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NGP is now PlayStation Vita, Starting at $249

Scott Steinberg's Avatar + Posted by Scott Steinberg on Jun 06, 2011 // VP of Product Marketing

PlayStation Vita

Just moments ago during our 2011 E3 press conference we proudly unveiled an incredible 2011 software lineup and amazing new PS3 peripherals, and also shed new light on our highly anticipated handheld gaming device, officially named PlayStation Vita (PS Vita). “Vita,” which means “Life” in Latin, was chosen as the name for our next-generation portable entertainment system because it enables a revolutionary combination of rich gaming and social connectivity within a real world context.

By blurring the lines between interactive entertainment and reality, our goal was to design a device that offered a revolutionary combination of rich gaming capabilities and social connectivity, bringing users closer to each other and closer to their gaming experiences wherever they are. Connectivity was a key objective and our goal was to create experiences and content that would challenge the traditional notions of gaming. It was vital to make a device that was an extension of a user’s entertainment world, no matter where one would go.

PlayStation Vita

Successively launching in the global market for $249 starting the end of this year, PS Vita incorporates a beautiful 5-inch multi-touch organic light emitting diode (OLED) as the front display and a unique multi-touch pad on the rear. Two analog sticks enable a wider range of game genres. Together with the front touch screen and the rear touch pad, PS Vita offers new gameplay, enabling entirely new experiences.

ATT

We know you’ve been closely following all of the news since we announced the product in January. With mobile connectivity playing a huge role in PS Vita’s interactive experience, we know many of you have been wondering what carrier will be helping us bring you closer to other users and closer to your gaming experiences on the go. Today, we proudly announced a partnership with AT&T, which powers the nation’s fastest mobile broadband network, who will serve as the exclusive service provider for PS Vita in the United States. By having both Wi-Fi and 3G/Wi-Fi models available, PS Vita will enable infinite possibilities for you to “encounter,” “connect,” “discover,” “share” and “play” with your friends wherever they are.

Ruin img0164

Ruin for PS Vita

The excitement doesn’t stop there. We believe that 2011 will be a defining year as we usher in a new era of portable gaming. With the official North American unveiling of PlayStation Vita also comes the introduction of an extensive line-up of software for the platform. PS Vita’s launch lineup is a force to be reckoned with, featuring exciting and attractive new titles from SCE Worldwide Studios, including UNCHARTED: Golden Abyss, LittleBigPlanet, and Ruin (working title), which utilize PS Vita’s groundbreaking technology to make unprecedented immersive, interactive and social game play available on-the-go. In addition, titles such as Little Deviants, Hot Shots Golf, Reality Fighter, Hustle Kings, ModNation Racers, Wipeout, Super Stardust Delta and a broad range of third-party game developers and publishers make use of PS Vita’s unique feature set. We can let all of you know that the biggest and best 1st and 3rd party gaming franchises will be coming to PS Vita.

Further enhancing your entertainment experience are new PS Vita features, such as “LiveArea,” an interactive space for each PS Vita software title that allows you to access the latest game information through PlayStation Network; “near,” a pre-installed application that lets you see what other PS Vita users in the vicinity are playing; “Party,” which lets you voice chat or text chat while playing games or using the Internet browser; and “Welcome Park,” a tutorial application designed specifically to guide you through PS Vita’s new user interface. For more information, be sure to visit http://us.playstation.com/ngp/.

2011 is sure to be an epic year for us here at PlayStation. We’re always looking for ways to create compelling experiences for all of you and we’re very excited to bring you unparalleled gaming experiences with PS Vita. Let us know your thoughts and looking forward to having you try out PS Vita for yourselves!

Read more about PlayStation at E3!

//Add Your Own

642 Comments

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51

+ KazeEternal on June 6th, 2011 at 7:35 pm said:

@Scott SCEA
I’ve got good news and bad news.

1) I’m buying this machine, 250 is a good price point. As soon as I off load this 3DS I’m game for the PSV
2) AT&T was a bad move, I’m a verizon customer who left AT&T on bad terms (their fault not mine). No way in hell would I go back to them. I was really intersted in the 3G functionality, but now it seems I’m going to be waiting till PSV2.
3) I still hate the name of this product. PS Vita…. really?


52

+ Excalibur-king on June 6th, 2011 at 7:35 pm said:

It will be mine. Oh yes It will be mine.. PSV.


53

+ Blkant on June 6th, 2011 at 7:36 pm said:

I don’t care what anyone says, I actually like the name Vita…

Latin words are fun. :P


54

+ Frejim on June 6th, 2011 at 7:37 pm said:

any launch bundle???? any pre-order bonus??


55

+ poweredbyzen on June 6th, 2011 at 7:37 pm said:

i already have a monthly $100 bill with AT&T!
how much to “run” this thing monthly with 3G?


56

+ colonel005 on June 6th, 2011 at 7:37 pm said:

Isn’t it odd that there was no talk about specifications of the system, the games’ media, specific launch titles, etc? When will you be talking about all that? I thought E3 was the perfect moment for all that.

I am confused


57

+ MGO_Count on June 6th, 2011 at 7:38 pm said:

Day 1 buy


58

+ DNAtlantic on June 6th, 2011 at 7:38 pm said:

The day it comes out, It’s mine!


59

+ JaY_Ci_415 on June 6th, 2011 at 7:38 pm said:

Oh wow!! I was expecting at least $300 for sure. That makes it official for me. I’m swooping one up for sure! What a year for Sony. So many games coming too for PS3. Ridiculous!


60

+ Budapesti on June 6th, 2011 at 7:38 pm said:

I’m still stunned that this is going to be $250… but even more stunned at LittleBigPlanet, Uncharted and the utter, joyful surprise which was the reveal of a Modnation title. The fact that I can import tracks, mods and whatnot from the PS3 version (and LBP has similar compatability) makes this a day one purchase. Sold!


61

+ Dessron on June 6th, 2011 at 7:38 pm said:

That was the exact price point I was looking for. Preordering this one for sure as soon as I can! I hope there will be a lot of great launch titles. I’ve got a question though. Does anyone know how much PSVita games are gonna cost???


62

+ TheCrazyMerc on June 6th, 2011 at 7:39 pm said:

DAY ONE!!!!!!!!!!!!!!!


63

+ BEASTXJASON on June 6th, 2011 at 7:39 pm said:

no monster hunter no buy for me. Good price point Sony. Your learning :)


64

+ gig9876 on June 6th, 2011 at 7:39 pm said:

Hey guys you can stop whining that it does not have cross game chat, in disc drive format, processor, features(web browser and more exclusive games available at psn and it is free and has a better coding as of NOW), entertainment, graphics (aside from anti aliasing), exclusives, sound, controller, and customer friendliness (cmon i know all of you jumped on your ps3 when the welcome back packages released) Sony effortlessly beats its competitors respectively, Microsoft and Nintendo, and what good is cross game voice chat when you have a phone at home.


65

+ get_smrt23 on June 6th, 2011 at 7:39 pm said:

come on at&t horrible, pick verizon 2 at lease.
and where in the world is the cost of the games and how much gb will the ps vita have? 40 g-120g???? beter not be low like the psp go!


66

+ Sharingan_itachi on June 6th, 2011 at 7:39 pm said:

Good.


67

+ typeRluv on June 6th, 2011 at 7:40 pm said:

Great price point.


68

+ Shin-Ra on June 6th, 2011 at 7:40 pm said:

Day 1!


69

+ gig9876 on June 6th, 2011 at 7:40 pm said:

Hey guys you can stop whining that it does not have cross game chat, in disc drive format, processor, features(web browser and more exclusive games available at psn and it is free and has a better coding as of NOW), entertainment, graphics (aside from anti aliasing), exclusives, sound, controller, and customer friendliness (cmon i know all of you jumped on your ps3 when the welcome back packages released) Sony effortlessly beats its competitors respectively, Microsoft and Nintendo, and what good is cross game voice chat when you have a phone at home.
SORRY FOR REPOST JUST WANNA MAKE SURE SOMEONE SEES IT


70

+ Redikol on June 6th, 2011 at 7:40 pm said:

Absolutely loving it!


71

+ jkirk13 on June 6th, 2011 at 7:41 pm said:

Does anyone know if the will have Netflix put on it?


72

+ Erik026 on June 6th, 2011 at 7:42 pm said:

@61, i take it your paying everyones phone bills once they start calling eachother while playling ps3?


73

+ ATFrez on June 6th, 2011 at 7:42 pm said:

Amazing system, horrible name. 99% ain’t bad, though….


74

+ gig9876 on June 6th, 2011 at 7:42 pm said:

netflix is on all right well, if not i have my ps3


75

+ TJLEW on June 6th, 2011 at 7:43 pm said:

Any news on a PSP trade in offer?


76

+ Conaaando on June 6th, 2011 at 7:43 pm said:

I AM SO BUYING THIS!


77

+ ixnine on June 6th, 2011 at 7:44 pm said:

Sold!

Sony, I can’t begin to tell you how perfect the price point is. I can’t wait! Now give me LittleBigPlanet and I may never look up again, except for PS3 gaming, eating, bathroom breaks and when my girlfriend upsettingly reminds me she’s in the room.


78

+ Salvy35z on June 6th, 2011 at 7:44 pm said:

I haven’t been this excited about a portable in forever in fact the last one I bought was a DS lite I might actually get this one!


79

+ KINGstarBUDDY on June 6th, 2011 at 7:44 pm said:

where is killzone??


80

+ Myke-Myke on June 6th, 2011 at 7:44 pm said:

Sony…. Just amazing!

Bargain price for an amazing system.

This will be a my x-mas present to myself this year. Consider this purchased DAY 1!!!


81

+ lv40 on June 6th, 2011 at 7:44 pm said:

Wow.


82

+ PoisonDart on June 6th, 2011 at 7:45 pm said:

Day 1 Purchase, but I wish you guys had supported Verizon cause thats the service I’m with but oh well… PSV price is spot on.


83

+ Hellman on June 6th, 2011 at 7:46 pm said:

Good price Sony!!! You finally learned from your mistakes!


84

+ rchristai on June 6th, 2011 at 7:46 pm said:

$249 is not amazing at all! In fact I would call it non-affordable for a portable gaming device! Price point should be $200 max!


85

+ DarkRecoil on June 6th, 2011 at 7:46 pm said:

if 3DS wasn’t failing before, it sure is now LOL


86

+ GRG89 on June 6th, 2011 at 7:46 pm said:

You guys do realize that At&t bought Tmobile right….Even a stronger 3G service!

O well, Im still ganna buy the $250 white PSV!!!!


87

+ blueberryum on June 6th, 2011 at 7:47 pm said:

when does it come out


88

+ Triketra1983 on June 6th, 2011 at 7:47 pm said:

YEAH 1. the name sucks 2. the decision to make the 3g At&t only is a Joke at best (HAVE YOU NOT READ THE SCREAMS AND RANTS FROM IPHONE USERS ABOUT AT&T? 3. the name sucks….sorry I will not be buying one


89

+ King_DX on June 6th, 2011 at 7:47 pm said:

The moment I heard #g was going to AT&T I instantly saved $50 dollars.
The laughs going through this house and the crowd when you guys said AT&T had the fastest 3G was priceless.

Verizon is wayyyyyyyyyyyyyyyyyy faster.


90

+ ahmersucks12345 on June 6th, 2011 at 7:48 pm said:

looks appealing to me


91

+ sharpshoot on June 6th, 2011 at 7:48 pm said:

At $249.99 is a good price point same price as the competitor. But I think there is more value with the vita. I cant wait to get one!!!


92

+ KingOfWolves02 on June 6th, 2011 at 7:48 pm said:

Looking forward to the PSV


93

+ BLAZ3DAFUNK on June 6th, 2011 at 7:48 pm said:

NO VERY HAPPY WITH THE NAME…. NGP SOUNDED COOLER… I WILL STILL BUY IT BUT WONT BE HAPPY UNTIL ITS MORE COMPATIBLE WITH REMOTE PLAY FOR PS3 TITLES THAT ARE ON DISC..


94

+ J-A-S_me7 on June 6th, 2011 at 7:48 pm said:

I’ll pass. Nothing so spectacular…just a slight upgraded version of a PSP and what makes it even worse..AT&T. Might as well try owning Sony while you’re at at AT&T. smh* disappear why won’t ya


95

+ bgardner on June 6th, 2011 at 7:49 pm said:

plz be on bell in canada


96

+ skot92 on June 6th, 2011 at 7:50 pm said:

3DS might have launched first but i think the NGP is quickly catch up in sales. Congrats Sony. the show was awesome and i can;t wait to hear more about the Vita.


97

+ SlobKnot on June 6th, 2011 at 7:50 pm said:

Man Ya’ll Guys Keep It Up Ur The Best At What Ya’ll Do The Show Was Off The Chain Love It The Best One I Seen So Far….


98

+ scouting on June 6th, 2011 at 7:51 pm said:

I’m a little confused. your making AT&T your exclusive provider so does the vita make calls or is this just for the 3G? also if it is just for 3G can I buy the wifi one and not deal with AT&T? Cause I hate AT&T


99

+ devilray222001 on June 6th, 2011 at 7:51 pm said:

YOU WILL GIVE THIS HANDHELD CROSS GAME PARTY CHAT BUT NOT THE PS3?? WTF?!?!?!?!


100

+ Sir_Vague on June 6th, 2011 at 7:52 pm said:

Perfect price point, great games coming out, and wonderful features. The rear touch panel and Sixaxis will probably become useless after a year, but whatever.

But really, cross game voice chat? Did you guys do this on purpose? At least we know it isn’t a patent issue.


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