It Only Does Family Togetherness

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Hi everyone,

Thanks for all your amazing feedback on our new “It Only Does Everything” ad campaign. Kevin Butler has been busy pushing the new $299 PS3, not just on our blog but on some of your favorite TV programs, and the reaction has been fantastic.

I mentioned on my initial post that we have a huge campaign designed to show “Everything” the PS3 can do. And since you’re all PlayStation’s biggest fans, we’ll be debuting each one here first. Our next spot features Kevin Butler helping a desperate father connect with his kids by finding the best family-friendly entertainment. The ad is also timed to support the new “Game of the Year” edition of LittleBigPlanet, which shipped this week. The new edition of LBP includes everything from the first game plus more than $30 of bonus content, new levels and free downloadable content packs.

We hope you like this next installment of the campaign as much as you enjoyed the first two spots. Lots more coming, including ads that feature some of our biggest games like UNCHARTED 2: Among Thieves and Ratchet & Clank Future: A Crack in Time. You’ll be hearing plenty more from me and Kevin Butler very soon…

Enjoy,

Peter Dille

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240 Comments

6 Author Replies

  • XD I love how Sony is being aggresive! Keep it up!

  • lol noice. i saw the first one on tv again, it was cool too.

  • I like your new ads and with the latest ad the message is loud and clear…buy your kids a PlayStation 3 or we’ll steal your family! lol

  • always have liked the ads.

  • LOL… great ad Sony, keep it up!

  • Great commercial, but develop more split-screen games! Then it’ll finally do “Family Togetherness,” because, honestly, there aren’t too many local co-op games on the PS3, which is unfortunate.

  • Bravo! I’m really digging the New Ad’s. Kevin Butler rulz. lets keep this momentum going. Still trying to decide if I should buy a Slim for my 3rd PS3

  • LOL, someone in the ad department is truly sick in the head. That was hilarious. “Jenny? How did you…” LOL, poor guy. Great job. Too bad we lost the “C’mon!” ad, I hope we see more so we don’t miss it too much.

  • this is great

  • hahaha epicnesss!!!

  • I love the new commericals. Less provacative than in the past and more amusing this time around. Only problem is saying the console does “everything” is setting yourselves up for – “but it doesn’t play PS2 games.” Unless you guys plan on reselling PS2 classics soon on the PS Store (which is obvious and should be announced by now).

  • I think that titles like Geon, Lemmings, Elefunk, Locoroco (PS3), Piyotama, and PixelJunk Racers should be featured at some point. These are great family titles that hold up really well, and their only deficiency (aside from Geon) is that they don’t have trophy support.

    We all heard that Lemmings was having trophy support added — when is that coming? And when will some of these other great titles be patched with trophy support?

    I think that showcasing other titles with Play Create Share capabilities would also be great. Echochrome, Cuboid, Flock!, etc are all pretty excellent in this regard. (I wish Eden had added a Creator pack…)

  • so funny

  • If it “only does everything” then why doesn’t it do:

    -Cross game voice chat?
    -Party Invites?
    -PS2 backwards compatibility?
    -Internet music streaming?
    -Netflix/Hulu streaming?

    The PS3 3.0 firmware is a massive disappointment.

  • that was funny

  • I like the girlfriend PSN one the best. But this one is funny as well.

  • lol the ads are just getting better!

  • NICE, PLEASE KEEP EM COMING

  • lol actually it was funny.

    At first I saw this guy again and I was like ehh not him again.. (I realize they will all have him in it, but his face got on my nerves this time).. and then he has the puppy.. lmfao.

    He stole that guys wife XD silly

    great job

  • I don’t know how I feel about the wife thing but I do like the new campaign.

  • So he says “dear playstation”, showing his awareness of the brand then goes on to show an expensive deathtrap he made to bond with his kids. This man is indeed odd. At first I thought this ad was too direct, but by the end I realized it was deliberately self-aware. I like this advert and it is great that sony is actually advertising now. =]

    with some new ads, a pileup of great games that the competition can’t even touch, a new price point and redesign of the system, the tables really have been turned.

  • These new ads are gold! By far the best marketing campaign by Sony in a very long time.

  • Make an ad for God of War 1 and 2 coming out this november and for Call Of Duty MW2. I know that MW2 isn’t an exclusive, but still.

  • I must say, these commercials are great, but might I suggest other games like Uncharted 2 or Gran Turismo 5 commercial just like this, I love the humor in these commercials, it’s great, keep em coming Sony. Gotta catch up to Microsoft!

  • bravo playstation 3 bravo

  • Nice

  • nice job guys

    I bet ya like this too
    http://news.vgchartz.com/news.php?id=5143

    PS3: 210k!!

  • Great ads. And great to hear you’re doing one for GT5 :) It’s still a ways off, but I hope you guys push Final Fantasy XIII as well.

  • I think they are too funy. Great ad’s! Any funny Football ones for tonights game?

  • Kevin Butler for president!!!

  • lol i love how next to the littlebigplanet poster where the kids are playing is a god of war poster

  • I just saw the $299 ad during tonights NFL game, it is great to see PlayStation advertising in such big events.

  • “It Only Does Everything”…”Except PS2 Games”. Take your ad back until you fix this!

  • It needs too be on channels moms and kids watch because kids beg and moms see family happienss and $$$ to sony. Also I think you should make it where Sub accounts can do more or some little kids and perents that dont know how to work a playstation dont mess somehting up.

    Also show a MAG commercial at the superbowel.
    MAG is massive and super bowel is MAssive it makes sense right….?

  • HAHAHA oh that was great. I think this is going to resonate well with anybody watching. Funny commercials are always the one people remember.

    Maybe you guys should help Sony Japan a bit and get rid of those weird game face commercials.

  • It only does everything except play PS2 games….

    OH WAIT!!! my 80gb ps3 DOES play ps2 games, silly me. Everyone who who keeps saying it doesn’t play ps2 games are becoming very annoying.

    Would you rather pay $499 for a system that plays PS2 games when you probably already have a PS2 or $299 for a system that plays PS3 games?

  • heh. nice. I like it. Keep up the good work guys!

    Als0, don’t know if you saw http://www.thesixthaxis.com/2009/09/09/xmb-gets-some-proper-design-work/ but it is REALLY awesome and I would LOVE to see you guys implement this idea.

  • LOL that was awesome. Rarely do commercials actually make me laugh

  • LOL this is so Funny but so wrong at the same time.

  • peter dille

    nice ads. what about eyepet?

  • Great ads Sony! Keep it up!

  • “A few people have asked where to see the ads on TV. They’re all over the place but…” Peter

    That’s great for people with television service, but with tons of movies, including Blu-rays, and the PS3, who NEEDS it?

    I guess I will have to go look on YouTube to see if you really love us. ;^)

    Cheers,

    MasterGT

  • Awesome job i assume the trend of showing off your exclusives will continue? If so EXCELLENT job. Honestly you guys should make one whole ad about your first party studios and really emphasize the content that you can’t get anywhere but on a ps3.

  • You guys need to make psp go commercials

  • haha that was an epic commercial. I’m sure it will bring up PS3 sales.

  • Peter Dille you my freind are doing a great job on this ads there hilarious finally playstation markets the best console out to this date keep up the great job your doin but i would like to see this ads on my favorite channels more frequently like on MTV, VH1 , SCI-FI, TNT, SPIKE, COMEDY CENTRAL and more thanks for doing such a great job sony hired you for a reason.

  • @Peter Dille

    These commercials are funny and informative.

    However, I was just watching the NFL Season Opener (Steelers vs Titans) and only saw ONE PS3 commercial…. meanwhile there were at least 6 separate Xbox360 commercials.

    No offense, but it’s quite pointless even showing a commercial when the competition shows 5 more and completely drowns you guys out.

    Time to go head to head with MS… punch for punch… shot for shot

    1 commercial during a huge NFL game isn’t going to cut it IMO

  • Also…. Mr. Dille

    If you don’t mind me suggesting… Run commercials non-stop throughout the new Season of UFC: The Ultimate Fighter on Spike TV.

    It seems as though a large portion of people who like UFC also like video games.

  • and start showing more exclusive GAMES in the commercials.

    PS3 STILL has that “it has no games” misconception attached to it, even though in reality it has better games than 360 now IMO

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