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Sep 15

Kevin Butler: “There’s a New Pet in Town”

Peter Dille's Avatar Posted by on Sep 15, 2010 // Senior Vice President, Marketing & PlayStation Network

PlayStation Nation,

Last week we kicked off the new advertising campaign for PlayStation Move with Kevin Butler moving in with the Maguire family to demonstrate how PlayStation Move has something for every gamer in the household. I hope you’ve been able to catch the commercials on some of the season opening NFL games and college football games, as well as on tons of other premium programming.

Our next installment is aimed at the younger members of the family (the Maguire’s as well as yours). EyePet is being hailed by IGN as the “most exciting Move game” thanks to its introduction of augmented reality. Seeing yourself in the game interacting with your EyePet is a cool experience no matter what your age. And as Kevin Butler shows in this commercial, all of this obviously spells trouble for man’s best friend.

Because it’s aimed at kids and parents, this spot will be running across different channels than some of our previous ads. For those that missed its debut on Nickelodeon, you can also look out for it on networks like Nick Toons, Discovery, and Animal Planet.

You only have a few more days to wait until you can pick up your own PlayStation Move. We’ve been thrilled with the reaction and the early reviews. A recent review on WIRED stated that with PlayStation Move “your whole living room might become a videogame” and it’s games like EyePet that bring that vision to life.

We hope you enjoy it!


//Add Your Own


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+ Darkpen on September 15th, 2010 at 6:23 pm said:

…Where’s the usual Jack Tretton photo? I didn’t see one :<


+ Dice_for_Death_ on September 15th, 2010 at 6:24 pm said:

Amusing. Might give that Move a shot.


+ ShadowOfEden on September 15th, 2010 at 6:41 pm said:

I love Butler, but sorry, I’ll always prefer my dog over some happy monkey.


+ MLZ911 on September 15th, 2010 at 6:42 pm said:

KB can do no wrong. I want him as a playable character in a future Sony game please!


+ Gump_ on September 15th, 2010 at 6:58 pm said:

Hey Pete..Move is great and all but what about something that most PSN gamers..maybe something like CROSS GAME CHAT!


+ MadMeat001 on September 15th, 2010 at 7:10 pm said:

Na na on cha making a game for the 360? wait what? no parappa 3? Treasure and Microsoft? come on microsoft is reading the blog share. :( hey Rising on microsoft tgs? that’s not cool i taugh the ps3 was the platform that would come to mind when naming any current gen Metal gear


+ BlaqueEssence on September 15th, 2010 at 7:11 pm said:

I am so surprised at how everyone seems to not realize that you can but Eyepet BY ITSELF without the move or came bundled with it. Yes, you can buy the game BY ITSELF for $39.00 if you already have the cam. All you need is the move controller.

*shakes my head im disbelief.* Sigh*….—-______—-*


+ MadMeat001 on September 15th, 2010 at 7:13 pm said:



+ krae_man on September 15th, 2010 at 7:13 pm said:

So you delayed the game a year to replace the card with Move?

Is there even one thing new added to the move required version?


+ MadMeat001 on September 15th, 2010 at 7:15 pm said:

suda making a kinect game? move is trown down way later.
hey thanks ps for the ps1 castlevania on ps store!


+ MadmanV10 on September 15th, 2010 at 7:15 pm said:

Somehow how Kevin Butler can make the lamest of lame things, like virtual pet(z) seem hilarious. The day we lost Butler is the day Playstation dies.


+ Thrasher20 on September 15th, 2010 at 7:21 pm said:



+ footballrule on September 15th, 2010 at 8:03 pm said:

Kevin Butler can do better! Short, but sweet I suppose. Keep up with the KB ads!


+ judalation on September 15th, 2010 at 8:19 pm said:

Yea this is cute but just for KIDS!!! no grown man would play this …. Why not promote a game like KUNG FU LIVE that appeals to young and old… hardcore gamers and casuals??? You guys better but Air Guitar Company before Micro$OFT does!!!


+ Hooligantuan on September 15th, 2010 at 8:22 pm said:

Set Kevin Butler loose on MAG with the Move.


+ KazeEternal on September 15th, 2010 at 9:08 pm said:

Dude my puppies were so not pleased by your declaration of war Mr Butler.

No seriously, when I call them both I use the word puppies. So they both came running into the room with that confused look on their faces like “What did you need oh best friend of ours”.


+ MadMeat001 on September 15th, 2010 at 10:03 pm said:

i taugh that was hilarious, and they are AWESOME! >8(


+ spethal0 on September 15th, 2010 at 10:55 pm said:

Everyone is complaining about what is coming out this holiday season. Why can’t they pull their heads out of their arses and look at what else is coming to MOVE like KILLZONE 3, Mag is going to have an update and so is Heavy Rain. The one thing that would make MOVE even better is if gearbox would make borderlands MOVE compatible :p


+ Kchow23 on September 15th, 2010 at 11:21 pm said:

awesome advertisement


+ DTS_MAN on September 16th, 2010 at 5:27 am said:



+ scorpio182 on September 16th, 2010 at 5:30 am said:

Cool, was hearing mixed reviews from this but didnt read ign’s review.

It’s a must buy for my the kids anyways.


+ black26ss on September 16th, 2010 at 9:11 am said:

thats sound fun got to get it!!!!


+ drepsx3 on September 16th, 2010 at 12:06 pm said:

What about the PSP Version?


+ estoc1 on September 17th, 2010 at 1:13 am said:

Kevin Butler sucks, end of story.


+ FormerPSfan on September 17th, 2010 at 10:21 am said:

We want decent games before we shell out hard earned cash. This is not it. Its a second rate impersonation of your competitor.

BTW, nobody in sce ever did answer this but how does move do 3D motion tracking with no stereostopic camera?


+ StarwindAmada on September 17th, 2010 at 6:32 pm said:

Hahaha, I love Kevin.

I just picked up Move and I’m loving it so far. So much better than the Wii. I got EyePet and Sports Champions. So much fun. Greg Miller of IGN says Sports Champions’ visuals are bland compared to Wii Sports Resort and I agree with that, but I actually prefer realism to cartoon style in these types of games. Plus, the tech is more advanced in Move, achieving true 1:1 motion. You can move wherever you want. No pivot points, no “snap-to” animations; everything is smooth and realistic, just like real life. The first true Wii competitor has arrived. Watch out, Nintendo. Let’s hope Kinect is just as good (I also have a 360).

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