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Introducing PlayStation Rewards – A New Way to Earn Exclusive Status and Recognition

Susan Panico's Avatar + Posted by Susan Panico on Oct 27, 2010 // Sr. Director, PlayStation Network

Today, we’re excited to share news of the launch of PlayStation Rewards, a new program that recognizes and rewards our users for simply doing what they love – playing games and interacting with the entertainment content that PlayStation has to offer. We really wanted to create something that says, “thank you” for being a loyal PlayStation fan.

PlayStation Rewards - Stacked

In its initial launch tomorrow (Oct. 28th), PlayStation Rewards will be an invitation-only beta to all eligible PlayStation Plus and Gamer Advisory Panel (GAP) members. We’re kicking things off as a beta so that we can get feedback from our most loyal fans in order to make it the best possible rewards program it can be. It’s also worth noting that during the beta phase, the program will be focused on PlayStation 3 owners, but we hope to include PSP users as well not too far down the road. Oh, and one more thing: PlayStation Rewards will be free – there is no fee to join!

Now, to give you a bit more details on the new loyalty program… PlayStation Rewards is designed to give you the opportunity to gain exclusive status, recognition, and rewards as a thank you for your continued interest in PlayStation. And, the best part is that you don’t have to do anything different. Keep playing new games, buying content purchased from PlayStation Network in the PlayStation Store and PlayStation Home, download movies and TV shows, or just communicate with us by taking one of our surveys, for example, and you’ll now be recognized for it.

The more you play and participate, the more progress you’ll make through our three reward tiers — “Select,” “Pro,” and “Legendary.” As your status increases, so do the rewards. And if you want to check out your current status level, simply go to your private profile page and look at the reward progress meter.

So what do you get? Right now, rewards include things like…

  • Exclusive PSN avatars that display member status in the program
  • Exclusive dynamic themes and PlayStation Home content
  • Opportunities throughout the program year to participate in members-only sweepstakes and giveaways for experiences and merchandise you won’t find elsewhere (The first of which is an all expenses paid trip to the 2011 Consumer Electronics Show (CES) in Las Vegas, as PlayStation’s guest)

PlayStation Rewards Homepage

That’s just the start and our plan is to continually grow and improve the reward offering as the program itself evolves. Your feedback in this beta period will help make the program even better!!

If you’re a GAP member or PlayStation Plus subscriber in the U.S., who is opted-in to marketing as of October 24th, be sure to look for your invitation and sign-up for PlayStation Rewards.

To learn more about our new loyalty program, check back tomorrow when the site will be live and the beta forum will be available for all eligible participants.

We look forward to showing you our appreciation along the way!

//Add Your Own

451 Comments   40 Replies

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1

+ BrianMcGuinness on October 27th, 2010 at 8:03 am said:

Cool.


2

+ aardje on October 27th, 2010 at 8:04 am said:

amazing :) its very cool


3

+ xuipid on October 27th, 2010 at 8:04 am said:

wow sweet idea. Look forward to seeing how it will be implemented.


4

+ fernandolins on October 27th, 2010 at 8:05 am said:

A members-only club inside a paying-only club! How awesome ¬¬ (not)


5

+ Monkey521 on October 27th, 2010 at 8:06 am said:

Finally, being part of the GAP pays off! When are the invitations being sent out?


6

+ VofEscaflowne on October 27th, 2010 at 8:06 am said:

“If you’re a GAP member or PlayStation Plus subscriber in the U.S., who is opted-in to marketing as of October 24th, be sure to look for your invitation and sign-up for PlayStation Rewards.”

Please don’t tell me this rewards program is US only and Canadians are not part of it -_-


    Susan Panico's Avatar

     

    + Chris Hagedorn on October 27th, 2010 at 8:37 am said:

    Yes, we’re starting off in U.S. only, but are looking into rolling out to Canada.


7

+ Los_33x on October 27th, 2010 at 8:06 am said:

This sounds awesome, I love reward memberships! I’m a proud GAP member so I can’t wait for the invite!


8

+ thepatriots on October 27th, 2010 at 8:06 am said:

I am a GAP member, except for some reason I cannot access the forums. I still have my mail invitation and members card. Is there any why I can make sure that I an invitation to the rewards program? I guess calling customer service is my best bet?


9

+ Chowbacca on October 27th, 2010 at 8:06 am said:

If you’re a GAP member or PlayStation Plus subscriber in the U.S., who is opted-in to marketing as of October 24th, be sure to look for your invitation and sign-up for PlayStation Rewards.

USA only? No love for Canada?


10

+ Dafreakzo on October 27th, 2010 at 8:06 am said:

This sounds like an awesome idea and I hope I can become a member!

I am a PS+ member but not certain if I am opted into marketing. Any idea how I can check this?


11

+ Jay_Dogg_76 on October 27th, 2010 at 8:07 am said:

Sounds…promising? Rewards programs are always cool.


12

+ MainEv3nt_69 on October 27th, 2010 at 8:07 am said:

no Canada ?


13

+ IGLOO05 on October 27th, 2010 at 8:07 am said:

Nice, I’m a GAP member! Surprised you guys remembered you had that group:)


14

+ Viglin on October 27th, 2010 at 8:07 am said:

Thank you:)


15

+ BurntOrange32 on October 27th, 2010 at 8:07 am said:

More stuff is always cool :D


16

+ pitythefool852 on October 27th, 2010 at 8:08 am said:

Great one

If you’re looking for a beta tester overseas, namely in Hong Kong, then count me in :D


17

+ thepatriots on October 27th, 2010 at 8:08 am said:

Edit: Whoops, the second time I tried it, it worked. Never mind…


18

+ BigFreezy1975 on October 27th, 2010 at 8:08 am said:

Oh yea.. I really like where this is going guys. I wish you much success with this program that you’re starting.


19

+ Fexelea on October 27th, 2010 at 8:08 am said:

I love the idea. Now please bring it to other regions! Why is everything US or NA only? Sony’s path to console domination is through other markets!


20

+ HaMmOdY on October 27th, 2010 at 8:08 am said:

Wow can’t wait. This is amazing thank you Sony!


21

+ MGSTigerFox on October 27th, 2010 at 8:08 am said:

I have been wondering what this was all about when it was announced a long while back. It also makes me very happy to see that PlayStation is actively acknowledging the existence of the Gamer Advisory Panel again. =)

I’m thoroughly excited about this Rewards program, and can’t wait to see if I get to check it out for myself! =)

Thank you, PlayStation peoples!


22

+ Silen7in on October 27th, 2010 at 8:08 am said:

Finally, quality idea – how about maybe a exclusive logo/bade on peoples PS Card? Etc. maybe some reason behind trophies besides personal satisfaction and to boast to mates :) eg. platinum = reward.100% = early access to their next game or w/e anyway can’t ty Playstation


    Susan Panico's Avatar

     

    + Chris Hagedorn on October 27th, 2010 at 8:44 am said:

    Thanks for the great ideas. Keep them coming.


23

+ Audioboxer on October 27th, 2010 at 8:08 am said:

EU/UK bound?


24

+ MacLovin82 on October 27th, 2010 at 8:09 am said:

Sold!


25

+ Silen7in on October 27th, 2010 at 8:09 am said:

^ Oh wait US only lol FAIL!


26

+ GunnersFury on October 27th, 2010 at 8:10 am said:

i hope this soon comes out in australia


27

+ PoisonPreed on October 27th, 2010 at 8:10 am said:

We’re kicking things off as a beta so that we can get feedback from our most loyal fans in order to make it the best possible rewards program it can be. Well sorry i can’t afford plus so that makes me not loyal WTF!


28

+ beatdough on October 27th, 2010 at 8:11 am said:

Sounds great! Hope the rewards get better than free themes and Avatars though. That’s what Playstation plus is for, right?


29

+ Kluzot on October 27th, 2010 at 8:11 am said:

Only playstation plus suscriber are loyal PlayStation fan ?


30

+ xX-PEIN-Xx on October 27th, 2010 at 8:11 am said:

wow, looks I gotta get up on PlayStation Plus. I’m starting to get that left out feeling which no one likes.


31

+ FadeToOne on October 27th, 2010 at 8:11 am said:

Meh… don’t think I’ve ever gotten a GAP invite. Oh well.


32

+ Glacier928 on October 27th, 2010 at 8:11 am said:

I think with the amount of games I own for the PS3 (over 120 titles, not including the PSN titles), the amount of money I’ve spent in the PS Store (probably well over $2000 in the 3 and a half years I’ve had the console) and the amount of time I’ve clocked in with the PS3 (countless) and also being a PS+ member, I should automatically be at “Legendary” status :P


    Susan Panico's Avatar

     

    + Chris Hagedorn on October 27th, 2010 at 8:46 am said:

    Looking forward to seeing you in Legendary


33

+ Korbei83 on October 27th, 2010 at 8:11 am said:

Sounds cool.


34

+ VanilaGorila-x- on October 27th, 2010 at 8:11 am said:

Sounds cool


35

+ LeoMindfreak08 on October 27th, 2010 at 8:12 am said:

“I Like” to this Reward Program! Let me in!!


36

+ Shadow-Man_4 on October 27th, 2010 at 8:12 am said:

I didn’t fully understand. Will it be like how trophies work? How will someone be recognised? And for what?

Is it a badge beside one’s PSN ID? Or inside the profile you can see who earned what?

Some answers to clarify would be amazing. And by the way, this looks AWESOME!


37

+ gamermania on October 27th, 2010 at 8:12 am said:

Um, stupid question: How do you know if you are a GAP member? lol, I’ve been around since PS1-PS3 and Forums: 2006


    Susan Panico's Avatar

     

    + Chris Hagedorn on October 27th, 2010 at 9:12 am said:

    You’d know. This program was made for people just like you. Hope to see you in it when we open it up.


38

+ Mr_GBOSS on October 27th, 2010 at 8:13 am said:

That’s cool, but what about all of us who can’t afford the Playstation plus???


39

+ PARTEE on October 27th, 2010 at 8:13 am said:

Another reason why we all love you the best Sony.


40

+ BlooodyCow on October 27th, 2010 at 8:13 am said:

Man, you guys should have introduce this program 15 years ago :) I have spend well over $20,000 on PlayStation and untold hours playing PlayStation games :)

This is such a great idea and I really hope you guys pull through with this. I am really pulling for this and hope it doesn’t becoming a glass half full program like many of the other you guys introduce over the years


    Susan Panico's Avatar

     

    + Chris Hagedorn on October 27th, 2010 at 8:47 am said:

    Sorry time machine functionality won’t be available until PS5 :)


41

+ Phoenix8387 on October 27th, 2010 at 8:14 am said:

@4
Did you actually read the whole article? Initially it’ll only be for all eligible PS+ and GAP. After the beta is over it’ll be for all.

I’m glad to see this, it’s just an added bonus the PSN brings over the competition.


42

+ zeePh3nom on October 27th, 2010 at 8:15 am said:

so from what I can read, this is U.S. only?! no Europe?


43

+ dragonmagician on October 27th, 2010 at 8:15 am said:

I got postcards from Square Enix for being their member and buying their products. I hope PlayStation members will get physical items as well as virtual ones too.

Also be good if it is available in Canada, and somehow tied to trophies. Either way, this is a good idea, and long time coming.


44

+ SirTrigalot on October 27th, 2010 at 8:16 am said:

Awesome. Looking forward to it.


45

+ SpiritThief on October 27th, 2010 at 8:17 am said:

Do they have to be new games like just released or just games?

I buy my games new unless they out of print but I only get a few around launch.

So my time playing Playstation will start to pay for itself. Spending time playing Playstation so can I spend more time playing Playstation.

Thank you!


46

+ luisnj78 on October 27th, 2010 at 8:17 am said:

I can’t wait to be part of it! Got to love PS3


47

+ Zezzler on October 27th, 2010 at 8:18 am said:

This is REALLY cool. but please tell me this is available for Canadians too.


48

+ TomHoang on October 27th, 2010 at 8:18 am said:

Is this at all linked to the Sony Rewards program?


49

+ Contrito on October 27th, 2010 at 8:18 am said:

Hrrrm…What if we forgot to Opt in but we qualify? Will there be a link tomorrow to click once it goes live?


50

+ KidCommando on October 27th, 2010 at 8:20 am said:

Thank you for thanking me Sony!

Sounds like a great idea and I look forward to seeing this evolve.


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