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Introducing The New-Look PlayStation.Blog

Jeff Rubenstein's Avatar + Posted by Jeff Rubenstein on Mar 14, 2011 // Sr. Social Media Manager

PSB_logo
Notice anything different?

Today, we’re quite ecstatic to unveil the new look of the PlayStation.Blog. As the site marches towards its 4th anniversary in June, the patchwork, add-on look of these pages began to resemble the Weasley house. Also, we were tired of being unfavorably compared to our more attractive, cosmopolitan European sister site.

Unlike commercial sites, we didn’t redesign to serve you more ads, or because we have an in-house art staff that we have to justify. We redesigned the PlayStation.Blog with your requests in mind. How do we know what you’re looking for? You’ve been voting with your clicks.

PSB Homepage heat map

Over the past year, we’ve been analyzing where readers click on the site and, as you can see, items like PlayStation Store update posts and recent stories light up like a Christmas tree. If you only decorate your tree with white lights, that is. When we coupled this info with traffic patterns, Google searches, and other data, it was pretty clear what types of things Blog readers like yourself are looking for when you visit. This redesign addresses these needs.

So we’ve added prominent, permanent links to PlayStation Plus and PlayStation Home content. We’ve overhauled the search box with autocomplete. Our biggest recent releases now “live” at the top right of the site. And huge news won’t get pushed down the page nearly as quickly as it used to.

Conversely, with the old design many things weren’t as easy to find as they should have been. You’ll now find it easier to give feedback on posts via Twitter and Facebook (both of which had a fraction of their current userbase when we first launched the site). Related content will appear at the bottom of a post, and a string of features can be found in a scrolling “red box” belt right in the middle of the homepage.

We also know that the average reader owns a wider, higher-resolution monitor than when we first launched in 2007, and so we’re taking advantage of that additional real estate, and you can expect more and better takeovers of the site, like we did with UNCHARTED 3’s launch.

Screen shot 2010-12-08 at 8.00.29 PM

Now, we realize that this new design will take some getting used to, and some of you will probably hate it outright – at least at first. Many of you said as much when we inverted the color palette from black to white last year, though those complaints died out very quickly as we all adjusted.

Still, for those who really loved the old site, if you look closely, you’ll notice the things that *didn’t* change. The font, colors, and sizes are all the same. Comment replies remain an attention-grabbing red. Of course, the PlayStation news content you visit us to view will all still be here – you just won’t have to look as hard.

Over the course of the redesign process, we began to compare the new site to [lady with the hat]. Even if you don’t care for the flashy new hat, the old girl you know and love is still underneath.

Please let us know what you think. As always, we’ll be reading.

Sincerely,
Jeff, Sid, and Rey
Your PlayStation.Blog team

//Add Your Own

613 Comments   28 Replies

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1

+ UltraRazpacho on March 14th, 2011 at 9:23 am said:

I don’t think I like it. :\


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    + Jeff Rubenstein on March 14th, 2011 at 9:38 am said:

    Would you mind sharing why?


2

+ stlthriot on March 14th, 2011 at 9:24 am said:

Looks very sleek, love it! :D


3

+ Spyda8012 on March 14th, 2011 at 9:24 am said:

Change it back


4

+ TruEve on March 14th, 2011 at 9:25 am said:

Aw, I wanted to be first. =P

I’m digging the new layout!


5

+ rasengan360 on March 14th, 2011 at 9:25 am said:

i liked the old design, alot less clutter, the european design was ok but i liked the good ol U S of A’s old design more, oh well, change is inevitable


6

+ KingKong80 on March 14th, 2011 at 9:27 am said:

Very NICE! The page looks so alive now. Although I am little concerned that “redesigns” are all looking a little more like Kotaku, looking at you shacknews. Overall I love the changes.


7

+ subbed on March 14th, 2011 at 9:27 am said:

Why is my old avatar back? To me the site seems very busy now.


8

+ EatDeath on March 14th, 2011 at 9:27 am said:

Excellent Redesign!!!!!


9

+ TomHoang on March 14th, 2011 at 9:27 am said:

The change is abrupt, but I’m sure we’ll all grow to love it.


10

+ Christian399 on March 14th, 2011 at 9:29 am said:

Looks incredible! Now if you’re all for “emulating” the EU Blog…. How about some WKC 2/ WKC PSP info! :) Pretty please?! I’ll clean your house! Walk the dog! Put on a French maid outfit! ;) Just a confirmation that it’s alive and kicking for NA would be awesome.


11

+ subbed on March 14th, 2011 at 9:29 am said:

Ok I guess my posts have my PSN avatar but I see my gravatar image at the bottom while writing. I haven’t used gravatar in years now..


12

+ I3rand0 on March 14th, 2011 at 9:30 am said:

Grats on the redesign


13

+ steamone06 on March 14th, 2011 at 9:31 am said:

It’s ok just got to get used to change


14

+ CD6405 on March 14th, 2011 at 9:31 am said:

This is way too cluttered now. The old one may have been ugly, but it served it’s purpose and did it very well. It was simple and easy to navigate, now everything is jumbled together and shown multiple times. More is not always better.


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    + Rey Gutierrez on March 14th, 2011 at 10:40 am said:

    Addressing your issue with multiple sightings of the same post. We’re correcting that issue. The goal is to have as much content “come to you” then you having to dig for it.


15

+ Enforcer_X on March 14th, 2011 at 9:32 am said:

I like it, looks really good, nice work!


16

+ Gorvi on March 14th, 2011 at 9:32 am said:

Looks great……… now announce WKC2 and WKC PSP for North America! :)


17

+ nino1911 on March 14th, 2011 at 9:32 am said:

this is going to take a while to get use too.


18

+ R-O-Ofaliss on March 14th, 2011 at 9:32 am said:

I’m really digging the new look!


19

+ Thwip on March 14th, 2011 at 9:32 am said:

Going to take a bit of getting used to; but I am not afraid of change…I think? I like it…I think?


20

+ InfinitiProject on March 14th, 2011 at 9:33 am said:

Like the new layout. But the PS.Blog.Share is there for what reason?


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    + Jeff Rubenstein on March 14th, 2011 at 9:39 am said:

    It’s always been at the top of the Blog.


21

+ playaplus on March 14th, 2011 at 9:33 am said:

this design is ok but I’m a simple kinda guy, preferred old design


22

+ SpyDudeFX on March 14th, 2011 at 9:33 am said:

I was browsing the new blog for the past 20 minutes ;)


23

+ remanutd5 on March 14th, 2011 at 9:33 am said:

love it Jeff , dont change it back


24

+ EvilAbdy on March 14th, 2011 at 9:34 am said:

It’s pretty sexy. Though if I had one beef it’s that there is a lot more going on.


25

+ remanutd5 on March 14th, 2011 at 9:34 am said:

and what i love the most is that i can find all Motorstorm Apocalypse news really fast !!! its good to see some Motorstorm love


26

+ DaRkS1LeNc3 on March 14th, 2011 at 9:35 am said:

i like it


27

+ Butters360 on March 14th, 2011 at 9:35 am said:

I like it, it’s a mixture of the US and EU PlayStation Blogs.


28

+ boneyardweller89 on March 14th, 2011 at 9:35 am said:

This looks really good! But how do we rate posts now?


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    + Jeff Rubenstein on March 14th, 2011 at 9:38 am said:

    It’s on the right side of this post, a bit higher up :)


29

+ YourFunKingOut on March 14th, 2011 at 9:35 am said:

how about we update the psn it looks so old and jinked compared to the xbox live


30

+ Blackheart10111 on March 14th, 2011 at 9:35 am said:

I’m not sure how I feel about it yet but will def give it a chance.


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    + Jeff Rubenstein on March 14th, 2011 at 9:41 am said:

    Thanks. Take time to explore.


31

+ DeathJynx on March 14th, 2011 at 9:35 am said:

Cool, now how about you fix support for Playstation Plus subscribers!


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    + Jeff Rubenstein on March 14th, 2011 at 9:41 am said:

    We’re working on integrating that! Couldn’t do it day 1, however.


32

+ WhiteSpy on March 14th, 2011 at 9:36 am said:

Looks good! now can you fix the main site so we can log in with Safari?


33

+ DaRkS1LeNc3 on March 14th, 2011 at 9:36 am said:

…the new layout makes it seem more like a magazine. kinda, at least thats what I think.


34

+ korgon117 on March 14th, 2011 at 9:36 am said:

I kinda liked how much easier it is to find the big stories from the old one a bit better, but the new one looks cooler! It doesn’t really matter to me one way or the other. Thanks anyway.


35

+ MEUS_6 on March 14th, 2011 at 9:36 am said:

The new look is great & I thank u guys for your hard work u gotta admit the old look was uuuugly . Do u guys know when the playstation app for the iPhone / iPod will be available in the here the EU has had it out for awhile and I have tried convincing my iTunes account that I am in the EU with no luck so please give us some info on this very useful app Pretty Please I am begging over can’t u c


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    + Jeff Rubenstein on March 14th, 2011 at 9:42 am said:

    We’re still working on the iPhone/Android apps for US. It’s coming here.


36

+ luckyinlove777 on March 14th, 2011 at 9:36 am said:

New design is winning.


37

+ Hellman on March 14th, 2011 at 9:37 am said:

I like the new design it’s very attractive. Like you said Jeff it will take time for people to get adjusted to the new look.


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    + Jeff Rubenstein on March 14th, 2011 at 9:43 am said:

    Thanks very much!


38

+ Jim777 on March 14th, 2011 at 9:37 am said:

Its gonna take some getting used to but i must say i kind of like it :) a nice change to a site that was getting a tad stale IMO

Good work guys and give that art staff a raise!


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    + Sid Shuman on March 14th, 2011 at 10:44 am said:

    Thanks Jim! Glad you like the new look :)


39

+ jpbslayer on March 14th, 2011 at 9:37 am said:

as long as you dont destroy it like you guys did the forums


40

+ BrianMcGuinness on March 14th, 2011 at 9:37 am said:

Yeah, but c’mon…does this new design have Move Support or trophies? IF NOT I’M NEVER READING THIS EVER AGAIN!!!!!!!!!

Good stuff. I like it. (i love how 3 of the first 5 were negative…sigh)


41

+ AmericanNinja1 on March 14th, 2011 at 9:37 am said:

I like it Jeff. Once again Sony is not only the #1 leader in videogames its #1 in blog desgin as well!


42

+ ShadowArchangel on March 14th, 2011 at 9:37 am said:

Digging it :D now we just need the Andriod App and we are all set for goodies!


43

+ chaoszero14 on March 14th, 2011 at 9:37 am said:

I like the design. I only now wish that they would show our PS Plus logo when we leave comments.


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    + Jeff Rubenstein on March 14th, 2011 at 9:44 am said:

    We are working on integrating that! Look for it soon.


44

+ psyXcho on March 14th, 2011 at 9:37 am said:

now it looks like every other site, a cluttered cluttered mess. I think I’m done here…


45

+ MetalGearCrysis on March 14th, 2011 at 9:37 am said:

It’s about time for a new layout. Looks nice. Now we’re on par with the EU PS Blog.


46

+ trentshs on March 14th, 2011 at 9:38 am said:

loved it… keep up!


47

+ Berae on March 14th, 2011 at 9:38 am said:

It’s weird at first because we are humans and it takes time to get use to it, it’s always hard to get out of comfort zone. But I can say that I will like it, It’s easier to spot things, news cannot be missed because there was 5 news the same day. There’s a lot of little new things that put together give us a better overall site. It looks great so far. Good job .


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    + Jeff Rubenstein on March 14th, 2011 at 9:45 am said:

    Thanks – I’m getting adjusted too, but hopefully everyone will find it easier to find more stories they’re interested in.


48

+ xMoReNo on March 14th, 2011 at 9:38 am said:

I love it !!!!!!!!!


49

+ brad74111 on March 14th, 2011 at 9:38 am said:

it’ll take some getting use too…but it don’t seem to bad


50

+ Moosehole on March 14th, 2011 at 9:39 am said:

The new design looks great on the iPad! It will take some getting used to, but I definitely like it a lot more now. Where’s the iOS PlayStation app that Europe got months ago?


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    + Jeff Rubenstein on March 14th, 2011 at 9:46 am said:

    It is indeed coming!


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