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We pitched the concept for Gotham City Impostors several times before it was greenlit. Each time, people laughed. The first time, they laughed appreciatively because they assumed we were joking. “A downloadable multiplayer shooter set in the Batman universe featuring guns, killing, and a distinct lack of Batman? Good one!”
As they began to suspect we were serious, the laughter became strained. “You know there’s no way this will ever get approved, right!? Do you realize how many people would have to sign off on this crazy idea!? It’s impossible!”
Once we were able to communicate the vision for the game with imagery and audio, everyone was back to laughing sincerely again because they finally got it. No, it wasn’t going to be a traditional Batman game, but it was absolutely going to be an unabashed love letter to Batman.