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It Only Does Great Games

Peter Dille's Avatar + Posted by Peter Dille on Oct 23, 2009 // Senior Vice President, Marketing & PlayStation Network

In just the few weeks since my last post, we’ve launched the amazing UNCHARTED 2: Among Thieves, we’ve unveiled the new 250GB PlayStation 3 and we’ve welcomed nearly half a million new PS3 owners into our PlayStation family. There is no doubt it has been a busy and exciting few weeks here; and as promised, PlayStation 3′s momentum just keeps building.

Since its introduction in 2002, the Ratchet & Clank franchise has become wildly popular, selling more than 16 million units worldwide and finding a permanent home on the “top ten favorites” lists of gamers everywhere. The latest and much anticipated installment, Ratchet & Clank Future: A Crack in Time, promises to deliver more of the signature humor and mind blowing weapons fans have come to expect while exploring the story behind Ratchet and Clank’s past and the key to their future.

While the game won’t be in stores until next Tuesday, critics are already starting to pour on the praise, touting that the latest Ratchet & Clank adventure looks like the “the best yet.” And just in time for its release, Kevin Butler is back to spotlight this incredible new addition to the Ratchet & Clank series.

In this commercial, Kevin serves as “Chief Weaponologist,” fielding a “Dear PlayStation” request from a mystery man working with an unidentified organization hoping to acquire the Ratchet & Clank weapons arsenal. The exchange leaves even the typically sharp-witted Kevin at a loss for words:

No question, we’ve got an unparalleled gaming line-up this year that includes “Only on PlayStation” experiences from our first party studios and blockbuster releases from our publishing partners. Never has there been a more rewarding time to be a PS3 owner!

And just to prove our point, here’s another “Dear PlayStation” commercial that will debut later this month that showcases a ton of great PS3 content with a crescendo that only Kevin Butler would dream up.

And for those of you who missed the commercial where Kevin commiserates with a consumer about getting her boyfriend to tap into all the great benefits of connecting to the PlayStation Network, make sure to catch it on TV again starting next week.

Enjoy!

Peter

//Add Your Own

154 Comments

51

+ Loki_d20 on October 23rd, 2009 at 12:40 pm said:

@BloodyCow: I think the montage was spot on. In that short of a time you don’t want to overdo it with tons of game images, but some game images with multiple showings of it. That way people can see and confirm the games rather than being overburdened with different games. Perhaps if the commercial was a minute long instead of 30s, I could see throwing those other games in there.


52

+ TuxBobble on October 23rd, 2009 at 12:40 pm said:

@2 see that just incites fanboy rage though.

This commercial, on the other hand, is just funny, no cheap shots, no comparisons. Just “Look at us. We rock like (apparently) an 80′s hair band”


53

+ Carl-G on October 23rd, 2009 at 12:41 pm said:

Loved R&C:ACiT demo :P Can’t wait for the full game! ;)


54

+ BlooodyCow on October 23rd, 2009 at 12:44 pm said:

@Sony
Bring back these Ratchet and Clank Commercials. These commercial do Ratchet and Clank justice
****http://www.youtube.com/watch?v=uH2dM_LLKJg


55

+ smokey_vols on October 23rd, 2009 at 12:46 pm said:

Wow, just wow. Keep those commercials coming, they are perfect for the PS3.


56

+ odin_final on October 23rd, 2009 at 12:48 pm said:

LOL I had to login and Say
I Loved This one

Keep up the good Work PlayStation .


57

+ kmkaizen on October 23rd, 2009 at 12:48 pm said:

Funny commercials ever make for playstation 3


58

+ Hellman on October 23rd, 2009 at 12:49 pm said:

Seriously you guys gotta keep up with these commercials there awesome!!!!


59

+ TakiFuGu on October 23rd, 2009 at 12:53 pm said:

It does everything except cross game voice chat. LOL


60

+ skyofdreams on October 23rd, 2009 at 1:00 pm said:

LOL, I like these two. They’re the best yet. Keep it up!


61

+ IcedDice777 on October 23rd, 2009 at 1:04 pm said:

Keep ‘em coming !!! Love these New commercials!


62

+ IcedDice777 on October 23rd, 2009 at 1:04 pm said:

Keep ‘em coming !!! Love these New commercials!


63

+ LRGKING on October 23rd, 2009 at 1:04 pm said:

Lololololololo

Those made me laugh =D
Great commercials!!!


64

+ BG808s on October 23rd, 2009 at 1:05 pm said:

Great commercials, especially the Ratchet & Clank one, very funny! LOL The second one is good but not really funny, and AFAICS you only show gameplay videos, but not the titles of the games, which might be a good idea… and while Guitar Hero and Rock Band are great games, they’re not exclusive…

The PS3 really has an incredible lineup right now, not only Uncharted 2 and Crack in time, but the much less hyped Demon Souls as well, three 9-10 games in just like the past month, Wow!


65

+ TrueFFVIIFan on October 23rd, 2009 at 1:13 pm said:

Why no closed-caption for each of those commericals that you have released for television??? It’s not fair that many people are or were humored by this, but not us- for us that cannot hear or understand what this is all about. It would be VERY NICE if you provide closed-caption for them all. PLEASE?


66

+ mywhitenoise on October 23rd, 2009 at 1:17 pm said:

for the montage, you should have included some older games (MGS4, Warhawk, LBP, inFamous)…this console is the best, glad the word is finally getting out.


67

+ angelspawn77 on October 23rd, 2009 at 1:18 pm said:

great commercials, i wish that u guys would have put only exclusives in the montage though, because putting multiplatform games is great and all, but the competition has them too so people may think “well 360 has those too.” even if it has last years exclusives it doesn’t matter, to be 100% honest i was hoping to see MGS4 on there and was a bit disappointed that it wasn’t. That game alone imo is worth getting a ps3 for and the other great exclusives are a mega bonus, LOVE uncharted 2 and others!


68

+ mister1337 on October 23rd, 2009 at 1:24 pm said:

But no dissidia on psn


69

+ almighty-slayer on October 23rd, 2009 at 1:26 pm said:

LOL that Ratchet and Clank one is funny.

HIS FACE AT THE END. LOL


70

+ Flame060 on October 23rd, 2009 at 1:26 pm said:

Except PS2 games.


71

+ B-RadGfromOV on October 23rd, 2009 at 1:30 pm said:

That “montage” could have had more games in it. You showed like, what, four games over and over.


72

+ drdre74 on October 23rd, 2009 at 1:35 pm said:

If only it did cross game voice chat or at least 10-30 second voice mail clips.


73

+ almighty-slayer on October 23rd, 2009 at 1:35 pm said:

It’s a 30 second advert. if they put any more games in there it would be FAR too much information at once. Sony has a marketing department that know a hell of a lot more about marketing than you do.

Also, they shouldn’t just have exclusives in the montage. 3rd party multiplats are just as important to Sony. If only exclusives sell and multiplats do appallingly, studios will be less willing to support the platform


74

+ Neil on October 23rd, 2009 at 1:38 pm said:

The Montage ad was great! But no InFamous?


75

+ DeathGazer on October 23rd, 2009 at 1:39 pm said:

Love the Ratchet commercial! And the montage was hilarious too :D

Two words: Kevin Butler!


76

+ NewYork214 on October 23rd, 2009 at 1:39 pm said:

i think these commercials might actualy be better then last years. good job who ever came up with these. give them a raise and/or promotion


77

+ mastrofallz on October 23rd, 2009 at 1:45 pm said:

2 WORDS:
MON TAGE.

Hahah.


78

+ AceNet2 on October 23rd, 2009 at 1:45 pm said:

This is without a doubt the best advertising campaign you guys have ever come up with! I just love all the new ads, and I’m seeing a ton of them on multiple channels and at all hours. And I don’t even watch much tv. Mr. Butler is just hilarious!

Also I like to slow it down at the end to see what else my PS3 is capable of. So far it does: hoverboots, tesla spikes, action-adventure and (my fav) betrayal! =)


79

+ almighty-slayer on October 23rd, 2009 at 1:47 pm said:

My favourite thing my PS3 does is all-nighters :D


80

+ Dave702 on October 23rd, 2009 at 1:48 pm said:

Awesome commercial!!!!!!!!

VERY GOOD


81

+ kentfallskiller on October 23rd, 2009 at 1:49 pm said:

i love the dear playstation commercials… they’re hilarious and the new one lives up to the other ones. the guy’s look on his face when he say’s ‘tight’ is awesome.


82

+ AceNet2 on October 23rd, 2009 at 1:51 pm said:

Oh yeah, PS3 does Time Travel too! Now if I just knew when The Last Guardian is coming out…


83

+ Metellica505 on October 23rd, 2009 at 1:59 pm said:

haha thats the best, most humorous, and so dry lol


84

+ TheRealNobri on October 23rd, 2009 at 2:01 pm said:

Did anyone else see that in the Ratchet and Clank commercial, the white Lombax was doing the moonwalk in the background when the Sony guy said “But, they don’t…”


85

+ sTaB_u_N_uR_i on October 23rd, 2009 at 2:04 pm said:

Great vids.

lol @ Jack Trettons pic on top of the amp in the new owner ad.

:)


86

+ VincentVendetta on October 23rd, 2009 at 2:07 pm said:

Look out! It’s Richard Nixon!


87

+ IceColdKilla44 on October 23rd, 2009 at 2:23 pm said:

This is great, but I really was hoping you guys would make Ratchet and Clank commercials similar to the ones you made for the PS2 Ratchet games. Those were really funny.

This one’s still pretty good, though.


88

+ BaSeBaLlKiD721 on October 23rd, 2009 at 2:34 pm said:

“make sure to catch it on TV again starting next week.”

I’m guessing during the World Series?? :P


89

+ that-acmilan-guy on October 23rd, 2009 at 2:50 pm said:

nice commercial.


90

+ astrocrack on October 23rd, 2009 at 2:52 pm said:

The two commercials are pretty good :D


91

+ FFObsessed on October 23rd, 2009 at 2:57 pm said:

These are just so awesome.


92

+ arnoldmcguire335 on October 23rd, 2009 at 2:58 pm said:

The two new ads are made OF EPIC WIN OVER 9000!!!
Good job SCEA. keep it up.
the 360 has been defeated again. now it’s time to send the Wii to hell! HAHAHAHAHA!!!

I hope on your next commercials, you have some Disney Celebs in hand so they can endorse it and bring more revenue.


93

+ enewtabie on October 23rd, 2009 at 2:58 pm said:

Gotta give you credit for your increase in advertisements. These are some of the best ones since the 90s. However, can you let Kevin Butler does some PSP stuff too? I don’t care for the PSPgo ads.


94

+ CrusherX on October 23rd, 2009 at 3:01 pm said:

Oh my god, that second ad is the most awesome thing I’ve ever seen. First one reminds me of my Bosnian tank-driving ex- army leader maths teacher. Fantastic stuff Sony, seriously, this is awesome.


95

+ Fersis on October 23rd, 2009 at 3:02 pm said:

That Kevin guy should be hired to do all the ads from now on.


96

+ jaybiv on October 23rd, 2009 at 3:03 pm said:

Love the new campaign. Very informative and creative.


97

+ Pomato-EX on October 23rd, 2009 at 3:03 pm said:

These 2 commerials are epic, especially the commercial with Kevin in the rocker hair XD


98

+ D-Squad3 on October 23rd, 2009 at 3:03 pm said:

I still miss those R&C commercials where they would have real life versions of the weapons.


99

+ Dwayne_AKA_OE on October 23rd, 2009 at 3:15 pm said:

Awesome! keep it coming guys


100

+ Ejsponge61 on October 23rd, 2009 at 3:23 pm said:

Tight.


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