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Oct 05

PlayStation Nation – “Long Live Play” Celebrates YOU

Scott Steinberg's Avatar Posted by on Oct 05, 2011 // VP of Product Marketing

Long Live Play: Celebrates You!

Hello PlayStation Nation,

Early last month, with some ambiguity, we announced that we were looking for a few good gamers to assist us with a special assignment related to our freshly launched Long Live Play campaign. Long Live Play honors gamers from all walks of life and recognizes you for making PlayStation who we are today.

We asked members of the PlayStation Nation to email us with pictures of themselves holding their PS3 controller and in 30 words-or-less, describe how they epitomize the ultimate PlayStation gamer. I know that PlayStation gamers are some of the most impassioned fans in the world, but I was blown away by the thousands of responses that flooded my email.

After weeks of anticipation, I can finally reveal the complete ambition behind Long Live Play. I’m delighted to announce that we’ve painstakingly reviewed each submission and selected a dozen or so die-hard gamers to represent the PlayStation Nation in a brand new Long Live Play campaign that will air on national TV starting October 5th. We think this film provides an insider’s look into what it’s like to be immersed in our universe and why it’s so compelling to game on the PS3.

For those already initiated into the Nation, I think you’ll find this film almost like a game itself. You’ll see a rich layering of different characters from some of your favorite game franchises – including cool everyman Nathan Drake from UNCHARTED, the mighty Kratos from God of War, the nimble Sackboy from LittleBigPlanet, and a monstrous Chimera from Resistance – all gathered together saluting “YOU” the PlayStation gamer. We spent months building out this experience and loaded it with numerous PlayStation Easter eggs. I’m pretty confident it will take several viewings before you find them all. Towards the end of the film be sure to notice the collection of photos of your fellow members of the Nation. This is one small way of demonstrating our sincere “Thanks” and to celebrate your tremendous commitment to PlayStation’s thriving community. And with PS3s available for under $250 – we welcome all gamers to come on board to experience the best in Blu-ray gaming.

It is our hope that this film showcases to all gamers the incredible characters and experiences that make PlayStation 3 the ultimate platform for people who love to game. You know that PlayStation has the industry’s best line-up of exclusive software titles, features highly immersive motion-control and 3D gaming, and free access to vast amounts of sports, movies, TV, games and more on PlayStation Network. Now, with your help, we’re spreading the word so the world knows that PlayStation continues to be the top destination for gaming.

Long Live Play!

//Add Your Own


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+ SWAT_SNIPER32 on October 9th, 2011 at 2:58 pm said:

That is great


+ most_notorius300 on October 10th, 2011 at 2:01 pm said:

any true ps3 fan can appreciate the epicness of this ad
heres to hoping this sparks the start to some big screen adaptations to our favourite
exclusives preferably metal gear solid and god of war!!!
funny how kratos jus breathes heavily in the background while athena does all the talking as usual


+ Grexotic on October 10th, 2011 at 2:06 pm said:

GO GREG! haha


+ Tankmen404 on October 11th, 2011 at 10:42 am said:

instead of “michael” and “him” they should of said “they”…. we helped too ya’know. i mean they made him look like a god. it hurts to see rico and nathan drake praise him after i helped them get thourgh the game alive T_T….. other than that nice ad super cool you had all our fav characters in one room.


+ Explosio5 on October 12th, 2011 at 5:36 pm said:

Long Live Play!



+ NecroBlaze16 on October 16th, 2011 at 3:22 am said:

EPIC AWESOMNESS!!! screw all those chumps that want to talk crap about this great video made by SONY. They just need to stop sucking off Microsoft and maybe, just maybe Microsoft might start caring about they’re customers (and highly doubt they ever will). This video is gold cus it’s thank you message all Playstation gamers and that is something truly great. Thank you SONY for making such great games, I can’t wait for the Vita to come out and if there are any other future plans for the PS3 and everything after it.


+ Solideuz on October 16th, 2011 at 6:32 am said:

Love this commercial.



+ Aceofcakes31 on October 18th, 2011 at 4:56 pm said:

This was probably the best commercial in the entire world! i think ghost is totally beast when he says “WHEN THE WHOLE BLOODY WORLD’S GONE CRAZY!”


+ AmpMunkey on October 18th, 2011 at 11:58 pm said:

While this video is amazing in itself, I was hoping for Sony Smash Bros!!!!
C’mon guys let’s make this happen!


+ Aceofcakes31 on October 19th, 2011 at 3:08 pm said:

I almost cried when I watched this the first time, I’ll remember this speech forever


+ CristianXD21 on October 29th, 2011 at 7:59 pm said:

Realmente increíble y emocionante comercial.

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