Nov By now you’ve all seen Peter’s post from yesterday that introduced the new PS3 ad campaign. I wanted to give you some details on the two PSP ad campaigns that also kicked off recently. One campaign focuses on the new PSP-3000 and the other on the big games that are available this holiday season (or coming soon after), including Resistance: Retribution, God of War: Chains of Olympus, Madden NFL ’09 and more favorites.
This campaign is one of my favorites because not only does it gives a nod to the awesome ‘POV’ TV spot that we aired when the PSP first launched back in March 2005, but it places the PSP within a colorful and diverse blur of urban activity. As someone who spends a lot of time in San Francisco and travels the country often, I see the way that people in different cities use their PSPs and I think we’ve captured that in a fun and interesting way. The TV spots are fast-moving, 15-second snapshots of the PSP within several large cities, with local or regional musicians contributing their tracks to the spots. With the PSP, everywhere really does get better. Here are three of the spots, including a sneak peak into the TV spot for Chicago, which will start airing next week.
Taking the urban theme even further, we were able to work with local artists in 11 different cities and have them design unique PSP skins. It’s an awesome way of working with local talent to discover the ways that they love their cities and communities and how they use their PSP. Starting next week, be sure to visit the PSP module on PlayStation.com to check the PSP skins out. Of course I’m inclined to love the San Francisco skin, but think that they all offer unique flavors. Would love to hear which one you like best in the comments section.
Be sure to keep an eye out for the TV spots which are airing now, as well as the print, online and transit ads. For those of you lucky enough to live in or visit one of the five cities that we’ve focused on, you’ll see PSP ads all over buses, subways and trains.
Let us know what you think, and have a great weekend!
(Average: 4.19 out of 5)
1
+ MeltTech on November 21st, 2008 at 2:41 pm said:
Nice. I’d like to see an ATL ad.
2
+ elorm9 on November 21st, 2008 at 2:47 pm said:
Nice!!!
3
+ tearsofash on November 21st, 2008 at 2:47 pm said:
Next are Rural PSP ad campaigns with Cowboys playing their PSPs in the downtime on the ranch. Or Ezekiel is playing PSP instead of churning butter and gets yelled at.
4
+ NathanJ on November 21st, 2008 at 2:47 pm said:
Why are there no PS3/PSP bundles?
Why is Sony COMPLETELY failing to market what the PSP is capable of doing with gaming, music, and video?
Why is the PSP almost entirely ignored for PSN Store updates?
Why do I repeatedly have to write essays in gaming forums to PS3 and PSP owners what their handheld can do because Sony has never bothered to demo those capabilities in adds or conferences?
Where are the adds showing someone sitting out by the pool or in a recliner watching movies/TV shows over wifi with their PSP connected to their PS3?
Where are the adds showing people downloading and playing PS1 games on their PSP that they can download from PSN – oh that’s right you haven’t bothered to put up more than a handful of the thousands of PS1 titles that exist.
Where are the adds showing off the DLNA support for the PS3? And how that works with the PSP over wifi?
People go absolutely crazy with excitement when I DO YOUR JOB in bars, restaurants, and other public places when I spend ten minutes going over what an amazing device the PSP is and what it can do.
5
+ nmc75 on November 21st, 2008 at 2:50 pm said:
Cool ads. You guys should do one for the business traveler. A lot of us use our PSP’s when we are away from home for work. Maybe do one like these Rural Ads, but in an airport or airplane setting. I can’t tell you how cool it is to whip out my PSP slim on the plane to watch a movie over those folks with their mp3 player’s small video screens or their gigantic bulky laptops and mini-DVD players.
6
+ ftwrthtx on November 21st, 2008 at 2:51 pm said:
Pretty cool ads.
7
+ kspraydad on November 21st, 2008 at 2:58 pm said:
I’d prefer some G A M E S.
8
+ Trieloth on November 21st, 2008 at 2:59 pm said:
I tried walking and playing my PSP at the same time…it was a bad idea.
9
+ kspraydad on November 21st, 2008 at 2:59 pm said:
Oh…and that GPS that is supposed to be out would be nice too.
10
+ fredbob3 on November 21st, 2008 at 3:01 pm said:
i agree with 7 but it’s nice to finally see some love for the psp
11
+ lifeRPGs on November 21st, 2008 at 3:02 pm said:
To be honest, i think the PSP is a thing of th past. With gadgets such as the iPhone, i see absolutely no reason why to go back to a 2005 [upgraded] product.
How about you advance with technology, and work on a PSP 2 ?
Just my opinion, again.
12
+ FritoZ on November 21st, 2008 at 3:02 pm said:
Original Artist PSP Skins?
COOOOOL!!!
so who are the artists?
I also think a PS3/PSP Bundle is a great idea..
but i have both already!
glad to see the PSP getting some love..it felt kinda empty there for a bit..
anyway, i just got my PSP-3000 and i love it!
So bring on the content!
13
+ smokey_vols on November 21st, 2008 at 3:02 pm said:
What? You didn’t represent my hometown of Spencer, Tennessee? Just joking lol, good campain.
14
+ NathanJ on November 21st, 2008 at 3:16 pm said:
LOL!
iPhone as a gaming device.
Overpriced trendy emo [DELETED] are the only people who give a damn about it. Wimpy and crappy graphics hardware and a [DELETED] to play anything but novelty games.
The future of cellphones is Android starting with the G1.
Apple has no chance competing with the PSP and DS. Ever.
15
+ twooh on November 21st, 2008 at 3:17 pm said:
CHI!
That was the coolest one on there. The L train. :P
16
+ HEYFACE on November 21st, 2008 at 3:20 pm said:
terrible marketing
17
+ EricJensen on November 21st, 2008 at 3:22 pm said:
I didn’t see any Resistance: Retribution in those ads. :(
18
+ StupidityTries on November 21st, 2008 at 3:26 pm said:
I’ve got a great slogan you guys might want to use in the future for your marketing campaigns:
All I want for X-mas is a PSP!
It’s hip. It’s cool. It’s viral.
19
+ 40cal on November 21st, 2008 at 3:40 pm said:
I liked these spots when I watched them last Sunday during football. The magazine versions are very eye catching.
20
+ erico316 on November 21st, 2008 at 3:43 pm said:
i dont like the psp ads at all the one from last year was a lot better the dude get your own ads was great.Any info on news games fro psp in 2009?
21
+ Stinkin Mushroom on November 21st, 2008 at 3:51 pm said:
Liked those better then the PS3 ones. PS3 ones were good but maybe confusing for stupid people..
PS: CAN I HAVE OR BUY THOSE FREAKY INTERACTIVE T-SHIRTs IN THE PSN AD?
just kidding
22
+ tharker89 on November 21st, 2008 at 3:53 pm said:
Nice add, but what’s going to sell more PSPs are more quality games. We’ve been in a drought for many months. The install base is huge. I don’t understand why it’s so hard for developers to understand and want to take advantage of that.
23
+ Stinkin Mushroom on November 21st, 2008 at 3:55 pm said:
> 4 … haven’t you seen the ads of the Wii? It’s not the functions that counts … It’s the EXPERIENCE . lol, i agree with you , you know but there are more stupid people than you think, and those don’t give a crap about DLNA and stuff ..
24
+ Charliesdad on November 21st, 2008 at 4:05 pm said:
cool ads.. any chance of finding out the names of the songs and artists featured in them?
25
+ Zinacef on November 21st, 2008 at 4:12 pm said:
It’s because of ads like these that I really appreciate having my PSP! Go Sony!
26
+ hijaker77 on November 21st, 2008 at 4:15 pm said:
Nice.. but in all honesty I don’t buy PSP games anymore, cause its too expensive and I don’t even take it around because of the glare. I just listen to music and sometimes watch videos. Although, locoroco 2 is a definite purchase. Anyway game sharing is pretty lame too compared to the DS.
27
+ zombiefriend on November 21st, 2008 at 4:20 pm said:
is there on in atlanta? itd be cool to see psp ads on the buses
28
+ Maverick_fox on November 21st, 2008 at 4:20 pm said:
Nice.
Hey John,
Is there any chance to see the Resistance 2 LE bonus DVD (BD?) on the PSN store?, ’cause it’s impossible to find where I live.
29
+ Nito025 on November 21st, 2008 at 4:22 pm said:
Niceee! Just saw the PS3 commercial with the dark knight in it, on channel 11 ny! Awesome stuff!
30
+ ruibing on November 21st, 2008 at 4:34 pm said:
I like them. Are these directed/produced by the same people behind the PS3 ones?
31
+ BStreakX on November 21st, 2008 at 4:41 pm said:
It’s clearly targeting 20 to 24 year old males. I think that’s part of the PSP’s problem – Sony seems to be so focused on that demographic, they handing over every other age group to Nintendo. When I was growing up, Nintendo sold millions of NES, SNES, and Gameboys to kids (or, technically, to their parents). There are just as many parents buying for their kids today as back then, but Sony’s marketing and games are so focused on winning the battle for 20 to 24 year old males, that they are losing the war.
32
+ Jimal23 on November 21st, 2008 at 4:57 pm said:
This is actually not a bad advertisement. I found it to be appealing, but I do believe there should be a commercial for San Francisco. Somewhere in the Metreon near the Playstation storefront.
33
+ Ti_dus on November 21st, 2008 at 4:58 pm said:
We just need more PS1 games on PSStore updates :/
34
+ 2manyquestions on November 21st, 2008 at 4:58 pm said:
HI you guy are awesome!!! In the future will there be support for friends ant trophies for the PSP?????
35
+ sascha23 on November 21st, 2008 at 4:59 pm said:
So, other than Resistance: Retribution, are we expecting any other AAA titles for the system in 2009?
For such a popular handheld (30+ million out there), these great games are so sparse.
My question does not apply to Patapon 2 or Loco Roco 2.
Hopefully something will be unveiled because Square’s PSP titles are far-off.
36
+ bronxchulo on November 21st, 2008 at 5:01 pm said:
i’ve been seeing the PSP ad for NYC a lot the last few days. the ad says something about “NYC love’s PSP”.
37
+ 40cal on November 21st, 2008 at 5:08 pm said:
EVERYONE!
Check your e-mail. I just got into HOME! :)
Hells Yeah!
38
+ Cazimere on November 21st, 2008 at 5:14 pm said:
Great way to spread the message
39
+ kspraydad on November 21st, 2008 at 5:19 pm said:
@35
Does DiRT 2 count?
40
+ emjayx on November 21st, 2008 at 5:26 pm said:
nice
41
+ schwaa on November 21st, 2008 at 5:31 pm said:
HOME BETA INVITE IN MY INBOX!!! SWEEEEETTT!!!!
42
+ serendipiddy on November 21st, 2008 at 5:42 pm said:
y’know, i’d like to see some of these ads on New Zealand’s telly networks.. like our 3 free channels (well there are more on freeview tv..)
i miss seeing the playstation ads..
43
+ yunier91 on November 21st, 2008 at 6:00 pm said:
glad to see that the psp is getting some love
44
+ axtenren on November 21st, 2008 at 8:38 pm said:
Misssissippi plays PSP
I’m in home beta check me out.
Username: Tomsoldier
45
+ axtenren on November 21st, 2008 at 8:39 pm said:
what is your home ID
46
+ CanadianWolf on November 21st, 2008 at 10:21 pm said:
SONY, I purchased Little Big Planet and I can’t play the game, I inserted the disc and nothing came up. I put another game on and it worked, except LBP. I restarted the PS3 and it still didn’t play LBP and I clean the disc and it still didn’t play LBP… WHY cant I play LBP???? I paid $60 for something I cant use, only look at!!! PLEASE Help!
47
+ MetalGearRay on November 21st, 2008 at 10:28 pm said:
Nice vid
48
+ Tsubakii on November 21st, 2008 at 11:29 pm said:
i know i’m off topic here but you guys shoul let pepole order PSN T-shirts with there PSN ID on it i kno i’d buy a few ^_~
49
+ CanadianWolf on November 22nd, 2008 at 12:07 am said:
I didn’t get home beta invite in my inbox… :(
Please SONY, ive waited forever!
PSN: CanadianWolf
50
+ KazeEternal on November 22nd, 2008 at 12:32 am said:
………… You’re kidding right…. This is what you guys came up with? EPIC FAIL. Show me a PSP that is Entertainment Unleashed on the go. Those commercials do not make me want to go out and buy a PSP. They are way to frigen chaotic. Show the games!!! Granted PSP has a weak selection as is, but people aren’t going to buy a PSP with all that noise flying about the screen. They need a reason. ugh I feel like I could do better with a set of flash cards and a camera. There hasn’t been a single PSP Campaign that seems to really sing to the strengths of the System. What is your dysfunction.