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PlayStation 3: It Only Does Gifts for the Whole Family

Peter Dille's Avatar + Posted by Peter Dille on Nov 19, 2010

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Yesterday, I shared with you a sneak peek of our latest ad featuring Kevin Butler and the soon-to-be-released Gran Turismo 5. I’m back again today to give you the first look at an exciting Kevin Butler holiday double feature—two new ads which will begin airing tomorrow. With Black Friday just one week away, we are […]

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It Only Does Revolutionary Racing Experiences

Peter Dille's Avatar + Posted by Peter Dille on Nov 18, 2010

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PlayStation Nation, In just six short days, the franchise that revolutionized the racing category as we know it will be making its exclusive debut on PlayStation 3. Gran Turismo 5 will be racing onto store shelves this coming Wednesday, November 24. This highly anticipated installment will no doubt raise the bar on the franchise’s unparalleled […]

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PlayStation Move: It Only Does Family Showdowns

Peter Dille's Avatar + Posted by Peter Dille on Oct 11, 2010

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PlayStation Nation, It has been more than two weeks since the launch of PlayStation Move here in North America and we’re blown away by the fantastic reception we’ve received from avid gamers, new gamers, the press and retailers. Positive reviews continue to pour in for PlayStation Move, with one critic labeling it “the pinnacle of […]

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Kevin Butler: “There’s a New Pet in Town”

Peter Dille's Avatar + Posted by Peter Dille on Sep 15, 2010

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PlayStation Nation, Last week we kicked off the new advertising campaign for PlayStation Move with Kevin Butler moving in with the Maguire family to demonstrate how PlayStation Move has something for every gamer in the household. I hope you’ve been able to catch the commercials on some of the season opening NFL games and college […]

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PlayStation Moving Into Your Home Soon

Peter Dille's Avatar + Posted by Peter Dille on Sep 09, 2010

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Hello PlayStation Nation, This is a particularly special week for the PlayStation brand. Today, we’re celebrating the 15th anniversary of PlayStation in North America. As someone who was here at SCEA on 9/9/95, I can honestly say that the same enthusiasm and commitment to delivering great entertainment still drives the brand forward. Which brings me […]

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Step Your Game Up with PSP and PSPgo

Peter Dille's Avatar + Posted by Peter Dille on Jul 02, 2010

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Back in September, I had the pleasure of introducing a new face to the PlayStation Nation through our “It Only Does Everything” ad campaign for PlayStation 3. You’ve blown us away with an outpouring of positive feedback to the campaign and for Kevin Butler. In fact, the response was so great that we invited Kevin […]

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It Only Does Race, Create, Share

Peter Dille's Avatar + Posted by Peter Dille on Apr 21, 2010

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Calling all kart racers, Last year at E3, we unveiled our next installment of the “Play, Create, Share” movement which has been a runaway success since LittleBigPlanet branded a new standard for user-generated gaming. This time we’ve taken the genre-creating formula to the race tracks. We’re putting the power of creation back into your hands […]

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It Only Does Epic Trilogies

Peter Dille's Avatar + Posted by Peter Dille on Mar 09, 2010

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Hi everyone, It’s been fun to watch all the speculation on whether or not God of War III would get its own spot with Kevin Butler. The answer? Of course, how could it not? We’ve been looking forward to the launch of God of War III for some time now (as you all have) as […]

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