No Man's Sky

Kevin Butler and New Zealand

Kevin Butler's Avatar + Posted by Kevin Butler on Jul 22, 2010 // VP of International Diplomacy

From the desk of Kevin Butler
VP of International Diplomacy
Sony Computer Entertainment America

As the star of PlayStation’s current advertising campaign, I get compliments on my performances just about every other day. But recently it has come to my attention that a certain television network named TV3 has created an amazing homage to my marketing prowess. A commercial that is nearly identical to one we created here in the states aired on TV in New Zealand, found its way to the internet, and ultimately to my desk. Few film greats have been treated to a shot-for-shot shrine (actually I think it’s just me and Alfred Hitchcock).

If you haven’t seen our PS3 “Montage” ad in question, here it is:

And Here’s TV3’s ad:

It’s been said that imitation is the sincerest form of flattery. If so, color me flattered. However, I do have some constructive criticism for the work that I would like to share.

1. No title for your guy? VP of Big Bigness? PS3 Commercial Tribute Manager? Details, folks.

2. The TV3 version was completely lacking in PS3 video game footage. Clips from Uncharted 2, MAG, God of War 3, or even clips of our upcoming releases Killzone3 and Twisted Metal would have really added some epicness to the spot.

3. The beard. I think it should have been longer.

4. I did like the slow motion effect at the end on the guitar solo. Way to plus it out.

5. Two-color mylar confetti > rainbow paper confetti. Just sayin.

It’s clear to me that TV3 appreciates great advertising and I’d like to thank them for their efforts. In fact we’d like to help them out and make our ENTIRE LIBRARY OF COMMERCIALS available for them to copy in order to promote their programming. I only ask that TV3 doesn’t use our actual footage, but all future homages of this sort are now Kevin Butler sanctioned.

You might be asking, “What’s in it for you, KB?” Well, I asked that too, and here’s what I’ve come up with: I’d like TV3’s support in making the PS3 the OFFICIAL GAME CONSOLE OF NEW ZEALAND. I see this as the only way to make it right with the world. Our super hero team-up could bring the benefits of incredible HD games, Blu-ray movies and the wealth of content available on the PlayStation Network to billions of New Zealanders. Only a total victory in that fine country will satisfy this situation. That, and a box set of Flight of The Conchords sent to the fine creative team in our marketing organization.

Let’s do this.

I await your reply via my Twitter account: @TheKevinButler

//Add Your Own

83 Comments   1 Reply

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+ bushisprez on July 22nd, 2010 at 1:46 am said:

Basically looks like a new zealand rehash of the montage to advertise a television channel.

Butler can you sue them internationally?

    Kevin Butler's Avatar


    + Jeff Rubenstein on July 22nd, 2010 at 1:50 am said:

    KB will be responding to comments on his Twitter account:


+ MrBeatdown on July 22nd, 2010 at 1:47 am said:

Put me down as “confused”.


+ Rytteren on July 22nd, 2010 at 1:49 am said:

why sue, this is great. mission 1: make new zeland a ps3contry, then take over the world!
mission 2: save a cat from a tall tree


+ KazeEternal on July 22nd, 2010 at 1:53 am said:

lol Kevin Butler Vice President of Commercial Alliances.


+ Permafry_42 on July 22nd, 2010 at 1:53 am said:

work on Canada’s psn service before you try to tackle New Zealands. We Canadians STILL are having psn issues; i spent a good portion of my day today on the phone with sony customer support to fix my psn, and after over half an hour on the phone, i’m STILL having my ps3 disconnect from psn on a regular basis. not to mention absolutely no exclusive content to psn canada and no comic book store AND no hulu plus-like service with psn plus. PLEASE get some work done on canada’s psn sony! also if we could finally get our own official playstation blog for Canada that’d be great too (if you need some blogger to do the job i know SOMEONE who would do it for freeeeeee… *hint hint,nudge nudge*)


+ PsychoCanadian on July 22nd, 2010 at 1:55 am said:

Haha thats great. With youtube nowadays no one can get away with anything. It lacks the whole “BOOM” feeling you get from KB tho.


+ BlitzXor on July 22nd, 2010 at 1:56 am said:

why is the kevin butler up so late? or is he up so early? do you feed him a lot of worms?


+ KazeEternal on July 22nd, 2010 at 2:01 am said:


Maybe Canada should work on not being so difficult to work with lol.


+ Kchow23 on July 22nd, 2010 at 2:20 am said:

can’t blame them for trying to copy the source of awesomeness


+ Kchow23 on July 22nd, 2010 at 2:25 am said:

@4 speak for yourself…. I am from Canada and PSN has given me no problems… we get exclusive content, we are getting netflix and hulu soon. about Canadian PS Blog would be nice but not that much stuff is US exclusive


+ drew327 on July 22nd, 2010 at 2:37 am said:

Too Funny! Keep the KB stuff coming.


+ sazzrah on July 22nd, 2010 at 2:41 am said:

@4… The EU blog covers the whole European continent; many nations all speaking different languages, and you’re complaining about not having a blog exclusively for Canada? With respect, get a grip.


+ Carl-G on July 22nd, 2010 at 2:55 am said:

Micro$oft will do one next! ! ! :D


+ odin_final on July 22nd, 2010 at 2:59 am said:


But they fail to do so :)


What are you talking about I am from Canada as well and I don’t have any problems with PSN (advice:go and fix your internet connection )they just got us the video store and soon we are getting even more ;)

@Kevin Butler // VP of International Diplomacy
Don’t stay up 2 late man its bad for your health but then again maybe you are playing Kane & Lynch 2 as we speak

second advice in this post:don’t stayup late if you have work the next day lol .


+ xiked on July 22nd, 2010 at 2:59 am said:

haha, great one Kevin Butler! Great one!

BTW. I hope more funny commercials like Ratchet&Clank one is being made. Right know the humor has lost a little bit of the fun.


+ NESGamepro on July 22nd, 2010 at 3:27 am said:

That’s good stuff. What a hilarious way to respond to that Sony.


+ WackyWeedCreed on July 22nd, 2010 at 3:31 am said:



+ CrusherX on July 22nd, 2010 at 3:45 am said:

Kevin Butler knows my country exists…

Omg, Kevin Butler knows my country exists!! :D:D:D


+ CrusherX on July 22nd, 2010 at 3:47 am said:

Also, Mr Butler, you are godly and you need a religion. The Butlerites?


+ Korbei83 on July 22nd, 2010 at 4:10 am said:

You are 1 in 6 or 7 billion, Mr. Butler.


+ footballrule on July 22nd, 2010 at 4:27 am said:

Kevin Butler, why are you so awesome? Haha! :D


+ silverm-a on July 22nd, 2010 at 4:46 am said:

KB is so amazing!!! The PS3 pub is so better then the TV3.


+ hellsfire532 on July 22nd, 2010 at 5:31 am said:

@4.. just simply.. gtfo…
KB is awesome!!


+ mew_frenger on July 22nd, 2010 at 5:35 am said:

LOL. awesome post


+ ExcelKnight on July 22nd, 2010 at 6:00 am said:

Kevin Butler strikes again. Pure genius.

@Jeff: You BET I’m following KB on Twitter. Have been ever since its launch week!


+ CDubyahS on July 22nd, 2010 at 6:13 am said:

LONG LIVE KB! I can’t believe he’s posting to the blog! atta boy KB! you are hilarious!


+ Archonik on July 22nd, 2010 at 6:18 am said:

“That, and a box set of Flight of The Conchords sent to the fine creative team in our marketing organization.”

You’re referencing this, aren’t you?


+ jordanW241 on July 22nd, 2010 at 6:20 am said:

LOL, I don’t think many people have quite got the point…

This is an awesome response from Sony, really imaginative and funny too. Mockery ftw. Sort them out, KB! They be stealing your cool!


+ JpaQ on July 22nd, 2010 at 6:31 am said:

We should acquire a large piece of land and proclaim KB as its king.


+ HyWarp161 on July 22nd, 2010 at 6:31 am said:

They def needed more ps3 footage.


+ Lucky13X on July 22nd, 2010 at 6:39 am said:

Pretty awesome to see Kevin B giving his official support to TV3(only two letters away from being PS3) and permission to do more “homage” videos.

But to demand they make the PS3, New Zealand’s “official console”. Can’t you at least give us Xbox and Wii players a fighting chance?


+ A_N_U_E_K_R on July 22nd, 2010 at 7:00 am said:

Today New Zealand, Tommorow, THE WORLD!


+ OttoT on July 22nd, 2010 at 7:01 am said:

Slow news week?


+ Frejim on July 22nd, 2010 at 7:12 am said:

Canadians complaining about PSN???

We are in the same continent, only a little south and we are not getting the same love you do!!! give me a break!


+ JetSetFuture on July 22nd, 2010 at 7:26 am said:

Sony really needs to add some KB avatars to PSN! I’d buy one.


+ katsuo7171 on July 22nd, 2010 at 7:48 am said:

lol! KB to take over New Zealand, then work his magic on other countries around the world! PS3 World domination begins now. :D


+ blackmajic13 on July 22nd, 2010 at 7:49 am said:

@32 LOL! That’d be freaking amazing. I’d get however many they released.


+ Light_KraZe on July 22nd, 2010 at 8:13 am said:

You’re one cool dad Mr.B ! Keep it up!


+ Destiny89 on July 22nd, 2010 at 8:32 am said:

Amazing haha


+ Bigsbie on July 22nd, 2010 at 8:34 am said:

KEVIN my man! If you can score Flight of the Conchords on the PSN video store- major score bra’! Im down for the New Zealand ivasion. lol


+ CantaloupeKing on July 22nd, 2010 at 8:40 am said:

Yes…prepare to have KB baptize New Zealand as a true PlayStation Nation!!!


+ xaos on July 22nd, 2010 at 8:42 am said:

If imitation is the sincerest form of flattery, litigation is the most heartfelt response to flattery :P


+ Fallen_Guardian on July 22nd, 2010 at 8:57 am said:

KB Dynamic/Static theme please :)


+ CelicaCrazed on July 22nd, 2010 at 9:15 am said:

New Zealand tried copying me during the calculus exam. Too bad we both failed HA!!

Kevin Butler, VP of International Smackdowns.


+ GooniesAndy on July 22nd, 2010 at 9:25 am said:

Oh my gosh, to the people who are always complaining about EVERYTHING – Hulu and Netflix are not Sony things. They have no control over the content or where it is available. Person in Canada – can you subscribe to Netflix? If you open your browser window, can you watch a video on Didn’t think so. Once those completely separate companies cross the border, I’d expect PSN to follow suit. Until then, Sony can’t do anything about it.


+ saintaqua on July 22nd, 2010 at 10:02 am said:

What? That’s pretty blatant.


+ ycole11 on July 22nd, 2010 at 10:08 am said:

Wow, this is funny. What were they thinking?


+ madeup6 on July 22nd, 2010 at 10:33 am said:

@GooniesAndy Well said


+ ForgiveMyAim on July 22nd, 2010 at 11:01 am said:

New Zeland: Worlds first Playstation FanBoy Country.
May Gaming bless there crops.


+ WhiteF8ng on July 22nd, 2010 at 11:13 am said:

Swagger jacked!

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