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It Only Does Revolutionary Racing Experiences

Peter Dille's Avatar + Posted by Peter Dille on Nov 18, 2010 // Senior Vice President, Marketing & PlayStation Network

PlayStation Nation,

In just six short days, the franchise that revolutionized the racing category as we know it will be making its exclusive debut on PlayStation 3. Gran Turismo 5 will be racing onto store shelves this coming Wednesday, November 24. This highly anticipated installment will no doubt raise the bar on the franchise’s unparalleled graphics, presentation and gameplay – bringing you an experience so life-like you’ll find it hard to distinguish from a live race.

While we think features such as the all-new Course Maker, an expansive online racing community built right in, stereoscopic 3D compatibility and more than 1,000 cars from the world’s top manufacturers, including karts and select NASCAR cars, speak for themselves, we still couldn’t resist giving one of our most anticipated and loved franchises the “Kevin Butler” treatment. In this latest ad, we find Kevin Butler taking a call from a devoted Gran Turismo fan anxiously waiting for the game’s release. In between showing off his own real-life GT garage and some serious stuntman skills, Kevin fills us in on just how many amazing features were added to GT5 in order to bring you the greatest racing game of all time.

As always you’re the first to see the new ad here but you can also check it out when the Indianapolis Colts take on the New England Patriots on CBS this Sunday as well as on some other great NFL match-ups and many of your favorite shows in the weeks to come.

With the holidays just around the corner, we couldn’t be more excited to welcome GT5 into a robust product lineup that includes PlayStation Move and an exciting roster of Move titles, UNCHARTED 2: Among Thieves Game of the Year Edition, The Sly Collection, and much more. There’s something for everyone so spread the word and get PS3 on as many holiday shopping lists as you can.

See you in stores on Wednesday and more importantly online in GT5!

//Add Your Own

112 Comments

51

+ zombie9 on November 18th, 2010 at 7:57 am said:

I’m going to watch the Colts Deystoy the New England Patriots:)


52

+ Shane_O on November 18th, 2010 at 7:58 am said:

Fantastic commercial. KB’s laugh was the exclamation point!


53

+ mastorofpuppetz on November 18th, 2010 at 8:00 am said:

@twooh, IT HAS MORE REALISTIC THEN THAT RIP-OFFF fORZA, OR ANY OTHER cONSOLE rACING SIM.


54

+ loadstone007 on November 18th, 2010 at 8:00 am said:

Great ad.
Did you really mean it that the cars are his? And that he’s a real pro driver? If so, you really need to dedicate a post for this! And make it something with GT5!

:)


55

+ lyfestory on November 18th, 2010 at 8:01 am said:

KB is still funny… forget these lame ducks who think he’s not funny anymore… Why ya gotta be so serious????
GT5 is gonna be great… can’t wait..

i’d like to see how Kinect would make a racing game more fun….!??! More stupid probably…


56

+ TheTwelve on November 18th, 2010 at 8:08 am said:

DUWAHAHAHHAHAHAHHA!

12


57

+ VectorRaven on November 18th, 2010 at 8:09 am said:

@ Chuckbait
Please shut up you crying tard.

Awesome ad. Looking forward to putting the game through it’s paces.


58

+ DZORMAGEN on November 18th, 2010 at 8:17 am said:

LOL best laugh ever!


59

+ Antonisbob on November 18th, 2010 at 8:24 am said:

Awesomme!!!1!11!
Only 5 more days!


60

+ Nynja on November 18th, 2010 at 8:28 am said:

SERIOUSLY…

The people behind the PS3 marketing today. GIVE THEM A RAISE.

Another hit commercial. Well done.


61

+ Arkeas on November 18th, 2010 at 8:31 am said:

Not a GT fan but love the commercial. The laugh and driving the car off the carrier was great!


62

+ lipscomba on November 18th, 2010 at 8:37 am said:

Great commercial!


63

+ hush404 on November 18th, 2010 at 8:46 am said:

KB is the best thing to happen in Sony advertising ever.


64

+ Berae on November 18th, 2010 at 8:46 am said:

lol nice commercial! I just wish I had a 3D TV. Anyway i preordered it


65

+ Tetsumura on November 18th, 2010 at 8:47 am said:

So full of awesome, I had to watch it FIVE TIMES!

Really.

Seriously, you need to bronze this guy. How can anyone ever replace Kev B?


66

+ Fenrir2606 on November 18th, 2010 at 8:52 am said:

Kevin do a commercial for “It only does” too many video services, not enough other features.


67

+ elcheapo on November 18th, 2010 at 9:00 am said:

LOL, that was good !!


68

+ JOEKILLA on November 18th, 2010 at 9:10 am said:

I hope this is one of MANY, this one is funny but ends to fast


69

+ sam_i_jam on November 18th, 2010 at 9:20 am said:

I don’t like racing game at all — in fact, I don’t even own one. But, there’s something about the GT series that always makes my jaw drop. I think I’m going to give in for this.


70

+ loadstone007 on November 18th, 2010 at 9:28 am said:

…do they even air these? It looks like you have the budget to shoot it, but not air it.


71

+ yostane on November 18th, 2010 at 9:30 am said:

muhahahahahaha


72

+ TheGuardianFID on November 18th, 2010 at 9:35 am said:

LOL KB FTW, I can’t wait to pick up my collector’s edition, WAIT FOR ME KB, MUAHAHAHAHAHAHA!!! 8P 8)


73

+ SillyHatMafia on November 18th, 2010 at 10:02 am said:

That ad was epic


74

+ djnealb on November 18th, 2010 at 10:13 am said:

So not only is Kevin a VP with more titles than a library, but he’s also a professional driver? Is there nothing that this God-like man can’t do?!


75

+ ArcaneAltair on November 18th, 2010 at 10:25 am said:

Please market this properly. A game like this deserves to sell millions.

Great ad. Keep it up guys.


76

+ IceCold on November 18th, 2010 at 10:32 am said:

I love this marketing campaign. Wonderful work guys!


77

+ Zezzler on November 18th, 2010 at 10:32 am said:

Great ad. hilarious. REALLY hilarious. KB, you add awesome to everything. cannot wait to see this on tv.


78

+ polo155 on November 18th, 2010 at 10:34 am said:

nice lol u wont see me in the store though, my amazon collectors ed is same day delivery.. after the 24th u prob wont see my but on track lol


79

+ D-Squad3 on November 18th, 2010 at 10:36 am said:

AWESOME!!! I miss these commercials!!! LBP 2 next right?


80

+ cool_trainer on November 18th, 2010 at 11:15 am said:

is that you jacky t?


81

+ xiked on November 18th, 2010 at 11:27 am said:

AMAZING! Very funny! Well done! I REALLY hope that this ADS get aired allot! Like MS allot. I really hope this game sells as good or better the other GT games! It Deserves it! I Have pre ordered the CE edition!


82

+ rebeljd on November 18th, 2010 at 12:06 pm said:

This is a great commercial for Gran Turismo 5 and for Sony/Playstation 3. The Kevin Butler treatment is a great addition to marketing but should not be the only resort.

Seeing an additional commercial that looks more like a trailer for Gran Turismo 5 would be awesome. A cinematic presentation with some amazing music in the background would bring this game to life.

I can’t wait for this game to push the Playstation 3 all the way to the top. GT5!


83

+ Dice_for_Death_ on November 18th, 2010 at 12:59 pm said:

This commercial just guaranteed the selling of another copy.


84

+ trustter on November 18th, 2010 at 1:00 pm said:

One of my favorite commercials EVER!

I almost cried here.

Too funny.


85

+ Arcadian_Rebel on November 18th, 2010 at 1:25 pm said:

It’s not a commercial unless it has Kevin Butler in it! :P


86

+ Skater_Ricky on November 18th, 2010 at 2:58 pm said:

That was the Best Ad Every.. made my Laugh so hard I wont for get about that Ad :D

PS Kevin is the Shiz Nit!


87

+ clupula668 on November 18th, 2010 at 3:47 pm said:

I love the Kevin Butler commercials. He’s comedy gold and he definitely attracted a lot of new buyers, with the commercials he’s been in. Not a fan of racing games, but I hear there’s a new KB commercial, I’m there.


88

+ phatmercado on November 18th, 2010 at 4:13 pm said:

Great commercial! Keep them comming!


89

+ HeroicDonut on November 18th, 2010 at 5:33 pm said:

Thats gold!


90

+ Kodaime on November 18th, 2010 at 5:36 pm said:

KB!!


91

+ Fixed on November 18th, 2010 at 6:10 pm said:

Please get rid of locked saves!


92

+ Heatseeker125 on November 18th, 2010 at 6:40 pm said:

Another awesome Kevin Butler commercial. Keep it up Sony.


93

+ Kchow23 on November 18th, 2010 at 6:42 pm said:

LOL makes up for some of the average ads recently


94

+ AngleofDeath696 on November 18th, 2010 at 7:19 pm said:

Man I love these commercials.


95

+ Travoliolio on November 18th, 2010 at 7:34 pm said:

3D capable! I wish I had a 3D television for just THIS game haha


96

+ NotoriousGamer on November 18th, 2010 at 8:02 pm said:

i still dont believe the date. lets see wat happens on 24th. most likely a delay.


97

+ ForgetfuI on November 18th, 2010 at 8:10 pm said:

At least you didn’t keep this from Canadians too.

Funny stuff, good job guys!


98

+ Go_Buddie_Go on November 18th, 2010 at 8:20 pm said:

Gotta love his laugh. Another superb KB ad, well done Sony.


99

+ dusek on November 18th, 2010 at 8:43 pm said:

Kevin Butler=funniest commercials on tv


100

+ TallCrowe on November 18th, 2010 at 8:51 pm said:

It is Kevin Butler’s world, we just live in it.


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