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It Only Does Blu-ray Movies

Peter Dille's Avatar + Posted by Peter Dille on Nov 20, 2009 // Senior Vice President, Marketing & PlayStation Network

Next week’s Thanksgiving holiday marks the kick-off to the traditional retail holiday selling season. It’s a key part of our year as many people who may not be hardcore gamers begin their research for the hottest gift items. Naturally, we expect the PS3 to be on a lot of those lists this year. This holiday’s PS3 campaign marks one of our most aggressive approaches in terms of our advertising reach and frequency, so we hope you’ve seen the new commercials while watching your favorite TV programs. I’ve been receiving a lot of emails from friends and family and hearing from a lot of you who are catching the commercials regularly and laughing even after the third or fourth helping. We couldn’t be more pleased by the overwhelming response, not just to the ads, but also evidenced by the sheer momentum behind our recent sales numbers. I’d like to personally welcome all of the new PS3 owners to what will be one of our best years ahead.

Beyond the amazing line up of Blu-ray games hitting this holiday, we’re also expecting some blockbuster Blu-ray movie releases, including Transformers: Revenge of the Fallen and Star Trek. We’ve also announced some really groundbreaking initiatives that make Blu-ray synonymous with movie watching. In December, consumers will have access to the first-ever hybrid disc that will feature Sony Picture’s District 9 movie and a demo of God of War 3. This is a true testament to the endless opportunities ahead for Blu-ray and entertainment. And if you’re already an existing Netflix consumer, now you can access both your Blu-ray disc movies and stream 17,000 movies and TV shows from one machine – the PS3.

Readers of this blog are of course, already aware that the PS3 comes built in with one of the industry’s best Blu-ray players. But we wanted a spot that would hammer home the Blu-ray movie advantage and speak to this broader audience that may not be as familiar with the PS3′s feature set. So we asked Kevin Butler to bestow some wisdom in this exchange with an unhappy teenager who is complaining his grandmother is hogging the PS3 to watch Blu-ray movies. You can catch this commercial on air starting next week. For you, our loyal fans, here’s the exclusive sneak peek:

We’d love to hear what your favorite spots are so far. We certainly are having a hard time just picking one. We still have a couple more special updates on the way, so make sure to check in next weekend. More to come.

Happy Thanksgiving everyone,

Peter

//Add Your Own

211 Comments   1 Reply

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201

+ darkedgex on November 22nd, 2009 at 10:49 pm said:

I hope this one gets put up in the PlayStation Store for download soon, it’s the best one yet!


202

+ LSpear76 on November 23rd, 2009 at 4:05 am said:

Too bad I’ve only purchased one Blu-ray movie in the past six months. Blu-ray is overpriced and a waste of money. Transformers 2? Not worth a purchase on Blu-ray, DVD, VHS, or Beta. I like old films anyway. Upscaled movies look great and can be purchased for less than $5 from many stores.


203

+ Returners on November 23rd, 2009 at 7:07 am said:

This one is hilarious.

Though the PS3 ones I liked are the Uncharted 2 Girlfriend, 299.99 Rumor Monger and the originator: MLB 09 the Show Dustin vs. Playstation.


204

+ A-Leal on November 23rd, 2009 at 8:59 am said:

These are very good commercials, my personal favorite was the A Crack In Time ad.


205

+ NathanXD on November 23rd, 2009 at 4:15 pm said:

With a stick…. but i … WITH A STICK


206

+ tropicalskin on November 23rd, 2009 at 7:42 pm said:

Great Sony, we Canadians hope now, the deals time we can finally say “It finally does a video store”?


207

+ RocketSquirrel on November 23rd, 2009 at 8:50 pm said:

Kevin Butler’s the greatest Kevin Butler since the 1985 Chicago Bears.

I have just two words for you.

Mon.
Tage.
Yeah, I’m gonna file this under “not a problem.”


208

+ tekhead73 on November 23rd, 2009 at 9:23 pm said:

1. non-issue aka hot GF
2. montage
3. with a stick!! aka IOD:Blu-Ray


209

+ UnholierThanThou on November 24th, 2009 at 12:05 am said:

@stri (157) Wow. you call me a child and yet YOU resort to name-calling and broad generalizations of me. Let me break this down for you: Yes, I agree that there is a LOT of room for improvement on the XMB and of the PS3 OS, but at the same time, do you REALLY believe that cross-game chat is THAT important or innovative? Seriously? You’re saying that you would actually sit and talk to a friend via XGC while you’re playing MW2 and he/she is playing Ratchet & Clank? Really? As I said before, it takes away from actual gameplay. Improving the OS or XMB are one thing and cross-game invites are something that would be awesome if implemented across the board, BUT XGC would just be a novelty that would likely become very annoying over time. Cross game chat is NOT something that deserves precedence over improvements to the XMB, OS, media player functionality, rempote-play options, or any other number of VALID potential upgrades at this time. (Notice that in my mature, eloquent response I DID NOT attack your nationality, age, etc., which is unfortunately more than anyone could say for your response to me. Have a lovely day.)


210

+ hakumen_wins on November 25th, 2009 at 5:22 am said:

LOL! Too great! Great work guys! Now if only sony had some sense and let you play music from your HD with your games… and real voice chat… Sony figure it out!


211

+ silver425 on December 3rd, 2009 at 2:10 pm said:

Nice Article. But i have one question, every time i try to update my portable ID it takes me to some stupid site called “Desktop Smiley”. Its VERY ANNOYING. Do you have any suggestions?


212

+ jahmaal on December 6th, 2009 at 6:33 pm said:

can not get ch131.com videos to play on ps3 can someone till me how to get these videos to play

thank you


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