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PS4 - The Last of Us Remastered

It Only Does 256 Players

Peter Dille's Avatar + Posted by Peter Dille on Jan 22, 2010 // Senior Vice President, Marketing & PlayStation Network

It certainly has been a great start to a new year here at PlayStation and we want to thank you for helping us to break some pretty big milestones this past holiday. Not only was it our single highest sales month for PS3 in its history, it also marked the highest single revenue month for PlayStation Network. It was also a banner year for our software line up, which boasted more than 200 industry awards and accolades across our first party releases, ranging from VGA’s Game of the Year award for UNCHARTED 2: Among Thieves to PS3 crowned “Platform of the Year” by Metacritic’s 2009 Game Platform Power Rankings for overall game quality. We’ve also seen incredible momentum from our publishing partners with the launches of Call of Duty: Modern Warfare 2, Madden NFL 10 and Assassin’s Creed II, which were the top three selling publisher games in the U.S.

We’re incredibly excited for this new year and have lined up many big reasons for PS3 fans to keep coming back for more. Not only do we have truly groundbreaking technology that will be filling living rooms this year with 3D and motion controlled gaming, but we’re celebrating our most MAG-nificent line up in PS3’s history. And our good friend Kevin Butler will be at it again, taking over your TV screens and other mediums to showcase why it’s never been a better time to be a PS3 owner.

Next Tuesday, Zipper Interactive will be unleashing the industry’s first and only 256 online multiplayer shooter game, MAG. We know there’s tremendous appetite for this game as you’ve downloaded more than a million MAG beta clients worldwide during the last open Beta period. So, as a special treat to MAG fans, we’d like to give you an exclusive sneak peek of the TV commercial airing this weekend, here. The commercial depicts a job applicant asking Kevin Butler whether his MAG platoon leadership qualifies as management experience.

If you’d like to see more of Kevin Butler before the next commercial, check him out on Twitter to get a daily dose of his perspectives on PlayStation and pop cultural events.

Hooah and Happy New Year,
Peter Dille

//Add Your Own

215 Comments

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1

+ oGGe45 on January 22nd, 2010 at 8:04 am said:

haha, that’s great!


2

+ akiratech on January 22nd, 2010 at 8:06 am said:

omg the marketing dept. needs a raise that was great we gonna win again this year sony keep it up!


3

+ XENclam on January 22nd, 2010 at 8:06 am said:

lol Nice


4

+ Kchow23 on January 22nd, 2010 at 8:08 am said:

Finally a MAG ad… good stuff


5

+ Coolwater on January 22nd, 2010 at 8:09 am said:

Eh, what’s another job title to the PS3 commercial guy.. How many is he up to anyhow? Each commercial he has a new one.

Love it!! Keep up the great work!


6

+ rajus0 on January 22nd, 2010 at 8:09 am said:

thats great love it


7

+ KazeEternal on January 22nd, 2010 at 8:09 am said:

that was funny lol. Wish I could get this game, but I’m tied up with so many others, mostly exclusives…. well all, but one being exclusive if you want to get technical about it.


8

+ LunarFreeze on January 22nd, 2010 at 8:09 am said:

Haha, I love it!

Keep it up!


9

+ Jerry-Boyle on January 22nd, 2010 at 8:10 am said:

I love these:)

They are so funny.

Keep up the good marketing ads haha


10

+ KILLZONE79 on January 22nd, 2010 at 8:10 am said:

Hell yeah it only does 256 players. Now thats the true power of the PS3.


11

+ Ledis15 on January 22nd, 2010 at 8:10 am said:

Will there be any MAG costumes for Playstation Home?


12

+ sedPHI on January 22nd, 2010 at 8:11 am said:

Son of a…MAG!


14

+ kosluftar on January 22nd, 2010 at 8:12 am said:

Awesome commercial, but still not sold on MAG.


15

+ Kchow23 on January 22nd, 2010 at 8:12 am said:

LOL


16

+ almighty-slayer on January 22nd, 2010 at 8:13 am said:

SON OF A….MAG :)

I love Kevin Butler. These adverts are some of the best ever. Good job Sony!

Unfortunately i am lacking the funds to buy MAG on release but i will get it in due course


17

+ jimfear on January 22nd, 2010 at 8:13 am said:

I hope mr. butler will keep his job!


18

+ BigPoppaB on January 22nd, 2010 at 8:14 am said:

another seriously awesome commercial.

This ad campaign is genius… and even my non gaming friends think its funny.

No interest in MAG though… beta was boring


19

+ SPARDA on January 22nd, 2010 at 8:14 am said:

GREAT STUFF….

Now I am buying MAG for sure….LOL!!!!


20

+ pavlovic on January 22nd, 2010 at 8:15 am said:

lol…pwned


21

+ surgesnugs on January 22nd, 2010 at 8:18 am said:

Keep ‘em coming. This overall campaign is fantastic.


22

+ Kenshin71 on January 22nd, 2010 at 8:20 am said:

Will MAG come bundled with a headset?

One of the reasons people prefer the other console is because it comes bundled with a headset so there is a community that talks to each other. PSN is eerily silent sometimes due to the lack of people using a headset. Consider releasing 1st party games FPS games bundled with a headset (or 3rd party tie ins) in future please or do a Slim bundle with MAG + headset.


23

+ raptor210232 on January 22nd, 2010 at 8:21 am said:

What I still want to know is why are there xbox ads on cartoon channels and not playstation? everytime my younger bro’s are watching nick or cartoon network I never see a single playstation ad.


24

+ xX-PEIN-Xx on January 22nd, 2010 at 8:21 am said:

haha that commercial was awesome, can’t wait to pick up MAG on tuesday!!!


25

+ lcmnick on January 22nd, 2010 at 8:21 am said:

Why don’t SCEE do ads like this? All Europe gets is rubbish…


26

+ Aggie_CEO on January 22nd, 2010 at 8:23 am said:

LMAO!!!

@TheKevinButler is going to need a new VP job….lol

VP of Kratos blood bank ,maybe?? lol


27

+ LeonBlade on January 22nd, 2010 at 8:24 am said:

Son of a… MAG!
Love this, can’t wait for the game to come out.


28

+ Capt-Fury- on January 22nd, 2010 at 8:25 am said:

it works for games like this, but games like God Of War need an epic commercial since it represents what the series is all about.


29

+ Hellman on January 22nd, 2010 at 8:28 am said:

Commercial is ok but they should have stressed the whole 256 players online you can barely notice it.


30

+ RandySore on January 22nd, 2010 at 8:30 am said:

OMG! This is the funniest one yet. Mr.Dille, please keep this advertising campaign until the PS4. This is the Campaign advertising you should have launch the PS3. It’s Just Awesome!


31

+ elcheapo on January 22nd, 2010 at 8:30 am said:

I love the commercials, and the new features.

But how will the PSN handle the ability to only do everything.

Evening downloads are now taking me 12x longer to complete vs. morning time.


32

+ Zezzler on January 22nd, 2010 at 8:30 am said:

Dear PlayStation,

Do your commercials ever fail to be awesomesause?
I don’t think so.

Looking forward to an awesome 2010~


33

+ Boricuastorm on January 22nd, 2010 at 8:31 am said:

ROFL! Has to be Sony’s best one yet! Awesome spot!


34

+ Carl-G on January 22nd, 2010 at 8:33 am said:

Funny Vid! ;D


35

+ Thrasher20 on January 22nd, 2010 at 8:34 am said:

Good stuff


36

+ BlooodyCow on January 22nd, 2010 at 8:34 am said:

Sony, I don’t know where you guys found Kevin Butler. But god, you guys found one hell of a guy. Love this guy.


37

+ tetsou9shima on January 22nd, 2010 at 8:38 am said:

Well done……I love MAG. Is it going to be available for download and disk?


38

+ just_sane on January 22nd, 2010 at 8:38 am said:

That’s so funny, because that’s exactly what Sony is like to work for.


39

+ BlooodyCow on January 22nd, 2010 at 8:41 am said:

I demand, not ask, that you guys do a video chat with Kevin Butler dammit.
Oh and please put this up on the playstation store in the next update.


40

+ bdavid81 on January 22nd, 2010 at 8:42 am said:

Awesome ad, but I simply didn’t care for the BETA. I’ll be passing on this game, next PS3 game is White Knight Chronicles


41

+ PSYKOH on January 22nd, 2010 at 8:47 am said:

Seriously, whoever came up with this marketing strategy should get a pay raise. It’s the best set of PS3 commercials ever.


42

+ Aikidou on January 22nd, 2010 at 8:48 am said:

It only does 256 players. Just not the flash player needed to watch the commercial on the Playstation Blog. That’s messed up. Tried to watch this on my PS3′s browser and says the app is not supported. So yeah it does everything. Just not “everything”

The OP should have posted this using an older version of flash that would have been compatible with the older version used on Sony’s systems.


43

+ shad_86 on January 22nd, 2010 at 8:49 am said:

I’m glad that this was a great year for the PS3. However, my #1 game of ps3 has been totally forgotten. I’m talking about singstar..please do something or at leat fill the letter of complain for me. I’ll really appreciate it

thanks


44

+ Loominator on January 22nd, 2010 at 8:52 am said:

pro


45

+ IceColdKilla44 on January 22nd, 2010 at 9:01 am said:

Ha, that commercial was actually pretty funny!

You guys are doing a great job with these ads. I wonder if there will be a God of War 3 one.


46

+ headwing45 on January 22nd, 2010 at 9:02 am said:

This is my faverite one


47

+ poweredbyzen on January 22nd, 2010 at 9:04 am said:

counting down the days! see you on the field! ravens rule!


48

+ Dragonzblaze on January 22nd, 2010 at 9:04 am said:

still can’t watch videos from ps3 browser :(


49

+ bigdaveg on January 22nd, 2010 at 9:05 am said:

I wish these ads were on in the UK, they are so funny and informative about the PS3. Genius!!!!


50

+ TakiFuGu on January 22nd, 2010 at 9:06 am said:

That commercial was freaking awesome! LMFAO!


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