Today, we’re also unveiling continued efforts to bring tailored product offerings for this region with customized bundles this holiday that include a Konami Pro Evolution Soccer bundle for PS3, PS2 and PSP systems, in addition to a EA Sports FIFA 2011 bundle for PS3, PS2 and PSP systems, and a few others that will be announced in the coming months. Beyond the customized bundles, we’ll also be offering one of our best holiday line ups yet with Gran Turismo 5 for PS3 and the full range of brand new PlayStation Move games such as The Fight: Lights Out, The Shoot, EyePet and many more.

And with the help of our friends at Saatchi & Saatchi Latin America, we’re also looking to promote and foster a one to one dialogue with our consumers through a brand new advertising campaign to build awareness of PlayStation as a comprehensive and multimedia entertainment solution. To do this, we took a very unique approach to remind consumers of what it is to be truly entertained. The first commercial which hits TV networks across Latin America today features a baby as a depiction of the emotions that are often associated with the purest form of entertainment. It reminds us of a time when even the smallest actions, sights and sounds can provoke unhinged and constant entertainment. In the second TV commercial, which will air later this week, you’ll see similar treatments being used to promote the pure fun involved with the PlayStation Move experience. PlayStation is a brand that is constantly pushing the envelope of entertainment and we wanted to encourage and challenge our consumers to live in a constant state of play through this campaign. We hope you enjoy the commercials and we look forward to hearing your feedback.

As you can see, it’s been a busy and exciting time for the Latin America region and we look forward to bringing you more updates about our continued growth and momentum!

Muchas Gracias y Saludos!

I’m Mark Stanley, Director and General Manager for Latin America at SCEA. I’m thrilled to announce that today PlayStation is officially expanding into Latin America!

So this means that you can now purchase any of the three PlayStation platforms, our library of software titles – such as Resistance 2 – and even the latest peripherals, including our Bluetooth Headset, in 13 countries across Latin America. We’re also working on providing access to PlayStation Network in select countries.

This is such an exciting opportunity and we’re looking forward to providing social entertainment and gaming experiences you can share among your friends and family around the world. This expansion is the direct result of feedback we received from you and we’re proud to deliver PlayStation products and services to enable you to easily connect, play and communicate with one another.

As a native of Costa Rica with many years working directly in the region, I know Latin America holds much promise of growth for SCEA. Muchas gracias to all of you in Latin America and around the world for your support!

Viva PlayStation!