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EyePet in Stores on November 17

Erin English's Avatar Posted by

Product Marketing Manager

Hi everyone! We have been talking about EyePet for quite some time now, and I’m happy to let everyone know that we now have a US release date for all you pet lovers who are anxious to get their hands-on EyePet. Just in time for the holidays, EyePet will be available in stores across North America beginning on November 17 for $39.99. For those of you who don’t have a PlayStation Eye, we will be offering a special bundle for $59.99, which will include EyePet and the PS Eye.

If you aren’t familiar with EyePet, it’s basically all the fun of owning a pet without the mess! Featuring next generation augmented reality, EyePet delivers an interactive lifelike, virtual pet right into your own living room using the PS Eye. He will respond and relate to movements in your own world. Pet him, and he will purr. Tickle him and he will laugh. Roll a ball to him and he will chase it. You get the point.

EyePet Screen 1

EyePet is also customizable, letting you modify fur length, color and pattern, as well as the ability to outfit your pet with more than 250 unique collectible items. Using the included “Magic Card,” owners can also bring drawings and objects to life by simply sketching things like an airplane or car, and make them your pet’s own three-dimensional toy.

EyePet Screen 2

Describing it is one thing. Seeing it is another. Please check out the video featuring Developer Nic Doucet giving a demonstration as to how EyePet works.

We’ll have more to come on EyePet between now and November. So make sure to check back with us here on the PSBlog.

Add Your Own


August 28th, 4:49 pm

Great game for kids! :)

hife said:

August 28th, 4:59 pm

I’m definitely not the target demographic for this, but I’ll be getting it anyway!

aone_09 said:

August 28th, 5:01 pm

Looks cool but there is only one issue! With xbox’s new interactive camera sytem on the horizon with so much more software that comes with it on the horizon is PS3 making a large enough leap forward with this seemingly very childish pet? Using the camera in everyday console-use to me would be more beneficial! Hypothetically like using it in shooters or even just turning on the console with a certain hand motion Hmmm? The possibilities!

KazeEternal said:

August 28th, 5:06 pm

40 dollars is a bit much for a technology demo

wouldugo said:

August 28th, 5:09 pm

Are there any plans to release this as a PSN download? I think this is very well suited for that type of release because this seems like the type of game that people would play for a few minutes daily. Furthermore, I assume that the majority of PS3 owners are young men, and I think this appeals to people who could be considered secondary PS3 users (e.g., children, girlfriends, and wives). I think people would be more interested in buying this if they could easily play it and not have to switch discs to do so.

I assume part of the reason you have not mentioned any PSN release is because of your ties to game retailers. But I think this game would sell much more if customers were given the option of downloading it (especially with firmware 3.0’s “what’s new” section, which could advertise this game and link directly to its PSN store page).

poweredbyzen said:

August 28th, 5:17 pm

looks like more fun family time! :D

StrykerIsland said:

August 28th, 5:19 pm

Buying this for my kids for Christmas. They love the trailer, I’ve watched it about a billion times.

Sindred said:

August 28th, 5:22 pm

Very nice guys. Seriously, when MS showed the Natal, I couldn’t understand the reason why people were so amazed. Yes, it is great concept and yes, it does what it does well, but 4 years ago I was entertaining a bunch of kids in school with the PS2 and EyeToy, doing things that the Natal can only do somewhat better.

Now with the playstation eye that technology has been available for 2 years already, but here is the catch. Not enough people know about it because Sony doesn’t push it enough. Market this little guy for the Holidays showing all the things you just showed us and people will be wowed well before Natal comes out.


August 28th, 5:23 pm

Thats my birthday!

jipmg said:

August 28th, 5:29 pm

that video makes me want to get my kitten and play around with it

remanutd5 said:

August 28th, 5:38 pm

lol my little nephew is gonna love it

mafecto said:

August 28th, 5:52 pm

ha! you guys beat microsoft to project natal already! nice!

SkyNet003 said:

August 28th, 5:55 pm

Creepy… :S

czakhary said:

August 28th, 6:00 pm

Pretty cool

tetsou9shima said:

August 28th, 6:16 pm

My kids can’t wait for this game. Looks great. They ask me almost everyday if it’s going to come out tomorrow.

To all you tough guys who secretly want this game. Just get it and say you needed the pseye for the new motion controller. We won’t tell anyone. Just think, after killing hundreds of people on COD you can take a break and take care of your little pet. :D

MoneyMaker110 said:

August 28th, 6:19 pm

nice bundle, i might pick up two. one for my ps3 and anther for my brother and his kids. i’ve been wanting the pseye. i’m thinking it’s not download only because it needs that card.

gamemasta114 said:

August 28th, 6:36 pm

Wow, thats one of the coolest and most innovative things i’ve ever seen in a game.

CherylRose said:

August 28th, 6:43 pm

Yay! I already have a playstation eye. Finally a good game I will buy for it.

BigBoiBalu said:

August 28th, 7:11 pm

I’ll get it. My kids will love it. Great job

Solbaid said:

August 28th, 7:24 pm

even though i love this idea and have been awaiting it since last year when it was first shown its a tad disappointing for the price tag which has deterred me from actually getting this now and they could make it a psn game and do something like Marvel vs Capcom 2 and just make a case w/ a code and put the card in it but i just cant see paying $40ish for this and i agree with some others the ps eye is starting to feel like the eye toy to me and its just collecting dust

    Erin English's Avatar

    Erin English said:

    August 31st, 11:37 am

    Stayed tuned for more games that use the PS Eye, this is just the beginning…

Keebzerz said:

August 28th, 7:37 pm

Could they not create a better quality video than this?

brent14 said:

August 28th, 7:44 pm

Looks great. It seems the PS3 caters to all age groups. My nephews will surely get this for Christmas.

QCVic said:

August 28th, 7:57 pm

You know what I’m getting it for both reasons. I have nephews that I would like to show and I want to mess around with this myself. Never too old to have fun. $40.00 is a great price for something interactive like this.

cheifhung2low said:

August 28th, 8:55 pm

r they gonna have dlc for other animals like dogs and cats or just that monkey lookin thing?

piro_z said:

August 28th, 9:01 pm

39.99 for me :)

Midgetguy said:

August 28th, 9:20 pm

My lil’ brother is really excited about this game! And… to be honest, I kind of am too! haha

Seriously, it looks like a lot of fun!!!!

GooDer_gAMe said:

August 28th, 9:45 pm

I actually have a question, will we be able to have any different animals other than that monkey looking thing?

I am actually interested in this game because I would like to see how my pet bunny and dog react to this little animal, since they occaisionally like to watch me play games as well.

FredNation said:

August 28th, 9:52 pm

OMG! I can’t wait till it comes out!

GuitarinGuy89 said:

August 28th, 9:57 pm


Ramses_13 said:

August 28th, 10:44 pm

just use my PS Eye as my mic, can’t imagine buying this game, but maybe if I was 14 years younger, (23). Wish there was an over the shoulder FPS for the PS Eye, that would be awesom.

RenorMirshann said:

August 28th, 11:00 pm

Testament music in the background really fits the presentation of this cute little pet ;)

JumpMan33 said:

August 28th, 11:17 pm

I believe this is a PSN download title, at lest that what it says on the box art.


But you still need the magic card so I think it well be like MvC2 where you buy a box with the download code inside.

BOVICE47 said:

August 28th, 11:20 pm

i sence animal abuse on a whole new lvl lol

Kirkpad said:

August 28th, 11:40 pm

Woah after seeing the video, the game has a lot of potential. I’m interested in seeing more.

x-champ-x said:

August 28th, 11:41 pm

looks pretty cool, i’ll probably buy it. Where was this video shot from though?


August 29th, 12:28 am

is EyePet ps2 eye toy B/C???

Jakeman14 said:

August 29th, 12:57 am

So going to get this game but just wondering will it have trophies?

JeNeI said:

August 29th, 1:18 am

I’ll buy it too,but the game only,because I already have a PS Eye.

Ahmed-assassin said:

August 29th, 2:57 am

My little brother is already saving his money for this

Carl-G said:

August 29th, 2:58 am


TheRealDeal5150 said:

August 29th, 3:09 am

Wow! Definitely getting this!

lonewolf1994 said:

August 29th, 3:47 am

I still think this game should have been a playstation store type game… this game looks great, but like hell im spending 50-70 euros on it :/

ChizelMonkee said:

August 29th, 5:12 am

I thought it was pretty kool at first, but then the cleaning/bath really made me smile. Very nice. Hope my kids will like it too (and won’t fight over it) How about the option to do two pets!

JeNeI said:

August 29th, 5:40 am

Will be magic card will be shipped with the game?Also what is the price of the game without PS Eye,because I already have one?

Netwave said:

August 29th, 7:11 am

Great game. Positively buying for my daughter. It’s great to see the eye-toy being utilized. I think this technology is underated even by Sony. I think they should do more games like this utilizing the eye-toy.

ADR143 said:

August 29th, 7:35 am

i got ps eye def going 2 check this out

Sereal_Killer said:

August 29th, 8:04 am

read a little better next time for price info…

m1ndz_ said:

August 29th, 8:10 am

i have the eyetoy cam but there isn’t enough support for it on the ps3 other then sending a pic in burnout paradise and some weird psn games :) but this looks cool i might pick it up

tiger7758 said:

August 29th, 8:19 am

So can my pet die? Or is it like Nintendogs where they cant die ever…

TheGuardianFID said:

August 29th, 8:58 am

I’m 35 and have no kids and I want this game, the tech is just too impressive not to give it a try, SOLD!!! :D

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