We kicked off the television campaign for The Last of Us on Sunday, with our first official TV spot on the season finale of AMC’s The Walking Dead. We’d like to share with you the red band story trailer that TV spot called out. Take a look at some new gameplay from The Last of Us.
With the June 14th release of The Last of Us rapidly approaching, we’re excited to announce that the first official television spot for the game will air on the season finale of AMC’s The Walking Dead this Sunday, March 31st at 9:00pm Pacific Time and Eastern Time.
Itching to play The Last of Us? Heading to Boston next week? Be one of the first to go hands-on with the game at PAX East! Gameplay demos will be happening in a custom-designed setting modeled after one of the game’s locales. What’s more, the demo itself is set in Boston, after the city has been decimated by the Cordyceps infection. Hands-on time is limited for each player, but if you manage to reach the end of the demo you’ll be rewarded with one of our tension bricks (that we’ve playfully named Brock).
Starting with this video we’re kicking off a series that will pull back the curtain on our design, our technology, and our ideas that shape The Last of Us. We want to give you a straightforward look at our development process and the work we do here at Naughty Dog. We invited Area 5 to visit the studio and capture the development process. Along the way we’ll be unpacking the many different aspects of the game and its development with a documentarian’s approach.
The Last of Us is an ambitious project. In many ways it may be Naughty Dog’s most ambitious project to date – brand new universe and cast of characters, brand new tech, brand new genre, not to mention it’s easily the longest campaign Naughty Dog has ever made.
As we entered the final phase of development for The Last of Us, we came to realize just how massive Joel and Ellie’s journey is. But instead of cutting corners or compromising our vision, we came to the tough decision that the game deserved a few extra weeks to ensure every detail of The Last of Us was up to Naughty Dog’s internal high standards.
I’ve finally played a chapter from Naughty Dog’s eagerly awaited post-pandemic survival tale, and the first thing I want to say is this: The Last of Us is not a shooter. Well, not exactly. Though Joel packs a pistol, you’ll count yourself lucky to be holding more than 10 bullets at any one time. Most times you’ll want to avoid fights by sneaking and hiding. In other, more desperate times you’ll pull the trigger with a feeling of great reluctance — all the while praying that you don’t miss. The ultra-tight ammo supply imbues the game with a primal, high-stakes tension that brings uncertainty to every decision you make. One thing’s for sure: this is one mess you won’t be able to shoot your way out of.
As I guided Joel’s group around the dilapidated fringes of post-pandemic Boston, I saw constant reminders of Naughty Dog’s legendary attention to detail.
In just a few short months, The Last of Us will launch and put the fate of Joel and Ellie into your hands, as they embark on a brutal journey across a post-pandemic United States.
May 7th, 2013 might seem like a long way away, so to help assuage the excruciating wait we’re announcing today that players who pick up God of War: Ascension will be able to get their hands on a demo of The Last of Us when it becomes available at a later date.
We teamed up with the development crew at Santa Monica Studio to include access to a chapter of The Last of Us in every copy of God of War: Ascension, so you won’t have to wait too long to get your hands on two of the biggest games of the year.