‘long live play’ Posts
Get Enshrined in Our Hall of Play
+ Posted by Scott Steinberg
Greetings PlayStation Nation! Your dedication to the PlayStation experience is something we take seriously. To date, close to 10 million of you have already seen our recent “To Michael” short film on YouTube; and shared in the excitement of PlayStation’s greatest game characters celebrating and recognizing the players who make it all possible – YOU!
“Long Live Play” hit the airwaves with our stalwart executive Kevin Butler returning to the gaming helm and word (or rather views) has spread like wildfire. In addition to the nearly 10M YouTube views, Facebook has seen a similar number of Likes and over 1300+ comments!.
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Hello PlayStation Nation,
Early last month, with some ambiguity, we announced that we were looking for a few good gamers to assist us with a special assignment related to our freshly launched Long Live Play campaign. Long Live Play honors gamers from all walks of life and recognizes you for making PlayStation who we are today.
We asked members of the PlayStation Nation to email us with pictures of themselves holding their PS3 controller and in 30 words-or-less, describe how they epitomize the ultimate PlayStation gamer. I know that PlayStation gamers are some of the most impassioned fans in the world, but I was blown away by the thousands of responses that flooded my email.
311 Comments
Hello PlayStation Nation,
We work day-in and day-out here at PlayStation to ensure that you never run out of reasons to be a proud PlayStation fan. It’s our way of saying “Thank you” to the millions of you around the world who demonstrate your passion and dedication to PlayStation on a daily basis. However, sometimes a simple thank you just isn’t enough to truly show our gratitude and that’s why we’re ready to take things one step further.
I’m joining you today to announce that we’re looking for a few good gamers to help us with a special assignment related to our new Long Live Play campaign (yes, we are intentionally being Chimera-like stealthy to pique your curiosity). I’m talking die-hard members of our PlayStation Nation from all over who are ready and willing to proudly wave the PlayStation flag for all to see. If you think you’re the ultimate PlayStation gamer, then we want to hear from you!
186 Comments //
Long Live Play
+ Posted by Scott Steinberg
PlayStation Nation,
Two years ago we introduced you to our resident Vice President of just about everything, Kevin Butler, in the inaugural “Dear PlayStation” ad which was timed with the introduction of our “It Only Does Everything” campaign. Since then, the campaign has helped make the PS3 a household name in 50 million homes worldwide. Today, I’m excited to introduce you to a new brand campaign “Long Live Play” – designed to celebrate gamers from all walks of life and recognize you for making us who we are today.
PlayStation has always been about the gamer and the PS3 is the ultimate portal to a land of infinite experiences and accomplishments. PlayStation is reaffirming our commitment to gamers like yourselves with “Long Live Play” – mixing humor and a little good, clean fun with the kind of entertainment content you crave.
209 Comments
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