Nov 08 2010

PlayStation Moving into Manhattan

+ Posted by Joby Hirschfeld // Director, Creative Services, Channel Marketing and Events

Hi everyone! In the 15 years that I’ve been working for PlayStation, this marks my debut on the PlayStation Blog, so allow me to take just a moment to introduce myself. My name is Joby Hirschfeld and I oversee the team responsible for the design and build of such things as the incredible booths you see at conferences like E3 and CES, the visuals for PlayStation press conferences, video production, the look and feel of the displays at your local retailers as well as the designs on the packaging of the PlayStation products you know and love.

I’m stopping by today to pull back the curtain on a new project that we’ve been hard at work on for consumers in the New York area. Opening tomorrow afternoon at 550 Madison in New York City’s Manhattan is the brand new PlayStation Lounge, the only place where you’re guaranteed to get your hands on the all new PlayStation Move motion controller, in addition to PS3’s, PSP’s and the incredible line-up of software that accompanies them.

This site holds significance for our brand as it is not only the location of our New York SonyStyle Store, but also home to Sony headquarters in New York City. The PlayStation Lounge, located in the lower level of the building, was designed from the ground up to provide you with a one-stop-shop for all your PlayStation needs. It’s the must-hit destination if you’re still trying to get your hands on PlayStation Move or searching for the latest PlayStation first and third-party games.

We’ve designed this store with you, the fans, in mind and we can’t wait for you to see it. When PlayStation Lounge opens tomorrow you will finally be able to get your hands on game demos never before available to the public including Killzone 3 and Motorstorm: Apocalypse, play portions of Gran Turismo 5 first previewed at E3, check out the SingStar and EyePet showcases and, on opening day, have your picture taken with Sackboy from the award-winning LittleBigPlanet franchise.

The first 50 people with PlayStation purchases over $100 will also receive a free Bluetooth 2.0 headset. In addition, we’ll be handing out exclusive PlayStation Move t-shirts while supplies last as well as raffling off PlayStation Move bundles every two hours beginning at 12:00pm ET and ending at 8:00pm ET.

While you’re here you can also pick up your copies of The Fight: Lights Out for PlayStation Move and Call of Duty: Black Ops for your PlayStation 3, both available Tuesday at the PlayStation Store.

Hope to see you there!

//Add Your Own

98 Comments 1 Reply

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+ Nintendo451 on November 8th, 2010 at 8:04 am said:

Quick…I need a way to skip work get to NYC tomorrow. Only a 10 hour drive…

+ TakiFuGu on November 8th, 2010 at 8:06 am said:

This is awesome news! I cant wait.

+ Rivithed on November 8th, 2010 at 8:06 am said:

I’ll be in NYC and stopping by Wednesday! Looking forward to checking it out. Have a great launch! :)

+ dragonmagician on November 8th, 2010 at 8:06 am said:

Looks really good. Too bad I am not close by.

+ vectorman88 on November 8th, 2010 at 8:06 am said:

YESSS!!!! AWESOME! WOO! its so close!!!

+ GTP_Zimmerd on November 8th, 2010 at 8:09 am said:

I’m sorry, but we actually want to start playing GT5 in our living room. This must be the 2000th event where GT5 is shown,
and we don’t even have a release date.
What’s up Sony?

+ cas850 on November 8th, 2010 at 8:11 am said:

interesting. that last pic is exactly how i want my living room to look!

+ gor1llap1mp on November 8th, 2010 at 8:14 am said:

“Wish I Was There”.

+ BrianMcGuinness on November 8th, 2010 at 8:14 am said:

Nice. You hiring?

+ Jeff Rubenstein on November 8th, 2010 at 9:20 am said:

Joby will be there. Ask him!

+ Mattsta001 on November 8th, 2010 at 8:16 am said:

You can play GT5 there? Great, when will everyone else be able to play the game?

+ TheMissingLink on November 8th, 2010 at 8:19 am said:

You, sir, do an excellent job.

+ Haskell420 on November 8th, 2010 at 8:25 am said:

wow, that’s pretty awesome! I’ll try too get there, but doubt it. It is sweet that NYC finally gets some PS love! now u need to come out too Long Island!!!!!

Haskell420

+ mixedkidbx on November 8th, 2010 at 8:26 am said:

cool i might just have to come down from the Bronx lol. You guys should put a PS store in every boro of nyc.

U guys should really give away the headsets. I mean $100 worth of stuff to get a free headset, you might as well just buy the headset lol.

+ secularsage on November 8th, 2010 at 8:32 am said:

Any chance this will show up in Playstation Home, like the E3 booth did? That would be pretty sweet.

+ FATHASUN on November 8th, 2010 at 8:41 am said:

Will definitely be there!!

+ nino1911 on November 8th, 2010 at 8:42 am said:

super special awesome

+ Cobra1 on November 8th, 2010 at 8:43 am said:

If you release GT5, I can play the entire game in my home rather than trek 3000 miles to play “portions” of it (of which I already have at PAX 2010).

Oh… and don’t use “Soon” in the same sentence as GT5…. that’s turning into a meme. :P

Other than that, the space looks awesome and if I was anywhere near New York, I’d definitely drop in! Nice job!!

Welcome to the Blog. :)

+ megamixer on November 8th, 2010 at 8:44 am said:

Looks fancy as opposed to the cozy NWS. Hm, might have to try and stop by to see which I like better for myself.

+ The1stMJC on November 8th, 2010 at 8:46 am said:

Chicago could use a sexy PlayStation store too.

+ Dosx001 on November 8th, 2010 at 8:47 am said:

@secularsage ya good idea some of the rewards can be the move t-shirt n the bluetooth

+ wbrinkman on November 8th, 2010 at 8:50 am said:

How come we see youtube video’s popping up with people playing (seemingly) retail versions of GT5 at home, browsing through the trophy list, while we do not have a release date?

+ FormerPSfan on November 8th, 2010 at 8:50 am said:

An interesting development considering sony style stores have been closing left & right up where I live mostly cause the insanely high prices drive shoppers elsewhere. I hope those at SCE resort to charging MSRP for everything like the Sony Style stores did, the market won’t bear it.

+ jimmy903 on November 8th, 2010 at 8:53 am said:

Wow, that GT5 room looks amazing!

+ megafan999 on November 8th, 2010 at 8:56 am said:

I wanna go there when I’m in New York next month!

+ napkin on November 8th, 2010 at 8:59 am said:

What time are you guys going to open and close? Thanks.

+ belial06 on November 8th, 2010 at 9:04 am said:

Do you have to pay to go to this event? Because I live in CT (less than an hour from NY) and I want to attend there.

+ rusty01 on November 8th, 2010 at 9:16 am said:

Sweet looking place! Would like my den to have that same ambiance one day!! Hope to come up from VA in the new year!

+ perrandy on November 8th, 2010 at 9:16 am said:

the store looks like the insides of an alien spaceshift XD

+ TripG on November 8th, 2010 at 9:21 am said:

Just so you know – it looks sweet. Set up something like this in Vancouver. Canadians play games to.

+ kennyamr on November 8th, 2010 at 9:23 am said:

I’m definitely going! I was waiting years for it! :D FINALLY PlayStation is in NYC! XD

+ polo155 on November 8th, 2010 at 9:25 am said:

will the GT5 Demo be available through the console aswell for a wheelchair user such as myself who dont want/cant get into that GT5 Sled?

+ mrpaulryan on November 8th, 2010 at 9:26 am said:

Who was in charge of the lighting? It’s all dark and depressing, like a 1980s Chuck E Cheese.

+ NotoriousGamer on November 8th, 2010 at 9:30 am said:

pretty kool. needs one in toronto. :)

+ kyleh614 on November 8th, 2010 at 9:34 am said:

Can you guys post something useful like a GT5 release date?

+ Anddo on November 8th, 2010 at 9:48 am said:

Nice! I’ll try to make my way out there for the opening.

+ rennison303 on November 8th, 2010 at 9:55 am said:

OMG OMG OMG!!!!!! IVE BEEN WAITING FOR THIS MOMENT ALL MY LIFE!!! I’m a new yorker from birth!!!

+ VectorRaven on November 8th, 2010 at 10:02 am said:

Holy Moly I work on 6ave and I’m two blocks from Madison and not to far from 550. It’s on baby.

+ CautionWetPaint7 on November 8th, 2010 at 10:08 am said:

Soooo if you need someone in video production, I’m gonna be graduating in May, and I know a lot. I know you said someone will be there, but I can’t be there. HELP ME OUT! Haha. PS looking forward to getting the Move, looks so amazing!!

P.S.

I know I am sounding like a broken record, but any new news regarding GT5? If you have to keep your mouth closed, then all good.

+ WrekGar on November 8th, 2010 at 10:12 am said:

Hey Jeff,

You know what my wish is. I will definitely try and get out of work early for this.

Ray
WrekGar AKA The “Blog Stalker”

+ jipmg on November 8th, 2010 at 10:21 am said:

please open one up in miami or florida you know, since the heat are going to make the city of miami one of the biggest tourists attractions during the nba season, and it already is one of the biggest tourest attractions

+ playnation on November 8th, 2010 at 10:42 am said:

will there be the 3D version of games there?

+ Lugia_EX on November 8th, 2010 at 10:49 am said:

I’m so mad right now!!! >_< Did you really had to close the San Francisco store and open one up in New York? Seriously?

+ terrencebrown on November 8th, 2010 at 10:51 am said:

“PS3′s, PSP’s” uses incorrect punctuation. They are plural not possessive.

“PS3s, PSPs” is correct.

+ SyphonFilter- on November 8th, 2010 at 11:20 am said:

nice,n.y finally gets something awesome.

+ GravisMors on November 8th, 2010 at 11:22 am said:

oh man, i cant wait to go play the GT5 e3 build when i could ahve been playing the actual game. instead sony screwed the poocha dn instead we get to watch people play leaked copies of the game online.

thanks guys!!