Augmented reality is a concept that’s starting to get a lot of buzz so we wanted to take a minute to break down our history with the technology and provide a sneak peak at what could be next. There’s a popular misconception that augmented reality is just “kid’s stuff,” but with more than eight years of experience under our belt, we’ve found there’s a wide variety of compelling and cool AR experiences that everyone can enjoy. We spoke to some of our resident experts from Sony Computer Entertainment R&D and Product Development to get their take on augmented reality through our platforms.
Back in 2003, when smartphones, tablet PCs, and even decent webcams were far from mainstream, we launched EyeToy on PlayStation 2, which included our first foray into augmented reality. Back then it was the only way to see yourself on-screen interacting with virtual objects in real-time. We then brought that unique experience to a portable level on PSP. With games such as Invizimals or EyePet , mobility was a key element as the PSP camera turned the entire world around you into a game.
PlayStation 3 gave us a significant leap in image processing and, coupled with PlayStation Eye, enabled AR games such as The Eye of Judgment. 
Last year’s launch of PlayStation Move on PS3 brought titles like EyePet and Start the Party, which added ultra-precise movement recognition to the augmented reality experience, enabling you to interact with virtual objects on-screen using the PS Move motion controller.
We’re no stranger to innovation and every so often we’re able to create an experience that changes the way you think about games. At this year’s Game Developers Conference , we showed off demos of augmented reality on NGP—our Next Generation Portable device . NGP builds on our experience with augmented reality over the years with PlayStation 2/EyeToy, PSP, and PS3/PlayStation Move. With front and rear cameras that combine real-time images of you and your environment, a brilliant 5-inch multi-touch OLED screen and rear multi-touch pad, internal motion sensors, and dual analog sticks, NGP offers new ways to interact that will change the way you think about augmented reality games… and possibly even change the way you think about reality.
What do you think about augmented reality? Do you have an idea for the next killer app for augmented reality? Let us know your thoughts in the comments below.
I cant go to the homepage :/
That thing is Sexy, it would be great to have an ar game that takes common street signage and turns them into characters within a Hunting style game. Call it “Signimals” or something. You run around your city collecting the signs that would turn into creatures based on their respective shapes and meaning. Take a Yeild sign, that would be a slow moving cautious creature that blends into it’s surrounding and a Merg sign could be a camo’d creature. A stop sign would be a mini boss and a do not enter sign could be a boss. A cul de sac sign could be a teleportation hub to goto other lands( which would just change the types of Signimals in the game). see hit game right there, Can I have a job now? and first.
Cool idea!