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Long Live Play

Scott Steinberg's Avatar + Posted by Scott Steinberg on Aug 30, 2011 // VP of Product Marketing

PlayStation Nation,

Two years ago we introduced you to our resident Vice President of just about everything, Kevin Butler, in the inaugural “Dear PlayStation” ad which was timed with the introduction of our “It Only Does Everything” campaign. Since then, the campaign has helped make the PS3 a household name in 50 million homes worldwide. Today, I’m excited to introduce you to a new brand campaign “Long Live Play” – designed to celebrate gamers from all walks of life and recognize you for making us who we are today.

PlayStation has always been about the gamer and the PS3 is the ultimate portal to a land of infinite experiences and accomplishments. PlayStation is reaffirming our commitment to gamers like yourselves with “Long Live Play” – mixing humor and a little good, clean fun with the kind of entertainment content you crave.

What better way to transition than with a visit from Kevin Butler, back from his four-day retirement with a special message.

Beginning today you’ll find “Long Live Play” rolling out on some of your favorite websites, TV networks and retailers as well as across numerous social networking outlets. It’s our way of inviting all gamers to come and join the PlayStation Nation. When we say there’s never been a better time to join, we mean it. With games like Resistance 3, UNCHARTED 3: Drake’s Deception, The ICO & Shadow of the Colossus Collection and more on the horizon, PlayStation is committed to creating a AAA software line-up that real gamers can get excited about.

The new PS3 price of $249, coupled with incredible gaming and sports content including DIRECTV’s NFL SUNDAY TICKET, MLB.TV and NHL GameCenter, PlayStation is ready to welcome gamers from all over with open arms and hours upon hours of unbelievable entertainment.

We are committed to the continued expansion of the types of services and content that have made the PlayStation name synonymous with interactive entertainment and hope that through the “Long Live Play” campaign our dedication to you, the PlayStation fans, truly shines through. For those of you who have friends that might be on the fence, I encourage you to invite them to come on over. In the meantime, keep your eyes peeled because in the weeks to come we’ll be turning the spotlight back on you, and you won’t want to miss it!

Happy gaming!

//Add Your Own

209 Comments

151

+ JMG24BAD on August 30th, 2011 at 2:27 pm said:

faking epic


152

+ BlooodyCow on August 30th, 2011 at 2:33 pm said:

this was actually really funny. Really glad to see KB still got it. Hopefully Song can put him to good use with actual ad’s.


153

+ jimboiscool1 on August 30th, 2011 at 2:39 pm said:

KB VP of awesomeness :)


154

+ loadstone007 on August 30th, 2011 at 2:52 pm said:

I’m sold on everything PlayStation. Love it.


155

+ Sniper_Amer on August 30th, 2011 at 2:53 pm said:

Long Live Play!!!!!


156

+ beastbarbour on August 30th, 2011 at 3:03 pm said:

epic as always!


157

+ JakeRuiner on August 30th, 2011 at 3:07 pm said:

I was wondering why Kevin was wearing grandpa clothes at the beginning lol, looks like he was layed off for some time and had to resort to being a carpet salesman haha


158

+ Elvick_ on August 30th, 2011 at 3:14 pm said:

@None-Believers: Off with you. We don’t need your heresy!

Kevin Butler for life!


159

+ favian on August 30th, 2011 at 3:33 pm said:

lol economy flooring


160

+ TONY-Q on August 30th, 2011 at 3:43 pm said:

good stuff…


161

+ TONY-Q on August 30th, 2011 at 3:43 pm said:

lol


162

+ ElektroDragon on August 30th, 2011 at 3:49 pm said:

Loved it… especially the “TV worth more than your car” and the “no look flaming crossbow shot”. EPIC.


163

+ crazy_kracker1 on August 30th, 2011 at 4:04 pm said:

? is did he really ever leave if that was just a stunt for when they launched. {long live play}


164

+ gold1617 on August 30th, 2011 at 4:06 pm said:

lol, best video ever


165

+ jstepp2 on August 30th, 2011 at 4:37 pm said:

I didn’t even know he was gone! *Looks at Twitter feeds* OH! Got it!


166

+ manixram on August 30th, 2011 at 4:53 pm said:

AWESOME ,


167

+ sakukoivu2008 on August 30th, 2011 at 4:56 pm said:

Long Live Play!


168

+ darknightgotham on August 30th, 2011 at 5:12 pm said:

great AD, love the KB vids. LONG LIVE PLAY!


169

+ tonydamiani on August 30th, 2011 at 5:16 pm said:

Long Live Play!

Welcome Back Kevin! :D


170

+ EL_MACHO_GUERO on August 30th, 2011 at 5:16 pm said:

Long Live Play! Man Kevin Butler is just too hilarious we gotta have an AVATAR of that guy


171

+ BuchNasty on August 30th, 2011 at 5:23 pm said:

Neat commercial thing but… I don’t understand it’s point.


172

+ gema11981 on August 30th, 2011 at 5:35 pm said:

omg simply the best !!!


173

+ NeoPhantome on August 30th, 2011 at 5:40 pm said:

Nice he’s back :D


174

+ WelmoscaBR on August 30th, 2011 at 6:08 pm said:

A-W-E-S-O-M-E,awesome,awesome,awesome…oh man I was missing KB so much…welcome back KB you are the GUY…and also I was looking for infamous 2 commercial…when I saw at final of this video…so amazing.Cant wait to see the commercials for all exclusives that will come…KB you are awesome PS community need you.


175

+ Charles_Surge on August 30th, 2011 at 6:22 pm said:

Bang on.


176

+ Black_acid24 on August 30th, 2011 at 6:23 pm said:

I cried from the epicness.


177

+ sciteach on August 30th, 2011 at 6:32 pm said:

lmao my no look flaming crossbow shot.


178

+ JayD-1K on August 30th, 2011 at 6:49 pm said:

This was funny and refreshing!


179

+ Anubis80 on August 30th, 2011 at 6:54 pm said:

hahaha EPIC! I was really beginning to miss these.


180

+ AgentX on August 30th, 2011 at 7:07 pm said:

Welcome back to the world of PlayStation, Kevin! Now, usher in the next wave of awesome games!


181

+ furykiller972 on August 30th, 2011 at 7:11 pm said:

HES BACK THE ULTIMATE SPOKEMAN OF THE PLAYSTATION NATION IS BACK!!!!!!!!!! WELCOME KEVIN BUTLER WELCOME BACK! U HAV BEEN MISSED!


182

+ furykiller972 on August 30th, 2011 at 7:12 pm said:

YEH HES BACK!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! WELCOME BACK KEVIN BUTLER! U HAV BEEN MISSED!


183

+ Superstrokey1123 on August 30th, 2011 at 7:38 pm said:

I approve of this


184

+ sirqweirDY on August 30th, 2011 at 7:41 pm said:

Glad he’s officially back.
Didn’t think he could stay away for long though ;)


185

+ Keysersoze10033 on August 30th, 2011 at 7:48 pm said:

Great job guys!


186

+ ngreatshark on August 30th, 2011 at 8:14 pm said:

this makes me feel all warm and fuzzy inside. Just got my ps3 last weekend and I feel like I hoped on the train just in time!


187

+ Northstar77 on August 30th, 2011 at 8:48 pm said:

BEST commercial for anything ever.


188

+ Sum-Mischief on August 30th, 2011 at 9:05 pm said:

Oh, my when Kevin whips out Jacks picture from inside his desk …. I was rolling on the floor. “You are the boss of me!”


189

+ PlayEvoinsec21 on August 30th, 2011 at 10:10 pm said:

Long Live Play !!!

Even i just got a YLOD on my old 80gb ps3… im comming back for more with the new Ps3 Slim at $249 !!! Hail KB and HAIL SONY AND PS3 !!


190

+ Darkpen on August 30th, 2011 at 10:26 pm said:

That was awesome!


191

+ ItalianMafia92 on August 31st, 2011 at 12:00 am said:

I cannot wait for twisted metal smvr2012 and mw3 :)


192

+ zech678 on August 31st, 2011 at 1:27 am said:

happy this guy back miss him funny dude


193

+ jsjc3 on August 31st, 2011 at 2:05 am said:

keviin’s back Legit long live playstation


194

+ madhi19 on August 31st, 2011 at 3:22 am said:

Look like selling cheap carpet was just a step down from selling ps3 games! loll I wonder who let that one slip.


195

+ mastorofpuppetz on August 31st, 2011 at 4:59 am said:

@147, where did I say anything about the audience?? Sony is smart to go after the core audience, the casual audience is already witht he wii,…… Sony knows what they do best and have not been grasping sicne about 2008……


196

+ mastorofpuppetz on August 31st, 2011 at 5:03 am said:

@131 and @147 http://www.gamepro.com/article/news/162608/report-ps3-sold-faster-than-xbox-360-for-same-period/

Do some research…


197

+ Daigen on August 31st, 2011 at 5:45 am said:

Amazing! This is going to be an awesome Fall. Disappointed that the Vita got pushed to 2012 for North America, but with Kevin back and the upcoming line-up I think I can wait it out :P


198

+ marlyt on August 31st, 2011 at 7:15 am said:

Sony needs to purchase the rights to “Airplane! The Movie” and cast KB as Captain Over….Roger…or was it Under?


199

+ bcpower_08 on August 31st, 2011 at 7:21 am said:

so if its kevin butler is for the PS3, and its marcus for the PSP, then its kristen schaal for the XPERIA PLAY. who is it going to be for the PS VITA ? playstation?


200

+ Ex-DarkBlade on August 31st, 2011 at 8:09 am said:

Epic commercial.


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