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Media Molecule’s Alex Evans Interview

Jeff Rubenstein's Avatar Posted by on Jul 16, 2008 // Sr. Social Media Manager

For those of you that have seen the PlayStation E3 press conference (and that can include all of you now), one of the highlights was something that’s typically the slowest part of these events – the business recap. Thanks to the folks at Media Molecule, a Celtics-clad Sackboy escorted SCEA CEO Jack Tretton through the numbers, instantly making Powerpoint something of an old coot.

I caught up with Alex Evans, who piloted the “Jackboy” through this E3 level immediately following the press conference, to ask him if everything was done live, and if we could re-create something like this in the finished product.

Thanks to Alex for taking time out of his incredibly busy schedule this E3. LittleBigPlanet is coming to your PS3 this October.

//Add Your Own


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+ JordanBlack68 on July 16th, 2008 at 5:01 pm said:

LBP looks amazing,


+ JordanBlack68 on July 16th, 2008 at 5:02 pm said:

Btw Jeff what was the soundtrack near the end when Jack showed the different ps3 games like resident evil 5 socom etc?


+ kentini00792 on July 16th, 2008 at 5:04 pm said:

made in days. . . amazing!


+ Voozi on July 16th, 2008 at 5:06 pm said:

This was so cool how you guys did this, ;D maybe my professors will let me do future presentations via LBP come next semester haha =P


+ KazeEternal on July 16th, 2008 at 5:07 pm said:

Another great game that we won’t be able to play on PS4 because we don’t have backward compatibility.


+ neo_bahamut on July 16th, 2008 at 5:11 pm said:

A demo for this game would be great!


+ filthyvillain on July 16th, 2008 at 5:12 pm said:

LittleBigPlanet is easily my most anticipated title due out this year:) Thank you for the constant updates and letting us know that things are working well within the game. Two of my friends that currently only own 360’s have already said that they are getting a PS3 just for this game based off of the trailers and information I have shared with them about it. October will be a wonderful month for PS3 owners and November will be great as well:)


+ Voozi on July 16th, 2008 at 5:15 pm said:

Off Topic: Jeff will you post on how that Taco meetup went? Curious to know and want to see some pics too =D

On Topic: Boss fights!? Nice =D


+ zerogravity on July 16th, 2008 at 5:15 pm said:

U know I going to try using LBP in a presentation. Dont know when or how but I will try to pull it off. Maybe that way colleges can
use the console for business and education.


+ Janos2615 on July 16th, 2008 at 5:17 pm said:

@#5 I have a simple question for you, and be honest. How many times have your parents dropped you on your head to make you that FU***NG Stupid!?

On topic: LBP looks amazing and I can not wait to fire up my PS3 and start creating!

October can not come sooner!


+ WHAT on July 16th, 2008 at 5:21 pm said:

No final date?

I look forward to the delay.


+ Joe on July 16th, 2008 at 5:27 pm said:

I want to know if remote play will work with the PSP and PS3. Plus any chance of a PSP version of LBP or at least the 2d proto type I can’t remember the name of it but even the 2D proto type that would becoem LBP looked good and I think that would be a great game on the PSP. My mind has so many things I think I could make with it make it happen MM.


+ Razcor256 on July 16th, 2008 at 5:27 pm said:

I know this is off topic and I don’t mean to be pushy, but I’ve been kind of waiting for the full press conference video. When can we expect that in the PS store? I would really like to see it.


+ mendezgato on July 16th, 2008 at 5:28 pm said:

hey Jeff what about home give us a date come on E3 is almost over is it possible that avatar is going to come out first.


+ spyker3292 on July 16th, 2008 at 5:31 pm said:

YAY! Looks great.


+ tretle on July 16th, 2008 at 5:33 pm said:

I watched the entire press event last night in full screen while eating Oreos and smoking weed and my god I was awestruck when it came to that presentation….. So freaking Awesome.


+ Fersis on July 16th, 2008 at 5:35 pm said:

Those sackboys are sooo cute.
Everytime i see them ,i smile.


+ MegaClank on July 16th, 2008 at 5:36 pm said:

Hot man, loving LittleBigPlanet, most anticipated for me.


+ geo2211 on July 16th, 2008 at 5:39 pm said:

im of subject but were is the playstayion eye love


+ geo2211 on July 16th, 2008 at 5:39 pm said:

At e3


+ Patriotsbball5460 on July 16th, 2008 at 5:41 pm said:

Do you think that they could release this as a cool free dlc type level for the game or anything, I’d love to go through this myself even though its not much of a challenge


+ yunier91 on July 16th, 2008 at 5:43 pm said:

this is so simple but yet it can be so hard …and 1 day wow


+ chasegamez on July 16th, 2008 at 5:44 pm said:

no demo needed
just put out the game


+ Chacalj81 on July 16th, 2008 at 5:44 pm said:

That was the best part of E3, and it comes out in october. I hope Sony can pull off home. I have doubts, but also have hope. What do we have to lose anyway? Sony has been humbled, my dedication increased.


+ Rubin on July 16th, 2008 at 5:45 pm said:

man that presentation = epic win lol


+ Presto on July 16th, 2008 at 5:52 pm said:

Bosses? Yes! :D That is great. I love these PS.Blog videos, they are awesome. Little Big Planet looks amazing too. I hope that Little Big Planet is used instead of Powerpoint from now on at Sony conferences and things like that. It was fun watching that during E3. :) I can’t wait for the release of LBP in October.


+ erico316 on July 16th, 2008 at 5:52 pm said:

@ jeff will u start answering people questions again?


+ thefjk on July 16th, 2008 at 5:56 pm said:

Oh noes… a wave of children will want to take this to school for show and tell!

“You are playing as my dad… you can make him jump over the living room, where my skateboard awaits him…”!


+ Zemus101 on July 16th, 2008 at 5:57 pm said:

I haven’t seen that presentation yet, or really much from E3 hmm ..where would I find this? I’ve viewed the game trailer videos on the playstation store, although I haven’t seen anything actually from E3 really yet. Help me out?!


+ fusen on July 16th, 2008 at 6:00 pm said:

Can you get an interview with one of the inFamous developers?

I need to know if you could steal cars in the game or drive them?

September: Bioshock month!

October: LittleBigPlanet and Socom: Confrontation month!


+ Ranma on July 16th, 2008 at 6:07 pm said:

Looks great, everytime I see new stuff from Little Big Planet I get a big smile on my face. The innocence of this game reminds me of playing with my Transformers and Ninja Turtles as a kid on the floor of my room.


+ X820 on July 16th, 2008 at 6:08 pm said:

Good job on the presentation using LBP. Most interesting idea ever. Can’t wait for LBP, keep up the good work Jeff and Media Molecule.


+ NBCraftsman on July 16th, 2008 at 6:10 pm said:

The Media Molecule business recap was extremely cool & original, thanks.


+ babybluedb on July 16th, 2008 at 6:11 pm said:

LittleBigPlanet one of the tops on my list to get

nice trophies and boss battles what more could i ask for and coming out this october

thanks jeff for this video didnt see this when watching E3


+ X820 on July 16th, 2008 at 6:14 pm said:

@KazeEternal download the game from PSN and you’ll be able to play it with your PS4, PS5, PS6, PS7.


+ btk88 on July 16th, 2008 at 6:14 pm said:

LBP Rocks!!


+ ProroK on July 16th, 2008 at 6:17 pm said:

Ohh my god, im SOOO going to steal this idea and i will totally make a presentation for my History or Japanese professors :D



+ jigglywiggly on July 16th, 2008 at 6:26 pm said:

Good lord, Jeff, you talk at the speed of sound!

I like Alex Evans, he really loves his game to bits. This game should be huge, it’s the least it deserves.


+ thesuffering85 on July 16th, 2008 at 6:53 pm said:

some of wanted to watch the whole press conference, g4 has it archived on their site. here’s the url http://e3.g4tv.com/e32008/press_conf_detail.aspx?pressconference_key=4


+ Jeigh on July 16th, 2008 at 6:57 pm said:

I can’t believe Gamespot cut off that last part of the gameplay- that was hilarious with the Sack Boy sliding into the truck! XD

Thanks again, Jeff! :D


+ diablo103 on July 16th, 2008 at 7:14 pm said:

give me this game now, btw does it support trophies?


+ Cerberus_Hunter on July 16th, 2008 at 7:19 pm said:

Boss confirmed :) Really nice, i can’t wait for LBP!


+ lildragon on July 16th, 2008 at 7:22 pm said:

diablo, you didn’t even watch the vid did you?


+ 001 on July 16th, 2008 at 7:34 pm said:

I’m preordering LBP this weekend. I want a sackboy plush and a limited edition version. :(


+ PirateThom on July 16th, 2008 at 7:49 pm said:

Jeff, why was Rat Race cancelled?


+ djratchet on July 16th, 2008 at 7:55 pm said:

Will we be able to download this stage when the full game is released?


+ Lanontscuz on July 16th, 2008 at 7:55 pm said:

oh nice…october seems so far still


+ Thetruefiziks on July 16th, 2008 at 8:24 pm said:

I say no demo, when the final product arrives it’ll be like Emeril BAM!


+ OmegaArchetype on July 16th, 2008 at 8:28 pm said:

LBP looks amazingly fun and is beautiful as well. I hope we can fully customize Sackboys looks as well as have voice chat during online play.

I simply cannot wait for this game, very fun and innovative looking. Hope everything goes well in the final stages cause we want this game as soon as possible.


+ Delriach on July 16th, 2008 at 8:46 pm said:

We need a Solid Sac. That would be the cutest Snake wannabe…

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