Mar 18

PlayStation at SXSW: A Texas-Sized Thanks

Jeff Rubenstein's Avatar Posted by on Mar 18, 2011 // Sr. Social Media Manager

PlayStation at SXSW

We weren’t really sure what to expect at South by Southwest. Sure, we knew the BBQ would be plentiful and delicious (and it was), but we also knew that with dozens of open parties per night and hundreds of bands playing across the downtown area, that there’d be plenty of competition for attention.

Fortunately, Austin was filled with PlayStation fans. From the time crews began setting up the PlayStation Lounge on the corner of 2nd and Trinity, people started poking their heads in, wondering when we were going to open. Even TV crews stopped by to see what we were building.

PlayStation at SXSW

The end result was a custom branded PlayStation shrine, complete with an attention-grabbing rooftop LED jumbotron.

When we finally opened the doors Thursday, both SXSW attendees and local Austinites streamed in to play Resistance 3, SOCOM 4, Ratchet & Clank All 4 One, and see UNCHARTED 3 demoed in 3D. Over 500 of you passed through the doors each night, ensuring that the PlayStation Lounge was a hot ticket (even on the SXSW Hotspots app).

Much like Comic-Con, celebrities can be seen walking the city streets at SXSW, and a couple dropped by the PlayStation Lounge. Brittany Snow went hands on with Ratchet and Clank All 4 One and wielded the PlayStation Move sharp shooter in SOCOM 4, while Rosario Dawson played a new demo of inFAMOUS 2. Dawson in particular is a huge gamer, and in addition to crushing it with Cole, she chatted with me on her anticipation of Batman: Arkham City.

Rosario Dawson gaming - Sara Kerver for WireImage

Of course, we also handed out prizes, like PlayStation Move Sports Champions PS3 bundles, and Killzone 3 Limited Helghast Editions (like the retail Helghast Edition, except that the eyes actually light up – we only made a few of these).

Overall, it was a fantastic time, so thanks to all of you who came out to visit, and to the city of Austin for being such a great host. Oh, and for making some awesome BBQ.


(More pics here. Thanks to Hyku and Rey from PSNation for additional photos)

//Add Your Own

31 Comments   6 Replies


+ TorgoTime on March 18th, 2011 at 2:03 pm said:

Texas: It’s like Heaven on earth


+ esko on March 18th, 2011 at 2:08 pm said:

When ya coming back to DC?


+ SpyDudeFX on March 18th, 2011 at 2:09 pm said:

Jeff you have any extra Home vouchers? If so, I could put it to good use ;)


+ PhantomOfPanton on March 18th, 2011 at 2:10 pm said:

If only I wasn’t 15…I could of gone :(


+ XMbeaner on March 18th, 2011 at 2:22 pm said:

Everything’s bigger in Texas, even the d-bags.


+ jiggles on March 18th, 2011 at 2:41 pm said:

I only made it to the Friday session, but I had fun.

Nice meeting you, Jeff. :)

(I was the Irish guy with the startup funding shirt)

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    + Jeff Rubenstein on March 19th, 2011 at 8:44 am said:

    Thanks for coming out!


+ manzoor47 on March 18th, 2011 at 2:53 pm said:

damn! i wish i was there!!!!


+ fabtrocks on March 18th, 2011 at 3:34 pm said:

It looks so FUN!!! especially, inFamous 2 demo and Rosario Dawson!!


+ michaelochs on March 18th, 2011 at 4:02 pm said:

what about palmdale california

    Jeff Rubenstein's Avatar


    + Jeff Rubenstein on March 19th, 2011 at 8:47 am said:

    It’s close to LA, which we’re at several times per year…


+ supersaiyan500 on March 18th, 2011 at 4:14 pm said:

If only you guys could’ve come a few short 80 miles south… to the amazing city known as San ANtonio. Hopefully, you guys stop by here next time you come to the deep south =)


+ station3fever on March 18th, 2011 at 4:42 pm said:

Rosario Dawson!!
jeff you lucky S.O.B.


+ idiealot on March 18th, 2011 at 4:49 pm said:

Thanks again had a great time! Made some friends, tore it up in Resistance 3 multiplayer, and got a picture with Jeff (thanks for letting me cut the line!). Hopefully see you guys next year!


+ YungShep on March 18th, 2011 at 5:01 pm said:



+ narwhalSTAB on March 18th, 2011 at 5:15 pm said:

Rosario Dawson likes inFAMOUS and Batman: Arkham City? She has great taste in games.

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    + Jeff Rubenstein on March 19th, 2011 at 8:48 am said:

    I’m telling you, she blew through the demo with no instruction. Knew exactly what she was doing. I was impressed.


+ Butters360 on March 18th, 2011 at 7:28 pm said:

SXSW is on my Bucket List, that as well as going to a PlayStation Community Meeting.


+ ICEMAN111188 on March 18th, 2011 at 10:21 pm said:

Come down to Miami


+ HebrewHammer on March 18th, 2011 at 11:51 pm said:

More importanlty, when are you guys hitting Chicago Jeff? You got lots of fans here in the mid-west!


+ evildude683 on March 19th, 2011 at 12:20 am said:

Agg…those PSNation guys are real D-bags dude, A friend of mine went and he said them dudes were real stuck up.

    Jeff Rubenstein's Avatar


    + Jeff Rubenstein on March 19th, 2011 at 8:48 am said:

    Seriously? They’re like the quietest dudes in gaming. Except Torgo.


+ shortA on March 19th, 2011 at 1:57 am said:

Thanks for the heads up…..

As cool as this is, it bums me out a lot because you guys always announce your’e where you’re going to be and I always wish I can go, and the time you come to my home town you don’t announce it until after you left. I actually looked at the SXSW schedule on the website and it said Playstation Lounge was only open through the 13th, so I thought it was over. Definitely would have stopped by with my GAP shirt and my copy of Killzone 3 to get it signed by you. Give me some heads up next time! : )


+ Lanmanna on March 19th, 2011 at 9:29 am said:

I wanted to go, but I’m in Houston! I went to SXSW before though.


+ athlete420 on March 19th, 2011 at 9:41 am said:

You guys should have an event in Vegas, we have lots of convention space here


+ zacchi on March 19th, 2011 at 11:42 am said:

When are you guys coming to Toronto?


+ MarzMasta on March 19th, 2011 at 11:46 am said:

you guys should come on over to Florida its awesome over here


+ DragonNutz on March 19th, 2011 at 2:04 pm said:

I posted this already, but in the wrong place.

That was a lot of fun, and it was nice to see you in person, Jeff.


+ Amans91 on March 19th, 2011 at 3:03 pm said:

if you look at the last picture, that is my arm in the white shirt with orange rims, LMAO


+ Mobius2525 on March 19th, 2011 at 7:51 pm said:

if only i live in texas.


+ MoneyMaker110 on March 20th, 2011 at 6:12 am said:

hey its Rosario Dawson


+ MoneyMaker110 on March 20th, 2011 at 6:14 am said:

in the picture i mean. i was just watching her in mib2 with my nephew


+ ColonelSeitan on March 20th, 2011 at 8:59 am said:

It was awesome meeting you finally, Jeff! Had a great time trying out all the new games, thanks for throwing this event.

PSNation/Vgevo ftw!


+ Sindred on March 20th, 2011 at 11:24 am said:

Thanks for the picture shout-out, Jeff. We had a great time, and look forward to this hopefully happening again next year!



+ djnealb on March 21st, 2011 at 8:41 am said:

I wish I had gone, but SXSW always brings massive crowds and traffic, and I hate having to navigate it. Maybe next year, though.

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