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	<title>Comments on: It Only Does Family Togetherness</title>
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	<link>http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/</link>
	<description>The official PlayStation Blog for news and video updates on PS3, PS4, PSN, PS Vita, PSP</description>
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		<title>By: IrideGSXRs</title>
		<link>http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/comment-page-5/#comment-279914</link>
		<dc:creator>IrideGSXRs</dc:creator>
		<pubDate>Sun, 04 Oct 2009 00:19:12 +0000</pubDate>
		<guid isPermaLink="false">http://blog.us.playstation.com/?p=15882#comment-279914</guid>
		<description><![CDATA[Nice. I love the new commercials. Keep this theme going as long as possible. Funny sells.]]></description>
		<content:encoded><![CDATA[<p>Nice. I love the new commercials. Keep this theme going as long as possible. Funny sells.</p>
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	<item>
		<title>By: firegod793</title>
		<link>http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/comment-page-5/#comment-274602</link>
		<dc:creator>firegod793</dc:creator>
		<pubDate>Wed, 23 Sep 2009 02:29:19 +0000</pubDate>
		<guid isPermaLink="false">http://blog.us.playstation.com/?p=15882#comment-274602</guid>
		<description><![CDATA[awww i love the commercial but i liked the old logo better. the new one is all rounded and the old one has like a very unique font that nobody can imitate, not even x*ox!]]></description>
		<content:encoded><![CDATA[<p>awww i love the commercial but i liked the old logo better. the new one is all rounded and the old one has like a very unique font that nobody can imitate, not even x*ox!</p>
]]></content:encoded>
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	<item>
		<title>By: StrightCheese</title>
		<link>http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/comment-page-5/#comment-272245</link>
		<dc:creator>StrightCheese</dc:creator>
		<pubDate>Thu, 17 Sep 2009 04:20:31 +0000</pubDate>
		<guid isPermaLink="false">http://blog.us.playstation.com/?p=15882#comment-272245</guid>
		<description><![CDATA[I really want to see some PSone classics, such as Parasite eve 1&amp;2 and Final fantasy 9 up for DL.]]></description>
		<content:encoded><![CDATA[<p>I really want to see some PSone classics, such as Parasite eve 1&amp;2 and Final fantasy 9 up for DL.</p>
]]></content:encoded>
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		<title>By: happycorey</title>
		<link>http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/comment-page-5/#comment-270877</link>
		<dc:creator>happycorey</dc:creator>
		<pubDate>Tue, 15 Sep 2009 01:59:57 +0000</pubDate>
		<guid isPermaLink="false">http://blog.us.playstation.com/?p=15882#comment-270877</guid>
		<description><![CDATA[Make a comment to focus on the wireless wifi, and internet browsing, even (may be a bit soon) but show off the remote game play with a new PSP Go, or even the 3000, with some PS one classics.

Show &#039;another&#039; system being played and have wired controllers and ethernet cables all over the places having Kevin trip over everything commenting on all the capabilities of the PS3s wireless-ness.

A few more little things but this comment is long enough already]]></description>
		<content:encoded><![CDATA[<p>Make a comment to focus on the wireless wifi, and internet browsing, even (may be a bit soon) but show off the remote game play with a new PSP Go, or even the 3000, with some PS one classics.</p>
<p>Show &#8216;another&#8217; system being played and have wired controllers and ethernet cables all over the places having Kevin trip over everything commenting on all the capabilities of the PS3s wireless-ness.</p>
<p>A few more little things but this comment is long enough already</p>
]]></content:encoded>
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		<title>By: AvtrSpirit</title>
		<link>http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/comment-page-5/#comment-270511</link>
		<dc:creator>AvtrSpirit</dc:creator>
		<pubDate>Mon, 14 Sep 2009 14:50:43 +0000</pubDate>
		<guid isPermaLink="false">http://blog.us.playstation.com/?p=15882#comment-270511</guid>
		<description><![CDATA[It says under the Comments Policy that you guys accept critiques, so here goes:

My primary concern with this path (&quot;does Everything&quot;) of advertising is that it is bad brand advertising. &#039;Everything, for everyone&#039; is very tempting, but it does not leave people much to associate with the brand. That is why the first advertisement had me going &quot;Why would they...?&quot;

This one is better because it focuses on Family Togetherness. I suggest picking one or two core concepts (values) that people can associate with PS3 rather than &#039;Everything&#039;. 

Also, although the Jungle Gym of Doom is pretty funny, do you really want to invite comparision between video gaming and outdoor activities? (Of course, that is what you may be consciously doing, but that is hardly the reason I bought my PS3.)

I&#039;m not hating... am a huge PS3 fan... if only they could highlight in their ads the things that really make us gamers (and HD lovers) tick.]]></description>
		<content:encoded><![CDATA[<p>It says under the Comments Policy that you guys accept critiques, so here goes:</p>
<p>My primary concern with this path (&#8220;does Everything&#8221;) of advertising is that it is bad brand advertising. &#8216;Everything, for everyone&#8217; is very tempting, but it does not leave people much to associate with the brand. That is why the first advertisement had me going &#8220;Why would they&#8230;?&#8221;</p>
<p>This one is better because it focuses on Family Togetherness. I suggest picking one or two core concepts (values) that people can associate with PS3 rather than &#8216;Everything&#8217;. </p>
<p>Also, although the Jungle Gym of Doom is pretty funny, do you really want to invite comparision between video gaming and outdoor activities? (Of course, that is what you may be consciously doing, but that is hardly the reason I bought my PS3.)</p>
<p>I&#8217;m not hating&#8230; am a huge PS3 fan&#8230; if only they could highlight in their ads the things that really make us gamers (and HD lovers) tick.</p>
]]></content:encoded>
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		<title>By: blaccat</title>
		<link>http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/comment-page-5/#comment-270475</link>
		<dc:creator>blaccat</dc:creator>
		<pubDate>Mon, 14 Sep 2009 05:08:31 +0000</pubDate>
		<guid isPermaLink="false">http://blog.us.playstation.com/?p=15882#comment-270475</guid>
		<description><![CDATA[Can&#039;t stop laughing at this ad, amazing]]></description>
		<content:encoded><![CDATA[<p>Can&#8217;t stop laughing at this ad, amazing</p>
]]></content:encoded>
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		<title>By: Volotsopa</title>
		<link>http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/comment-page-5/#comment-270270</link>
		<dc:creator>Volotsopa</dc:creator>
		<pubDate>Sun, 13 Sep 2009 01:15:44 +0000</pubDate>
		<guid isPermaLink="false">http://blog.us.playstation.com/?p=15882#comment-270270</guid>
		<description><![CDATA[Does Everything??

the ad should read 

It
Does 
Everything 
WRONG

Dropping PS2 compatibility is definitely a faux-pas... bombarding us with PSP crap on the PS3 even worst.

I bought a PS3 for PS3 not to get a What&#039;s new channel dedicated to the PSP.

I love how SONY is desperately trying to capture a chunk of the market while xbox and Nintendo are laughing with consoles that sell more and make more profit per unit.

Sad story really... The king got de-throned]]></description>
		<content:encoded><![CDATA[<p>Does Everything??</p>
<p>the ad should read </p>
<p>It<br />
Does<br />
Everything<br />
WRONG</p>
<p>Dropping PS2 compatibility is definitely a faux-pas&#8230; bombarding us with PSP crap on the PS3 even worst.</p>
<p>I bought a PS3 for PS3 not to get a What&#8217;s new channel dedicated to the PSP.</p>
<p>I love how SONY is desperately trying to capture a chunk of the market while xbox and Nintendo are laughing with consoles that sell more and make more profit per unit.</p>
<p>Sad story really&#8230; The king got de-throned</p>
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		<title>By: FIREKNIGHT2029</title>
		<link>http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/comment-page-5/#comment-270200</link>
		<dc:creator>FIREKNIGHT2029</dc:creator>
		<pubDate>Sat, 12 Sep 2009 18:01:52 +0000</pubDate>
		<guid isPermaLink="false">http://blog.us.playstation.com/?p=15882#comment-270200</guid>
		<description><![CDATA[LMAO! I love these ads. Keep them coming! I can&#039;t wait to see the Uncharted 2 and GT5 ads.]]></description>
		<content:encoded><![CDATA[<p>LMAO! I love these ads. Keep them coming! I can&#8217;t wait to see the Uncharted 2 and GT5 ads.</p>
]]></content:encoded>
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		<title>By: PsychoG</title>
		<link>http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/comment-page-5/#comment-270144</link>
		<dc:creator>PsychoG</dc:creator>
		<pubDate>Sat, 12 Sep 2009 12:19:29 +0000</pubDate>
		<guid isPermaLink="false">http://blog.us.playstation.com/?p=15882#comment-270144</guid>
		<description><![CDATA[BTW love to new Commercials but you guys already know that their great .]]></description>
		<content:encoded><![CDATA[<p>BTW love to new Commercials but you guys already know that their great .</p>
]]></content:encoded>
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	<item>
		<title>By: PsychoG</title>
		<link>http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/comment-page-5/#comment-270143</link>
		<dc:creator>PsychoG</dc:creator>
		<pubDate>Sat, 12 Sep 2009 12:18:32 +0000</pubDate>
		<guid isPermaLink="false">http://blog.us.playstation.com/?p=15882#comment-270143</guid>
		<description><![CDATA[Hi Peter why don&#039;t you guys do one with the video chat feature ?..I have been trying to convince my brother in California to get one so that we can videochat cross country.VideoChat is another selling point.]]></description>
		<content:encoded><![CDATA[<p>Hi Peter why don&#8217;t you guys do one with the video chat feature ?..I have been trying to convince my brother in California to get one so that we can videochat cross country.VideoChat is another selling point.</p>
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