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Jul 15

PlayStation Press Conference Liveblog @ E3 2008

Jeff Rubenstein's Avatar Posted by on Jul 15, 2008 // Sr. Social Media Manager


1.04 – “If this is year 2 of the PS3 life cycle, imagine what year 10 will bring.” Jack signs off. What did you think?

1.02 – MAG trailer shown. It bears repeating – 256 players! Land and air battles going on (with paratroopers), really, it’s pretty huge. Big applause.

12.59 – A brand new game revealed for the first time – MAG. Andy Beaudoin from Zipper Interactive details this Massive Action Game (get it?). MAG will support up to 256 players (!) MAG is squad-based, with teams broken down into 8 players, with fine-tuned soldier types, ongoing campaigns and character growth.

12.58 – InFamous – it’s up to you to save or destroy an entire city. Trailer shown with in-game footage. Looks awesome, though I invite you to judge for yourself when you see the video. Out Spring 09.

12.57 – Now a look of what’s to come: God of War III trailer shown! “In the end, there will be only chaos.”

12.55 – Now to show the games, in montage: LittleBigPlanet, MotorStorm Pacific Rift, 007 Quantum of Solace, SOCOM Confrontation, Ghostbusters, Soul Calibur IV (Vader!!), Resistance 2, The Agency, Naruto Ultimate Ninja Storm, Mirror’s Edge, Resident Evil 5, Singstar, Guitar Hero World Tour, NBA 09 The Inside, Buzz! Quiz TV, Killzone 2, Fallout 3, Valkyria Chronicles, and more.


12.51 – Developers from Treyarch, EA Tiburon, Ubisoft, Bethesda, 2K Marin, and Lucas Arts are shown on video talking about how much more they’ve learned about programming for the PS3, and how that’s going to pay off in games like Far Cry 2, The Force Unleashed, Prince of Persia, Call of Duty World at War, Madden NFL 09, and Fallout 3. “We’re just beginning to scratch the surface of what PS3 is capable of.”

12.48 – New Hardware package: the 80 GB Core Pack coming this fall $399 – 40 more GB at that price, plus DualShock 3.

12.46 – Lee: “You can stop imagining now.” Video shown featuring lots of DC Legends like Batman, Superman, Wonder Woman, the Joker, and more.

12.43 – Mr. Lee is a HUGE MMO fan, been playing since Everquest began… so this is a dream project for him. “Imagine being able to create your own superhero… and help Batman take on the Joker… that’s a cool image.”

12.41 – SOE – Sony Online Entertainment – bringing titles to PlayStation 3. Jim Lee (of comic book fame) on stage now to preview DC Universe online. He’s doing 1-armed push-ups. Don’t hurt your inking hand!

12.39 – “Let’s return to PLAYSTATION 3” – Life with PlayStation will provide live news, weather, and more and it’ll be available by the end of the month.


12.35 With an install base of over 35 million worldwide, many more PSP games are on the way. Montage shown, featuring Patapon 2, The Force Unleashed, Super Stardust Portable, Madden 09, LocoRoco 2, NBA 09 The Inside, Lego Batman, and Buzz Master Quiz.

12.33 – For the first time ever revealed – Resistance for PSP… Resistance Retribution! Out Spring 2009.

12.31 – On to the PSP – announcing a new PSP Entertainment Pack – in October we’ll launch the Ratchet & Clank Size Matters pack, which includes the PSP-2000, National Treasure 2, a 1GB memory card, and echochrome.

12.30 – Eric demonstrates how to copy movies to the PSP. You can do this either through a PS3, or through the PC Store. BTW, this video download service will be available TONIGHT (applause). We’ll be adding new titles each week.

12.29 – “How long will it take to download an SD movie?” The answer is about an hour for a 2 hour movie. However, with progressive downloading, you can begin watching your video almost instantaneously.

12.25 – Eric Lempel takes the stage (you remember him, right), to show a live demo of the video download service – it’s part of the existing PLAYSTATION Store – there’s a new video tab. Each studio has a page. Eric shows how to buy, rent, or preview a movie.

12.23 – Jack talks about the new video download service. On Day 1 – Sony Pictures, Fox, MGM, Lions Gate, Warner Brothers, Disney, and more will have content available. A huge differentiator – you can take movies and tv on the go via PSP.


12.19 – Jack Tretton PlayStation Home: “Your patience will be more than rewarded.” We’ve got great publisher support on game-specific spaces. A new video is debuted showing more of what Home’s experience will be all about.

12.17 – Gran Turismo TV introduced – racing video content coming to Gran Turismo 5 Prologue, shows like Top Gear and other original content in Hi Def. Gearheads will definitely be all over this. Lots of international content. Launches August 1st.

12.14 – Jack Tretton: “We’re not interested in filling up our store with games that nobody wants to play, just so we can say ‘we have the most games.'” He follows this up with a trailer showing a number of upcoming PSN games like PixelJunk Eden, Fat Princess, Crash Commando, PAIN Amusement Park, Flower, Ragdoll Kung-Fu and Siren: Blood Curse.

12.11 – 180 million pieces of downloaded content since launch. New stuff coming to the PLAYSTATION Store – Ratchet and Clank Future: Quest for Booty. “Like a summer blockbuster – high quality, less expensive.” Q4B will answer the questions to Clank’s disappearance at the end of RCF: Tools of Destruction. Price will be $14.99.

12.09 – PLAYSTATION Network – we’re instituting a single sign on this fall – online on a PC, a PSP, PS3. Check your friends list on a PC (I think a few of you have asked for that).

12.07 – New PS2 bundle coming this fall – a new Lego Batman Bundle, along with a Justice League movie, for $149.

12.03 – Let’s talk about PS2: More than 130 new titles coming to PS2. Not bad for a 9 year old system.

12.01 – Among the announcements – we’re turning our attentions to Latin America… and a announcement of PS3 Greatest Hits. Huge applause for sackboy, Alex, and LBP!

11.58 – Alex Evans of Media Molecule is out on the stage to help Jack work through the business side of things… more on this later…


11.56 – Ted has left the stage, Jack Tretton is back out to talk about user generated content. “We’ve seen a glimpse of that future – it’s called LittleBigPlanet.”

11.54 – More, even huger enemies/ships shown in an R2 video. An Idaho location has been mentioned as well. Add that to Chicago, San Francisco, and the California redwood forests.

11.53 – PS video from the Press Conference will be available on PSN, you’ll wanna make sure to see this.

11.51 – Did I mention this thing is huge? Cheers from the audience as the live demo ends.

11.50 – Ted is taking on a 300 foot leviathan (you may have read about this in GamePro) with a rocket launcher. On paper it’s one thing – in full motion, it’s something else entirely…

11.48 – Here’s a look at Resistance 2, Ted Price from Insomniac Games takes the stage.

11.46 – Jack Tretton: “If PlayStation in 2007 was all about hardware, PlayStation in 2008 is all about software.”

11.45 – Jack Tretton: “The PLAYSTATION 3 is the most complete and future-proof Blu-ray player available.”

PlayStation Press Conference

11.41 – OK back in my seat, as CEO Jack Tretton reacquaints us with the history of PlayStation and Sony Computer Entertainment. “We take a longer look ahead.”

The press conference is just about to get started and I’m up on stage playing Metal Gear Solid 4. You might be able to see me as soon as G4 starts their live video stream (look to the left side of the stage).

I’ll keep updating this post with news from the event, so check back often or keep your eyes on our twitter feed for the latest.

//Add Your Own


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+ lakaihigh on July 15th, 2008 at 11:24 am said:

cant wait! i gotta go to work but ill be back to check all the goodness that is PlayStation



+ X820 on July 15th, 2008 at 11:25 am said:

Good news hopefully from Sony. I know it’s not the end of the world that FF13 goes to the 360. But I bought the PS3 mainly for FF13 :(


+ HanSolo on July 15th, 2008 at 11:26 am said:

lets hope its good…. COME ON SONY!!!!!!!!!!!!
i know you can do it!!!!!!!!!!!!!!!!!!!


+ the_icon on July 15th, 2008 at 11:26 am said:



+ LLAMACODE on July 15th, 2008 at 11:26 am said:

It had better be good :D


+ Nymo on July 15th, 2008 at 11:27 am said:

keep us updated!


+ Delriach on July 15th, 2008 at 11:28 am said:

Yeah! Play that Metal Gear!


+ nokia6250tank on July 15th, 2008 at 11:29 am said:

Only one chance SCE can fight back…


+ offdah3z on July 15th, 2008 at 11:29 am said:

abouttttttttt time!


+ ChateauDIf on July 15th, 2008 at 11:30 am said:

Thanks Jeff. Can’t wait!


+ Imperium on July 15th, 2008 at 11:30 am said:

Kratos smashing 360’s with his Blades would kick azz!!!


+ fullyshadow on July 15th, 2008 at 11:30 am said:

good luck sony!!!

make me a proud PS3 FAN!!!


+ rsx3.2 on July 15th, 2008 at 11:31 am said:

can’t wait.


+ gc_rock on July 15th, 2008 at 11:31 am said:

i too have to go to work :(
i know this is your time to shine, sony!!
let’s show everyone why you’re still #1!!!


+ Stoffinator on July 15th, 2008 at 11:31 am said:

I can’t wait for it to start.


+ X820 on July 15th, 2008 at 11:31 am said:

Wanna explain why Amer Amer?


+ Jeigh on July 15th, 2008 at 11:31 am said:

Thanks for the heads up! :D


+ davivman on July 15th, 2008 at 11:33 am said:

Please post the video of this press conference on the PSN so I can watch it when I get home!


+ Delriach on July 15th, 2008 at 11:33 am said:

Anyone notice how amazing Jeff is? He can play MGS4 and post this blog simultaneously.


+ se7enthsign-psn on July 15th, 2008 at 11:34 am said:

looks like the show is about to start. Hopefully there will be news on The Agency, Socom and some new titles.


+ Half_life000111 on July 15th, 2008 at 11:35 am said:



+ HanSolo on July 15th, 2008 at 11:36 am said:

i bet there is a new ps2 with wii type controls and psn support….also… a new psp ala iphone ….

and why not, a ps3 price cut and redesign


+ X820 on July 15th, 2008 at 11:36 am said:

come on, blu ray is the way to go! For movies that is.


+ Half_life000111 on July 15th, 2008 at 11:37 am said:



+ Theossie on July 15th, 2008 at 11:37 am said:

Nah.. it’s a exclusive deal with MS and Netflix… I think Sony should go with the competition.. Blockbuster.. I have an account with them :D


+ tsaksyapune on July 15th, 2008 at 11:37 am said:

microsofts was lame till they announced a game we already have, nintendo failed- only catered for the casuals. sony!!!!! bring this home baby!!!! tear this e3 apart!!!! bungee is with sony!!!!!


+ se7enthsign-psn on July 15th, 2008 at 11:38 am said:

PSP phone would be awesome. That’s why I’m not getting an iphone. Holding out on the rumor that one is coming…plus not that interested in iphones.

They have the Playstation logo right now with a sound montage of games running in the background. I must say, I’m a bit worried about Socom. The gunshot sounds didn’t have the same “feel” that games like COD4 have.


+ jazzagers on July 15th, 2008 at 11:38 am said:

Here’s hoping for an awesome E3 Sony!!!!!!!


+ X820 on July 15th, 2008 at 11:39 am said:

Ha, thanks for deleting Amer_Amer’s messages.


+ Theossie on July 15th, 2008 at 11:40 am said:

@29… you straight .. TRIPPIN!!


+ Theossie on July 15th, 2008 at 11:40 am said:

Well the 29 that was deleted lol


+ Impulsivity on July 15th, 2008 at 11:43 am said:

The intro montage alone was better then the other two E3 conferences, I bet this is going to be great. Little Big Planet alone.


+ Gunegune on July 15th, 2008 at 11:43 am said:

Will E3 be streamed via “Home” next year?


+ Auroura on July 15th, 2008 at 11:44 am said:

Go Sony! FREAKIN SURPISE US! So excited!


+ TristanMike on July 15th, 2008 at 11:48 am said:

Sony, you are such huge hypocrites ! How can you, on one hand, say that you don’t support exclusive titles, then Jack Trenton says that exclusive games are the most important ?

Get your story straight !


+ the_icon on July 15th, 2008 at 11:50 am said:

@ 35- A former Sony boss said exclusives are not important.


+ TristanMike on July 15th, 2008 at 11:55 am said:

@ 36 the_icon

It was JUST said recently. To reaffirm their stance.


+ vandam on July 15th, 2008 at 12:00 pm said:

Awsome I heard they got some great new’s. Don’t know what it is? But any 2.41 update was best one ever my External HDD movies (upscaled) never looked better Thank you Sony. For update that I could actually use!!!!!!!


+ X820 on July 15th, 2008 at 12:03 pm said:

I love how they use LBP for the presentation.


+ Nitrowolf2 on July 15th, 2008 at 12:05 pm said:

watching it right now
like the LBP thing


+ VenomX on July 15th, 2008 at 12:05 pm said:

they used LBP as the presentation? Genius!!! That game is a hit!


+ X820 on July 15th, 2008 at 12:06 pm said:

LBP as Sony’s mascot? I concur.


+ Onna76_NL on July 15th, 2008 at 12:07 pm said:

Jack is funny :-D

The LBP presentation showing figures is the most original idea and least boring I’ve ever seen so far, kudos!!

RPG’s please Jack!!!


+ chip5541 on July 15th, 2008 at 12:10 pm said:

R2 may be too scary for me to play. Big beasties scare me.


+ EvilStealth64 on July 15th, 2008 at 12:11 pm said:

Cant wait to see what else is in store!


+ TristanMike on July 15th, 2008 at 12:11 pm said:

Now, this article is from last year… but who said it… OMG, Jack Trenton.

“In a recent interview with PSM magazine, Jack Tretton explained just why the PlayStation 3 has been getting fewer exclusives than expected;

“We have a very different approach to exclusives than some of our competitors. We don’t buy exclusivity. We don’t fund development. We don’t, for the lack of a better term, bribe somebody to only do a game on our platform.”

We don’t fund development… wow, just wow !


+ se7enthsign-psn on July 15th, 2008 at 12:12 pm said:

Sounds like they are going to ride with PS2 still. Surely it’s too late now, but to see a new PS2 that has the PSN and PS store would make that console last ANOTHER 10 years.


+ Onna76_NL on July 15th, 2008 at 12:13 pm said:



+ se7enthsign-psn on July 15th, 2008 at 12:16 pm said:

Ratchet and Clank downloadable on PSN = win. But when is it coming out?


+ Nymo on July 15th, 2008 at 12:18 pm said:

FAT PRINCESS! Now I’M intersted!

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