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Sony PlayStation at NBA All-Star Weekend

Alex Armour's Avatar + Posted by Alex Armour on Feb 17, 2009 // Senior Manager, Public Relations

This past weekend, Sony partnered up with the NBA to outfit the official player’s lounge at NBA All-Star weekend, giving players and families a chance to relax, play some of the latest PlayStation games, and get access to one-of-a-kind, customized Nike Air Force Ones and a PLAYSTATION 3 laser-etched with a design of their choice.

PlayStation NBA All-Star Lounge - Paul Pierce

Paul Pierce with a custom Celtics-green Obama PS3

In addition to getting early hands-on time with games like MLB 09 The Show and Killzone 2, some of the players showed some real skills with the games. Teammates Kevin Durant and Russell Westbrook took each other on with MLB 09 The Show, moved over to MotorStorm: Pacific Rift to race, and then played each other in NBA 09 The Inside. Dikembe Mutombo practiced Pacific Rift before taking on his kids in a race. And Nate Robinson showed some skills in Killzone 2 as he marched his way through a couple of levels.

Of course the weekend wouldn’t be complete without having two of the PlayStation Skills Challenge players at the lounge to play as themselves in NBA 09 The Inside’s Skills Challenge event. Derrick Rose had no idea what the competition was like prior to playing himself virtually in the competition, and we like to think his training helped him win the real event. After the actual competition he said that it was fun playing as himself in the game because it gave him a chance to truly see how the event would run.

PlayStation NBA All-Star Lounge - King James PS3

The Royal PS3 of LeBron “King” James

Current and future NBA stars that stopped by the lounge included:

    Nate Robinson
    Shaquille O’Neal
    Paul Pierce
    Kevin Durant
    Yao Ming
    Dirk Nowitzki
    David West
    Michael Beasley
    Derrick Rose
    Devin Harris
    JR Smith
    Dikembe Mutombo
    Luis Scola
    Russell Westbrook
    Jeff Green
    Brook Lopez
    Thaddeus Young
    Daequan Cook
    Gary Payton
    Brian Shaw

//Add Your Own

59 Comments   2 Replies

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51

+ BZKlint on February 18th, 2009 at 5:07 am said:

@ 47

Agreed.


52

+ monkeymark on February 18th, 2009 at 6:30 am said:

Whoopie!…Millionaire athletes getting more benefits…why doesn’t sony do this for people that will appreciate it?


53

+ Prankst on February 18th, 2009 at 9:24 am said:

The real question is – Did you give those stellar players the best ps3 possible (60 gig)? Or the cheap new version with no media ports or ps2 compatibility?

And when can the public see a second iteration of the launch model ps3? Maybe put out a limited edition 250 gig with launch specs. I’ll buy it!

John P. Silvaggio
Rhode Island State Constable
Private Detective


54

+ JoE5005 on February 18th, 2009 at 9:45 am said:

Dirk stopped by? Awesome. Love my Mavs.


55

+ teb_60 on February 18th, 2009 at 10:50 am said:

Its good to see that our superstar players enjoy some of the things we do, but some of the gamers are right, don’t say you gave these over paid ball players anything, they should pay just as much as we should, I don’t know too many gamers thats’ playing their system because miraculously they seen a superstar playing that system…. I definitely don’t want to know about you guys giving these guys things they can afford to buy, TOTALLY UNFAIR playstation. Just to point out I would pay the money for the custom system, i will not go out and buy a system then pay more for customizations…..


56

+ piqu1655 on February 18th, 2009 at 11:17 am said:

Would someone please please please show PS3 NBA ’09 THE INSIDE some love???? There has not been ONE ROSTER UPDATE YET!!! The competiton is dynamically updating their rosters all season long. Also when you play online the in game shot guage flakes out and either disappears or won’t fill in at all. Come on we payed for it Sony now don’t just take our money and run! My friend is having the exact same problems. Don’t forget about us the NBA season is just gettin hot now!


57

+ The1stMJC on February 18th, 2009 at 11:27 am said:

I want an ugly green PS3, but that golden Lebron one would be even better.

Please tell me this millionaires didn’t get those for free.
I hate when rich people get things for free.


58

+ BiggRapp313 on February 18th, 2009 at 1:47 pm said:

they actually look kinda wack. whoever customized ‘em didn’t really put a lotta effort into his/her work. they’re too plain for a beauty such as the “3”.

oh and by the way, Kobe eats baby boogers. go PISTONS!!


59

+ silentambush678 on February 18th, 2009 at 3:46 pm said:

For those looking for PS3 skins: http://www.skinit.com/devices/gaming_device/sony_gaming_device


60

+ N_3tF1ght3r on February 18th, 2009 at 6:17 pm said:

Ok, these ps3’s are awesome and all that, but I couldn’t think of worse people that deserve all this free stuff. I mean c’mon, they make like $8 trillion a year. I’d just have my ps3 covered with 24k gold plating.


61

+ PsychoMacross on February 18th, 2009 at 9:05 pm said:

I doubt that Sony gave away those CUSTOM PS3s for free.

Here’s a suggestion that Sony might want to consider:
Make custom-ordered PS3s available on the PlayStation 3 site. Think of it like what the computer companies do: outfit the model with what the user wants, then build it and deliver it. If possible, throw in personal customizations like case color and the image/emblem to be laser sketched onto the case.

I think people would pay good money to be able to custom-order a PS3.


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