We kicked off the television campaign for The Last of Us on Sunday, with our first official TV spot on the season finale of AMC’s The Walking Dead. We’d like to share with you the red band story trailer that TV spot called out. Take a look at some new gameplay from The Last of Us.
With the June 14th release of The Last of Us rapidly approaching, we’re excited to announce that the first official television spot for the game will air on the season finale of AMC’s The Walking Dead this Sunday, March 31st at 9:00pm Pacific Time and Eastern Time.
The UNCHARTED 3 Multiplayer Free-to-Play launched a few weeks ago and we’ve seen a healthy uplift to our community, to the tune of over three hundred and fifty thousand downloads of the Free-to-Play client to date globally. We’re very excited to see our community grow, and we’re stoked to keep expanding the world of UNCHARTED to as many people as possible.
Starting with this video we’re kicking off a series that will pull back the curtain on our design, our technology, and our ideas that shape The Last of Us. We want to give you a straightforward look at our development process and the work we do here at Naughty Dog. We invited Area 5 to visit the studio and capture the development process. Along the way we’ll be unpacking the many different aspects of the game and its development with a documentarian’s approach.
Naughty Dog, purveyors of fine action-adventure games including the upcoming survival action game The Last of Us, made a bold move yesterday. They decided to make the core multiplayer component of their most recent game, the globetrotting epic Uncharted 3: Drake’s Deception, free.
In a world of microtransactions and freemium stigmas, gamers naturally had questions about this decision. Why Free-to-Play?
After a few months of dropping hints our secret is ready to be made public. We are extremely fortunate to have some of the most devoted and amazing fans in gaming and we wanted to introduce those fans, and the world of UNCHARTED 3 multiplayer, to as many people as possible. We also wanted everyone who plays our multiplayer game to engage with it in a way that best suits their own unique play styles. So, it’s time to go big and grow our community even more. With that, we’re thrilled to announce that UNCHARTED 3: Drake’s Deception Multiplayer is going Free-to-Play!
The Last of Us is an ambitious project. In many ways it may be Naughty Dog’s most ambitious project to date – brand new universe and cast of characters, brand new tech, brand new genre, not to mention it’s easily the longest campaign Naughty Dog has ever made.
As we entered the final phase of development for The Last of Us, we came to realize just how massive Joel and Ellie’s journey is. But instead of cutting corners or compromising our vision, we came to the tough decision that the game deserved a few extra weeks to ensure every detail of The Last of Us was up to Naughty Dog’s internal high standards.
I’ve finally played a chapter from Naughty Dog’s eagerly awaited post-pandemic survival tale, and the first thing I want to say is this: The Last of Us is not a shooter. Well, not exactly. Though Joel packs a pistol, you’ll count yourself lucky to be holding more than 10 bullets at any one time. Most times you’ll want to avoid fights by sneaking and hiding. In other, more desperate times you’ll pull the trigger with a feeling of great reluctance — all the while praying that you don’t miss. The ultra-tight ammo supply imbues the game with a primal, high-stakes tension that brings uncertainty to every decision you make. One thing’s for sure: this is one mess you won’t be able to shoot your way out of.
As I guided Joel’s group around the dilapidated fringes of post-pandemic Boston, I saw constant reminders of Naughty Dog’s legendary attention to detail.