This is Alexey Pajitnov, creator of the world-famous Tetris game. In the past 27 years, Tetris has reached over 50 different platforms, is played in more than 185 countries worldwide and reached over 132 million paid mobile downloads. When I created the game in 1984, I never imagined the game would be so popular, and I’m so pleased to know that people around the world love Tetris.
The Tetris brand is more relevant today than ever before and has truly become a lifestyle to many of our fans. What better way to bring people together to celebrate the game, than a worldwide tournament for the ultimate Tetris champions?
Last year, we sponsored the first Tetris World Championship tournament at the Downtown Independent Theater in LA. We had over 400 of our fans attend to either participate or watch the best of the best compete for the title of Tetris World Champion.
You may recognize Executive Producer Jason DeLong on Need for Speed: The Run from our live E3 show, which we streamed live from our PlayStation booth earlier this year. Interactive cinemas, fast cars and loud tunes propelled The Run at E3, but all along EA Black Box was quietly scheming to reveal more at gamescom.
In my play session, I chased after a pearl white Laborghini Aventador down a treacherous mountain road on Independence Pass in Colorado. Then it happened: I found myself staring at an oncoming avalanche from behind the wheel of my car, plowing and drifting through chaos while I sat comfortably in a dark room at EA’s show floor. I couldn’t help but smile after my demo session with Need for Speed: The Run, knowing that I finally got to play a true-to-forml Michael-Bay-inspired Hollywood action racer on my PS3.
Need for Speed: The Run is the boldest departure for a series known for its laser-like focus on fast cars and tight driving mechanics. For the first time in Need for Speed history, you’re not a nameless, faceless driver; You play as an actual person named Jack. And Jack is facing tough times. “He’s a marked man,” explained Product Manager Darin Perfonic in a hands-on showcase last week. “He’s got serious problems with some guys who want him dead.”
Those “guys” are actually wiseguys — the Mafia. And Jack’s last, best hope for survival lies in entering The Run, a sprawling 3,000-mile cross-country race from San Francisco to New York City. With a cool $25 million for a first-place finish, The Run represents Jack’s last chance for salvation before the wiseguys find him and settle Jack’s debts.
Sid, Jeff and I have this recurring debate on how to keep a gaming franchise fresh and new over multiple iterations. We’ve discussed everything from and removing the football from Madden to taking BioShock out of the deep blue sea (oh wait.) These may sound like little more than preposterous game pitches, but with the latest iteration of Need for Speed, it seams like the dev team at EA eavesdropped on one of our many heated debates. Need for Speed: The Run takes the driver out of the car and into the underbelly of the city streets.
To be honest, I was completely overwhelmed by the reaction to SSX coming out of E3. In the early days of this project, there was a lot of debate internally at EA about how many SSX fans still existed and how much interest remained in the market for games like SSX, and even some of the games we have taken further inspiration from such as Burnout and old-school Tony Hawk. The huge reaction to our launch trailer at the VGA‘s was the first indication that the SSX fan base was still very much alive and as passionate as ever, but actually meeting some of these people and seeing their reaction to what we are building first-hand was truly inspirational. Of course, with that passion comes a lot of strong opinions on what else we should be adding to the game or bringing back from the old games. We know we can’t possibly please everyone, but our fans should know that we are listening to everything they say and that the team is killing themselves to try and make the very best game possible.
Greetings, fellow TETRIS enthusiasts! I’m here to deliver some very cool news about our TETRIS game on PlayStation Network. Ever dreamed of being immersed in a multi-dimensional rain of falling Tetriminos? I know I have. Well, thanks to the wonders of 3D Television (and the EA Production Team); we can all finally live the fantasy. We just launched one of our most impressive free TETRIS updates ever. TETRIS on PSN will finally be playable in 3D. Yes, you read that right – 3D! To experience this new option, all you have to do is launch TETRIS on your PS3 and accept the update. That’s it! It’s available in North America and Europe and is only 75MB.
In addition to TETRIS on PSN boasting 5.1 Dolby Sound, 1080p HD graphics and six different play modes – you will now be able to play TETRIS on your snazzy 3D monitor. We’re really excited about this update and can’t wait to compete in PS3-exclusive multiplayer modes, with Tetriminos in our faces!
Later today, the Dead Space development team will be bringing an all-new experience to your PS3 with Dead Space 2: Severed! Dead Space 2: Severed will follow the story of Gabe Weller, one of the characters from Dead Space: Extraction, as he travels through the Sprawl on a mission to find and rescue his wife, […]
Dead Space 2 gets an afterlife tomorrow with the PSN release of Dead Space 2: Severed. This downloadable expansion picks up where PlayStation Move-enabled shooter Dead Space: Extraction left off, with (spoiler!) the escape of security officer Gabe Weller and surveyor Lexine Murdoch from the doomed colony of Aegis VII. Fate ultimately brings the pair […]
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