I go through a sequence of phases when a big electronics product is announced. Starting with mild interest, I quickly transition into research mode where I find out everything I can about the device. By the time launch day rolls around, I’m worked into a frenzy and inevitably end up waiting in a line for midnight release. I’m Jeff Rubenstein, and I’m an early adopter. And I know that I’m not alone.

If you’re like me, please join us this coming Monday Tuesday night for Sony Store midnight launches in the following locations:

Towne Center at Boca Raton – Boca Raton, FL
Houston Galleria – Houston
Fashion Valley – San Diego
Century City Mall – Los Angeles
Valley Fair –  Santa Clara, CA
Flagship Sony Store – New York

It’s not a major gaming launch without a ritzy, glitzy New York launch event, and this one is open to you, the gaming public. We’ll start with the best part: the first 200 people to buy a PS Vita at our Sony Store event will get a free copy of ModNation Racers: Road Trip!

We’re flying in PS Vita development teams from around the country to meet and greet you, talk PS Vita games, and sign autographs. While you wait, hostesses will be bringing PS Vitas to you to play and enjoy. This will be the most fun line you’ve ever stood in!

The Sony Store is located at 550 Madison in Midtown New York, and the festivities start at 8pm!

So get there early — you *know* you want to be the gamer who gets handed the ceremonial First Vita from SCEA President and CEO Jack Tretton.

Hi everyone! With only a few weeks to go until launch, PlayStation Vita is the hot topic on everyone’s mind here at SCEA. If you’re anything like me, you’re probably counting down the minutes until Vita arrives, anxiously awaiting the availability of what’s sure to be an industry game changer. Today, I’m here to give you your very own first look the PS Vita First Edition Bundle.

Early birds who pre-ordered the First Edition Bundle will their PS Vita 3G/Wi-Fi system on February 15, a FULL WEEK ahead of its official launch on February 22nd! You’ll also get a 4GB PS Vita memory card, a limited-edition PS Vita case, a copy of Little Deviants on PS Vita game card, and a set of AR Play game cards to enable augmented reality play with a host of free downloadable mini games. There’s more: The PS Vita First Edition Bundle also includes an AT&T DataConnect Session Pass, which is good for one free 250MB data session (a $14.99 value) upon purchase of one 250 MB data session, as well as a free PlayStation Network game that you can redeem upon 3G activation on the AT&T mobile broadband network.

Have you pre-ordered a PS Vita First Edition Bundle, or are you holding out for a different model on February 22nd? What games have you pre-ordered and, if you’ve stopped by our Vita Hill social clubs, which would you recommend? Let us know in the comments!

SCE Worldwide Studios, along with our publishing partners, have been working extremely hard to build games that provide you all with new ways to experience gaming on the go. There will be 25 games available on day 1, and in total more than 100 games currently in development. Pricing for all software will range from $9.99-$49.99 (MSRP) and will be available for purchase at retail locations as well as downloadable on the PlayStation Network.

PS Vita Software Lineup:

SCEA Launch Day Titles
Escape Plan (PSN Only)
Hot Shots Golf: World Invitational
Hustle Kings (PSN Only)
Little Deviants
ModNation Racers: Road Trip
Super StarDust Delta (PSN only)
UNCHARTED: Golden Abyss
wipEout 2048

Launch Window Titles
Gravity Rush
MLB 12 The Show
Reality Fighters
Unit 13

Third Party Publisher Launch Day Titles

Launch Window Titles

Also, every PS Vita system will be packed with six AR Play Cards and one voucher to download a handful of augmented reality mini games called AR Play via the PlayStation Network. All first party games along with a selection of accessories and third party games will be available for purchase a week early (Feb. 15) in conjunction with the availability date of the First Edition PS Vita Bundle.

For those of you looking for a complete solution, a Starter Kit will be available for $39.99 (MSRP), which includes a 4GB Memory Card, Pocket Pouch, Protective Film, Card Case, Headphones, and Cleaning Cloth. Standalone Memory Cards will start at $19.99 (MSRP), providing plenty of options for storing games and save data, videos, music, photos and more.

Which PS Vita titles are you looking forward to playing at launch? Let us know in the comments below.