles that instead of huge graphic can offer fun too. And Katamari, for this, would be a pity…


+ ogshady on June 15th, 2007 at 1:28 pm said:

I really enjoy hearing new’s straight from Jack. I saw very little of him at the last E3 and I always thought he had a good head on his shoulders. This blog is such a good idea. I can’t believe how much content is up already. Keep it up guys. I’ll be listening in…


+ PSFaithful on June 15th, 2007 at 9:48 pm said:

Sony is definitely making a strong push when it comes to the games… I get excited with each new event. In the off chance that someone at Sony actually pays attention to this post… there’s not a PS forum on the internet where your fans have not been waiting on a sequel/prequel to Legends of Dragoon! With all of the excellent work your internal studios have been doing (and current lack of JRPG’s)… this would be a great time to see it happen ;-)


+ Kratos on June 15th, 2007 at 10:10 pm said:

By the way, even though I voted for Heavenly Sword as my most anticipated game, and Warhawk seems to be getting the least votes, I’m really loving the Warhawk beta.

I hope it doesn’t get any less Sony love because of getting slightly fewer votes than the other two games on the poll.


+ Ghostm on June 16th, 2007 at 2:04 am said:

Can someone here at Sony please tell me why is XBox 360 getting “GTA 4” episodic content during the 2008 fiscal year and not PS3? I’m soooo upset about this. What’s going Sony? Are you guys even putting up a fight for getting us some exclusive stuff? Everytime MS cuts into our cake it pisses me off big time.


+ chase on June 16th, 2007 at 2:10 am said:

Dragons Lair Blu-Ray does anybody know if this game is out or coming out


+ yohonflinstone on June 16th, 2007 at 5:27 am said:

it’s about time for this blog site but I need to know one thing sony…… Why are future games like Dirt coming out for the 360 then months later for the PS3?? I checked alot of release dates and alot of games are like that that are multiplatform?? Why is this?? What’s the hold up Sony??


+ Playstation Lover on June 16th, 2007 at 6:29 am said:

Thank you!
But may I ask you why you maked Playstation 3 so expensive from the begining?

Indead I love Playstation 3 but If you just chosed a little cheaper CPU like Intel Core Due Quad and maked sure that you had enogh Blu-Ray lasers then you could buy the Rumble license and then everybody would love playstation 3 form the begining!

And why dident you had home from start?

I´m going to buy a PS3 and a PSP Slim that I know you´re going to show on E3 and then will I use them like there was nothing else for me ; P


+ ahh bisto on June 16th, 2007 at 10:08 am said:

i really feel as though i have been ripped off. i shelled out £500 on a ps3, call of duty and fight night….. what a waste of my VERY HARD EARNED CASH!!

i cant understand why you let a second rate console that NEEDS monthly updates hit the shelves. i understand that things will get much better with time but concidering that the price is likely to drop in time i find it hard to accept that my money was well spent.

everything i could want and more is available for less than half the price of a ps3 in the form of a xbox 360… i know that me saying this will drive the ps loyalists crazy but its true, the games and the online features are at the moment better, even the control pads are far superior.

i have no doubt that in 12 months time things will be totaly different but my gripe is that when i got my xbox 360 it was £260 there was plenty of decent games for me to choose from and the online feature was flawless… none of this can be said for the ps3 as yet but even still we have been overcharged and told by you guys at sony to sit and wait for the good stuff to come, as for us lot in europe, we will be told to sit and wait even longer i supose as delays seem to be the norm for us.

i only wish i had kept hold of my 360 to see me through the long wait we have ahead, i supose i could always read a long book, do an anatomy degree or even just stab myself in the legs for few month while i wait…. its gotta be better than playing F.E.A.R


+ Jack Tretton teases E3 surprises, promises “more than 100 titles” by year end » PS3 Game Players on June 16th, 2007 at 12:18 pm said:

[…] has been going full throttle on it’s new PlayStation.Blog with some of the biggest names at the company doing regular posts. This time, the president and CEO […]


+ Garinol on June 17th, 2007 at 8:32 am said:

Jack, you’re great! Thanks for the warm words. I agree with you 100%.


+ SkipDC83 on June 17th, 2007 at 12:49 pm said:

Keep these regular updates coming!


+ Rip-Ridah on June 17th, 2007 at 1:36 pm said:

It’s great that you bring up E3. Footage and downloadable video would be great to have on the PSN. Also, I agree that PSN game demo for all games would be vital in pushing me to buy some of the games. Thanks for the info Jack!


+ FTV on June 17th, 2007 at 6:23 pm said:

I just wanted to see if a negative comment would make it on the site because I found it hard to believe there would be so many positive comments. Basically, SONY has many fundamentally flawed philosophies when it comes to business and it’s reflected in almost everything they do. They’re focus as a company is too broad to really allow them to do any particular thing very well. That’s not to say they’re below average. In fact, they’re very much like many of the worlds most “successful” companies. But just because a company makes a lot of money doesn’t mean they do good work. It just means they know how to make money and unfortunately good work and good money don’t always go hand and hand. Fortunately the games industry, right now, does seem to be trending towards rewarding people with real focus. Focus on making the best possible product to fill the exact need of the customer. If SONY wants to continue to compete, they’ll need to take a step back and really think long and hard about why they have anything to do with games. What exactly is the need that they are aiming to fill? If they can really answer that question then maybe they’ll have a shot. But I doubt they’re up to it.


+ ShinnokDrako on June 18th, 2007 at 2:00 pm said:

I have something else to say.. check this:

Well, it seems we’ll have to pay for the PSN service a day… is it true? Well, i’m ready to sell my PS3 if that happens. I don’t want to pay anything that has been promised free.

this is my mail:

Tretton, send me just a “Hi/Bye”. I wanna see if Sony ppl are reading this blog or just post and then nothing more. If i get a message, an automatic one is ok too, then it’s ok, you’re really listening to us. Otherwise dunno… Cause things aren’t going very good…


+ GAME-HERO on June 18th, 2007 at 3:58 pm said:

It’s exciting to witness the Sony Company making an effort to comunicate with it’s share holders (PS3 owners) as well as your personal commitment to reach out to the gaming public, Knowing Sony is commited to giving us the best possible game experience re-inforces our investment of the superior console.

Thank You Mr. President!


+ ChaosBahamut on June 18th, 2007 at 4:14 pm said:

What’d I’d like to know is if the 480i resolution will still be supported to its full potential, as in no “Small Text” problem that games such as Dead Rising for the 360 have on SDTVs. One major key is that a lot of people still have SDTVs, and they need to feel as if they got $600 worth of hardware. (after all, not all of us have 2-3 grand for a 1080p HDTV) Also, if developers want to provide free stuff over PSN, it may not be wise to force them to place a cost anyways. (not naming any other companies, but I don’t need to) Feel free to e-mail me at if you read this, if only as a confirmation that it was read.

I for one can see the potential the PS3 has, and the day it’s realized is the day I’ll take the plunge. (if I have the moolah) No sooner though.

P.S. I’m not a Sony fanboy. I’m a game fanboy and will go where the games go. And I’d say all 3 systems of this generation have at least one game I’m interested in.


+ Razer210 on June 18th, 2007 at 9:57 pm said:

Good to see, better PR is a good thing. Dead goats FTL.


+ ruairiau on June 18th, 2007 at 10:02 pm said:

Its great to see Sony finally catch up with MS on the blog side of things. In the past, there has been no open community forum for us, the consumers, to vent our frustrations at some of the decisions made at your end.
I have an Xbox 360, 2 PSP’s , 2 DS’s and a Wii – but no PS3. Im not making that sort of financial commitment quite yet as I feel you guys really screwed up with the PSP. All I ever wanted was streaming video. But you guys wanted to rip us off with the LocationFree crap.
Sony has a long way to go before I will be lining your pockets again.


+ GAME-HERO on June 19th, 2007 at 7:07 am said:

It would be nice to receive a Unique Trophy (Like a Hero Trophy for helping to save lives) in our Playstation “Home” trophy display case for all of those gamers who participate in the “Folding@Home” project. What’s your thoughts?

PS: I would have spent a $1000.00 dollars for the PS3, of course I see the potenial of this console and have long had faith in Sony and it’s Playstation products.

Game On Mr President!


+ Savage on June 19th, 2007 at 9:37 am said:

If Sony is truly serious about embracing user content, they need to release a similar development environment to XNA ( ) and make it super easy for people to share their games with the community. This would also allievate the need for offical PS3 releases. If you are unable to bring out an XNA competing product, release the specs/drivers so that developers can access the RSX graphics chip. More software for your console, will sell more consoles. Software sells hardware. Embrace the homebrew community. You’ll thank them in the long run.


+ S2P MAGAZINE - News PS3 à L'E3 on June 19th, 2007 at 1:59 pm said:

[…] pendant la conférence E3 du mois prochain. Dans son premier post sur le nouveau blog Playstation, Tretton a également confirmé que « plus de 15 titres » des studios […]


+ Sony CEO Jack Tretton Blogs. | ceosmack on June 20th, 2007 at 2:19 am said:

[…] Read Sony CEO’s Blog Post. You can leave a response, or trackback from your own site. […]


+ Loucifer on June 20th, 2007 at 10:47 am said:

LOL…yea ok like the CEO of a huge company like Sony is going to take the time out of his day of meetings, lunches and voicemails to type up this crap…yes Jack if thats really you…this is CRAP!!!!!

Maybe someone st Sony needs to be fired to light a fire under someones ass to get a grip on reality and release some damn games already…i mean seriously by the time Rainbow 6 and GRAW II are released the Xbox will be ready with the 2nd parts to the games


+ DanteZero on June 20th, 2007 at 4:37 pm said:

Congratulations Sony on a job well done, or so you may think. I love my PS3 to bits but I can’t help feeling I feel hard done by as a european gamer. once again we are being left till last. This will make it the third time it has happened with the consoles. I must make it clear though am not being influenced by the bad press. I feel a little hard done by by a couple of things because of the following :
1:) Official Playstation magazines delay last month with the demo disc. Also the lack of fresh new demos instead of rehased from the PSN network.
2:) Lack of content on PSN europe. Yes that is being rectified but we are way behind. This shouldn’t have been a problem as we were already 6 months behind with the launch.
3:) Do developers hate us europeans?. All i see bounded about the internet are beta’s for this and that but only if your American. What happened to global Unity. I want the be involved in Beta’s of Warhawk and the agency and Home. But can I get involved? no becasue a. am not american and b. because you make it so hard for us gamers to get involed.

Sorry if this sounds sceptical because i really enjoy my PS3 (even with the lack of content). But I find it hard as my confidence is waivering. Yes the future is bright. Yes there are great things happerning and so much more to come. But my question is this, at what price?. Not money wise but us loyal gamers. I can only compare you to my favorite football team Bolton. Reliably good football team that always over achieves on a shoe string and never fail to impress but also never rewards it’s fans with a trophy or something to make them extremely proud or shout about.
Please Mr Harrison if your reading this, I am not the only who thinks this. Take these Sony values of being Exciting and Innovative and Trustworthy apply them not to the counrty with the biggest wallet but to the little people that support the bigger markets.

Also some suggestions for next firmware update. Can we get some proper multi media like the connect store and some things like music video movies, etc like the PSP store has in place or take advatage of the relationship you have with Apple and get their i-tunes content. Also RSS feeds. was really dissapointed when this wasen’t on the last one.

On plus note, okay job so far and lets hope that now the balls rolling that it will continue to snow ball quicker.

Peace out.

P.S. sorry about being negative, i’m sure you understand. Cheers


+ DaddyBurrito on June 21st, 2007 at 11:43 am said:

Hello Jack,
As an industry journalist ( I am very pleased to see that Sony has finally decided to use a blog to stay more closely in touch with their consumers. Our site has not focussed as much attention on Sony only because both Microsoft and Nintendo have demonstrated eagerness to work with us on new and product reviews. The team at feels that staying close in touch with the community and the public is key to the long term success of an platform or software manufacturer. Sony has traditionally been very close with information and is only now starting to take steps to provide better end user conduits. Sony has always produced excellent quality products and with statements made over the last two weeks regarding growth of software library for the PS3 I think things will start to get more interesting in the console wars. Nintendo and Microsoft both have a solid head start. One has innovation and creativity and the other simply leads in installed base and volume of available NextGen titles. As the PS3 gains momentum it will certainly catch up, though I believe a key element that will boost its numbers would be the demise of the Playstation 2. I understand the value of having both the PS3 and PS2 in production with new titles coming out for both but with the PS2 still available there isn’t as much of a compelling reason for new customers to purchse the more expensive system.
Well I have said my piece for now. Jack, welcome to blogspace, it’s nice to have you. My team at DeadlyTECH has contacted SCEA PR to discuss our relationship. If the discussion is fruitful the public may see more comprehensive Sony coverage in the not-so-distant future. As we also host LAN and title launch events we would appreciate Sony’s participation as we feel it can only enhance brand awareness in the public’s mind.


+ codemonkey on June 21st, 2007 at 10:43 pm said:

Hey Jack,

Who’s minding the shop at Zipper? Senior management there has no team building/leadership skills and development is seriously suffering. They are busy throwing out people with good leadership skills.


+ monster on June 24th, 2007 at 10:46 pm said:

hi,I’m glad to see this .There are many playstation series gamers in China (while many illegal copied discs are same here). All of us are waiting for a big thing happened on PS3! PLEASE let us know it ‘s a worthy thing.


+ ykiki on June 26th, 2007 at 12:32 am said:

How do I get an avatar? (Sorry if this has been covered elsewhere, but I tried to use the search feature to look for ‘avatar’ and it came up blank)


+ haseeb on June 26th, 2007 at 4:48 pm said:

I personally feel that the ps store needs some more content, although it out classes the xbox live arcade its just there not much demos out there for games such as rainbow six vegas, virtua fighter, need for speed carbon, and maybe some demos of games that are coming out soon would be nice. Other that that good job guys the ps3 really impressed me. Online wise resistance is where i am at, i occasionally play motorstorm online.

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