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PLAYSTATION 3 Brand Campaign Kicks Off

Kim Nguyen's Avatar + Posted by Kim Nguyen on Oct 04, 2007 // Marketing Manager, PlayStation 3

Hey everyone, I’m Kim Nguyen, Marketing Manager for PLAYSTATION 3. This is my first post and I’m happy to report that the PS3 brand campaign officially kicks off this week with our online campaign. The first of many banners will appear today and run through December. In a nutshell, the theme of this year’s campaign uses computer animation to model key PS3 iconography in a black onyx world. Phew, yeah, that’s a mouthful. Better yet, why don’t you see it for yourself. This link takes you to the “Blu-ray” banner and is just the beginning with lots more to come. Stay tuned…

//Add Your Own

235 Comments

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1

+ lakaihigh on October 4th, 2007 at 2:25 pm said:

@ Kim – Finally! this is what we all have been waiting for. This will be glorious. Great work guys getting your product seen and heard in the eye of the public. That’s what I’m talking about.

Peace,
Lh


2

+ nabokovfan87 on October 4th, 2007 at 2:25 pm said:

cool to here, its been past due that this format war is ended.

update the store before 12 on the west coast, release 2.0, and for crying out loud allow users to change thier password on the blog.


3

+ surgesnugs on October 4th, 2007 at 2:30 pm said:

Hopefully this campaign will include television as well? 360 is killing the PS3 in this regard. Plus, every multi-platform game ad is tagged with the 360 logo, making it appear like the game is only on the 360.


4

+ RoAcH2285 on October 4th, 2007 at 2:33 pm said:

Thats a very nice and informative ad,GOOD JOB!The Playstation 3′s weakest link is advertisement in my opinion.


5

+ Gregero on October 4th, 2007 at 2:35 pm said:

thats some very slick stuff, man. damn good work. advertisement is an area that Playstation3 lacks in. This looks amazing though. You oughta throw that kinda stuff onto the TV.


6

+ joel on October 4th, 2007 at 2:36 pm said:

THAT IS RAW!!!

PUT IT ON THE COMMERCIALS ON TIV!!!


7

+ Razgoull on October 4th, 2007 at 2:36 pm said:

It’s about TIME!!!!!!!!!!


8

+ leonedo on October 4th, 2007 at 2:37 pm said:

Please!! international Store! for people not in the listed countries.


9

+ XxBigP123xX on October 4th, 2007 at 2:43 pm said:

awesome….now pay every site to use it


10

+ Daver on October 4th, 2007 at 2:43 pm said:

wow i like it.. great job!


11

+ stennex on October 4th, 2007 at 2:44 pm said:

Perfect timing. Parents cant buy toys for their kids so might as well they look into getting a blu-ray player like the PS3 which Disney backs. Also the system is much more so as they get older they are able to utilize its other asome features.

The PS3 is really an all in one entertainment box. I am beta testing Home and it will obliterate even second life no bias just true facts.


12

+ wizardpsp on October 4th, 2007 at 2:45 pm said:

Its a great Baner!! Keep it going and Make it Mission Destroy 360. EA and MS are doing their stuff to make The powerfull PS3 look Bad kick their A…


13

+ B1ack_Mage on October 4th, 2007 at 2:45 pm said:

When you roll over uncharted or Heavenly Sword it looks awesome. I sure hope there are a lot of TV ads for Uncharted and Ratchet and Clank so they sell well.


14

+ aaquib on October 4th, 2007 at 2:49 pm said:

Nice banner! I really like how the trailers are embedded into the ad itself. Also, I hope we see TV ads, as that will reach to the mass audience, and not just the hardcore gamers. There should be TV ads about the features(wifi, linux, music/video rip, browser, free online, etc.) and the variety of games, instead of just purely one game.


15

+ PSPsGTghOost on October 4th, 2007 at 2:52 pm said:

Nice! More ads everywhere. Good stuff! Also, just wondering, where the hell is GT mobile for the PSP. I bought a PSP to play GT and still no GT. Tell Yamauchi to hurry up! He takes way too long with delivering good games on time. Somebody get them new producers!


16

+ PSPsGTghOost on October 4th, 2007 at 2:55 pm said:

@ Kim Nguyen, Marketing Manager for PLAYSTATION 3

Please tell your colleague, the Marketing Manager for PSP, to hurry up with GT Mobile for the PSP. Release it already! PLEASE!!!

LET ME PLAY B3YOND ON MY PSP. Also, PLEASE upload “DRIVER 2″ to the PSN store. Thankxxx.


17

+ sectionz on October 4th, 2007 at 2:56 pm said:

ill post for free on ps3tag.com ;)


18

+ nmc75 on October 4th, 2007 at 2:57 pm said:

HOT. I love the interactivity and the snippets of video. This sure beats those pastel colored internet banners that first came out at the end of last year!


19

+ RandomEarthling on October 4th, 2007 at 2:59 pm said:

With all the bad press the PS3 has received, I hope this is an aggressive ad camapaign. I haven’t heard or seen anything with the PlayStation logo on it for a while. Commercials for games, like Skate and Madden have the Xbox logo at the end. I like what I’ve seen so far so keep it going.


20

+ Danny on October 4th, 2007 at 3:04 pm said:

COOL!… let me see if it works with the psp via remote play…… no :-(


21

+ Premonition on October 4th, 2007 at 3:06 pm said:

Hey kim if you read this, im glad that sony has finally started advertising the Playstation 3 more, and also if your reading this a little hint, It would be great to get with myspace and advertise with them seeing as how they have over 200million people on their site and thats alot of eyes if you know what I mean.


22

+ SimmoUK22 on October 4th, 2007 at 3:09 pm said:

Great Job!

looks fantastic…

Phil and the rest of the execs are going to be happy bunny’s with you guys, hope your incharge of the tv ads as well…

very cool…


23

+ lostboy85 on October 4th, 2007 at 3:21 pm said:

Great banner. well done Kim, these are the adds that will help define the ps3. Are television versions going to be popping up soon?
i cant wait, makes me want to buy a second ps3.


24

+ scott on October 4th, 2007 at 3:25 pm said:

spend more time gettings games on the shelf advertising trailers will not get the job done…were are the games…ps3 is in last place….all ps3 owners are pissed.i use 2 be the only one …just check out todays post everyone is pissed


25

+ KnaveX on October 4th, 2007 at 3:25 pm said:

Now that is just awesome! But as all the others have said, attack the tv. We’re all sick of watching the -BOX logo at the end, when I tell my friends, you should buy this game for PS3 they say, I thought it was on -BOX? The only thing I’ve seen in this past year is the Heavenly Sword commercial, and thats because it was an exclusive. And the myspace idea is really good, even though Tom’s a macrohard zbot weeny.


26

+ ShinnokDrako on October 4th, 2007 at 3:25 pm said:

Great! GREAT!!! Finally a wonderful ads for a wonderful console with… wonderful games!

Go Sony, i wanna see a lot of those things on european TV too! ;D


27

+ mgillespie on October 4th, 2007 at 3:26 pm said:

I like it. But then anything has to be better than the abysmal marketing the PS3 has had to date.

Has anyone seen the “This is living” marketing in Europe? Most people don’t even know the PS3 exists, let alone it’s capabilities, the advertising is so cryptic/arty.


28

+ Picasso on October 4th, 2007 at 3:32 pm said:

Get those ads on TV I’m tired of being told to jump in.

BTW those are totally awesome.


29

+ KnaveX on October 4th, 2007 at 3:33 pm said:

Scott have you even read these posts and seen everyones reactions? Yeah we know games are slow but we aren’t getting repetitive crap like Shaylo 2 and 3 or Lalo Party 27. Not all owners are pissed, and if you are go to a toilet. Advertising doesn’t get the job done? Of course it doesn’t. Thats why everyone knows about the release of Warhawk, oh wait, not everybody knows?, maybe that’s because there weren’t any ads on TV!


30

+ KnaveX on October 4th, 2007 at 3:34 pm said:

Ha ha, I just thought, Jump in the red ring of death.


31

+ Demon on October 4th, 2007 at 3:37 pm said:

Awesome, now put them on tv as well, because the Wii and and Xbox 360 are killing you in marketing.

The current PS3 commercials on tv don’t make much sense. You’ve got to show people what Blu-Ray and the PS3 can do.


32

+ nyyanks on October 4th, 2007 at 3:39 pm said:

Nice. That banner was really nice. Good job. Keep it up


33

+ Danny on October 4th, 2007 at 3:39 pm said:

@ PSPsGTghOost

http://gamepro.com/sony/ps3/games/features/137948.shtml

it is still in the works, its coming… dont worry


34

+ scott on October 4th, 2007 at 3:46 pm said:

#31 if u had money to buy 360 u would..well im playing halo and gears of war and loving it…..i dont care what u think u are just a broke kid waiting 4 mommy 2 buy u somthing… im reping the people who worked to get 600$ blueray player cause thats all its good 4 till next year … get a life and see the light


35

+ Stoffinator on October 4th, 2007 at 3:47 pm said:

Wouldn’t tv ad be better? Most people block online banners and pop ups. But its nice to see Sony finally doing some advertising.


36

+ gamer812 on October 4th, 2007 at 3:51 pm said:

It’s pretty cool that you are finally marketing the PS3 as something else other than a video game console. Push that Blu-Ray functionality. I want that hi-def format war to stop asap.


37

+ djroberts on October 4th, 2007 at 3:53 pm said:

Ouch, I guess I’m the negative nelly here. I’m sorry but I think this is really poor. I highly doubt this will have an positive impact on sales. If anything, it may deter some who want to see game content. The Heavenly Sword stuff you guys have been doing is pretty good but if you want to sell systems, see my GAP blog.


38

+ scorpio on October 4th, 2007 at 3:55 pm said:

Cool, i first clicked on the link and said ok. But then rolled over and wow thats pretty sweet…….


39

+ incredibilistic on October 4th, 2007 at 3:57 pm said:

Incredible. The first campaign was pretty good — although I was not a fan of the baby doll — but this is so much better. Graphically insane and really showing that the console is capable of quality titles and Blu-Ray movies.

For the past few months a lot of “what is the core message of the machine” talk has come up but I don’t think the PS3 should be encapsulated to just a “gaming machine” and continue to make its own path.

Nintendo has it with casual gaming and Microsoft is basically just a game box, but the PS3 is truly a well rounded entertainment machine but future proof with HD.

I may seem to be sucking up but I believe in my investment. Having said that, I’m still waiting for lots of very necessary upgrades (in-game texting, custom soundtracks, etc) as well as getting the other divisions of Sony to get on board and start offering downloadable movies and TV shows (I know music is coming with SingStar). With all the different Sony groups it should be nothing to out-offer anything XBLM is capable of.

I love you Sony but you have your work cut out for you. At least with marketing pushes like this it will get the machine in more homes and get the word out that this system IS the best choice.


40

+ xplosneer on October 4th, 2007 at 3:58 pm said:

Yay! Any chance of TV?
Finally. Ads do more than you think people.


41

+ KnaveX on October 4th, 2007 at 3:58 pm said:

Scott, I’m not about to start it again with you so lets clarify and I assure you that after this I won’t continue so don’t expect me to.

Your kinda funny considering the $650 in my bank account, yeah my mommy, of course. But lets say I was broke, and I was saving to get a game console, someone offers me a low price for the ZBOT I would say NO because im saving my $$ for that other game console that doesn’t just feed off of one game for 2 years. Trust me, my house is not a microsoft place. Computer- Apple. Game console- Sony and nintendo. One more thing, of course Resistance, Motorstorm, Heavenly Sword, GTHD, Warhawk and multiplat games don’t make it worth while for now. Right?


42

+ TONX on October 4th, 2007 at 4:11 pm said:

Holy CRAP! THATS the type of advertising the PS3 needs.

Please get rid of the white room ads and go back to PS1 era advertisements. There wasn’t a magazine out there that didnt have a Playstation ad. now its only in gaming mags, barely at that.

Get the word out!


43

+ Lithgow on October 4th, 2007 at 4:16 pm said:

That…is…AMAZING. THANK YOU. That right there dominates any other advertisement I have seen to date. Amazing… But now you’re going to have to stop letting the 360 get away with GTA IV exclusives and Call of Duty for limited edition to M$. Maybe we’ll just have to stoop to their level and actually pay for exclusivity and extra features for games.


44

+ Zhi13 on October 4th, 2007 at 4:17 pm said:

awesome banner keep it going!


45

+ Ardrid on October 4th, 2007 at 4:21 pm said:

Very, very slick advertising. I can wait to see how this expands into other forms of media. This is exactly the kind of presence Sony needs for the PS3.


46

+ KnaveX on October 4th, 2007 at 4:27 pm said:

I like that style of things trying to come out of the ps3 like nariko’s face and all of that. Should be used for TV commercials, I think that actually happened once in my room with a skater… from SKATE.


47

+ greenberry on October 4th, 2007 at 4:31 pm said:

wow! thats some nice flash, looks great! can wait to see it when browsing Gamefaqs


48

+ Keysersoze10033 on October 4th, 2007 at 4:41 pm said:

NIceeee, I like the venom like morphing effect. Now let’s get some commercials on TV. I’m sick of Xbox 360 commercial and Sony not trying to compete. This is a great start.


49

+ EVILEMPIRE951 on October 4th, 2007 at 4:48 pm said:

This is really Great news I hope The ps3 starts to pick up steam :_)


50

+ greenberry on October 4th, 2007 at 4:49 pm said:

if they keep this up, they will kick bum by mid next year


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