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Need for Speed: The Run – 200 Racers, One Avalanche

Rey Gutierrez's Avatar + Posted by Rey Gutierrez on Aug 24, 2011 // Senior Social Media Specialist

You may recognize Executive Producer Jason DeLong on Need for Speed: The Run from our live E3 show, which we streamed live from our PlayStation booth earlier this year. Interactive cinemas, fast cars and loud tunes propelled The Run at E3, but all along EA Black Box was quietly scheming to reveal more at gamescom.

In my play session, I chased after a pearl white Laborghini Aventador down a treacherous mountain road on Independence Pass in Colorado. Then it happened: I found myself staring at an oncoming avalanche from behind the wheel of my car, plowing and drifting through chaos while I sat comfortably in a dark room at EA’s show floor. I couldn’t help but smile after my demo session with Need for Speed: The Run, knowing that I finally got to play a true-to-form Michael-Bay-inspired Hollywood action racer on my PS3.

I got a few minutes with DeLong and picked his brain about a retaining the authenticity and how the high-tech Frostbite rendering engine opens up new storytelling vistas for this action racer.

//Add Your Own

25 Comments

1

+ TarzanSr on August 24th, 2011 at 11:59 am said:

NICE!


2

+ artform-fazeone on August 24th, 2011 at 11:59 am said:

Awesome!!!!!! Thanks for the heads up!!!!


3

+ FredNation on August 24th, 2011 at 12:09 pm said:

Beta, demo, NFS excitement?!


4

+ marshall226 on August 24th, 2011 at 12:11 pm said:

Cant w8 i already pre-ordered. But will there be split screen? plz reply!


5

+ marshall226 on August 24th, 2011 at 12:12 pm said:

Cant w8 i already pre-ordered. But will there be split screen? plz reply!!!!


6

+ Sponge-worthy on August 24th, 2011 at 12:13 pm said:

Can someone at Sony pleeease give Rey an off-camera position?


7

+ FredNation on August 24th, 2011 at 12:17 pm said:

@4 I want to know the same, will there be split-screen!?


8

+ Kchow23 on August 24th, 2011 at 12:19 pm said:

Hopefully there are tons of races like this one and the one from the E3 demo in NFS: The Run and not “standard races”


9

+ ChaseHammerJ on August 24th, 2011 at 12:46 pm said:

this game HAS to be better than NFS World….sheesh


10

+ WelmoscaBR on August 24th, 2011 at 12:56 pm said:

woow that was great!!! I saw some videos in last week but this thing of avalanche is awesome…cant wait for more news…so I will allow to say that this NFS is a must have.


11

+ Alyyse on August 24th, 2011 at 1:07 pm said:

something tells me that the frostbite2 engine is going to be my new best friend


12

+ tiuur on August 24th, 2011 at 1:22 pm said:

Is this NFS having 2-Player Mode?


13

+ Shishimo9000 on August 24th, 2011 at 1:47 pm said:

This looks really cool even though Need For Speed is kind of getting old… They’ve been really hit or miss. And why why why would he even make a reference to Need for Speed: Carbon… that game was a flaming pile of fail a total miss.


14

+ percast2 on August 24th, 2011 at 2:09 pm said:

Hmmm More info plz


15

+ MadMeat001 on August 24th, 2011 at 5:21 pm said:

an exclusive car for the ps3 version, to be honest that’s not much of a big deal.. like come on! it’s just a new car! >_>


16

+ Rick1220 on August 24th, 2011 at 8:27 pm said:

OH HELL YES! Day 1 purchase.


17

+ Fire_Crazed on August 24th, 2011 at 10:33 pm said:

hmm BF3 with Frostbite 2 and now Need For Speed with Frostbite 2… this holiday season imma be happy!


18

+ jasonmask on August 25th, 2011 at 4:47 am said:

Sorry to say but EA doesn’t make good driving games anymore


19

+ mgsnull617 on August 25th, 2011 at 6:41 am said:

whats frostbite2 engine is it better than cry-engine from crysis2?


20

+ HomerX-99 on August 25th, 2011 at 7:36 am said:

Interviewer is brutal. ditch him.


21

+ squiggyrocks on August 25th, 2011 at 9:04 am said:

Looks like a cool game!


22

+ DoTheKiller91 on August 25th, 2011 at 9:48 am said:

NEED FOR SPEED PORSCHE UNLEASHED FOR PS1 CLASSIC PLEASE!!!


23

+ Exalted_Knight on August 25th, 2011 at 12:30 pm said:

See if EA blackbox can release some details on the following please?

Custom Soundtracks?
PlayStation Move Support?
PS3 Racing wheel support? Logitech G25, 27, Thrustmaster, Logitech GTPro. Etc..
Invite in Game?
Will this be a PSVita Title?
if so will it have Cross Play Compatibility?
if so will it have PSVita Trophies.

Thanks!


24

+ PhadedWun on August 25th, 2011 at 2:54 pm said:

This was not really on my radar before.

It is now. It looks like Hot Pursuit.

That is a good thing.


25

+ LeadPaint on August 30th, 2011 at 11:04 am said:

It is better that the benchmark? NFS: High Stakes?


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