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Aug 05

Aug 05

LittleBigPlanet: Pre-order Goodness

Mark Valledor's Avatar Posted by Marketing Manager, SCEA

Hey all,

We’ve been working with our North American retailers to promote the release of LittleBigPlanet in October 2008. And now that the “planning dust” has settled, we wanted to share early details of our pre-order campaign for you to decide which item you’d like. Stay tuned for much more detail on which retailer will have what pre-order item and when to go to your favorite retailer to reserve your copy.

Here’s the master list:

The Official “LittleBigPlanet Creator” MiniGuide by Brady Games – This exclusive digital guide is a primer for LittleBIGPlanet’s CREATE tools and provides users with a quick tutorial to begin developing their own levels.”


LittleBigStickerBook – For those of you who love to customize – this item is for you! This exclusive sticker book contains some of our favorite LBP imagery for you to apply your own ‘mash-up’ to your favorite possessions. Or take something else you own and make it your favorite!

LBP - Sticker book mock-up

LittleBigPouch – Keep your LBP game safe and protected from the elements with this exclusive burlap pouch. Its so unique and stylish, it would make a SackMother proud.

LBP pouch

Exclusive Nariko SackGirl
– SackBoy’s beware! Nariko SackGirl has been known to keep other SackBoys (and SackGirls) in check. This exclusive downloadable costume features our favorite heroine on the PS3.

LBP - Heavenly Sword Render

Exclusive Kratos SackBoy – Nuff’ said. Yes…the forum rumors were true – but the biggest question remains “why didn’t this guy smile?” Seriously, this is another exclusive downloadable costume that will elevate your SackBoy status to godlike proportions.

LBP - God of War Render

Keep an eye out for more LittleBigNews in a few days…

Add Your Own

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Skyline4 said:

August 5th, 7:14 pm

This is the most Balla S!#@ Eva!!!

thatsmartguywiththefro said:

August 5th, 7:14 pm

Great ideas! I was thinking along the same lines with presentations, ever since E3. I’m definitely going to find some way to do a school presentation with this!

Also, Sony, you could really use this for marketing, too. Advertising new games with specially themed levels for download, or that are aired on tv. And then you can have a little disclaimer that the ad was entirely made through the tools found on LBP! That would be totally awesome!! :)

One thing that I was wondering, though, is wether or not it is possible to add through DLC (if it’s not already there) a way to create a competitive level, where the sackboys race to the end getting past all sorts of obstacles, either on the same track or different ones. The idea first came to me thinking about a U.S. Election 08 level, but as far as I know if characters get too far ahead the laggers would just respawn closer up, thus defeating the point of any competition….Is this a realistic thing to add?

Also I think Ellen and Keats from Folklore would make great sackboy/girls as well as Rohn from Lair, and all the rest that everyone has already mentioned.

    Mark Valledor's Avatar

    Mark Valledor said:

    August 5th, 9:19 pm

    Regarding racing, you\’ll be able to do that out of the box. There\’s tons of competition elements in the game – collecting the most score bubbles, online rankings, actual starting gates & finish lines, etc. So you should still be able to make your U.S. Election level. Can\’t wait to see it.

sixpackdan101 said:

August 5th, 7:15 pm

i was thinking today that it would be awesome if LittleBigPlanet included power-ups. i want to recreate a couple mario levels, but i need flower power and invincibility!

that kratos sackboy looks awesome, hopefully we can get a REAL kratos sackboy to go along with our digital counterparts.

singhjeet29 said:

August 5th, 7:17 pm

Does this apply to Canadians?

lavron415 said:

August 5th, 7:19 pm

Will there be downloadable content for this game after launch such as: additional levels, additional costumes, and/or additional tools, materials, or stickers? And if yes, will this downloadable content be for free or will it cost more money? Also, on another topic, will there be a sort-of tutorial programmed into this game about level editing, customizing characters, and/or controls? thankyou

    Mark Valledor's Avatar

    Mark Valledor said:

    August 5th, 9:20 pm

    TONS. BOTH. YES. Your welcome.


lavron415 said:

August 5th, 7:20 pm


sixpackdan101 said:

August 5th, 7:21 pm

chimera sackboy please

Ipswich772 said:

August 5th, 7:26 pm

I need something to get me off CoD4, and this might just be it =D

PSPsGTghOost said:

August 5th, 7:28 pm

Why not promote the KillZone SackBoy? Also how about a Haze SackBoy? Maybe Ubisoft will be happy to do it!

You MUST have Metal Gear Mk. II in the game!!!

Cplhicks said:

August 5th, 7:31 pm

I want both Kratos and Nariko! Please don’t make me choose only one!

lavron415 said:

August 5th, 7:33 pm


KazeEternal said:

August 5th, 7:34 pm

I’m in for the pre-order.

lavron415 said:

August 5th, 7:35 pm

Will LBP have free DLC?

ScarSlasher said:

August 5th, 7:46 pm

We need more info.

What stores will this be available in?
When does the program start?

How does the program work?
Do you just preorder and they give you a slip of paper (with the DLC code)?
Do you preorder and they give you the burlap sack with all the goodies inside, including something with the DLC code?

Come on. We really need new info!

LilMermaidGirl said:

August 5th, 7:46 pm

I really want an actual sackgirl, hopefully just a sackgirl not a themed one. As for the two DLC ones I don’t care for either characeters, maybe there could be a ratchet or jak one I dunno. Just not my thing but this is still my most wanted game.

ScarSlasher said:

August 5th, 7:47 pm

Why am I always redirected to a 404 error screen after clicking submit?

Are my posts coming through?

Ipswich772 said:

August 5th, 7:48 pm

@ 216 Yes

I_Love_New_York said:

August 5th, 7:53 pm

Hey Sony reps. I have an idea that you can use and I give you full permission and rights to use this idea. (Just so you guys don’t get sewed if u use it).
But you guys should have a feature in LBP that it checks ur saved data and lets say you have uncharted or ratchet and clank or heavenly sword, you get special costumes or custom made levels etc. based on the games that u have in ur PS3. That would be great incentive for both developers to create LBP levels or characters and will hopefully get consumers to buy either SONY first party games and other 3rd party games.

ScarSlasher said:

August 5th, 7:54 pm

Well, the preorder-exclusive DLC seems pretty unfair.

Hopefully you guys will release the DLC publicly later for the people who can’t preorder.

APaz said:

August 5th, 7:56 pm

So will certain retailers only have one specific pre-order gift?

lavron415 said:

August 5th, 8:00 pm

This looks awesome

lakaihigh said:

August 5th, 8:06 pm

who the ‘F’ is rating this down!?!?!?!? this kind of news is a solid 5!!!!! will preorder ASAP! burlap is the [DELETED]. that pouch will be good for many a use.


shima said:

August 5th, 8:13 pm

What about us Europeans? Please don’t leave us out from this deal! We always get left out. :(

SyphonFilter said:

August 5th, 8:17 pm

This game is going to be amazing,i want both nariko and kratos!

LiK said:

August 5th, 8:19 pm

i bet it’s Gamestop or Amazon.

PublicDeviance said:

August 5th, 8:22 pm

I would buy the new core 80gb system bundled with littlebigplanet in a heartbeat. Ah, but I don’t think Sony would do that. Oh well. IT seems it would be too late for a limited edition sku for lbp though, you would think they would have announced it already to build up excitement and preorders and there is no such sku listed in the inventory at gamestop.

tyboogie said:

August 5th, 8:25 pm

okay here is what my idea on what the bundled 80 gig littlebigplanet package (with sackboy plushie included) should look like. This was a rush job, so use your imagination a little. :)


I’m really hoping that they provide youtube support for this game. After seeing the presentation at E3, this game would make the perfect media tool. It doesn’t make sense to lug a ps3 around during a presentation, but if you could upload a premade level (done in a presentation format) on youtube, the possibilites are endless. Guaranteed A in class.

PublicDeviance said:

August 5th, 8:25 pm

btw guys. You know you can make your own custom sackboy. Any object you build in the world can be shrunk and placed on your sackboy. With a little determination and creativity, you can have any sackboy game character you want.

tyboogie said:

August 5th, 8:29 pm


They could still have a bundled 80 gig package ready by or before christmas. It would sell like hotcakes.

I actually thought my original post about the 80 gig ps3 didnt go through, so I made another…my bad :/

whatisdelicious said:

August 5th, 8:31 pm

Man, I’m totally going after the Kratos one, but why did the sackboy graffiti art have to be on a change purse? I know it says “pouch” up there, but let’s be clear, that’s a total change purse. Great art on it, would look fantastic on a messenger bag. You guys should look into that for LBP merchandise.

Can’t wait til October. Hurry up and announce which retailer I can get the Kratos sackboy from!

infaamous_27 said:

August 5th, 8:32 pm

I know I’m not alone when i say; please give us a sackboy version of Solid Snake! It would mean the world to a lot of Metal Gear fan and would definiteley help increase the sales of this marvelous game.

zookey said:

August 5th, 8:33 pm

Does this mean that Heavenly Sword isn’t a dead franchise (please be true please be true!) I know, off topic, but still a Nariko Sackboy engenders hope! Any chance of these hero Sackboys becoming real toys we can buy?

Kilo720 said:

August 5th, 8:36 pm

Tha Madd cool cant wait for the game
but one question is they actual doll or DLC lol

    Mark Valledor's Avatar

    Mark Valledor said:

    August 5th, 9:27 pm

    Its DLC, but from all the feedback its clear the fans want actual Kratos SackBoy & Nariko SackGirl.

Manvictor said:

August 5th, 8:38 pm

Ok since everyone one a different sack boy/girl plus their download counter part why not sell them as toys based on the most popular games,warhawk(sack planes + sack tank)GOW (kratos + medusa)HS (nariko + kai)MGS4 old snake + liquid ocelot)or (Rex + Ray). This way everyone is happy and no one get screwed out of the reservations .:)

S-E-G said:

August 5th, 8:40 pm

wow, sackboys/girls included
can’t wait for this game, this game will be phenomenal, thanks sackdevs
and also, i would like to know, will there be some sort of home integration, i think i would rather see everyone as a sackboy/girl in home then an avatar. thank you for this fine playstation 3 exclusive game, this game should sell extremely well, i will be definitely picking this one up!

kungfuian said:

August 5th, 8:44 pm

This game has the power to glue Sony’s IPs together like nothing before it. If I were in Sony’s shoes I’d market this game with content packs/levels that tie into Sony’s larger stable of IPs day one. (the sort of fan service Nintendo capitalizes on with Smash Bros.)

I think Sony is smart enough to know this is what gamers want and if they are really smart they’ll advertise the hell out of this content day one (presuming it is available day one based on content already shown).

I have visions of box art for this game with major Sony mascot sacboys crowded around each other in a glorious game selling pose that no Sony fan can resist. Do this, and the game will sell like crazy.

smokey_vols said:

August 5th, 8:44 pm

hey guys, not just a cheaply made sackboy either, we want a good quality made one that looks like the in-game sackboys. If they can’t be included in pre-orders, then just make them purchasable off your site, i know i’d buy.

Clinton514 said:

August 5th, 8:47 pm

Whoa. Kratos or Nariko… I want both!

d4v0333 said:

August 5th, 8:57 pm

hell yes…ok i have preordered the game like couple of weeks ago so how should i know which one i am going to get?

d4v0333 said:

August 5th, 8:58 pm

hell yes!!!!!…..ok i preordered the game like couple of weeks ago and how should i know which one i am going to get?

d4v0333 said:

August 5th, 8:59 pm

hell yes!!!!….ok i have preordered the game couple of weeks ago and how should i know which one i am going to get?

jphuff said:

August 5th, 9:06 pm

Well, I definitely think the sackboy and sackgirl are the way to go. Personally I think the Nariko sackgirl is awesome. Hope you guys pick these to give out! Also, some of us (like me) already pre-ordered LBP MONTHS ago. Will any type of giveaway like this apply to us too? Or just those that pre-order once the deal is announced?

d4v0333 said:

August 5th, 9:09 pm

hell yes!!! im loving the game even more…ok i have question…i preordered the game couple of weeks ago how can i know which one i am going to get?

darktorns said:

August 5th, 9:15 pm

a real sackboy will sell like hotcakes… i think it might even top those ugly dolls people are going crazy about…

ToMmY said:

August 5th, 9:16 pm

any plans for europe? please!

serendipiddy said:

August 5th, 9:30 pm

You know what would be cool? A range of sackgirls and boys(either plushy or DLC) which are like continet/region specific. Eg, a French sackboy in blue and white striped shirt with black moustache.. a kimono girl from Japan.. bowler hat policeman from london? lol

“Round the world with LittBigPlanet!”

jee, theres so many possiblities with sackgirls and boys.. insects.. anime.. american presidents.. ancient civilisations.. ..

Xenophon said:

August 5th, 9:31 pm

You just pre-sold me the game so fast my head spun. Never have I been so excited for a piece of burlap. I doubt it’d be a plausible pack-in, but I bet customizable sackboys would sell fantastically, kind of like build a bear. Log onto a website, select from a plethora of options, and create your very own little plush sackboy. I’d be sold. Again.

simply_impressd said:

August 5th, 9:31 pm


First let me commend you commend you for your outstanding Marketing skills by answering countless questions.

Now that that’s out the way, on to business =). I’am fellow RAP member (Retail Advisory Panel), its an elite group comprised of RLS members. I’ve made an information thread here:

Well, on the behalf of interested consumers, when can we expect a demo date or official release date? Second, as a member of this elite retail group, do we stand a chance of beta testing this gorgeous game, allowing us to give crucial feedback since we know first hand what consumers look for in a game?

Please take the time to answer my question, I would sincerly appreciate it! =)

bbblackflag said:

August 5th, 9:35 pm

The Kratos sackboy ALONE has me sold

Mark Valledor's Avatar

Mark Valledor said:

August 5th, 9:38 pm

Hey all,

Glad you guys like the pre-order campaign. We look forward to keeping you up to date and hearing your feedback.



PS…lets spread the word by DIGGing any/all LBP stories moving forward.

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