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Long Live Play

Scott Steinberg's Avatar + Posted by Scott Steinberg on Aug 30, 2011 // VP of Product Marketing

PlayStation Nation,

Two years ago we introduced you to our resident Vice President of just about everything, Kevin Butler, in the inaugural “Dear PlayStation” ad which was timed with the introduction of our “It Only Does Everything” campaign. Since then, the campaign has helped make the PS3 a household name in 50 million homes worldwide. Today, I’m excited to introduce you to a new brand campaign “Long Live Play” – designed to celebrate gamers from all walks of life and recognize you for making us who we are today.

PlayStation has always been about the gamer and the PS3 is the ultimate portal to a land of infinite experiences and accomplishments. PlayStation is reaffirming our commitment to gamers like yourselves with “Long Live Play” – mixing humor and a little good, clean fun with the kind of entertainment content you crave.

What better way to transition than with a visit from Kevin Butler, back from his four-day retirement with a special message.

Beginning today you’ll find “Long Live Play” rolling out on some of your favorite websites, TV networks and retailers as well as across numerous social networking outlets. It’s our way of inviting all gamers to come and join the PlayStation Nation. When we say there’s never been a better time to join, we mean it. With games like Resistance 3, UNCHARTED 3: Drake’s Deception, The ICO & Shadow of the Colossus Collection and more on the horizon, PlayStation is committed to creating a AAA software line-up that real gamers can get excited about.

The new PS3 price of $249, coupled with incredible gaming and sports content including DIRECTV’s NFL SUNDAY TICKET, MLB.TV and NHL GameCenter, PlayStation is ready to welcome gamers from all over with open arms and hours upon hours of unbelievable entertainment.

We are committed to the continued expansion of the types of services and content that have made the PlayStation name synonymous with interactive entertainment and hope that through the “Long Live Play” campaign our dedication to you, the PlayStation fans, truly shines through. For those of you who have friends that might be on the fence, I encourage you to invite them to come on over. In the meantime, keep your eyes peeled because in the weeks to come we’ll be turning the spotlight back on you, and you won’t want to miss it!

Happy gaming!

//Add Your Own

209 Comments

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201

+ SPARTANspark on August 31st, 2011 at 8:32 am said:

The legend is back!! Long live KB!!


202

+ Buchi1324 on August 31st, 2011 at 10:15 am said:

kb awesome but when did he go? and we need marcus back as well


203

+ jnel17jun on August 31st, 2011 at 3:16 pm said:

Long Live Play!!! (Always) >>> & also Kevin Buttler :D


204

+ biggunner7 on September 1st, 2011 at 12:39 am said:

KB you are a funny dude,nice to see your back.


205

+ E-Phoenix- on September 1st, 2011 at 5:53 pm said:

KB ftw


206

+ Nano1124 on September 1st, 2011 at 11:53 pm said:

Kevin Butler commercials FTW!


207

+ joebsf on September 7th, 2011 at 7:51 pm said:

love it


208

+ PRIMERAaskals on September 14th, 2011 at 8:10 pm said:

Salute to Playstation!!


209

+ ShiranaiJittai on September 18th, 2011 at 6:51 pm said:

Translation of this whole new advertisement? Jack Tretton : Kevin…we F*ed up. We saw the ratings, we experienced a great deal of praise with every advertisement you were featured in, but we thought we would go to the professional suit, and tie route for E3…we realize now that you are the frontrunner, and the face of Playstation please please please please please come back. I am sorry I didn’t let you headline the E3 Headline please please please come back! Gamers everywhere are rebelling, and refusing to accept any Playstation advertisement that doesn’t feature you! We are sorry (So very Sorry!) Come Back!


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