We’re often asked how we determine what is placed in PSP Entertainment Packs – and the answer is simple…sign the biggest game franchises, add an incredible amount of consumer value including videos, Memory Stick Duos, and even PLAYSTATION Network game download vouchers, and combine with the best portable entertainment system available.

The secret to the Entertainment Pack business is ultimately to give to the consumer what they’ve been demanding. With the limited edition Madden NFL 09 PSP Entertainment Pack, we have – and NFL fans are going to love it. Now, if you don’t mind, I’m going to grab my blue PSP and go back to the business of taking my 49ers to a Super Bowl title. And Frank Gore will be MVP. I love this game.

We know a lot of you PSP fans out there are big into sports games, and, with that in mind, we’ve just announced a special new hardware bundle built around the biggest sports franchise in gaming. Of course, I’m talking about Madden NFL, which is celebrating its 20th anniversary this year (big up to anyone who still has a copy of the original game).

The Madden NFL 09 PSP Entertainment Pack will include a limited-edition “Metallic Blue” PSP system, the highly anticipated Madden NFL 09 game, “NFL: In Just One Play” on UMD Video, a PLAYSTATION Network voucher to download Beats from PLAYSTATION Store, and a 1GB Memory Stick PRO Duo. That’s a pretty good deal for $199.99 (MSRP).

Our friends at EA will be pulling out all the stops with this year’s edition of Madden NFL, so it’s an ideal game to sport on your shiny new Metallic Blue PSP to make the other kids drool. Check out the close-up below, and look out for this limited-edition bundle everywhere on August 12.