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Gravity Rush Launches Today on PS Vita – Get the Inside Scoop on DLC

Keiichiro Toyama's Avatar + Posted by Keiichiro Toyama on Jun 12, 2012 // Game Director

To help celebrate today’s U.S. launch of Gravity Rush for PlayStation Vita, I’m excited to share this new trailer which will give you a taste of what the game has in store for you:


Gravity Rush was based on the inspiration I received from the artwork I saw in a magazine when I was a teenager. When I joined the industry, I thought that someday I would want to create a game with a world setting as vivid as that piece of art.

It’s been awhile since Japanese videogames have carried the clout that they used to in our industry. When I began my career, I was striving to find a way to break through. I thought about making a game based on the top global marketing strategies, major genres that were popular at that time, and even based on a character that would be widely accepted in the Western market. However, none of those concepts produced the results I desired, which is when I realized I was trying to put the cart in front of the horse.

After that, my ideas began to gain more momentum. The Gravity Rush project started with the simple idea of ‘making something based on my original vision,’ a game that has a brand new and exciting mechanic, gorgeous visuals, a captivating setting, fascinating storyline, and lovable characters. The goal was to deliver a game that contained each of these aspects. If you think of it, that’s what most games are targeting, and it makes sense to go back to the basics.

During the production process, we faced a few challenges and there were times when the game was misunderstood. However, thanks to the potential of PlayStation Vita, we were able to create something completely unique to the market. The path we took was similar to the character Kat’s, where she started off unsure of herself, but slowly gained the trust of her peers and became accepted and admired.

We’ve been receiving a tremendous amount of feedback from players since the title was released in Japan. I was both surprised and overwhelmed by the amount of comments I received. Most of the feedback was positive, and one comment that really touched me was: “It’s been awhile since I enjoyed a game like this that is truly innovative, and I believe that only a Japanese developer could have created such a work of art.” I really feel that my vision fit what the players wanted to see, and that I have truly achieved what I was striving for. That comment almost brought me to tears. This assured me that our thought process wasn’t wrong. I feel a state of fulfillment, and I’m sincerely hoping that everyone who plays the game will have a similar opinion.

Gravity Rush Military DLC

With Gravity Rush launching today in the U.S., I wanted to not only take this opportunity to reflect on my experience creating the game, but look to the future and share that we have a great lineup of DLC on the way. First, I’m pleased to announce that if you purchase Gravity Rush for the first week on PSN for $35.99, you’ll also receive the Military DLC Pack for free (this promotion will run from 6/12 to 6/19).

Gravity Rush Spy DLC

In addition, on June 26th we’ll be releasing the Spy Pack. For just $3.99 you’ll receive a Spy Costume as well as two exciting new Side Missions and two Challenge Missions to unlock.

Gravity Rush Maid DLC

Then, on July 10th, you’ll be able to download the Maid Pack. Priced at $3.99, the Maid Pack offers a stylish Maid Costume and two additional unlockable Side Missions and Challenge Missions.

If you miss out on the Military Pack during launch week, you will also have the opportunity to purchase it starting on July 24th for $3.99.

I hope that you enjoy experiencing Gravity Rush and these three DLC packs as much as the team and I enjoyed creating them!

//Add Your Own

329 Comments   1 Reply

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101

+ massimodo on June 12th, 2012 at 2:46 pm said:

PSN store updates continue to be the laughing stock of the industry. Imagine if you ran a business at a B&M retailer and you showed up whenever you wanted. Sometimes you opened at 10:00am, other times in the early afternoon, once in a while you didn’t even open up on that day. How long would you stay in business? You wouldn’t. But, for whatever reason, Sony brass puts up with this nonsense and continues to employ people who are the problem instead of cleaning house and putting someone in charge who understands the importance of consistency.


102

+ lbpmagician on June 12th, 2012 at 2:49 pm said:

I had this game pre-ordered on Amazon… and then I remembered I still don’t have a Vita and cancelled :(

That’s how much I want this game, and it’ll be my first when I finally get a Vita :D


103

+ Donelwero on June 12th, 2012 at 2:56 pm said:

I thought psn was updated at 4:00 pm PST. Am i wrong??


104

+ ragnarok_weapon on June 12th, 2012 at 2:58 pm said:

Just picked up this game from Gamestop :) Cant wait to try it out

Would like PSN store to update thought I want to purchase metal gear solid for the Vita


105

+ DerpiestShazbot on June 12th, 2012 at 3:15 pm said:

I really wish Gravity Rush would be available on the PSN store already… -_-
I just filled up my wallet with PlayStation munnies but the game isn’t on the store and it’s already 6:14 PM eastern time. derp


106

+ BurritoShooter66 on June 12th, 2012 at 3:16 pm said:

what the hell is take psn store so long to update i want to get this game


107

+ Soulwind613 on June 12th, 2012 at 3:16 pm said:

@Kumi Yuasa: Love the visuals and the gameplay looks exciting!!! I don’t have a Vita (still loving my GO), however, this is the 1st purchase on my list as soon as Sony (or retailers) offer a decent bundle.

A quick comment on the actual visuals for the dlc costumes: The Military one is a nice spin on things, the Spy one is either a great shoutout to Brubaker’s Catwoman, an homage, or total rip off. The Maid one is disapointing, but I understand “it’s a fetish thing…”

@Everyone else: Quit whining about the PSN Store Update time when it’s 8am PST. If you can’t wait until noon, get a life!

Also, any preorder and GoTY editions beyong the eventual Greatest Hits offerings for a handheld aren’t realistic thisearly in teh cycle. Wanted, but not expected!

Lates’


108

+ SINCERE604 on June 12th, 2012 at 3:17 pm said:

PSN Not updated in canada yet =/


109

+ smyque on June 12th, 2012 at 3:20 pm said:

Where is the store update!!! seems like psn is really slow just updated my vita to 1.69 and I took a lot of retryies, same for Escape Plan 1.02


110

+ TheJiggySaw on June 12th, 2012 at 3:20 pm said:

I planed today off work just to play gravity rush, and i get to waist it… Waiting for the ps store to update… waisted it compleatly… Oh and!!!!!!!! I still haft to download it… which will take all night… Thanks sony… I’ll put my faith in you another day :’(


111

+ OokamiNoYoru on June 12th, 2012 at 3:27 pm said:

@ Soulwind613 – Yeah, because everyone is on PST. Right now it’s 6:27PM EST, I believe people have waited long enough for the PSN store to update. I’m also pretty sure we all have lives.


112

+ Budapesti on June 12th, 2012 at 3:44 pm said:

The first time I really took notice of Gravity Rush was when I saw that live-action trailer, shot in very familiar Budapest locations (check out my PSN name!)
The artwork looked stunning and very appealing to me. Then I discovered that the great French comics master Jean Giraud/Moebius was an inspiration. He’s a personal favorite of mine, so that explained why I reacted so positively to the art style.
Then I played the demo and it blew me away. So original and charming and really like nothing else I’ve seen before.
I should have my copy in a few short hours and I simply cannot wait. This is absolutely the best reason to own a Vita and, even though I’m obviously paying for my copy, it feels like a gift – a reward for us PSV owners. I know I’m going to love this game, and it’s nice to read the words of the original mind behind it and see that he comes across as a genuinely nice person who clearly put a lot of love into this game.


113

+ massimodo on June 12th, 2012 at 3:44 pm said:

As neogaf puts it, the store updates @ lolGCT. GCT referring to Grace Chen time.


114

+ RolandHazoto on June 12th, 2012 at 3:52 pm said:

you guys are sick. Maid outfit, strange cat with mysterious powers. obviously an Alice In Wonderland reference people. Look up pics of the disney version and compare it to the screenshot of the maid outfit. Many japanese have fascinations with Disney’s work and you can see it in theirs.


115

+ HaplessHare on June 12th, 2012 at 4:00 pm said:

It really is bothering tho, that such a important thing such as store update doesn’t have a fixed time. The lack of community response (compared to EU) is disturbing too.


116

+ calebnlyssa on June 12th, 2012 at 4:17 pm said:

nice store update sony………HA!


117

+ royjjrno1 on June 12th, 2012 at 4:22 pm said:

Erm….Sony? this is tuesday! you know the day your supposed to update the psn store?? they pulled the same crap when GOW:GOS was release updating the store nearly at 2am uk time


118

+ Heavenly_king on June 12th, 2012 at 4:31 pm said:

UPDATE THE STORE!!


119

+ Raab_It on June 12th, 2012 at 4:32 pm said:

I have my wallet loaded and waited for this day to come. Please don’t tell me my day off can’t be spent playing this game or Metal Gear Solid HD :(


120

+ TheJiggySaw on June 12th, 2012 at 4:38 pm said:

update update update update update update update update update update update update update update update lol anxiety… update


121

+ Eggroll1024 on June 12th, 2012 at 4:39 pm said:

I’m beginning to wonder if Sony even bothers reading this…. Or maybe they have a problem with their servers.

I bought my PS Vita 2 weeks after its release date in NA just for this game. And now, I am required to wait. Again.

If you are reading this, Sony, AT LEAST give us an update on your progress with updating the store with Gravity Rush. Please? :D

I’ve played the demo so many times, I could probably play it with my eyes closed.

[Insert rest of rant]

I’d rather KNOW that the game won’t be released on PSN until tomorrow, than WAIT until tomorrow for the game to be released, patiently waiting at my console….


122

+ TheJiggySaw on June 12th, 2012 at 4:40 pm said:

@118 meeeeeeeeeee tooooooooooo seriouslyyyyyyyy


123

+ BurritoShooter66 on June 12th, 2012 at 4:42 pm said:

wth dont they just update it at midnight instead of late in the afternoon


124

+ massimodo on June 12th, 2012 at 4:51 pm said:

+ BurritoShooter66 on June 12th, 2012 at 4:42 pm said:
wth dont they just update it at midnight instead of late in the afternoon

The funny thing is, the video side of psn does that. Usually updates around 1:00am PST for me. I check out what’s new to rent for 99cents and tthe new $5 movies to own.


125

+ BurritoShooter66 on June 12th, 2012 at 4:55 pm said:

+ massimodo lol wish they did it for game side been waiting for it all damn day


126

+ royjjrno1 on June 12th, 2012 at 4:58 pm said:

Gravity rush-MGS june 13th lol


127

+ HaplessHare on June 12th, 2012 at 4:59 pm said:

The funny part is that the EU PSN is probly going to put this at 12am lol


128

+ massimodo on June 12th, 2012 at 5:01 pm said:

Wow, what a joke. Everyboy might as well change plans and forget about downloading jack today. From neogaf.

“Apologies for the delay in today’s Store Update. The publish is still coming, but may be as many as a few hours away.”

From the PSN Community Manager who hasn’t bothered to inform anyone here. Thanks for nothing.


129

+ mezanine on June 12th, 2012 at 5:05 pm said:

Got home from work but still no update. T_T


130

+ maffu500 on June 12th, 2012 at 5:09 pm said:

@127 you’e Kidding, Right? Please say you are. If you aren’t, please link us!


131

+ Klonoa11 on June 12th, 2012 at 5:10 pm said:

Please update the Fluffin’ Store already.


132

+ massimodo on June 12th, 2012 at 5:13 pm said:

No, not kidding, you can check gaf’s playstation store thread over there.

http://www.neogaf.com/forum/showthread.php?t=478101&page=2


133

+ maffu500 on June 12th, 2012 at 5:13 pm said:

Nevermind. You AREN’T lying. Wow. I’m VERY happy….
So Sarcastic and pissed right now, been waiting ALL DAY.
Honestly, Sony, It shouldn’t take 3 hours OVER the normal time to update the store. If you have Problems, Just. Start. Earlier. It’s as simple as that. The earlier you started, larger chances the update arrives on time.


134

+ massimodo on June 12th, 2012 at 5:14 pm said:

Hilarious, I tried to link my thread and the moderators here have shut me down to shut me up. Pathetic, absolutely pathetic.


135

+ KironZero on June 12th, 2012 at 5:16 pm said:

This is not the correct way to try and boost PSN sales over physical stores.


136

+ maffu500 on June 12th, 2012 at 5:16 pm said:

@132
Really? Wow. I did find the Thread, and read all of it. I’m just pretty annoyed, but Heck, i can wait. Been waitin’ long enough. Though i really wish I coulda gotten Gravity Rush at midnight. Mabye it’ll be at midnight.
The day after.


137

+ massimodo on June 12th, 2012 at 5:17 pm said:

Just wait, people, one week, they’ll just cancel the entire store update and move it to the following week. I can see it coming.


138

+ KironZero on June 12th, 2012 at 5:18 pm said:

Well I guess it’s back to Diablo 3 then :)


139

+ Klonoa11 on June 12th, 2012 at 5:22 pm said:

This is like 10 minutes Valve Time……


140

+ TurismoM3 on June 12th, 2012 at 5:28 pm said:

I bought Gravity Rush new today for full retail $39.99. Why don’t I get the free DLC too. Not really fair. Clearly PSN knows you put the game in your Vita on day one. I feel cheated. :(


141

+ maffu500 on June 12th, 2012 at 5:29 pm said:

Turismo, we still don’t even HAVE the game. Glad you has it though!~
It’s probably not worth waiting the time that we are, just for one DLC.


142

+ maffu500 on June 12th, 2012 at 5:30 pm said:

@138+139 But meh, if you really wanted the DLC, I guess you’d wait for it.


143

+ royjjrno1 on June 12th, 2012 at 5:33 pm said:

Thanks sony for ruining all my anticipation tonight


144

+ HaplessHare on June 12th, 2012 at 5:36 pm said:

Sony disappoints us once again :(


145

+ Vivix7 on June 12th, 2012 at 5:45 pm said:

Absolutely pathetic. 9PM EST, and still not available. Sony is a failure.


146

+ Klonoa11 on June 12th, 2012 at 5:50 pm said:

@143 Correct!


147

+ massimodo on June 12th, 2012 at 5:51 pm said:

I’m betting Grace beats her old record of midnight PST. I still think there’s an outside chance they scrap the ps store update altogether.


148

+ NoGodsOnlyMan on June 12th, 2012 at 5:52 pm said:

sony sure knows how to kill the hype on the digital front

pathetic at best, i should be all pumped with this game on my vita, but oh no sony wont have it

whatever is your business, do whatever u want, keep killing hype


149

+ TsunaKuma on June 12th, 2012 at 5:55 pm said:

Soooo…… I guess I should just do like christmas and sleep early so once I wake up PSN Store will be updated? what a sh***


150

+ maffu500 on June 12th, 2012 at 5:56 pm said:

It’d be HILARIOUS if they put it out in like 3 minutes…..


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