My name is Ronnie and I am the Community Manager here at 2K Sports. Many of you know me as Ronnie2K. I am the guy that gets to take part in the ridiculous stunts that we pull off here at 2K Sports. I attend all the athlete motion capture sessions (my buddy Andre Iguodala), put on events for fans across the country (Alex Ovechkin greeting fans from a Zamboni in the heart of Manhattan), interview the brightest stars that represent our company (shout out to James White, expecting a big year out of you sir!), and bring together and distribute the most exclusive 2K Sports swag. Being a huge basketball player in my time and getting to work for the best NBA simulation on this planet is truly out of this world. Do I really get paid for this stuff? But don’t get me wrong, I am the guy that’s just like any of you: a huge fan of our video games and our company and I want to give you guys a voice here at 2K Sports. Feel free at anytime to drop me a line, ask a question, or challenge me to a game. I am a pretty challenging NBA 2K10 match-up if I do say so myself.

I wanted to discuss why NBA 2K10 is going to be the most realistic, simulation basketball experience to date. Our team has added all-new gameplay components, out-of-this-world graphics, even more realistic Signature Style animations, all-new presentation elements, and an unrivalled online system. The demo for PlayStation 3 will be out October 8th 15th. It will feature a one quarter match-up between last year’s NBA Finals opponents: pitting the Orlando Magic at the Los Angeles Lakers.

You will get four of the most intense game play minutes to become familiar with the game and get a taste of why NBA 2K10 will be unrivaled in the basketball arena. It still amazes me how all ten of the players on the court match their real life counterparts, both physically and in their tendencies. I probably shouldn’t be surprised after watching all the development team’s motion capture efforts from the past few months. It is no surprise that the game’s artificial intelligence is more intelligent than ever and will give you the freedom to have complete control of the actual outcome and actions of your player and match-up. This season you won’t just play the NBA, you’ll TAKE OVER.

I also want to take the opportunity to explain modes that you won’t see in the demo, but are among the finest features within the full game that hits stores everywhere October 6th. My favorite one is the new NBA Today integration. My biggest gripe over the years is that when it came to commentary, presentation, and overlays, a regular exhibition game was happening in a vacuum. There was nothing “real” about it. It was a fantasy matchup that had no real-world context and no impact. I had the pleasure of meeting both Kevin Harlan and Clark Kellogg and talked to them about this issue. It amazed me how deep their knowledge of the game was and how we didn’t capture that fully before. They could talk about what was happening in that particular game and they could talk about what happened last season. That was pretty much it.

Now that your game and the NBA are in sync, the door is thrown open for dynamic commentary that’s based on what’s really happening in the real NBA. During the action, the play-by-play commentary is interspersed with real-life facts that touch on how the players and teams are doing during the season and how they played in their last outing. We spent hours recording thousands of lines of audio with Kevin & Clark, so that in game they can discuss a team’s previous real life win or loss, and what the determining factors were in that game. The commentary and presentation will constantly be changing throughout the season to coincide with the real league and transition from pre-season to regular season, and finally, to the postseason based on what is happening in real life.

Obviously with no previous game context going into the demo game, there is no audio in the demo, but something that you should look for in the full version of NBA 2K10 that will bring your experience to a new level. Another great mode is My Player. You will get to build a budding NBA player and make a ton of decisions in his career that will influence him in his transformation to potential star. You will get to create and customize your player, both in terms of looks and play style, put him through intense drills to increase his skills and attributes, and play in games where he must fit within the team flow, while completing both Offensive and Defensive objectives and achieving career milestones. Doing so will put him on course to becoming the next icon in the NBA. In brief, My Player brings role-playing to basketball and allows you to create any type of player at any position. Should be great fun to see what you guys come up with!

I am looking forward to how impressive I can make my 6’7” Athletic Small Forward that I built in the pre-release NBA 2K10: Draft Combine. I hope many of you got an early start on your career by grabbing the Draft Combine SKU. You will only get to take part in the NBA Draft if you work hard and go through the Combine. It’s available to download from the PlayStation Store if you want that early boost. I am partial to those two features because a career mode and realistic commentary/presentation have been my biggest gripes over my ten years playing NBA 2K basketball, but there are so many more cool features I didn’t even get into in NBA 2K10. Feel free to drop a question if you have one below. But grab the demo on October 8th 15th and make sure to get your copy of NBA 2K10!

- Ronnie