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PlayStation and AXE Introduce “Smooth Jarvis” and New Moves in PAIN

David Winding's Avatar + Posted by David Winding on Aug 13, 2009 // Director of Network Advertising, SCEA

Hey PAIN fans, there’s a new rag-doll in town. Starting today Sony Computer Entertainment America and AXE will be introducing the first ever AXE-branded virtual video game character in the form of “Smooth Jarvis.” Smooth Jarvis will come enabled with two Double Pits to Chesty (DPTC) themed moves that mimic the signature motions involved in applying AXE deodorant bodyspray for men. You’ve seen the moves before–under both arm pits and across the chest — now here’s your chance to use them to your advantage.

Combine these moves successfully with any of the eight original standard PAIN moves and not only will you earn classic points and trophies, you’ll also rack up some bonus points to help take that final score to the next level!

Smooth Jarvis PAIN

The fun won’t end there though. Keep practicing those moves because it may just earn you bragging rights for your favorite combo as part of a four-week PAIN contest. Players will be able to use PAIN’s in-game video capture feature to capture and post your favorite combination to your YouTube account, putting you in the running to win a host of cool prizes.

Contestants with the best moves have the chance to win prizes that range from a one-of-a-kind custom “Smooth Jarvis” collectible character action figure to a brand new 42” Sony HDTV to enjoy PAIN and other favorite PS3 games on. Contest starts September 1st and runs through September 30th.

Keep an eye out here and in the game for more details on how you can use the Double Pits to Chesty move to score more than just a fresh scent and the attention of the people around you!

//Add Your Own

52 Comments

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1

+ Odoyle-rulez on August 13th, 2009 at 1:02 pm said:

dirty dirty box.. er yea whatever lol. TV please


2

+ Odoyle-rulez on August 13th, 2009 at 1:03 pm said:

er.. dirty boy rather. what cant edit a post here lol…?


3

+ Moosehole on August 13th, 2009 at 1:04 pm said:

Who

cares


4

+ Alvarado6411 on August 13th, 2009 at 1:05 pm said:

Always good to see new content in PAIN.


5

+ typikal82 on August 13th, 2009 at 1:05 pm said:

Moosehole cares thats who


6

+ mastrofallz on August 13th, 2009 at 1:08 pm said:

@3.

I

Care.

*Mocking*


7

+ GameOverGreggy on August 13th, 2009 at 1:10 pm said:

Epic lulz.


8

+ Kylote on August 13th, 2009 at 1:12 pm said:

Greg, you know you love PAIN…


9

+ Darkwend on August 13th, 2009 at 1:13 pm said:

“Smooth Jarvis will come enabled with two Double Pits to Chesty (DPTC) themed moves that mimic the signature motions involved in applying AXE deodorant bodyspray for men. You’ve seen the moves before–under both arm pits and across the chest — now here’s your chance to use them to your advantage.”

Ugh. That was absolutely terrible. Probably one of the most irritating posts I’ve ever seen on this blog. It’s like something you’d hear/read in a parody of bad advertising.


10

+ jfx on August 13th, 2009 at 1:13 pm said:

Free content is never bad. I’m going to have to brush up on Pain. Marvel vs Capcom 2will be fighting me on this, though.


11

+ Peppino7 on August 13th, 2009 at 1:14 pm said:

FREE = COOL


12

+ Ultranium on August 13th, 2009 at 1:18 pm said:

Yet another way to advertise. I actually don’t mind the advertisements. If you added advertising to the PSN store, i wouldn’t mind if you lowered some of the games prices. Either way, free is always a good price.


13

+ j2thaa on August 13th, 2009 at 1:19 pm said:

kool. that smooth jarvis character looks awesome


14

+ Kirkpad on August 13th, 2009 at 1:21 pm said:

Well I didn’t expect to see the Double Pits thing in Pain…


15

+ hife on August 13th, 2009 at 1:24 pm said:

Haha, so weird. I don’t get the complaints though. I certainly don’t mind sponsored free stuff (Rag Doll Kung Fu!).


16

+ Luillin on August 13th, 2009 at 1:26 pm said:

I have Pain, but I dont have the map packs, is a Bundle of them comming our way at some point????


17

+ VixDiesel on August 13th, 2009 at 1:27 pm said:

People still play pain?

lol


18

+ Errod88 on August 13th, 2009 at 1:31 pm said:

Lets see if this post can reach 5000


19

+ tigerdrsk on August 13th, 2009 at 1:34 pm said:

Pain is good at times depending on what it offers. Too much dlc though that you need to shell out money for, but it’s worthwhile if you get it.


20

+ VenomXv on August 13th, 2009 at 1:35 pm said:

I love this game.


21

+ Poacher619 on August 13th, 2009 at 1:38 pm said:

Yeah, I tried a few times to play people online and no one ever showed after a good 5 minutes of waiting. They need to do something new to freshen things up and not with stank body spray.


22

+ Enigma777 on August 13th, 2009 at 1:40 pm said:

Why won’t this game die!?!?!


23

+ TwiztedR3DHead on August 13th, 2009 at 1:44 pm said:

what the hell is this


24

+ Enforcer_X on August 13th, 2009 at 1:44 pm said:

If this isn’t the most perfect fit for Pain and AXE I don’t know what is!
YES! Double Pits To Chesty! LOL
I love it!


25

+ gor1llap1mp on August 13th, 2009 at 1:51 pm said:

How bout some Mr. T?!


26

+ QCVic on August 13th, 2009 at 1:52 pm said:

YEEEES!!! I can’t wait! Gotta love those PAIN updates!


27

+ Craazy on August 13th, 2009 at 1:55 pm said:

Double PAIN to chesty


28

+ Solid-Snake-Eyes on August 13th, 2009 at 2:02 pm said:

Free PAIN character? Awesome, thanks!


29

+ Dardantuan on August 13th, 2009 at 2:02 pm said:

Old Spice till the day I die


30

+ ace5434 on August 13th, 2009 at 2:08 pm said:

lol nice


31

+ DonnyG on August 13th, 2009 at 2:10 pm said:

meh


32

+ ca36gtp on August 13th, 2009 at 2:10 pm said:

This is some of the worst marketing/product placement I’ve ever seen. What worthless intern wrote this tripe?


33

+ PullusPardusUS on August 13th, 2009 at 2:13 pm said:

why not Axe release this game for free?
=]


34

+ Fishpillow123 on August 13th, 2009 at 2:15 pm said:

Um…what?


35

+ Atomika14 on August 13th, 2009 at 2:17 pm said:

I use AXE products, but I think that whole “Double Pits to Chesty” is a horrible ad campaign, and I think it’s lame to incorporate that into PAIN.


36

+ ADR143 on August 13th, 2009 at 2:17 pm said:

lol nice havent touch pain in awhile


37

+ Metellica505 on August 13th, 2009 at 2:28 pm said:

i may have to get this


38

+ karnage30 on August 13th, 2009 at 2:50 pm said:

Think of it this way. If little or no people play this game, more chance for you to win the tv.


39

+ jqtaxpayer on August 13th, 2009 at 3:00 pm said:

When it comes to Pain, free is still a bad deal.


40

+ Fishpillow123 on August 13th, 2009 at 3:17 pm said:

Still. Um..what?


41

+ Dehshizknight on August 13th, 2009 at 3:18 pm said:

Oh yeah! Can’t wait to download this.


42

+ ClinToN on August 13th, 2009 at 4:23 pm said:

Typical, free stuff and some people have to complain. Not to mention the peanut gallery marketing majors here.

Big respects to Idol Minds for keeping PAIN fresh!


43

+ ChazzyJazzy1 on August 13th, 2009 at 5:33 pm said:

This is awesome and can’t wait to play. Great to see new content and some new moves. T


44

+ FredNation on August 13th, 2009 at 9:10 pm said:

PAIN! And is there ever going to be a PlayStation Home Space?


45

+ DustyBlue on August 14th, 2009 at 3:42 am said:

… Well, the only good I can see from this is that it’s free.


46

+ Fishpillow123 on August 14th, 2009 at 6:09 am said:

Nice! I love having to download a 477mb update just to get a free character.


47

+ Tikicobra on August 14th, 2009 at 8:01 am said:

That is the dumbest thing I’ve ever seen.


48

+ Jeigh on August 14th, 2009 at 9:47 am said:

You guys think this is the dumbest thing you’ve ever seen? I’ve seen something dumber: complaining about FREE stuff. Jesus, what’s wrong with you people. Do you spit in the face of the guy that offers you a free ice cream cone just because it’s the wrong flavor?

…Though I’d hope that it wouldn’t take 477MB to install this thing… ‘Cause PAIN is indeed getting ridiculously large for a PSN game with these updates. I only have so much space.


49

+ gailelaine on August 14th, 2009 at 8:20 pm said:

This update is taking a long time to complete.


50

+ jordan199311 on August 15th, 2009 at 8:17 pm said:

YOU GUYS NEED TO GET THE PAIN THEM SONG PUT INTO GUITAR HERO 5 OR GUITAR HERO WORLD TOUR!!! THE GUITAR SOLO IS CRAZY AND THE DRUMS ARE AWESOME TOO!


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