Calling all NCAA fans! On behalf of EA SPORTS, I am thrilled to announce that we have teamed up with PlayStation to bring you the EA SPORTS NCAA Football Challenge Tour presented by Best Buy. This nation-wide competition will give ultimate gamers like you the opportunity to win a trip to the Rose Bowl and go head-to-head for a chance to score a $10k grand prize and take home your very own custom PS3!

So how does it work? Each Friday starting October 9th (that’s today!) at UCLA, gamers of all types, from hard-core to casual, will be invited to come down and test their NCAA Football 10 skills to compete for cool prizes and perhaps more importantly, bragging rights for their favorite schools. If your field skills outmatch and outscore the competition then you’ll receive a custom PSP and trip to the Rose Bowl on January 1, 2010 to compete in the finals!

As an added bonus, participants at each stop will also have a chance to check out the redesigned PlayStation Patrol Truck. The fully loaded semi will be exclusively featuring EA SPORTS NCAA Football 10 on state-of-the art PlayStation 3 systems, so bring your friends and prepare to channel your inner champion!

The competition starts today at UCLA before continuing on through 19-cities in a three-month tour of college towns across the nation. Check HERE for more information on when PlayStation and the EA SPORTS challenge will be in your neck of the woods.

See you on the field….