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PlayStation Expands to Latin America

Mark Stanley's Avatar + Posted by Mark Stanley on Feb 20, 2009 // General Manager, Latin America

Buenos Dias PlayStation fans!

I’m Mark Stanley, Director and General Manager for Latin America at SCEA. I’m thrilled to announce that today PlayStation is officially expanding into Latin America!

So this means that you can now purchase any of the three PlayStation platforms, our library of software titles – such as Resistance 2 – and even the latest peripherals, including our Bluetooth Headset, in 13 countries across Latin America. We’re also working on providing access to PlayStation Network in select countries.

This is such an exciting opportunity and we’re looking forward to providing social entertainment and gaming experiences you can share among your friends and family around the world. This expansion is the direct result of feedback we received from you and we’re proud to deliver PlayStation products and services to enable you to easily connect, play and communicate with one another.

As a native of Costa Rica with many years working directly in the region, I know Latin America holds much promise of growth for SCEA. Muchas gracias to all of you in Latin America and around the world for your support!

Viva PlayStation!

//Add Your Own

269 Comments

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1

+ GamerMoney on February 20th, 2009 at 9:42 am said:

kudos on the expansion


2

+ DaxMontana on February 20th, 2009 at 9:43 am said:

Kind of stunned that this wasn’t available to Latin America before…


3

+ SOOPERGOOMAN187 on February 20th, 2009 at 9:43 am said:

Beuno! Mes amigo!!


4

+ fjh11 on February 20th, 2009 at 9:48 am said:

Which countries? I live in Brazil and really I want to buy the headset. And we also need a Brazilian PlayStation Store…


5

+ Gustavo_B on February 20th, 2009 at 9:49 am said:

I hope that Brazil will be included in that list.


6

+ SPOPS on February 20th, 2009 at 9:49 am said:

Wow, better late than never lol. I feel bad for you guys/girls in Latin America. Here in the US we have been playing our PS3′s for over 2 years.


7

+ M-FAS on February 20th, 2009 at 9:49 am said:

Brazil ftw!


8

+ DreckEuro on February 20th, 2009 at 9:49 am said:

Brazil too?? Finally!!!


9

+ Ftwrthtx on February 20th, 2009 at 9:50 am said:

It’s nice to see Sony expanding globally.


10

+ Aotar on February 20th, 2009 at 9:50 am said:

Lo máximo! A ver si comienzan a vender artículos de PlayStation con precios de Estados Unidos en latino américa… yo tuve que pagar $530 por mi 80 gb.


11

+ Enforcer_X on February 20th, 2009 at 9:51 am said:

I too hope Brazil will be included.
I don’t live there but I have family there and hopefully this will bring the prices more inline with the USA.


12

+ DreckEuro on February 20th, 2009 at 9:54 am said:

@ SPOPS
we have ps3′s since launch here in Brazil, it wasn’t a official platoform ’til now, so the games here are expensive, but we have MANY ps3′s her and we all now that it is the best console out there!

PS3 Rocks!!! Rocking at Latin America now ( officialy, always rocked here )


13

+ NUD3_br on February 20th, 2009 at 9:56 am said:

+ 1 brazilian here to count… ^^

believe us Sony, there is A LOT of PlayStation “fans” arround here ;)


14

+ Fabrizio_C on February 20th, 2009 at 9:59 am said:

Hello to everyone and GRACIAS A SONY POR ACORDARSE DE NOSOTROS! (thank you Sony for remembering us).

I would love to have a native PlayStation Store for Panama, just like every other country in Latin America.

As you know, all of our countries import the PlayStation products (at premium prices) so we can have our beloved systems FROM LAUNCH.

The Panama Sony Store (Sony Center, soon to be “Sony Style”) started selling OFFICIALY the PlayStation brand not long ago and we are very happy for this because the prices in all Panama Stores are very affordable.

Keep up the good work. We are celebrating with you.


15

+ DreckEuro on February 20th, 2009 at 10:00 am said:

WOW!! seems like brazil is a massive ps3 consumer!!! was the right thing to do sony… :D


16

+ fjh11 on February 20th, 2009 at 10:00 am said:

@#6:

We also have our PS3s for 1 or 2 years, but we didn’t have any official support from Sony. Actually, Sony of Brazil ( http://www.sony.com.br ) doesn’t even know that the PS1, PS2 and PS3 are from Sony.


17

+ Zookey on February 20th, 2009 at 10:01 am said:

Congrats guys! To Latin Americans: welcome aboard ;-)


18

+ ShalashaskaBR on February 20th, 2009 at 10:02 am said:

One more Brazilian here! Hopefully we will have a PS Store too…


19

+ andre_elias on February 20th, 2009 at 10:06 am said:

I’m still skeptical… :-( a 40Gb PS3 model costs around US$830 in Brazil, that’s definitely not a way to make people “go Sony”.

Well, they announced they’ll start to make the PS2 in Brazil in the third quarte of the year, maybe it will help cut costs and drive the sales forward of the console. Now if they would only make the games cheaper… I believe pricing compatible with the poorer reality of Latin America is what stops it from being a massive video-game consumer.

Also, what drives me crazy is that none of this was announced by the local Sony branches, I’m yet to see any local news on Sony products made in Portuguese! I mean, a good way to build a hype machine is to let people know and spread the word.

Alas, I sound like Cassandra, but I do hope I’m wrong and that soon we’ll manage to buy PS3 with decent pricing and games at the local retailers and not only on eBay… :\


20

+ Fersis on February 20th, 2009 at 10:07 am said:

Awesome, South American PSN Store !!!
Hey so.. were i have to send my resume ?
Just In case you need a translator or programmer… oh and i can mop floors really good !


21

+ andre_elias on February 20th, 2009 at 10:07 am said:

Btw, on the store thing. I highly doubt we’ll have a Brazilian PSN Store because we have a big, complicated system of game rating and approval by the government. If they would only accept brazilian credit cards in the USA shop… The funny thing is: We’re asking you to help US to give YOU more money, hahaha…


22

+ cristian_daniel on February 20th, 2009 at 10:08 am said:

Hope Bolivia is included in that list


23

+ Fersis on February 20th, 2009 at 10:08 am said:

Oh, and im from Argentina.
Lots of playstation fans here. (Winning Eleven and Gran Turismo
are huuuuuuge here


24

+ cronqvist on February 20th, 2009 at 10:09 am said:

Muchas gracias! Living in Mexico, I’ve always felt somewhat left behind when it comes to the Playstation brand (just a few weeks ago there was no Home for the Mexican PSN). Hopefully this will mean a whole new gaming experience for us Latin Americans.

De nuevo, muchas gracias a todos en Sony!


25

+ gooch-getta on February 20th, 2009 at 10:10 am said:

why dont you guys come out with some updates and fix socom.


26

+ remanutd5 on February 20th, 2009 at 10:14 am said:

very,very good news sony , better late than never , latin america is playstation land but nintendo is been doing great there , they’ve been supporting the region for quite some time , im hispanic but i live in the US , i hope you support the region from mexico to argentina , again this is very good business news for the playstation brand


27

+ willmorse on February 20th, 2009 at 10:15 am said:

alright!! Now I get to listen to another region complain about being neglected and not getting what other regions are getting.


28

+ M_sevi on February 20th, 2009 at 10:15 am said:

Cool !!!

Felicidades PlayStation LA, de parte del caln NMX


29

+ Zookey on February 20th, 2009 at 10:16 am said:

BTW guys no PS blog updates on 21 Million PS3s sold or LBP’s award spree? LOL congrats are in order on both counts!


30

+ JustVashu on February 20th, 2009 at 10:16 am said:

Thank god! is Dominican Republic inside that select list?


31

+ hirbil-hud on February 20th, 2009 at 10:18 am said:

To be honest, it’s too late, I personally import every game that I want, and unless Sony adds the option to transfer all progress obtained with the trophies (even if they charge 20$ for it, I don’t mind paying) a PSN account with my native country would be useless, as a primary account at least.

And thats assuming my country (Paraguay) is in that list.


32

+ NARDE15 on February 20th, 2009 at 10:19 am said:

does this mean we will have another psn region server?


33

+ space_fox00 on February 20th, 2009 at 10:22 am said:

Hopefully this includes Brasil too! =P


34

+ evildude683 on February 20th, 2009 at 10:26 am said:

WOW :O
There are lots of spanish speakers in here..damn!!!


35

+ Jok3r_iz_Serious on February 20th, 2009 at 10:28 am said:

lol, well spreading tha PS3 is great, and finally get to c new gamers out there now, and to know PS3 is all over… hopefully. PS3 FTW!!!!!!!!!!!!!!!!!!!!!!!!


36

+ Obi_Al_Kenobi on February 20th, 2009 at 10:29 am said:

Buenos dias Mark Stanley.

Gracias por el apoyo de SCEA en expandirse hacia Latino America. Solo espero que los precios sea los correctos ya que la tendencia aqui es que todos los productos Playstation son mucho mas caros que en otras regiones con su correspondiente equivalente.

Thanks Mark Stanley for your support for Latin America. I hope that the price here will be the correct ones, because the trend here is Playstation products are always more higher that their counterpart in other regions with thier respective equivalent.

I want the Bluetooth headset so bad. I’m from Mexico BTW


37

+ HaVoK_08 on February 20th, 2009 at 10:30 am said:

Well done Sony there are many many fans of ps all across the globe, especially in Latin America.


38

+ Ckff71up on February 20th, 2009 at 10:30 am said:

Cool ^^


39

+ evildude683 on February 20th, 2009 at 10:33 am said:

A todos los q hablan espanol…

Los altos precios d los electronicos incluidos el ps3 no son culpa de Sony…

Lo que pasa es q a ellos les cuesta mucho para importarlos y alfin y alcabo tienen q recuperar algo..es por eso q los precios fuera de los Estados Unidos son muy altos..

Ademas Sony siempre ha tenido un afecto muy especial por latino america…alla tienen mejores y mas ruidosos equipos de audio q nunca llegan a US..


40

+ rajivi on February 20th, 2009 at 10:33 am said:

hola, vivo en republica dominicana y me da mucho gusto oir esta noticia. espero que vendan el play3 al mismo precio que en U.S ya que aqui cuesta aproximadamente 700 dolares el modelo de 80gb. Gracias sony.


41

+ MMaLuF on February 20th, 2009 at 10:33 am said:

That is great news, thank you sony!!!!


42

+ StalkingSilence on February 20th, 2009 at 10:35 am said:

Yo soy muy muy guapo!


43

+ jncasanova on February 20th, 2009 at 10:39 am said:

Hope this makes games cost less here in Mexico, a new game costs around 80 to 90 american dollars!!!

On the other way, a Dualshock3 controller can be found cheaper than in the USA at Sams Club!

And could this expansion improve lag issues when playing Suprsonic Acrobatic Rocket-Powered Battle-Cars?


44

+ SDkngsht on February 20th, 2009 at 10:39 am said:

good news. didn’t know latin america didn’t have ps3′s available. you’ve got some gaming catching up to do people. lol.


45

+ leoramen on February 20th, 2009 at 10:40 am said:

Great!! I’m from Costa Rica and have a Ps3 for about a year, and also psp, ps2 and ps1 and lots of games!! this will be great for us!! Pura vida!! We should have a Latin American Store!!


46

+ fjh11 on February 20th, 2009 at 10:41 am said:

@ #39:

It’s true that it’s expensive to import them, but first we need Sony support for consoles (and not only for other devices like cell phones, cameras, etc.). Then, they can try to negotiate with the governments for lower taxes to import games, consoles and accessories.

And we also need a PS Store that accepts at least our credit cards.

PS: I answered it in English because I understand Spanish, but I can’t write or speak Spanish. (I’m from Brazil)


47

+ ROLO_ONFIRE on February 20th, 2009 at 10:41 am said:

Muchas gracias, hopefully this will make Sony Mexico better, as it sucks right now: late launches, high prices, bad support, etc.

Muchas gracias Mark, ojalá también puedas hacer algo para apoyar el regreso de la retrocompatibilidad con PS2 en el PS3.

Saludos


48

+ eksMAN on February 20th, 2009 at 10:43 am said:

Estoy borracho, mi amigo!


49

+ Niks on February 20th, 2009 at 10:45 am said:

Great news, what countries are included??
Colombia here!


50

+ ROLO_ONFIRE on February 20th, 2009 at 10:46 am said:

@21: maybe they won’t accept credit cards, only prepaid card like on the Mexican store (which is dumb as Xbox does accept Mexican credit cards), also the Mexican store was just opened on August and it sucks, it has less than half of the content from the US and is not updated often, I’m still using my US account for playing and buying.


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