SCEA seeks out the best development talent from colleges and universities through our academic program as well as at industry shows like IndieCade (where our PlayStation Home partnership with Codename was born), the IGF pavilion at GDC and E3. We also host developer mixers, where we’ve discovered some of the most talented developers on PSN. Once developers are discovered, we can determine which development model will give them the best support to help them thrive. PSN has been the only platform to fully embrace indie developers, and in 2012, more indie-developed PSN exclusives are on the way, including Papo & Yo, Retrograde, Closure, Dyad, and many more.

With the 2011 coming to a close, we also wanted to highlight some of the most successful indie game development efforts on the year. If you haven’t already, give these games a shot during your holiday vacation.

SCEA empowers some indie developers to self-publish on PSN, and the results are often very successful. Here are 2011′s top-selling PSN self-published indie games:

Top 10 Best-Selling Indie PSN Games of 2011 – Third-Party Self-Published

1. Limbo (Playdead)
2. Castle Crashers (The Behemoth)
3. TestYourself Psychology (Creat Studios)
4. Marvel Pinball (Zen Studios)
5. Worms 2 Armageddon (Team 17)
6. Dungeon Defenders (Trendy Entertainment)
7. Armageddon Riders (Targem Games)
8. Braid (Number None Inc.)
9. UnderSiege (Seed Studios)
10. Hamsterball (TikGames)

To help keep the indie spirit vibrant, we also incubate some indie developers to give them access to our resources, enabling them to realize their full artistic vision while being able to tap into the expertise and experience of SCEA’s World Wide Studios development ecosystem. Here are 2011′s top-selling PSN indie titles published by SCEA:

Top 10 Best-Selling PSN Games of 2011- SCEA-Published Indies

1. PixelJunk Shooter 2 (Q-Games)
2. Fat Princess (Titan Studios)
3. Flower (thatgamecompany)
4. Aquatopia (Playlogic Entertainment)
5. Hustle Kings (VooFoo Sudios)
6. Eat Them! (FluffyLogic)
7. Top Darts (Devil’s Details)
8. Super Stardust HD (Housemarque)
9. Linger in Shadows (Plastic)
10. Rag Doll Kung Fu (Qi Studios)

For some newer, smaller teams who have creative and innovative ideas, SCEA also has the Pub Fund, which provides additional development budget for those teams that might not otherwise have the footing to make their game a reality. We’ve committed $20 million over the next three years to the Pub Fund because we believe this visionary and unique development mindset will ultimately advance and evolve PSN games as an art form.

Top 5 Best-Selling Pub Fund Titles of 2011

1. Hoard (Big Sandwich Games)
2. Tales From Space: About a Blob (DrinkBox)
3. Joe Danger (Hello Games)
4. Eufloria (Omni Systems Limited)
5. Explodemon! (Curve Studios)

In the coming weeks, we’ll be providing a forum for PSN developers to share their stories in indie game development and why they chose PSN as their lead development platform. Stay tuned!

We’re excited to announce a new program called “Only On PSN,” which features brand new games that are exclusively available on PlayStation Network throughout October. Every week starting tomorrow, October 4, you will find new titles, unique to PSN that are part of this program – games that you’ve likely read about here on the PlayStation Blog, or seen during our showing at E3 2011. You may recall our announcement a few months ago about our Pub Fund – a $20 million investment in exclusive PSN titles, and the Only On PlayStation Network program showcases two titles spawning from this investment: Eufloria and Okabu.

We can’t wait for you to get your hands on the Only On PSN games yourselves, so we’re giving you a few special offers throughout the course of the program. First, to sweeten the deal, we’ll be offering PlayStation Plus subscribers a 20% discount on each game during the first week of its availability.

Additionally, users who spend $60 or more out of their PlayStation Network/Sony Entertainment Network wallet through the month of October will get $10 back in November. This includes any of the Only On PSN games, purchases of games, add-ons, movies and TV shows in both the game and video sections of the PlayStation Store, your paid subscriptions for PlayStation Plus or Music Unlimited, movie rentals or purchases through Video Unlimited and any games or virtual items you buy in PlayStation Home.

Be sure to keep an eye on the PlayStation Twitter feed, as we’ll be giving away download codes for each game in the line-up every week. Don’t miss your chance to get this week’s Only On PSN games for free!

Now, let’s check out the games:

October 4:

• Eufloria – An addictive ambient game of space exploration and conquest, plant growth and bio-mechanical evolution. Explore a beautifully realized universe rendered in a style that is unique and compelling. Conquer asteroids in deep space and use their resources to literally grow and nurture semi-organic plants and creatures to do your bidding.
• Rochard – A fun and original space adventure game that features a resourceful hero, ominous villains, rugged machinery, big explosions, even bigger stunts and sharp one-liners. The game tests players’ coordination and wits as they use gravity to their advantage, changing it at will to solve environmental puzzles and advance through each level.

October 11:

• Sideway: New York – Help defeat Spray, a sinister tagger who wants to dominate both Sideway and the real world in this unique sidescroller that offers you the chance to leave your mark on the city.

October 13:

• Sodium Collection – A more than $35 value available for $9.99, this PlayStation Home value pack includes the SodiumOne Pilot’s Jacket, which unlocks the full 50-level tank combat Salt Shooter game, and weapon upgrades for your SodiumOne tank. Also included is a variety of upgrades for Sodium 2: Project Velocity, a high-speed, free-to-play, futuristic multiplayer racing game exclusive to PlayStation Home, and the wildly-popular Blaster’s Paradise personal space, which hosts a tabletop version of Salt Shooter. Buy from the PlayStation Store and play in PlayStation Home.

October 18:

• Okabu – An action-puzzler, where players will guide Kumulo, Nimbe and four cloud-flying heroes as they battle to save their people and their world from the industrialized threat of the Doza. Dive into a hyper-tactile toybox world filled with a huge number of puzzles, playthings, adorable creatures and devious machines spread across an epic co-op campaign.
• RocketBirds: Hardboiled Chicken – Annihilate an evil penguin regime in this cinematic platform adventure game offering full solo and co-op campaigns with stereoscopic 3D support. Destroy enemies with a slew of weapons and illuminate the secrets to his past while uncovering the real enemies of Albatropolis.

October 25:

• inFAMOUS: Festival of Blood – Vampires swarm New Marais, and revered superhero Cole MacGrath has been bitten. To save his soul and city, he has just one night to find and kill the head vampire. Featuring hours of new gameplay, themed environment settings and new characters/enemies, Festival of Blood explores the darker side of the inFAMOUS universe.
• PixelJunk Sidescroller – Q-Games goes old-school with a completely retro side-scrolling shooter that reinvents the genre from the ground up while maintaining that nostalgic feeling. Dodge flurries of alien bullets and strategically upgrade weapons while battling through sweeping stages full of hazardous fluid and endless shooting mayhem.

Also starting tomorrow as part of Only On PSN, we’ll also be offering a selection of rare classic games in the PlayStation Store: God Hand, GrimGrimoire, Maximo: Ghosts to Glory, Odin Sphere and Ring of Red.

So head into the PlayStation Store tomorrow afternoon to check out Eufloria and Okabu, and don’t forget: If you’re a PlayStation Plus subscriber, be sure to take advantage of the 20% discounts for the new games each week before we move onto the next week of Only On PSN titles. We hope you enjoy the month of October gaming with these exclusive titles on PSN!

UPDATE: Due to high traffic on PlayStation Store, you may encounter error messages or issues. We advise you to check back a little later and try again.

Note: In order to download two games at no cost, you must redeem them from the “Welcome Back” category. The individual titles are still available for purchase outside of the “Welcome Back Program”

If at any point you can’t find the ‘Welcome Back Free Game 1 or 2’ products, the list of available titles or a game you’ve selected, go to your XMB>PlayStation Network>Account Management>Transaction Management>Services List>SCEA Promotions to complete the process.

We’re so excited to welcome you back to PlayStation Network. With the PlayStation Store back online, we’ve been getting all caught up this week, having launched an abundance of amazing content for download on PlayStation 3 and PlayStation Portable devices across games, movies, themes and DLC. Today, we’re excited to launch the Welcome Back program to thank you for your loyalty, and below, we’ve got what you need in order to get access to the included content. So, here’s a list of questions about the program. If you don’t see your question below, mention it in the comments and we’ll do our best to provide an answer. Thanks again for your patience and understanding as we restored the PlayStation Network and Qriocity services – your support has meant a lot to us and is greatly appreciated.

Q: What’s in the Welcome Back Program?
A: To start, all PSN members who had signed up before the outage (April 20, 2011) will be able to select two games for the PS3 system and two games for the PSP system.

For PS3 owners, go to the ‘Welcome Back’ section in the PlayStation Store, and select 2 titles from the following list:

• Dead Nation
• inFAMOUS
• LittleBigPlanet
• Super Stardust HD
• Wipeout HD + Fury

For PSP owners, go to the ‘Welcome Back’ section of PlayStation Store on your PSP system and select 2 titles from the following list:

• LittleBigPlanet (PSP)
• ModNation Racers
• Pursuit Force
• Killzone Liberation

Select your first game from “Game 1”, then return to the Welcome Back page and go to “Game 2” to select your second game out of the remaining choices available. This goes for both PS3 and PSP.

In addition, we’re giving access to our premium subscription service, PlayStation Plus, which includes games, huge discounts, exciting exclusives and added features like online storage and automatic downloads, to all PSN members for 30 days at no charge, requiring no long term commitment. As with the games above, go to the PlayStation Store and under the ‘Welcome Back’ section, select ‘PlayStation Plus: 30 Days Free’, and you’ll be given access to all of the benefits of PlayStation Plus. Note that this will not auto-renew and simply expires 30 days after activation.

Current Plus subscribers receive an extra 60 days added to their existing subscription at no charge. For current Plus subscribers, no action is needed as the 60 days are automatically added to your subscription.

PlayStation Network users will also get 100 virtual items in PlayStation Home as a show of appreciation for your patience while Home was inaccessible. Additional content is coming soon, including the next addition to the Home Mansion personal space, and Ooblag’s Alien Casino, an exclusive game.

A selection of “On Us” movie rentals are currently available to PlayStation Network customers this weekend only, where Video Service is available.

Finally, current Music Unlimited Premium subscription members will receive an additional 30 days of premium subscription plus days lost due to the outage.

Q: When will I have access to the Welcome Back Program?
A: The content offered as part of the Welcome Back Program is available for download today and will be available through July 3.

Q: I have both PS3 and PSP. Does this mean I will get 4 games all together?
A: Yes, as long as you were a PSN member before April 20, 2011, you’ll be able to receive up to 4 games based on the titles listed above; 2 on each platform.

Q: Are there any limitations to the PS3 and PSP games we are receiving as part of the Welcome Back Program?
A: These games are yours to keep.

Q: How long do I have to get into the PlayStation Store and receive my content for Welcome Back?
A: Access to the Welcome Back content will be expiring on July 3. Once this date has passed, the Welcome Back section in the PlayStation Store will be removed.

Q: When does the 30 days of my PlayStation Plus access expire?
A: Your PlayStation Plus 30-day access will expire 30 days from the date you activated it in PlayStation Store.

Q: When will (insert game here) be published?
A: Look forward to posts over the coming days that will show what content will be available at that point, or coming soon. We’re planning frequent store publishes offering lots of new content for everyone to enjoy.

Q: I’m getting 30 days of access to PlayStation Plus; can you refresh my memory on what I get with this service?
A: From the time you activate your 30 days of PlayStation Plus, you’ll be able to download games and game related content, purchase select store items at a discount, and have access to the exclusive features of Plus. You’ll also be able to get early access to any Plus exclusive Demos and priority Beta invitations that might be scheduled during your 30 days.

Q: Do I get to keep the games in PlayStation Plus forever?
A: Content that is free in PlayStation Plus will not be available after your PlayStation Plus time has expired. However, if you decide to join PlayStation Plus, you’ll have access to all of the content you downloaded during your 30 day access for as long as you are a subscriber.

Q: Do I get to keep any games or content I purchased with the PlayStation Plus discount?
A: Yes. Any content you purchase at a discount is yours to keep, regardless of your subscription status.

Q: Aside from the games and discounts; does PlayStation Plus offer anything else?
A: Yes! PlayStation Plus includes the Online Storage for Game Saves feature, allowing you to backup treasured game saves or access them from another PS3 system as long as you are a subscriber. In addition, you get the Automatic Download feature, which automatically updates your 10 most recently played games while the system is in stand-by mode so you don’t have to wait for updates before playing your games.

Q: What content will be in PlayStation Plus when I activate my 30 days?
A: PlayStation Plus content and discounts are regularly updated throughout the month. For up-to-date information on content within PlayStation Plus, please visit the Plus homepage.

Q: Where can I find the Welcome Back content in Home?
A: The 100 virtual items can be found in the kiosk in Home’s Central Plaza along with two personal spaces – Dragon’s Lair and the Mansion Garage. A new game – Ooblag’s Alien Casino – will be released soon (June 2011). This game will be free-to-play. As an added bonus, players that access the Ooblag Alien Casino space will be rewarded an active item version of the Ooblag game that can be played in your personal space(s).

Q: How do I access the content in the Welcome Back Program?
A: Follow the steps below to access the content in the Welcome Back Program:
1. Log on to PlayStation®Store
2. Click on the “Welcome Back” tab in the upper left menu
3. Select “Welcome Back Free PS3™ Game 1”
4. Within the category, click on the “Welcome Back Free PS3™ Game 1” product and “Get Now”
5. Select your free PS3™ game*, and “Download”*
6. Repeat steps 3-5 with “Welcome Back Free PS3™ Game 2”
7. Go to the XMB™ to play your free games.

Q: I clicked on one of the Welcome Back Free PS3/PSP Game 1/2 selections, clicked “Get Now”, but no games showed up. Now that option is no longer selectable in the Store. Where is my game?
A: This is an issue we’re working on resolving, however for the time being, you can still get to that content by going to the XMB and under the PlayStation Network column, go to Account Management>Transaction Management>Services List>SCEA Promotion. You should be able to access the content in the option you selected here.

Q: Why am I getting errors saying I can’t access the Store?
A: Due to the surge of people going to the Store, you may experience some blocks in accessing certain areas of the store. Give it another try, or wait for a small period of time to avoid the rush.

Remember, if you didn’t see your question answered above, drop us a line below and we’ll do our best to answer it. Welcome Back!

The new online storage feature allows gamers to store up to 150MB of game save data and a maximum of 1000 data files per PSN account. Users also have the ability to back-up “copy-prohibited save data,” and all previously saved data may be restored once per 24 hour period. When the new feature launches, most PS3 titles will be compatible with online storage for game saves, and moving forward, all new titles will have the capability to offer the storage option.

As I mentioned before, online storage for game saves functionality is included automatically for PlayStation Plus subscribers with system software update (v3.60), which will be available on March 10, 2011, and users can access their stored data on the XMB at any time. Additionally, users who save their files to the cloud can access their data on any PS3, using their PSN sign-in ID.

PlayStation Plus subscribers should turn on the auto-download feature to ensure that the update will begin downloading as soon as it’s available, so you can start backing up your game saves right away. If you aren’t already a PlayStation Plus subscriber, be sure to check out our bi-weekly post highlighting the free games, discounts and exciting exclusives we offer, in addition to the upcoming online storage for game saves feature.

Other minor features will also be added via system software update (v3.60). For more information please visit http://us.playstation.com/support/systemupdates/ps3/ once the update is live.

There’s no doubt that PSN is in the midst of tremendous growth as we continue to expand our entertainment offering. We recently surpassed 60 million registered accounts worldwide – an increase of 53% in North America in just the last year – and we continue to see our users soak up the new entertainment content offerings. In fact, movies and TV series purchased on the PlayStation Network video delivery service increased 42% compared to a year ago and we’re seeing that our users are quite engaged, with well over 70% using PSN weekly.

It’s been busy and we’re certainly excited about how far we’ve come in a short time, but the busyness has also kept me away from addressing some of your questions and there have been some great ones. I wanted to take some time before we ended the year to look back at previous posts and address some of questions that you have. I’ve also cleared my schedule this afternoon to answer any further questions you might have on PSN and about some of our new services and partners, so drop your questions in the below comments and I’ll do my best to address them.

We’re lucky to have such loyal users. Thanks for continuing to come back and please keep on sending us your questions, thoughts and suggestions. They are important and we are listening!

PlayStation Plus

Q: Field Runners was in the July 6 and the upcoming December 14 publish. Will content continue to be recycled? – ExPresident (December 1, 2010 post)

A: PlayStation Plus has circulated a lot of great content since the service was launched in June and based on what we think our users want, we’ll look to bring back some of those popular items. This will not affect our goals to bring new experiences and discount options to PlayStation Plus subscribers.

Q: Are there any plans to add a digital rental service to PlayStation Plus? – JacobeAbam (December 1, 2010 post)

A: While we don’t have any news to announce around a digital rental service for PlayStation Plus, our goal is to include a full game trial each month when possible, which allows gamers to try out PS3 titles for up to one full hour. Recently, we’ve launched full game trials for Red Faction Guerrilla, Warhawk, inFamous, God of War I, ll and Prototype, and we’re looking forward to upcoming releases, like Borderlands. And, don’t forget your PlayStation Plus includes access to PSP minis and PSone games as part of your subscription.

Q: Europe received the Fallout 3 DLC and Sam & Max season for free when we receive older titles. When can we expect newer discounted or free content? – Vengeance88 (October 20, 2010 post)

A: Content for PlayStation Plus subscribers differ for each region and that is dependant on a lot of different variables that aren’t always determined by us. Sometimes it’s our publishers that make decisions on how many or where to share certain content and sometimes it’s simply a case of where it makes the most sense for a particular game or feature. Having said that, we’re always looking for ways to extend the content we offer across different regions and hopefully you’ve seen that in some of the recent content that we’ve released, like the December 14th publish that included the upcoming featured download of the Sam & Max: The Devil’s Playhouse season.

Q: When does the free three month promotion end for PlayStation Plus? – eatthemall (PS+ FAQ post)

A: The promotion that currently adds three months to your 12-month subscription is ongoing and users who subscribe to the promotion will now get 15 months of PlayStation Plus for the 12-month cost. If you’re not yet a subscriber, what other promotional offers would help you make the decision to subscribe?

Q: Can we have a progress update on cross game chat and any other features that will be available for PlayStation Plus subscribers? – xKOROSHIYAx (PS+ FAQ post)

A: I don’t have any progress updates to share at this time, but I can tell you that we’re listening to the things you want and whether or not we can release them now, we take all of the features you’ve been asking for seriously.

PlayStation Rewards

Q: When will the PlayStation Rewards program be available to Canada? – Chowbacca (October 27, 2010)

A: The PlayStation Rewards program is currently in beta and only available to GAP members and PlayStation Plus subscribers (who have opted into marketing emails as of October 24). If everything goes well during the beta period, our plan is to extend the offering to Canada in Spring 2011.

Q: Will the PlayStation Rewards program be available in Europe? – Coheno (October 27, 2010)

A: The other regions have shown interest, but we haven’t announced any plans to expand in Europe at this time.

Q: Why do trophy counts not affect the PlayStation Rewards program? I think trophy level should determine a gamer’s status in the program. – Mirauder (October 27, 2010)

A: The PlayStation Rewards program is still currently in beta and will remain an evolving program post-launch. Currently, we have incorporated the use of trophies into the Quest system announced earlier this week. Quests tie into more than just games, giving PlayStation Rewards members opportunities to gain progress from all aspects of the PlayStation Network, such as PlayStation Home, original programming and more.

Q: How long is the beta period for the PlayStation Rewards program? – LightAce (October 27, 2010)

A: We are expecting PlayStation Rewards to come out of beta in April 2011.

Q: Will the PlayStation Reward levels be based on games we beat from this date? Or will it include the games/trophies we have already beaten/earned on PS3? – cdsly16 (October 27, 2010)

A: The PlayStation Rewards program is not retroactive. It will take into account all the new games that you have played since the launch of the program.

VUDU

Q: Correct me if I’m wrong, but wouldn’t Hulu, VUDU, Netflix, and the Store all be competing for purchases of the same content on each and every PS3? – JBracin70 (November 16, 2010)

A: Actually, no. There are quite a few differences in terms of the type of content provided across the different services, the window of availability of content, and the payment options, etc. The bottom line is that we’re extending our content offering with a choice of partners to bring you the entertainment experience you want.

Q: Isn’t this video service cannibalizing on Sony’s current PSN video service? – Neil (November 16, 2010)

A: No, actually all of the different options haven’t cannibalized the PSN video delivery service, as proven by the 42% year-over-year growth. The PSN wallet and the compatibility with the PSN cards on PlayStation Store purchases have proven to be a great solution of convenience that complements our other content offerings.

Hulu Plus

Q: When will the service be available to Canadians? – Jeanse27 (November 4, 2010)

A: At this point, we don’t have any news to share on the exact timing for bringing Hulu Plus to Canada, but I can tell you that we’re exploring ways to bring our Canadian friends more of the content we’ve released in the US. However, it does bear mentioning that these plans are also contingent on Hulu Plus and when they extend their services to Canada.

Q: Any chance we can get Move support for both the Netflix and Hulu Plus app down the road? – Philaroni (November 4, 2010)

A: While you can use the Move controllers to navigate through the XMB, we don’t have anything to announce today for full support of Netflix or Hulu Plus. VUDU has announced that they will support PlayStation Move motion control with their new UI, VUDU 2.0, which will automatically update to your PS3 sometime this month.

Q: Do I have to pay for the monthly service with my credit card or can I use my PlayStation Wallet? – Rene_Led (November 4, 2010)

A: At this time you will have to pay for your Hulu Plus subscription with your credit card on Hulu.com, but we’ll certainly share updates on payment methods as they become available.

The Tester

Q: Can you consider including Canadians in your contests or at least run Canada specific contests? – krae_man (November 2, 2010)

A: Great suggestion, and we’ll most certainly be thinking about ways to integrate Canada and/ or Canadian specific challenges into future Tester series. Please continue to share your suggestions as we evolve the series, contests and overall experience.

NHL GameCenter

Q: Will we see similar sports applications, such as the NFL Sunday Ticket or NBA League Pass, on the PlayStation Network? – TABBYG87 (November 11, 2010)

A: We’re focused on providing you with many choices for your entertainment needs. We’ll continue to expand the catalogue of content you have access to on the PlayStation Network, however today we don’t have any news to share specific to NFL Sunday Ticket or NBA League Pass.

Q: Will the free NHL GameCenter app go away after the PlayStation Plus subscription has ended? – Dagger_32 (November 11, 2010)

A: The app itself won’t disappear from your XMB, but the free access to the app will discontinue once your PlayStation Plus subscription has ended and you will need to purchase it. As with all of the other content offered through PlayStation Plus, only subscribers will have access to the exclusive, free or discounted offers within PlayStation Plus, which includes the NHL GameCenter app being free to subscribers.

With VUDU, we’re adding another layer of great entertainment content to PlayStation Network and providing another choice for PS3 users to experience cinema-quality entertainment in the comfort of their living rooms. Access to VUDU doesn’t require a subscription. Simply pay-as-you-go for the content you want.

All of you with a free PlayStation Network account can get in on the VUDU action. Simply go to the PlayStation Store and download the VUDU app for free. Once you’ve downloaded the app, you’ll see it appear in the XMB under the “Video” icon and from there, will have access to thousands of movie titles – available for instant viewing in HD and HDX 1080p formats with no buffering or downloading, and with Dolby Digital Plus 5.1 Surround Sound. Many of the hit movies are available for rental or purchase right when they are released to DVD and Blu-ray, giving you the most instant access when you want it.

You can recommend movies for your friends to watch using its social network integrations or just peruse VUDU’s video store and discover what’s available. It’s quite simple. Check it out!

A subscription to Hulu Plus will cost $9.99 per month, giving you access to full seasons of current hit TV shows from more than 100 leading content providers, including ABC, NBC and FOX, and movies from many of the most well-known studios in the U.S.

How does this change from what was already available? Well, you no longer need to have a PlayStation Plus subscription to gain access and you don’t have to wait for an invitation from Hulu either. Beginning today, Hulu Plus is open to all PlayStation Network members in the U.S.

To get your subscription to Hulu Plus after downloading the free app through the PlayStation Store, visit www.ps3.com/hulu, which will direct you to the sign-up page. When creating your account, you will need to link your PS3 to your Hulu Plus subscription by simply using the referral code that will appear on the screen from your PS3. If you are already a Hulu Plus subscriber, you can enter your user name and password directly into the app or just enter the referral code at www.hulu.com/activate to link the device. You’ll then see the Hulu Plus app appear under the video icon on the XMB.

In addition to Hulu Plus on your PS3, you’ll also have access from your connected Sony Blu-ray Disc players, Blu-ray Home Theater Systems, Network Media Players, DASH devices, and BRAVIA TV’s. And, on top of that, selected BRAVIA Internet-enabled devices will qualify you for a promotion that provides $20 towards a trial of the Hulu Plus service. To learn about the promotion or redeem the offer, visit www.sony.com/huluplus.

Beginning next week, Hulu Plus will lift the invitation-only availability of its service, which was previously exclusive to select PlayStation Plus subscribers, and open it up to all PlayStation Network members, making the PlayStation 3 the first and only console dedicated to gaming to offer the service.

The Hulu Plus subscription service offers full current season runs of hit TV programs from major broadcast programming studios and will add to the more than 27,800 movies and TV episodes already available on the PlayStation Store, providing the most exhaustive catalogue of entertainment content to PlayStation Network members.

We’ll have more to share next week, so make sure to check back in for details on where you can find Hulu Plus on the PlayStation Network.

We introduced the new cast, including our first-ever nationwide online casting contest winner. The panelists are set. Will Powers is fired up. And the sneak peeks and ‘Download & Win’ sweepstakes have been revealed. So what else is left? Yup, you guessed it – it’s time to watch “The Tester!”

Later today, Episode 1 of PlayStation Network’s original competitive reality series, “The Tester 2” will premiere on PlayStation Store and in PlayStation Home.

The first season brought in more than 2.5 million downloads and produced a ton of excitement from the show’s fans and we think that excitement will continue into season 2. We went bigger and bolder for the production of “The Tester 2” with more “behind-the-scenes” with the cast, tougher challenges featuring games such as Medal of Honor and Gran Turismo 5, longer episodes, and even more surprises down the road!

Adrianne Curry and Brent Gocke will sit alongside guest panelists, like Stig Asmussen and Ted Price, to decide the fate of these 12 hardcore gamers competing to win a job as an official PlayStation game tester for SCEA’s Quality Assurance department in San Diego, Calif.

Be sure to check back this afternoon for the first episode of Season 2 (available for free download in both high-definition (HD) and standard definition (SD) formats) on the PlayStation Store or visit PlayStation Home to watch with your friends later this evening in Theater 6.

And don’t forget to download each episode during the season for a weekly chance to win great prizes from our ‘Download & Win’ sweepstakes. The sweepstakes kicks off today with a God of War III: Ultimate Edition and ‘The Tester’ limited edition PS3 system both autographed by guest panelist Stig Asmussen. See the official rules here.

You can also follow “The Tester” on Facebook with the show’s ‘tab’ on the PlayStation Facebook page. The Tester tab will allow fans to “Like” their favorite cast members and watch previews of each week’s new episode during the season.

We hope you enjoy season 2 and we look forward to your comments throughout the series run.

In its initial launch tomorrow (Oct. 28th), PlayStation Rewards will be an invitation-only beta to all eligible PlayStation Plus and Gamer Advisory Panel (GAP) members. We’re kicking things off as a beta so that we can get feedback from our most loyal fans in order to make it the best possible rewards program it can be. It’s also worth noting that during the beta phase, the program will be focused on PlayStation 3 owners, but we hope to include PSP users as well not too far down the road. Oh, and one more thing: PlayStation Rewards will be free – there is no fee to join!

Now, to give you a bit more details on the new loyalty program… PlayStation Rewards is designed to give you the opportunity to gain exclusive status, recognition, and rewards as a thank you for your continued interest in PlayStation. And, the best part is that you don’t have to do anything different. Keep playing new games, buying content purchased from PlayStation Network in the PlayStation Store and PlayStation Home, download movies and TV shows, or just communicate with us by taking one of our surveys, for example, and you’ll now be recognized for it.

The more you play and participate, the more progress you’ll make through our three reward tiers — “Select,” “Pro,” and “Legendary.” As your status increases, so do the rewards. And if you want to check out your current status level, simply go to your private profile page and look at the reward progress meter.

So what do you get? Right now, rewards include things like…

• Exclusive PSN avatars that display member status in the program
• Exclusive dynamic themes and PlayStation Home content
• Opportunities throughout the program year to participate in members-only sweepstakes and giveaways for experiences and merchandise you won’t find elsewhere (The first of which is an all expenses paid trip to the 2011 Consumer Electronics Show (CES) in Las Vegas, as PlayStation’s guest)

That’s just the start and our plan is to continually grow and improve the reward offering as the program itself evolves. Your feedback in this beta period will help make the program even better!!

If you’re a GAP member or PlayStation Plus subscriber in the U.S., who is opted-in to marketing as of October 24th, be sure to look for your invitation and sign-up for PlayStation Rewards.

To learn more about our new loyalty program, check back tomorrow when the site will be live and the beta forum will be available for all eligible participants.

We look forward to showing you our appreciation along the way!