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Jan 21

Jan 21

Patapon Pata-Price: $19.99

Jeff Reese's Avatar Posted by Director of Software Marketing

I’m fortunate enough to see a lot of PlayStation games at various stages of development. From back-of-the-napkin to playable code, one of the things my team and I are tasked with is to provide feedback to the development teams making the games. We look at the core gameplay (is it fun??!), the competitive landscape (will it sell), and target audience (tweens vs adults, male vs female, hardcore vs casual, etc) to evaluate if we should ultimately publish a title for our market. It is a challenging process, but very rewarding when that title comes to life and the forums light up.

We are always looking for something “unique” and “innovative,” since that makes our jobs as marketers that much easier, and ideally, fans happier when they are playing something new. However, “innovation” is a double-edged sword; the gaming landscape is littered with cult-favorites that buck the trends and try a completely different approach, but have trouble finding a broad audience. A perfect example is our quirky, tilt-a-world PSP game, LocoRoco.

So the reason for my post. Hopefully you have heard that we will be releasing a great new PSP title called Patapon here to the US in February. It’s a completely original PSP game on several levels, offering a fusion of action and rhythm gaming with an eye-catching 2D art style. It’s becoming a hit in Japan – and by looking at the early previews from the press, I know you all will dig it too.

SO1627_PATN_CVRS_DJ08

As you can see, Patapon is really different and highly creative, a new kind of PSP experience we don’t want anyone to miss. So to make it more accessible to everyone, we are happy to officially announce that we are releasing it at $19.99, lower than other new PSP games. It’s a game that shouldn’t get lost with some other big titles launching on the platform. It deserves your attention because it’s very cool.

Normally, this price had been reserved for our Greatest Hits line, a collection of well established titles. But we felt that the unique nature of Patapon fit nicely into this pricepoint, and would work to attract the masses (casual, younger) who may otherwise miss it. So we’ll see if it works!

So please show your support for innovation and quirkiness by giving Patapon a try when we release it on February 26th – you’ll see what a great game it is and I’ll bet you won’t be able to get their song out of your head!

Thanks for reading!

Add Your Own

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C-h-a-o-s said:

January 21st, 4:37 pm

I was hoping the GameStop price of 19.99 wasn’t a mistake on their part. Thanks for the confirmation. I would have bought this game at the regular PSP game price, but 19.99 doesn’t put that much of a dent in my wallet.

illegalprelude said:

January 21st, 4:42 pm

hhmm. at this price I might have to check a little into this game

Dubbedinenglish said:

January 21st, 5:29 pm

I am no longer on the fence…But Damn the tittle is so catchy. :P

btutterrow said:

January 21st, 6:46 pm

I will be buying it on day one. Supporting such unique and creative titles is a pleasure :)

Jeigh said:

January 21st, 6:48 pm

Nice. :)

Riskbreaker23 said:

January 21st, 7:09 pm

that is some of the best news i heard today. everyone please get this game the right way so that more quality titles like this will be made on the psp

Zaku said:

January 21st, 7:41 pm

Sealed the deal for me with the $20 price :) I’ll be keeping an eye out for this one when it hits.

Clinton514 said:

January 21st, 7:55 pm

Another great PSP title to ad to my list. :)

Trond said:

January 21st, 8:10 pm

Wary good.
I almost never buy full priced PSP games.
If I’m going to buy a game in that price range then I end up buying a Console or PC game.
But with this low price I have now problem buying it.
I’m shire you are going to sell a lot of copys at that price.
And I hope we will se more games doing the same thing.

AceStrike said:

January 21st, 8:15 pm

SWEET, I was going to get this regardless, this is awesome that it’s $20, that’s amazing. Thanks! I’m gonna get it as soon as possible.

ItotheCtotheE said:

January 21st, 11:10 pm

Just secured my purchase

odz said:

January 21st, 11:15 pm

Dam what to buy what to buy, PSP or bud? bud.

PS3 price drop next week, so the rumor goes!

moshakirby said:

January 21st, 11:22 pm

Play TV?

Voozi said:

January 21st, 11:27 pm

Win

Youlikeyams said:

January 21st, 11:35 pm

To be highly cynical, what’s the betting this will cost $40 (equivalent) when it hits the UK?

rationalise said:

January 22nd, 4:43 am

Maaaan.. This Patapon really sounds interesting!!! Haha. Gonna try it out!!!! :)

-Rationalise

http://web.singnet.com.sg/~ripley/

Kenshin001 said:

January 22nd, 11:03 am

Jeff, how many people have to ask for you to put Patapon on the PSN for PS3? I can’t think of anything more logical from a business perspective. Since you are looking for innovative stuff is there some easily accessible site or contact address where developers can pitch their ideas? I saw a game called Paperwings on Youtube today which would be perfect for the PSN.

Basarili said:

January 22nd, 1:53 pm

This kind of games are the games that Sony has to keep making, inovation that’s what Sony is all about,

It would be awesome if this game was also available as a downloadable content on the PSN for PS3 users with no PSP.

rsx3.2 said:

January 22nd, 6:27 pm

For $20 this game is a steal. Definetly buying this on day one. So far of what i’ve seen and heard about from 1up Yours they say it’s awesome.

b60904 said:

January 22nd, 10:22 pm

cool 19.99 thats a good price!

Federation said:

January 22nd, 11:02 pm

Put in my pre-order today.

mcpeepants80 said:

January 24th, 1:51 pm

Great news! I was going to buy it at $39.99!

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