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Greetings PlayStation Nation! Your dedication to the PlayStation experience is something we take seriously. To date, close to 10 million of you have already seen our recent “To Michael” short film on YouTube; and shared in the excitement of PlayStation’s greatest game characters celebrating and recognizing the players who make it all possible – YOU!
“Long Live Play” hit the airwaves with our stalwart executive Kevin Butler returning to the gaming helm and word (or rather views) has spread like wildfire. In addition to the nearly 10M YouTube views, Facebook has seen a similar number of Likes and over 1300+ comments!.
Hello PlayStation Nation,
Early last month, with some ambiguity, we announced that we were looking for a few good gamers to assist us with a special assignment related to our freshly launched Long Live Play campaign. Long Live Play honors gamers from all walks of life and recognizes you for making PlayStation who we are today.
We asked members of the PlayStation Nation to email us with pictures of themselves holding their PS3 controller and in 30 words-or-less, describe how they epitomize the ultimate PlayStation gamer. I know that PlayStation gamers are some of the most impassioned fans in the world, but I was blown away by the thousands of responses that flooded my email.
Tune in tonight as Gran Turismo 5 makes its primetime television debut on Speed Channel with GT Academy, a five-part reality show featuring GT Academy and the fierce competition that gave the nation’s top 16 Gran Turismo drivers a chance to become a professional race car driver. The first episode airs tonight at 10 pm EST, followed by new episodes airing every Tuesday on Speed Channel during the same timeslot (please check your local listings for timing and updates).
Take a look at the video above to catch a glimpse as to what’s in store for you on Speed Channel. And for those of you who can’t make Tuesday nights, the PlayStation Store will make the previous night’s episode available for download every Wednesday.
This fall, PlayStation Move is set to deliver a new batch of compelling experiences that get you on your feet and put you directly in the game. As we mentioned to you previously, the number of PlayStation Move games released or in development have surpassed 80 titles and continues to grow. When coupled with 3D, PlayStation Move continues to set new benchmarks in immersive gameplay experiences.
Already you’ve seen AAA titles such as Resistance 3 incorporate PlayStation Move compatibility and you can expect more to come soon, including downloadable expansion packs for LittleBigPlanet 2 and inFAMOUS 2. Today, LittleBigPlanet 2 Move Pack: Rise of the Cakeling kicks things off with five giant story levels and seven side levels, making it LittleBigPlanet’s biggest Downloadable Content Pack to date.
Hello PlayStation Nation,
We work day-in and day-out here at PlayStation to ensure that you never run out of reasons to be a proud PlayStation fan. It’s our way of saying “Thank you” to the millions of you around the world who demonstrate your passion and dedication to PlayStation on a daily basis. However, sometimes a simple thank you just isn’t enough to truly show our gratitude and that’s why we’re ready to take things one step further.
I’m joining you today to announce that we’re looking for a few good gamers to help us with a special assignment related to our new Long Live Play campaign (yes, we are intentionally being Chimera-like stealthy to pique your curiosity). I’m talking die-hard members of our PlayStation Nation from all over who are ready and willing to proudly wave the PlayStation flag for all to see. If you think you’re the ultimate PlayStation gamer, then we want to hear from you!
Two years ago we introduced you to our resident Vice President of just about everything, Kevin Butler, in the inaugural “Dear PlayStation” ad which was timed with the introduction of our “It Only Does Everything” campaign. Since then, the campaign has helped make the PS3 a household name in 50 million homes worldwide. Today, I’m excited to introduce you to a new brand campaign “Long Live Play” – designed to celebrate gamers from all walks of life and recognize you for making us who we are today.
PlayStation has always been about the gamer and the PS3 is the ultimate portal to a land of infinite experiences and accomplishments. PlayStation is reaffirming our commitment to gamers like yourselves with “Long Live Play” – mixing humor and a little good, clean fun with the kind of entertainment content you crave.
Just moments ago during our 2011 E3 press conference we proudly unveiled an incredible 2011 software lineup and amazing new PS3 peripherals, and also shed new light on our highly anticipated handheld gaming device, officially named PlayStation Vita (PS Vita).
By blurring the lines between interactive entertainment and reality, our goal was to design a device that offered a revolutionary combination of rich gaming capabilities and social connectivity, bringing users closer to each other and closer to their gaming experiences wherever they are. Connectivity was a key objective and our goal was to create experiences and content that would challenge the traditional notions of gaming. It was vital to make a device that was an extension of a user’s entertainment world, no matter where one would go.
The first half of 2011 is proving to be an exciting one for PlayStation fans in North America. We’re only half-way through April and already we’ve launched blockbuster titles including Killzone 3 and MLB 11 The Show. These games give gamers the chance to experience gaming at its best, utilizing both stereoscopic 3D and PlayStation Move, while also proving that it is possible to create motion-control games for core gamers to enjoy. Next Tuesday we go one step further when SOCOM 4: US NAVY SEALs hits store shelves. To kick off this exciting launch we’ve brought together Kevin Butler and some real US Navy SEALs, to give us a few pointers on what it takes to succeed under fire in SOCOM 4.
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