Call of Duty Infinite Warfare

Jan 22

It Only Does 256 Players

Peter Dille's Avatar Posted by on Jan 22, 2010 // Senior Vice President, Marketing & PlayStation Network

It certainly has been a great start to a new year here at PlayStation and we want to thank you for helping us to break some pretty big milestones this past holiday. Not only was it our single highest sales month for PS3 in its history, it also marked the highest single revenue month for PlayStation Network. It was also a banner year for our software line up, which boasted more than 200 industry awards and accolades across our first party releases, ranging from VGA’s Game of the Year award for UNCHARTED 2: Among Thieves to PS3 crowned “Platform of the Year” by Metacritic’s 2009 Game Platform Power Rankings for overall game quality. We’ve also seen incredible momentum from our publishing partners with the launches of Call of Duty: Modern Warfare 2, Madden NFL 10 and Assassin’s Creed II, which were the top three selling publisher games in the U.S.

We’re incredibly excited for this new year and have lined up many big reasons for PS3 fans to keep coming back for more. Not only do we have truly groundbreaking technology that will be filling living rooms this year with 3D and motion controlled gaming, but we’re celebrating our most MAG-nificent line up in PS3’s history. And our good friend Kevin Butler will be at it again, taking over your TV screens and other mediums to showcase why it’s never been a better time to be a PS3 owner.

Next Tuesday, Zipper Interactive will be unleashing the industry’s first and only 256 online multiplayer shooter game, MAG. We know there’s tremendous appetite for this game as you’ve downloaded more than a million MAG beta clients worldwide during the last open Beta period. So, as a special treat to MAG fans, we’d like to give you an exclusive sneak peek of the TV commercial airing this weekend, here. The commercial depicts a job applicant asking Kevin Butler whether his MAG platoon leadership qualifies as management experience.

If you’d like to see more of Kevin Butler before the next commercial, check him out on Twitter to get a daily dose of his perspectives on PlayStation and pop cultural events.

Hooah and Happy New Year,
Peter Dille

//Add Your Own



+ Torgo on January 22nd, 2010 at 9:06 am said:

Another great ad! This has been a great year for advertising the Playstation brand, I just hope it gets even bigger and better for 2010!


+ dadeivenm on January 22nd, 2010 at 9:08 am said:

If it gets air play during the NFC and AFC championships and the Super Bowl, it might sell.


+ VladDracul1431 on January 22nd, 2010 at 9:10 am said:

When are we going to see all of these videos available on the PS store? The Rumor Monger and Desperate Dad spots are on there, but none of the others are yet.


+ TheGodSend on January 22nd, 2010 at 9:13 am said:

favorite ad yet, genious


+ TheGodSend on January 22nd, 2010 at 9:13 am said:

genius, srry


+ VincentVendetta on January 22nd, 2010 at 9:14 am said:



+ KoD7085 on January 22nd, 2010 at 9:14 am said:

LOL, Awesome job on the commercial. Really looking forward to playing MAG.


+ Istyle318 on January 22nd, 2010 at 9:17 am said:

THIS SHOULD BE A SUPERBOWL COMMERCIAL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!


+ nYcFrEeWiLL82 on January 22nd, 2010 at 9:18 am said:



+ Kalakaua on January 22nd, 2010 at 9:18 am said:

Saw this one on ESPN either last night or this morning (it’s early, I can’t remember that well right now) and loved it. Keep it up!


+ mafecto on January 22nd, 2010 at 9:19 am said:

Wow, the shots in the ad looked way better than the beta. Can anyone confirm if the final retail release will have better graphics and a heavier feel? I hope so, because the beta felt dated.

I’ll be waiting for reviews before I rush out and pick it up, but nice job with the commercials regardless.


+ NEOSIMKIN on January 22nd, 2010 at 9:21 am said:

My buddy and I will be picking this up Tuesday morning! Looking forward to it!


+ demonsgalore on January 22nd, 2010 at 9:23 am said:

looooooooooooooooooooooooooool ^^”!!!!!
i wish i could watch this spots in germany.
once more and ill do in my pants rofl ^^!

the german sony advertising just does not have as much style.


+ MarioHead on January 22nd, 2010 at 9:25 am said:

Wow, those gameplay shots in the commercial look better than the beta. lol

I’m definitely looking forward to this game! I had a few issues with the beta, but hopefully the actual product fixes them. I mean, it was only the beta, not the final game! (I hope…)


+ AssassinHD on January 22nd, 2010 at 9:32 am said:

I am glad to see Sony has gotten it’s marketing act together. These “Dear Playstation” ads are simply brilliant.


+ sam_i_jam on January 22nd, 2010 at 9:33 am said:

That was pretty ridiculously funny. Way to go Sony Marketing! You’ve come a long way since the crying baby doll commercials–such a long way. :)


+ LokeSTL on January 22nd, 2010 at 9:36 am said:

Still doesn’t do PS3 games. That is unless you have one of the two launch systems.


+ zombie_56 on January 22nd, 2010 at 9:36 am said:

i love sony’s ads epic win if you ask me


+ dragonmagician on January 22nd, 2010 at 9:36 am said:

Do one for WKC where Kevin Butler turns into the White Knight.

Do one for Heavy Rain where Kevin Butler discusses who the origami killer is.

Come on Sony, you need to sell your exclusives.


+ Benmo316 on January 22nd, 2010 at 9:37 am said:

Sony’s PS3 commercials just keep getting better and better. I’m glad to see MAG has one of it’s own now, hopefully the word about this game gets out and it’s a huge hit!


+ Spunta on January 22nd, 2010 at 9:41 am said:

It’s amazing how you could watch most of these “It Only Does…” commercial series over and over and it still wouldn’t loose its message.

The make.believe slogan on the other hand…


+ ghamdikh1 on January 22nd, 2010 at 9:42 am said:

best ad everrrrrrrrrrrrrrrrrrrrrrrrrrrrr.


+ Kxpuc on January 22nd, 2010 at 9:44 am said:

awesome commercial but why no countdown banner on the sidebar for MAG like there was for UC2


+ Destiny89 on January 22nd, 2010 at 9:45 am said:

lmao great add sony.. keep them coming!.. Son of a.. MAG!!!


+ wocyob on January 22nd, 2010 at 9:46 am said:

lmao best AD yet… keep em coming


+ gema11981 on January 22nd, 2010 at 9:48 am said:

I just love these commercials you guys do !!!!!!!


+ Omega932000 on January 22nd, 2010 at 9:49 am said:

Haha.. Hilarious.


+ GamesPlayer on January 22nd, 2010 at 9:51 am said:

awesome commercial. I want MAG but i don’t have enough money right now :(


+ YungShep on January 22nd, 2010 at 9:51 am said:

SOLD! i was getting it anyway, but the commercial is funny..

Son of A….MAG..LOL that was classic


+ Azure-Edge on January 22nd, 2010 at 9:52 am said:

Can’t wait for tuesday.


+ YungShep on January 22nd, 2010 at 9:53 am said:

@69 chill out dude, the game come out next week, all these other games u talking bout that needs commercial come out next month, quit being impatient, im sure a commercial is coming for it as well.


+ MiChAeL6 on January 22nd, 2010 at 9:54 am said:

Son of a….


+ LordRaoh on January 22nd, 2010 at 10:12 am said:



+ Elsa on January 22nd, 2010 at 10:13 am said:

Awesome ad!!

Honestly, you people cannot possibly pay Kevin Butler enough! He’s really quite perfect for the Playstation campaign and light years ahead of your previously poor campaigns.


+ Spyroluver88 on January 22nd, 2010 at 10:14 am said:

I LOVE the Kevin Butler ads!


+ cronqvist on January 22nd, 2010 at 10:20 am said:

Awesome! Too bad they f***ed up the “It only does everything” campaign in Mexico.


+ mangudiaforce on January 22nd, 2010 at 10:26 am said:

it is good to see the add is out put i this way i was a die hard pc gamer. why get a ps3 ive got a computer better graphics bigger games . then my friend brought over game informer and showed me this article. MAG i started reading bla bla new state of the art massive action game what ever huh what the 256 what. f this lets go. go where where else to buy a ps3. i did i played and found a new home. Im now diehard RAVEN. i have a new comp too or well parts toi it a msi 1600fsb 12 gigs ram all still in the box in parts why simple MAG was on. ps3 are easy to sell MAG isvery simple the already 2010 game of the year MAG sells them now. it only dose 256 players and only on tthe PS3 knock them dead SONY.


+ joostin on January 22nd, 2010 at 10:27 am said:



+ hush404 on January 22nd, 2010 at 10:27 am said:

LOL. SON OF A… ;) Love these commercials, guys! Keep em comin.


+ thefjk on January 22nd, 2010 at 10:28 am said:

The advert, better than the game? Maybe…


+ NewYork214 on January 22nd, 2010 at 10:29 am said:

that commercial was great lol. really funny


+ DZORMAGEN on January 22nd, 2010 at 10:32 am said:



+ VassagoOo on January 22nd, 2010 at 10:38 am said:

hi Pete, this way to do commercial is the best, cant wait to get my MAG copy. This is off topic but do you know if any internet radio player will come for the ps3 that a big miss, just put a shoutcast radio like the psp. Keep up the amazing work.


+ VanilaGorila-x- on January 22nd, 2010 at 10:56 am said:

That’s good stuff right there…



+ TrueLink00 on January 22nd, 2010 at 11:06 am said:

That was hysterical! Keep these commercials up.


+ th3Lunga on January 22nd, 2010 at 11:12 am said:

IMO, Kevin Butler should host this year’s E3’s show, like a “Oscar” type thing, calling guests and all that.

Nice ad campaign, if you hadn’t already, you’d won me over!


+ NoobianGod on January 22nd, 2010 at 11:13 am said:

Another marketing win! Keep it up Sony!


+ kdiep on January 22nd, 2010 at 11:15 am said:

Hahahahah the last line was FUNNY! ROFL hahahahahahahah… Son of a !!MAG!!

Priceless hahah


+ mpnjdevil07 on January 22nd, 2010 at 11:29 am said:

I love the end hahaha!!! awesome spots lately SONY keep up the good work, here a loyal PS PLAYER since day one, btw hope to see the famous GOW3 video during the SUPER BOWL millions watching it that would be really cool.


+ spatsnaz on January 22nd, 2010 at 11:33 am said:

Great work, I loved it!

Comments are closed. We close the comments for posts after 30 days

PlayStation Blog