Knack 2

Jan 27

Jan 27

Flower – A Chat with Creative Director Jenova Chen

Chris Morell's Avatar Posted by

Senior Social Media Specialist

On Friday, I sat down with Flower creative director Jenova Chen of thatgamecompany to talk about his studio’s upcoming game for PS3 available on PSN February 12. As you’ll see, Jenova’s quite a talented and intelligent guy — a film student and first-generation graduate of USC’s video-game design program, you can tell just how passionate he is about games and the emotions they bring out.

Jenova provides some great insight into the basics of Flower, the concept of game genres (and if Flower is creating a new relaxing style of gaming) and the inspiration behind the game’s extraordinary beauty. Plus, he drops a few hints about custom soundtracks, a secret ending and more. Take a look…

Add Your Own

press-play said:

January 27th, 7:44 pm

Yes, it’s finally gonna be out. Definitely getting it on day one. Would Flower have a screen capture or a screensaver feature? It would be cool to have the game screen be my PS3 wallpaper or function as the PS3 screensaver when not in game play. Looks so pretty.

ProsaCC said:

January 27th, 7:44 pm

Started reading and couldn’t let the name Jenova get out of this alive, it’s freakin’ Jenova!…making a game…about flowers!

acerazer1 said:

January 27th, 8:09 pm

Great video, definitely getting this.

TheGuardianFID said:

January 27th, 8:18 pm

The game looks absolutely beautiful, I’ve been waiting for it ever since they announced it, it’s a work of art and as an artist myself I can appreciate it!!! :D

Raoni_Andrade said:

January 27th, 8:39 pm

I really look forward to play this game. Day 1 buy!!

kdiep said:

January 27th, 9:20 pm

My first PSN must-have-day-1 title. Now (or rather soon) I don’t need to take my car out everytime I want to get that peaceful feeling.

agmsd said:

January 27th, 9:44 pm

This game is a must buy for me. I think Sony will enjoy good sales on this one. It makes me feel comfortable just staring at it.

Gumbydunzeeto said:

January 27th, 9:58 pm

What’s the matter guys, is my money not good enough for you?

All you have to do is put out a physical copy and it’s yours!

NewYork214 said:

January 27th, 10:01 pm

you guys need to get two mics or one of those boom stick things for interviews. you and jeff both have awkward moments in these interviews. having to hole a mic up to someone for 10 minutes must get annoying lol.

and looking forward to the game

ruibing said:

January 27th, 11:21 pm

If I was able to buy games for my PSN account remotely through the web, this would definitely be a day one purchase. Nonetheless, I will definitely get it when I go back home to my PS3.

I’ve been feeling a lil bit down recently as well, I hope Jenova feels better soon.

Thrasher20 said:

January 27th, 11:24 pm

Flower looks very interesting

TopherTide said:

January 28th, 12:44 am

Awesome, glad to find out more about the title, was a hit or miss at first, was going to wait for feedback from others, but now I’ll definitely be getting it….what do ya know, direct marketing works lol

JakeDHS07 said:

January 28th, 2:43 am

Forget Flower we want Metal Gear Solid PSOne classic on the PlayStation Store!! Japan has had it since March. How about putting it on the North America store? I want Sony to take my money!!

Audioboxer said:

January 28th, 3:54 am

Looking good guys.

I hope Sony can keep backing more “experimental” releases like this, there’s room on PSN for all types of games/genres.

Are ThatGameCompany a part of Sony? If not, I think you guys should snap them up, lots of talent and unique ideas :)

Belazor said:

January 28th, 4:23 am

Oh hai AB =D

I want, nay, I DEMAND that Feb 12th appears naow.

I’m really glad there’s titles out there that’s not all about showing off the power of the PS3, but also offer some innovation (LBP, and now this).

Made me even more sure about my choice of console.

Keep up the good work guys =D

Oh, and .

Dark General said:

January 28th, 4:30 am

Whew great interview Mr Marbles. I’m really looking forward to picking up Flower on PSN when it releases.

Keep up the good work on your new job!

Reginthorn said:

January 28th, 4:42 am

Looks cool.

xBerserker said:

January 28th, 5:57 am

Sold! :)

bigdaddyjane said:

January 28th, 6:01 am


drdre74 said:

January 28th, 6:09 am

I’ll be buying Flower day it comes out thats for sure. It’ll hold me over until Killzone 2 drops. Whats up with Fat Princess? Is that soon or has it been pushed back?

Kenshin001 said:

January 28th, 6:25 am

Did Jenova smoke a couple of bongs before the interview? He seemed to be coughing a lot.

BigBoss712 said:

January 28th, 6:46 am

Hope they keep making games like it, Fl0w was real nice and Fl0wer looks like a huge improvement of that concept, beautiful design.

lakaiHIGH said:

January 28th, 7:04 am

i’ve been wanting this one for awhile now and its getting positive feedback. day 1 buy fo sho!


djtortilla said:

January 28th, 7:07 am

i got this game preordered.

im buying it no matter what

fox198 said:

January 28th, 7:16 am

flower looks amazing =)

nefertis24 said:

January 28th, 7:27 am

Now this is why I brought my ps3 because of sony first party exclusive, flower is a beautiful game I will be getting this another one of sony first party exclusive in february. Sony keep the games coming.

AgentX said:

January 28th, 7:33 am

That was a great interview. Flower looks like a beautiful game with an original concept, and it’s one that I intend to purchase.

Letters2Kay said:

January 28th, 8:23 am

I’m so excited for flOwer! I was hooked on flOw and flOwer since I saw the first screenshot. I can’t wait to see what That Game Company comes up with next… :)

I’ve always said flOw is a must-own, platform defining title for PS3- and I’m sure flOwer will be, as well.

dragonleader33 said:

January 28th, 8:35 am

Looks great, its nice to see something new from shooters. I actually will be getting this. Great work. I will take anything I can get my hands on to relax me while in college.


January 28th, 8:48 am

This game gives new meaning to the old phrase: FLOWER POWER!

Can’t wait.

BaizDaza said:

January 28th, 9:15 am

Flower looks amazing! Can’t wait. :)

Zookey said:

January 28th, 9:27 am

Keep it up with worthwhile and interesting PSN games guys!

Bildo818 said:

January 28th, 9:41 am

How can a game company reinvent “games”? That is unheard of! Where are the guns? Blood? Screaming and loud music? Where are the power-ups, and carnage? Oh wait, you mean this isn’t going to be a game like that? I don’t believe you Mr. Morrell or Mr. Jenova. Stop dreaming…

Just kidding…I cannot wait to pick this up. I knew to save the PSN card I got for the holidays for something worth picking up. Well, here you go Jenova, here is my $9.99.

mywhitenoise said:

January 28th, 11:12 am

I wish the price was a little cheaper. Nobi Nobi Boy is an obvious buy, I bought Flow for $7 (and the $3 expansion) and felt a little ripped off having to pay for the rumble feature.

Zshiro said:

January 28th, 11:20 am

Looks great ^-^ I’ll try it out.

Fallen_Guardian said:

January 28th, 11:45 am

I hope that ThatGameCompany doesn’t quit making PSN exclusives after the 3rd game is made, because i enjoyed fl0w and ill be enjoying flower even more. ThatGameCompany, makes fun and relaxing games, and i couldn’t see all their hard work going to waste on the xbox…

Capt-Fury- said:

January 28th, 11:54 am


The only way flOwer could pass MS certification process is if the flower petal would grab a .50 Magnum revolver along the way…

Skater_Ricky said:

January 28th, 11:59 am

Can’t wait to try this out… going to be hard to play since my time is with Skate 2 and soon to be Killzone 2

Hope this game isn’t very much I’m hearing a 9.99 price tag.

DonnyG said:

January 28th, 12:21 pm

Must Buy!

SunnyBoy said:

January 28th, 1:04 pm

i am so buying this day one! jus looking at the video makes me so relaxed and amazed, i cant imagine the feeling of actually playing it!


January 28th, 2:54 pm

a $10 price tag would be great, definately warrant a day-one purchase, looking forward to this one…

mcx said:

January 28th, 4:05 pm

Looking forward to Flower.

Enforcer_X said:

January 28th, 4:30 pm

I thought the interview was fine.
The coughing makes it more “real”
Bunch of complainers!
Thanks Chris and Jenova!
Keep up the good work!

cac777 said:

January 28th, 4:37 pm

this game looks sick. i’ll probally get it for when i get tired of COD WW, to chill.

GabranthPT said:

January 28th, 5:31 pm

flOwer needs no demo, it just needs two things, to be bought and to be enjoyed (you could say experienced also)!

It’s poetry disguised as a videogame!

Jackal888 said:

January 28th, 6:25 pm

I love the niche titles that Jenova and crew create, but do they ever desire to make a competative or more traditional game? I would love to see some outside the box thinking applied to the standard genres that we are used to.

I am buying Flower and I will zone out in frnt my screen with it.

richboy96 said:

January 28th, 7:05 pm

Hmm this game looks unique i might try it…if theres a demo

Schobeleth said:

January 28th, 10:15 pm

Looks awesome! Definitely a break away from what most games go by and a very nice breath of fresh air for this gamer. A day one purchase for me!

JuanDHexen said:

January 28th, 10:25 pm

Everyone Who Is Going To Be Playing KZ2 Should Be Getting This Game

Ice_Pick said:

January 28th, 10:43 pm

This looks great!!! I’m totally going to pick this up when it comes out. I can’t wait.

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