We weren’t really sure what to expect at South by Southwest. Sure, we knew the BBQ would be plentiful and delicious (and it was), but we also knew that with dozens of open parties per night and hundreds of bands playing across the downtown area, that there’d be plenty of competition for attention.
Fortunately, Austin was filled with PlayStation fans. From the time crews began setting up the PlayStation Lounge on the corner of 2nd and Trinity, people started poking their heads in, wondering when we were going to open. Even TV crews stopped by to see what we were building.The end result was a custom branded PlayStation shrine, complete with an attention-grabbing rooftop LED jumbotron.
Every time we announce that we’re inviting you fine fans to a PlayStation meetup, we hear back from you, loud and clear: “Why don’t you come to [some city that we aren’t in]?” Many such requests come to us from the great state of Texas, which is understandable, as we’ve never held an event there. [...]