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Jan 22

Jan 22

It Only Does 256 Players

Peter Dille's Avatar Posted by Senior Vice President, Marketing & PlayStation Network

It certainly has been a great start to a new year here at PlayStation and we want to thank you for helping us to break some pretty big milestones this past holiday. Not only was it our single highest sales month for PS3 in its history, it also marked the highest single revenue month for PlayStation Network. It was also a banner year for our software line up, which boasted more than 200 industry awards and accolades across our first party releases, ranging from VGA’s Game of the Year award for UNCHARTED 2: Among Thieves to PS3 crowned “Platform of the Year” by Metacritic’s 2009 Game Platform Power Rankings for overall game quality. We’ve also seen incredible momentum from our publishing partners with the launches of Call of Duty: Modern Warfare 2, Madden NFL 10 and Assassin’s Creed II, which were the top three selling publisher games in the U.S.

We’re incredibly excited for this new year and have lined up many big reasons for PS3 fans to keep coming back for more. Not only do we have truly groundbreaking technology that will be filling living rooms this year with 3D and motion controlled gaming, but we’re celebrating our most MAG-nificent line up in PS3’s history. And our good friend Kevin Butler will be at it again, taking over your TV screens and other mediums to showcase why it’s never been a better time to be a PS3 owner.

Next Tuesday, Zipper Interactive will be unleashing the industry’s first and only 256 online multiplayer shooter game, MAG. We know there’s tremendous appetite for this game as you’ve downloaded more than a million MAG beta clients worldwide during the last open Beta period. So, as a special treat to MAG fans, we’d like to give you an exclusive sneak peek of the TV commercial airing this weekend, here. The commercial depicts a job applicant asking Kevin Butler whether his MAG platoon leadership qualifies as management experience.

If you’d like to see more of Kevin Butler before the next commercial, check him out on Twitter to get a daily dose of his perspectives on PlayStation and pop cultural events.

Hooah and Happy New Year,
Peter Dille

Add Your Own

Torgo said:

January 22nd, 9:06 am

Another great ad! This has been a great year for advertising the Playstation brand, I just hope it gets even bigger and better for 2010!

dadeivenm said:

January 22nd, 9:08 am

If it gets air play during the NFC and AFC championships and the Super Bowl, it might sell.

VladDracul1431 said:

January 22nd, 9:10 am

When are we going to see all of these videos available on the PS store? The Rumor Monger and Desperate Dad spots are on there, but none of the others are yet.

TheGodSend said:

January 22nd, 9:13 am

favorite ad yet, genious

TheGodSend said:

January 22nd, 9:13 am

genius, srry

VincentVendetta said:

January 22nd, 9:14 am

THIS MEANS WAR!

KoD7085 said:

January 22nd, 9:14 am

LOL, Awesome job on the commercial. Really looking forward to playing MAG.

Istyle318 said:

January 22nd, 9:17 am

THIS SHOULD BE A SUPERBOWL COMMERCIAL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

nYcFrEeWiLL82 said:

January 22nd, 9:18 am

SON OF A..LMFAO..FUNNY COMERCIAL..STILL NOT GETTIN THE GAME THOUGH..I WASNT IMPRESSED WITH THE GRAPHIC AND THE FACT THAT THERE IS NO CAMPAIGN..:/ EPIC FAIL IMO.

Kalakaua said:

January 22nd, 9:18 am

Saw this one on ESPN either last night or this morning (it’s early, I can’t remember that well right now) and loved it. Keep it up!

mafecto said:

January 22nd, 9:19 am

Wow, the shots in the ad looked way better than the beta. Can anyone confirm if the final retail release will have better graphics and a heavier feel? I hope so, because the beta felt dated.

I’ll be waiting for reviews before I rush out and pick it up, but nice job with the commercials regardless.

NEOSIMKIN said:

January 22nd, 9:21 am

My buddy and I will be picking this up Tuesday morning! Looking forward to it!

demonsgalore said:

January 22nd, 9:23 am

looooooooooooooooooooooooooool ^^”!!!!!
i wish i could watch this spots in germany.
once more and ill do in my pants rofl ^^!

the german sony advertising just does not have as much style.

MarioHead said:

January 22nd, 9:25 am

Wow, those gameplay shots in the commercial look better than the beta. lol

I’m definitely looking forward to this game! I had a few issues with the beta, but hopefully the actual product fixes them. I mean, it was only the beta, not the final game! (I hope…)

AssassinHD said:

January 22nd, 9:32 am

I am glad to see Sony has gotten it’s marketing act together. These “Dear Playstation” ads are simply brilliant.

sam_i_jam said:

January 22nd, 9:33 am

That was pretty ridiculously funny. Way to go Sony Marketing! You’ve come a long way since the crying baby doll commercials–such a long way. :)

LokeSTL said:

January 22nd, 9:36 am

Still doesn’t do PS3 games. That is unless you have one of the two launch systems.

zombie_56 said:

January 22nd, 9:36 am

i love sony’s ads epic win if you ask me

dragonmagician said:

January 22nd, 9:36 am

Do one for WKC where Kevin Butler turns into the White Knight.

Do one for Heavy Rain where Kevin Butler discusses who the origami killer is.

Come on Sony, you need to sell your exclusives.

Benmo316 said:

January 22nd, 9:37 am

Sony’s PS3 commercials just keep getting better and better. I’m glad to see MAG has one of it’s own now, hopefully the word about this game gets out and it’s a huge hit!

Spunta said:

January 22nd, 9:41 am

It’s amazing how you could watch most of these “It Only Does…” commercial series over and over and it still wouldn’t loose its message.

The make.believe slogan on the other hand…

ghamdikh1 said:

January 22nd, 9:42 am

best ad everrrrrrrrrrrrrrrrrrrrrrrrrrrrr.

Kxpuc said:

January 22nd, 9:44 am

awesome commercial but why no countdown banner on the sidebar for MAG like there was for UC2

Destiny89 said:

January 22nd, 9:45 am

lmao great add sony.. keep them coming!.. Son of a.. MAG!!!

wocyob said:

January 22nd, 9:46 am

lmao best AD yet… keep em coming

gema11981 said:

January 22nd, 9:48 am

I just love these commercials you guys do !!!!!!!

Omega932000 said:

January 22nd, 9:49 am

Haha.. Hilarious.

GamesPlayer said:

January 22nd, 9:51 am

awesome commercial. I want MAG but i don’t have enough money right now :(

YungShep said:

January 22nd, 9:51 am

SOLD! i was getting it anyway, but the commercial is funny..

Son of A….MAG..LOL that was classic

Azure-Edge said:

January 22nd, 9:52 am

Can’t wait for tuesday.

YungShep said:

January 22nd, 9:53 am

@69 chill out dude, the game come out next week, all these other games u talking bout that needs commercial come out next month, quit being impatient, im sure a commercial is coming for it as well.

MiChAeL6 said:

January 22nd, 9:54 am

Son of a….

LordRaoh said:

January 22nd, 10:12 am

Hilarious

Elsa said:

January 22nd, 10:13 am

Awesome ad!!

Honestly, you people cannot possibly pay Kevin Butler enough! He’s really quite perfect for the Playstation campaign and light years ahead of your previously poor campaigns.

Spyroluver88 said:

January 22nd, 10:14 am

I LOVE the Kevin Butler ads!

cronqvist said:

January 22nd, 10:20 am

Awesome! Too bad they f***ed up the “It only does everything” campaign in Mexico.

mangudiaforce said:

January 22nd, 10:26 am

it is good to see the add is out put i this way i was a die hard pc gamer. why get a ps3 ive got a computer better graphics bigger games . then my friend brought over game informer and showed me this article. MAG i started reading bla bla new state of the art massive action game what ever huh what the 256 what. f this lets go. go where where else to buy a ps3. i did i played and found a new home. Im now diehard RAVEN. i have a new comp too or well parts toi it a msi 1600fsb 12 gigs ram all still in the box in parts why simple MAG was on. ps3 are easy to sell MAG isvery simple the already 2010 game of the year MAG sells them now. it only dose 256 players and only on tthe PS3 knock them dead SONY.

joostin said:

January 22nd, 10:27 am

sonufa…!!

hush404 said:

January 22nd, 10:27 am

LOL. SON OF A… ;) Love these commercials, guys! Keep em comin.

thefjk said:

January 22nd, 10:28 am

The advert, better than the game? Maybe…

NewYork214 said:

January 22nd, 10:29 am

that commercial was great lol. really funny

DZORMAGEN said:

January 22nd, 10:32 am

LOL….SON OF A……

VassagoOo said:

January 22nd, 10:38 am

hi Pete, this way to do commercial is the best, cant wait to get my MAG copy. This is off topic but do you know if any internet radio player will come for the ps3 that a big miss, just put a shoutcast radio like the psp. Keep up the amazing work.

VanilaGorila-x- said:

January 22nd, 10:56 am

That’s good stuff right there…

Peace,
VG

TrueLink00 said:

January 22nd, 11:06 am

That was hysterical! Keep these commercials up.

th3Lunga said:

January 22nd, 11:12 am

IMO, Kevin Butler should host this year’s E3’s show, like a “Oscar” type thing, calling guests and all that.

Nice ad campaign, if you hadn’t already, you’d won me over!

NoobianGod said:

January 22nd, 11:13 am

Another marketing win! Keep it up Sony!

kdiep said:

January 22nd, 11:15 am

Hahahahah the last line was FUNNY! ROFL hahahahahahahah… Son of a !!MAG!!

Priceless hahah

mpnjdevil07 said:

January 22nd, 11:29 am

I love the end hahaha!!! awesome spots lately SONY keep up the good work, here a loyal PS PLAYER since day one, btw hope to see the famous GOW3 video during the SUPER BOWL millions watching it that would be really cool.

spatsnaz said:

January 22nd, 11:33 am

Great work, I loved it!

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