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Aug
13

David Winding's Avatar

PlayStation and AXE Introduce “Smooth Jarvis” and New Moves in PAIN

Posted by David Winding // Director of Network Advertising, SCEA

Hey PAIN fans, there’s a new rag-doll in town. Starting today Sony Computer Entertainment America and AXE will be introducing the first ever AXE-branded virtual video game character in the form of “Smooth Jarvis.” Smooth Jarvis will come enabled with two Double Pits to Chesty (DPTC) themed moves that mimic the signature motions involved in applying AXE deodorant bodyspray for men. You’ve seen the moves before–under both arm pits and across the chest — now here’s your chance to use them to your advantage.

Combine these moves successfully with any of the eight original standard PAIN moves and not only will you earn classic points and trophies, you’ll also rack up some bonus points to help take that final score to the next level!

Smooth Jarvis PAIN

The fun won’t end there though. Keep practicing those moves because it may just earn you bragging rights for your favorite combo as part of a four-week PAIN contest. Players will be able to use PAIN’s in-game video capture feature to capture and post your favorite combination to your YouTube account, putting you in the running to win a host of cool prizes.

Contestants with the best moves have the chance to win prizes that range from a one-of-a-kind custom “Smooth Jarvis” collectible character action figure to a brand new 42” Sony HDTV to enjoy PAIN and other favorite PS3 games on. Contest starts September 1st and runs through September 30th.

Keep an eye out here and in the game for more details on how you can use the Double Pits to Chesty move to score more than just a fresh scent and the attention of the people around you!

Tagged //, ,

Filed: PSN, PlayStation Games

52 Comments

Rate: 12345 (Average: 2.98 out of 5)

 

52 Comments
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1

Odoyle-rulez  |  August 13th, 2009 at 1:02 pm

dirty dirty box.. er yea whatever lol. TV please

2

Odoyle-rulez  |  August 13th, 2009 at 1:03 pm

er.. dirty boy rather. what cant edit a post here lol…?

3

Moosehole  |  August 13th, 2009 at 1:04 pm

Who

cares

4

Alvarado6411  |  August 13th, 2009 at 1:05 pm

Always good to see new content in PAIN.

5

typikal82  |  August 13th, 2009 at 1:05 pm

Moosehole cares thats who

6

mastrofallz  |  August 13th, 2009 at 1:08 pm

@3.

I

Care.

*Mocking*

7

GameOverGreggy  |  August 13th, 2009 at 1:10 pm

Epic lulz.

8

Kylote  |  August 13th, 2009 at 1:12 pm

Greg, you know you love PAIN…

9

Darkwend  |  August 13th, 2009 at 1:13 pm

“Smooth Jarvis will come enabled with two Double Pits to Chesty (DPTC) themed moves that mimic the signature motions involved in applying AXE deodorant bodyspray for men. You’ve seen the moves before–under both arm pits and across the chest — now here’s your chance to use them to your advantage.”

Ugh. That was absolutely terrible. Probably one of the most irritating posts I’ve ever seen on this blog. It’s like something you’d hear/read in a parody of bad advertising.

10

jfx  |  August 13th, 2009 at 1:13 pm

Free content is never bad. I’m going to have to brush up on Pain. Marvel vs Capcom 2will be fighting me on this, though.

11

Peppino7  |  August 13th, 2009 at 1:14 pm

FREE = COOL

12

Ultranium  |  August 13th, 2009 at 1:18 pm

Yet another way to advertise. I actually don’t mind the advertisements. If you added advertising to the PSN store, i wouldn’t mind if you lowered some of the games prices. Either way, free is always a good price.

13

j2thaa  |  August 13th, 2009 at 1:19 pm

kool. that smooth jarvis character looks awesome

14

Kirkpad  |  August 13th, 2009 at 1:21 pm

Well I didn’t expect to see the Double Pits thing in Pain…

15

hife  |  August 13th, 2009 at 1:24 pm

Haha, so weird. I don’t get the complaints though. I certainly don’t mind sponsored free stuff (Rag Doll Kung Fu!).

16

Luillin  |  August 13th, 2009 at 1:26 pm

I have Pain, but I dont have the map packs, is a Bundle of them comming our way at some point????

17

VixDiesel  |  August 13th, 2009 at 1:27 pm

People still play pain?

lol

18

Errod88  |  August 13th, 2009 at 1:31 pm

Lets see if this post can reach 5000

19

tigerdrsk  |  August 13th, 2009 at 1:34 pm

Pain is good at times depending on what it offers. Too much dlc though that you need to shell out money for, but it’s worthwhile if you get it.

20

VenomXv  |  August 13th, 2009 at 1:35 pm

I love this game.

21

Poacher619  |  August 13th, 2009 at 1:38 pm

Yeah, I tried a few times to play people online and no one ever showed after a good 5 minutes of waiting. They need to do something new to freshen things up and not with stank body spray.

22

Enigma777  |  August 13th, 2009 at 1:40 pm

Why won’t this game die!?!?!

23

TwiztedR3DHead  |  August 13th, 2009 at 1:44 pm

what the hell is this

24

Enforcer_X  |  August 13th, 2009 at 1:44 pm

If this isn’t the most perfect fit for Pain and AXE I don’t know what is!
YES! Double Pits To Chesty! LOL
I love it!

25

gor1llap1mp  |  August 13th, 2009 at 1:51 pm

How bout some Mr. T?!

26

QCVic  |  August 13th, 2009 at 1:52 pm

YEEEES!!! I can’t wait! Gotta love those PAIN updates!

27

Craazy  |  August 13th, 2009 at 1:55 pm

Double PAIN to chesty

28

Solid-Snake-Eyes  |  August 13th, 2009 at 2:02 pm

Free PAIN character? Awesome, thanks!

29

Dardantuan  |  August 13th, 2009 at 2:02 pm

Old Spice till the day I die

30

ace5434  |  August 13th, 2009 at 2:08 pm

lol nice

31

DonnyG  |  August 13th, 2009 at 2:10 pm

meh

32

ca36gtp  |  August 13th, 2009 at 2:10 pm

This is some of the worst marketing/product placement I’ve ever seen. What worthless intern wrote this tripe?

33

PullusPardusUS  |  August 13th, 2009 at 2:13 pm

why not Axe release this game for free?
=]

34

Fishpillow123  |  August 13th, 2009 at 2:15 pm

Um…what?

35

Atomika14  |  August 13th, 2009 at 2:17 pm

I use AXE products, but I think that whole “Double Pits to Chesty” is a horrible ad campaign, and I think it’s lame to incorporate that into PAIN.

36

ADR143  |  August 13th, 2009 at 2:17 pm

lol nice havent touch pain in awhile

37

Metellica505  |  August 13th, 2009 at 2:28 pm

i may have to get this

38

karnage30  |  August 13th, 2009 at 2:50 pm

Think of it this way. If little or no people play this game, more chance for you to win the tv.

39

jqtaxpayer  |  August 13th, 2009 at 3:00 pm

When it comes to Pain, free is still a bad deal.

40

Fishpillow123  |  August 13th, 2009 at 3:17 pm

Still. Um..what?

41

Dehshizknight  |  August 13th, 2009 at 3:18 pm

Oh yeah! Can’t wait to download this.

42

ClinToN  |  August 13th, 2009 at 4:23 pm

Typical, free stuff and some people have to complain. Not to mention the peanut gallery marketing majors here.

Big respects to Idol Minds for keeping PAIN fresh!

43

ChazzyJazzy1  |  August 13th, 2009 at 5:33 pm

This is awesome and can’t wait to play. Great to see new content and some new moves. T

44

FredNation  |  August 13th, 2009 at 9:10 pm

PAIN! And is there ever going to be a PlayStation Home Space?

45

DustyBlue  |  August 14th, 2009 at 3:42 am

… Well, the only good I can see from this is that it’s free.

46

Fishpillow123  |  August 14th, 2009 at 6:09 am

Nice! I love having to download a 477mb update just to get a free character.

47

Tikicobra  |  August 14th, 2009 at 8:01 am

That is the dumbest thing I’ve ever seen.

48

Jeigh  |  August 14th, 2009 at 9:47 am

You guys think this is the dumbest thing you’ve ever seen? I’ve seen something dumber: complaining about FREE stuff. Jesus, what’s wrong with you people. Do you spit in the face of the guy that offers you a free ice cream cone just because it’s the wrong flavor?

…Though I’d hope that it wouldn’t take 477MB to install this thing… ‘Cause PAIN is indeed getting ridiculously large for a PSN game with these updates. I only have so much space.

49

gailelaine  |  August 14th, 2009 at 8:20 pm

This update is taking a long time to complete.

50

jordan199311  |  August 15th, 2009 at 8:17 pm

YOU GUYS NEED TO GET THE PAIN THEM SONG PUT INTO GUITAR HERO 5 OR GUITAR HERO WORLD TOUR!!! THE GUITAR SOLO IS CRAZY AND THE DRUMS ARE AWESOME TOO!

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