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It Only Does The Show

Peter Dille's Avatar + Posted by Peter Dille on Mar 02, 2010 // Senior Vice President, Marketing & PlayStation Network

PlayStation Nation,

Hope springs eternal and I know this is the time of year when MLB fans focus on the prospects of their team. It’s also when you can get your hands on the latest iteration of the MLB franchise with MLB 10: The Show, launching today. Widely considered the most authentic baseball game, MLB is the #1 selling baseball franchise in video game history. We know MLB 10: The Show is going to deliver once again the best baseball experience out there and will come packed with those big, big moments and true-to-life gameplay you’ve come to expect from us.

And the reviews are following suit. Folks like Geoff Keighley are calling MLB 10: The Show, “One of the most amazing-looking sport games I’ve ever seen,” while Game Informer just unveiled its 9.5 score today, touting that, “Sony has created the most realistic simulation in video games,” and stating that, “the bar has officially been raised.”

This year, we’re extremely lucky to have the 2009 American League’s Most Valuable Player, Joe Mauer of the Minnesota Twins as our cover athlete. Not only has he been instrumental in the development of the latest installment of The Show, he’s been integral to some unique marketing efforts as well. Make sure to check out PlayStation Home to get Joe Mauer’s Twins jersey for free when you watch the game’s trailer in the Home Theater. Joe Mauer is also starring in a TV commercial with Kevin Butler to promote the game. Let’s just say the exchange leaves Kevin at Joe’s mercy.

Here’s the full commercial for your viewing pleasure. We hope you’re just as excited as we are about MLB 10: The Show.


Peter Dille

//Add Your Own

61 Comments

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1

+ syk1288 on March 2nd, 2010 at 12:03 pm said:

I’m first. lol. Getting this game today.


2

+ syk1288 on March 2nd, 2010 at 12:05 pm said:

When is Kevin Butler ever going to be corny?
I guess never.

His commercials are perfect. lol


3

+ Trixzter7 on March 2nd, 2010 at 12:06 pm said:

Haha. Great commercial.
“Well played, Mauer”


4

+ ycole11 on March 2nd, 2010 at 12:06 pm said:

Very Funny. Love these commercials.


5

+ UnnDunn on March 2nd, 2010 at 12:09 pm said:

Not as funny as some of the other Kevin Butler commercials, but it’ll do I suppose.


6

+ DZORMAGEN on March 2nd, 2010 at 12:12 pm said:

Awww man this game is so good!!! I played it at Best Buy, and I want to get it!! I promise myself I will, this looks like the greatest baseball game ever!! EVER!! Yes, I said EVER!!


7

+ Karsghul on March 2nd, 2010 at 12:13 pm said:

I think i saw this add once last night during raw, very funny one. May check out this game, i haven’t played a baseball game in awhile.

I wonder if they’ll have a demo on PSN…


8

+ LukaX23 on March 2nd, 2010 at 12:14 pm said:

Omg… The next commercial for GoW 3 will be EPIC! I can already tell!


9

+ LiLBlueEyes on March 2nd, 2010 at 12:14 pm said:

Baseball = Borinnnnggg!!!!


10

+ Coramoor_ on March 2nd, 2010 at 12:16 pm said:

very funny ad, nice job, and the new game is sounding better then ever, as long as the online holds up i may buy it


11

+ ynp7 on March 2nd, 2010 at 12:19 pm said:

So we can expect It Only Does God of War in a couple weeks here?


12

+ Bodachi on March 2nd, 2010 at 12:21 pm said:

No Heavy Rain ad?


13

+ igorsport09 on March 2nd, 2010 at 12:21 pm said:

I love love these commercials.

OFF/
There will be portuguese in the american version of GOW3?


14

+ NewYork214 on March 2nd, 2010 at 12:23 pm said:

funny commercial. should of advertised Heavy Rain though. not one commercial.well i havent seen any. Will GoW get a Kevin Butler commercial? or get its own


15

+ CmdrSinclair on March 2nd, 2010 at 12:24 pm said:

Gotta say, I do love the Kevin Butler ads. Always entertaining. Would’ve like to have seen a Heavy Rain ad, but I find it hard to make a humorous commercial about that game… Can’t wait to see what you guys come up with for GOWIII.


16

+ Magwheels on March 2nd, 2010 at 12:27 pm said:

Picked up The Show today, about to pop it in!


17

+ BigBoss712 on March 2nd, 2010 at 12:29 pm said:

Gotta love the new ps3 ads, they are great.


18

+ acerazer1 on March 2nd, 2010 at 12:32 pm said:

My copy is in the mail, yeahhhh

Should be here tomorrow (fingers crossed)


19

+ T3mpr1x on March 2nd, 2010 at 12:35 pm said:

Hahaha great delivery once again Mr. Butler!


20

+ TrueFFVIIFan on March 2nd, 2010 at 12:40 pm said:

No subtitle or closed-caption for this commercial? What is wrong with you? Put either one of them in these commercials, SONY!!!


21

+ zombie_56 on March 2nd, 2010 at 12:48 pm said:

agree with#9


22

+ Midpipps on March 2nd, 2010 at 12:50 pm said:

Great commercial these are awesome


24

+ Jeigh on March 2nd, 2010 at 12:51 pm said:

XD XD Advertising GOLD yet again! Networks should be paying you guys for the level of entertainment you’re providing with these things.


25

+ PriestCoke on March 2nd, 2010 at 12:58 pm said:

Butler is the Segata Sanshiro of this gen.
Hopefully, the PS3 won’t have the same fate of the Saturn.


26

+ Berae on March 2nd, 2010 at 1:00 pm said:

i dont like sports games but the ad is nice lol


27

+ Crotin on March 2nd, 2010 at 1:00 pm said:

lol I saw this the other day on ESPN, “well played”. The game looks great.


28

+ WWESuperstar on March 2nd, 2010 at 1:05 pm said:

I saw this commercial during WWE RAW, LOL. Very funny


29

+ MAAZTER on March 2nd, 2010 at 1:14 pm said:

i love these commercials this wasn’t the best of them but its nice to see you guys still have this campaign running looking forward to the next ones


30

+ CHEO_85 on March 2nd, 2010 at 1:33 pm said:

DEAR PLAYSTATION: JUST GOT MY COPIE OF THE SHOW AND TRIED TO REEDEM MY CODE AND CANT ACCES THE CLASSIC STADIUMS SOO WHAT KNOW !!!

PS:YES I DID ENTER THE CODE


31

+ Sparx88 on March 2nd, 2010 at 1:41 pm said:

Got my copy this morning. Had to drive about 45 minutes to the nearest Gamestop so swap out my 09 copy but it was worth it.


32

+ Sekoku on March 2nd, 2010 at 1:50 pm said:

>> TrueFFVIIFan | March 2nd, 2010 at 12:40 pm
>> No subtitle or closed-caption for this commercial? What is wrong with you? Put either one of them in these commercials, SONY!!!

Agreed. Do you forget some people can’t hear, Sony? :|


33

+ Chat0076 on March 2nd, 2010 at 2:00 pm said:

Why


34

+ NEJI64 on March 2nd, 2010 at 2:19 pm said:

what happen to Heavy Rain commercial?


35

+ Bris_Blade on March 2nd, 2010 at 2:20 pm said:

XD “I’m not even allowed in Mexico” I wonder why??


36

+ ronburgendy101 on March 2nd, 2010 at 2:31 pm said:

y wont my code work??????plz let me no asap


37

+ radiantshadow92 on March 2nd, 2010 at 3:11 pm said:

lmao keep these coming they are great


38

+ HaLe_2_NaTHaN on March 2nd, 2010 at 3:11 pm said:

It better ONLY DO GOWIII and a wholelotofit!!!! This one is very funny though keep them coming please!


39

+ Pelt_Hunter on March 2nd, 2010 at 3:13 pm said:

I love Kevin Butler. Best marketing campaign ever. The Show is a must buy, it’s hard to believe a sports game from a first party developer is so ridiculously ahead of the pack. Keep up the phenomenal work. I’m hoping it’s at Gamestop today and not tomorrow though.


40

+ davidbadass13 on March 2nd, 2010 at 3:18 pm said:

no heavy rain ad wtf?


41

+ Baseballplayer50 on March 2nd, 2010 at 3:22 pm said:

I have a problem, even though this my favorite game in the world! I cant seem to use the classic stadiums,Polo Grounds for example, even though i pre-ordered the game. Can anyone help me figure out how to use the classic stadiums.

Please help me


42

+ Hellman on March 2nd, 2010 at 3:46 pm said:

Great commercial!


43

+ cronqvist on March 2nd, 2010 at 4:05 pm said:

Once again, Sony has hit the LOL mark! :D


44

+ kdiep on March 2nd, 2010 at 4:34 pm said:

hahahah great one!


45

+ UnholierThanThou on March 2nd, 2010 at 4:41 pm said:

there’s more than 44 people who actually care about baseball anymore? Huh. Who’da thunk it?


46

+ xiked on March 2nd, 2010 at 4:50 pm said:

where was the heavy rain TV spot whit butler?! …SCEA and SCEE should really stop making different ads. Help each other out!


47

+ Kittonwy on March 2nd, 2010 at 4:55 pm said:

Well played Meower. >:|


48

+ Blkant on March 2nd, 2010 at 5:15 pm said:

I have to admit, you’ve made me laugh at a commercial for a game I don’t like (it’s not that I’ve played it and didn’t like it but I’m just not a baseball fan).


49

+ spunnups on March 2nd, 2010 at 5:46 pm said:

DO NOT EVER LET THIS GUY GO. These commercials are the best I have ever seen, I don’t mean just video games, but of all time.

The old Ratchet and Clank ones on the PS2 were the only ones that Rivaled these.


50

+ jrivera0108 on March 2nd, 2010 at 6:10 pm said:

Picked my copy up today and after trying out an exhibition game gonna start RTTS mode next. I’ve had no luck w the stadiums code too. I entered it in once…looked like it was gonna dl…hit continue then nothing. Now it says my code is invalid at any other attempts I make


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